Date post: | 25-May-2015 |
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Creating EffectivePublic Service
AnnouncementsMrs. McMathMrs. McMath
Media ArtsMedia Arts
Benton Middle SchoolBenton Middle School
Visual and Performing Arts AcademyVisual and Performing Arts Academy
DefinitionPublic Service Announcement
“Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.”
aba.org
DefinitionPUBLIC SERVICE ANNOUNCEMENT
“Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.”
PBS.org
PSA are great for introducingstudents to video production
60 seconds or 30 seconds…exactly
PSA Examples
Critique and Analysis
Target Audience
Filmmaking Technique
Lecture Examples
PSA Examples…websites
Adcoucil.org
PsaResearch.org
AdGalleryWhitehouseDrugPolicy.org
PSA Topics
Smoking
PSA Topics
Drug Abuse
PSA Topics
Eating Disorders
PSA Topics
Alcohol Abuse
PSA Topics
Teen Drunk Driving Consequences
PSA Topics
Pollution/Littering
PSA Topics
Household Chemical Use
PSA Topics
Pet Adoption
PSA Topics
Depression
PSA Topics
Steroid Use
PSA Topics
Stereotypes
PSA Topics
Stay in School
PSA Topics
Peer Pressure
PSA Topics
Runaway Hotline
PSA Topics
Suicide Prevention Hotline
PSA Topics
Skin Cancer Prevention
PSA Topics
Online Bullying
PSA Topics
Study Habits
PSA Topics
Texting or Cell Phone Use While Driving
PSA Topics
Guidelines for using 911
PSA Topics
Fitness
PSA Topics
Calories of Various Foods
PSA Topics
Healthy Eating Choices
PSA Topics
Youth Volunteerism
PSA Topics
Benefits of Breakfast
PSA Topics
Safety on the Internet
PSA Topics
Illegal File Sharing
PSA Topics
Internet Addiction
PSA Topics
Online Bullying
PSA Topics
HearingProtection(Loud Music)
PSA Topics
Goal Setting
PSA Topics
Preproduction
Teacher presents topicsTeacher presents topics Students commit to oneStudents commit to one Students begin research of topicStudents begin research of topic Students brainstorm ideasStudents brainstorm ideas Students complete Pre-Planning SheetStudents complete Pre-Planning Sheet Students plan and create storyboardStudents plan and create storyboard
Preproduction Students pitch concept to teacherStudents pitch concept to teacher Students write concept/complete Pre-Planning Students write concept/complete Pre-Planning
Sheet: Sheet: Group Member Names and PeriodGroup Member Names and Period·· Topic: Topic: (selected from the list) (selected from the list)·· Actors: Actors: ·· Hook: Hook: (what is going to keep you audience (what is going to keep you audience
from changing the channel?)from changing the channel?)· · Facts:Facts: (what do you want your audience to (what do you want your audience to
know about this issue you are presenting)know about this issue you are presenting)·· Locations: Locations: (if you are shooting video) (if you are shooting video)
Preproduction
Students develop StoryboardStudents develop Storyboard DialogueDialogue Camera ShotsCamera Shots Props NeededProps Needed RolesRoles
Preproduction
Students draw storyboardsStudents draw storyboards Students take turns drawing frames.Students take turns drawing frames. Each student initials the corner of the frame Each student initials the corner of the frame
they drew. they drew. Storyboards are always done on national Storyboards are always done on national
commercials and PSAs for client approval. commercials and PSAs for client approval.
Production
Students shoot projects Students shoot projects Locations outside of school are more Locations outside of school are more
interestinginteresting Record narration track right into cameraRecord narration track right into camera
Post Production
Edit Project-iMovieEdit Project-iMovie RetakesRetakes Guidelines To FollowGuidelines To Follow MusicMusic
Garage BandGarage Band