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PSI’s “Market Research”: applications for RACHNA
Kim LongfieldUSAID- HRCD Methodology MeetingJune 1, 2010
page 2
PSI Research Process
TRaC with Segmentation
TRaCM&E only
Year 1 Year 2
OR
Year 3 Year 4 Year 5
TRaCM&E only
EndlineTRaC
MAP
TRaC Reach
Pretesting
TRaCM&E only
FoQusFoQus
Pretesting
MAP
TRaC Reach TRaC
Reach
page 3
PSI’s PERForM Framework
page 4
TRaC Results: SegmentationIndicators User
(n=68)Non-User(n=342)
OR
Opportunity Mean Mean
Availability 4.36 3.98 4.03*
Motivation Mean Mean
Outcome expectations 4.20 4.05 1.95**
Population Characteristics
% %
SES (high vs. low) 71.8 40.6 3.31*
FoQus - Shanti
page 8
Kim Longfield
Director, Research and Metrics
http://www.psi.org
Contact Information