PSI serves as a Digital AGENCY PSI serves as a Digital AGENCY Website Website Communication & Marketing Communication & Marketing Patient Engagement Patient Engagement Clinical Reactivation & Clinical Reactivation & Reputational Marketing Reputational Marketing Integrated Digital Marketing Solution from Integrated Digital Marketing Solution from PSI. PSI. Acquire, retain, and engage patients Acquire, retain, and engage patients (measurable ROI). (measurable ROI). Our Approach: PSI serves as the AGENCY to manage the entire effort (minimal involvement from the client). Executive Executive Summary Summary
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PSI serves as a Digital AGENCYPSI serves as a Digital AGENCYWebsiteWebsiteCommunication & MarketingCommunication & MarketingPatient EngagementPatient EngagementClinical Reactivation & Reputational Clinical Reactivation & Reputational MarketingMarketing
Integrated Digital Marketing Solution from PSI.Integrated Digital Marketing Solution from PSI.Acquire, retain, and engage patients (measurable Acquire, retain, and engage patients (measurable
ROI).ROI).
Our Approach: PSI serves as the AGENCY to manage the entire effort (minimal involvement from the client).
Executive SummaryExecutive Summary
Improve search engine ranking, drive new patient Improve search engine ranking, drive new patient calls (see table & note below), and improve patient calls (see table & note below), and improve patient
engagement.engagement.
Note: Above data (for two PSI clients) is also supported by a research study showing an average of 11 new patient calls per month.
ObjectiveObjective
PSI Client DATA!
Client #1 Client #2
Total / New Patient Total / New Patient
1st month 84/25 45/4
2nd month 158/47 68/17
3rd month 98/15 54/13
First 90 days 340/87 167/34
Search Engine Optimization (SEO) and Marketing (SEM)The process of increasing the number of visitors to your Web site by ranking high in the search results of a search engine.
• Multiple Listing Results• Service Specific• Proprietary Methodologies• Custom Video Distribution
Vertical Dental CategoriesTMJ
Dental Implants
Dentures
Sedation Dentistry
Emergency Dentist
Pediatric Dentist
Dental Veneers
Night Guards
Invisalign / Braces
Periodontal Treatment
Oral Surgery - or - Wisdom Teeth
Smile Makeover
Sleep Apnea / Snoring
Teeth Whitening
Root CanalSupporting You by Crossing the ConversionSupporting You by Crossing the ConversionThreshold of Your Vertical Dental CategoryThreshold of Your Vertical Dental Category
Intelligent SEO, SEM, and SMMIntelligent SEO, SEM, and SMM
Dr .Johnson,Congratulations, today you have gained: 2 new Dental Veneer appointments, 1 new Dental Implant appointment, and 2 new Invisalign appointments from Local Patient Lead Management Systems.
LeadGeneration
SMARTLandingPages
LeadAssist
SMSDentist Direct
IntelligentSEO
PerformanceReporting
MediaCampaignTracking
MarketingCall Center
PerformanceReportingLLPP
Dr. James Johnson
January 15, 2009 7:30 PM
Dr .Johnson,Congratulations, today you have gained: 2 new Dental Veneer appointments, 1 new Dental Implant appointment, and 2 new Invisalign appointments from Local Patient Lead Management Systems.
LeadGeneration
SMARTLandingPages
LeadAssist
SMSDentist Direct
IntelligentSEO
PerformanceReporting
PerformanceReportingLLPP
MarketingActions
PerformanceReporting
MediaCampaignTracking
website
Proposal BudgetProposal Budget
Leverage technology to reach new heightsLeverage technology to reach new heights
RoadmapRoadmap
PHASE IAcquire, Retain, & Engage
PHASE IIAutomate & “Go-Digital”
PHASE IIITablet as a “Digital Assistant”
Website & online AND social media presence
New Patient Questionnaire & Consent Forms
Start: log-in to begin the treatment visit, knows the patient
Communications (SEO, SEM, SMM, and best practices)
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