1. 1. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Engineering for Developers Embedded Systems
2. 2. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Topics to Explore 1. The Science of Psychology 2. Major Perspectives in Psychology 3. Psychologists & Their Specialties
3. 3. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Part 1 The Science of Psychology
4. 4. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) What is Psychology? Psychology - Psyche: Mind - Logos: Knowledge or study Definition: The science of behavior and mental processes - Science: Theories tested with research using scientific method - Behavior: Overt; i.e., can be directly observed (crying) - Mental Processes: Covert; i.e., cannot be directly observed (remembering)
5. 5. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Scientific Theory Scientific Theory: A system of ideas that interrelates facts and concepts, summarizes existing data, and predicts future observations A good theory must be falsifiable; i.e., operationally defined so that it can be disconfirmed
6. 6. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Concepts & Operational Definitions
7. 7. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Scientific Method
8. 8. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) To measure and describe behaviors To gather empirical evidence: information gained from direct observation and measurement To gather data: observed facts Empiricism
9. 9. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Study by Kenrick & MacFarlane (1986) blocking intersec- tion with a stalled car. Recorded daily temperature and number of times other drivers honked at the stalled car. Example of Empirical Study
10. 10. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Part 2 Major Perspectives in Psychology
11. 11. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Key Idea: Behavior is directed by forces within ones personality; forces that are often hidden or unconscious Emphasizes internal impulses, desires, and conflicts (especially in the unconscious) Views behavior as the result of clashing forces within personality Has a somewhat negative, pessimistic view of human nature Major contributor: Sigmund Freud We will explore Freuds theory later in the semester A Look Back in History: The Psychodynamic View
12. 12. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Sigmund Freud
13. 13. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Key Idea: Behavior is the result of internal physical, chemical, and biological processes. Seeks to explain behavior through the activity of the brain and nervous system, physiology, genetics, the endocrine system, biochemistry, and evolution Has a neutral, reductionistic, mechanistic view of human nature Some research methods - Uses brain scans to gather data (CT, MRI, PET) - Looks at neurotransmitters - Treats psychological problems with medications Perspective 1: The Biological View
14. 14. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Key Idea: Much human behavior can be understood in terms of the mental processing of information Concerned with thinking, knowing, perception, understanding, memory, decision making and judgment Explains behavior in terms of information processing Has a neutral, somewhat computer-like view of human nature. Perspective 2: The Cognitive View
15. 15. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Key Idea: Behavior is shaped and controlled by the environment. Emphasizes the study of observable behavior and the effects of learning Stresses the influence of external rewards and punishments Has a neutral, scientific, mechanistic view of human nature Major contributors to Behaviorism: Watson and Skinner - Events in environment Behavior - Watson studied Little Albert; Skinner studied animals almost exclusively Perspective 3: The Behavioral View
16. 16. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Ivan Pavlov
17. 17. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) B. F. Skinner
18. 18. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Many thoughts and behaviors are influenced by our culture. Psychologists need to be aware of the impact cultural diversity may have on our behaviors. What is acceptable in one culture might be unacceptable in another. Cultural Relativity: Behavior must be judged relative to the values of the culture in which it occurs. Norms: Rules that define acceptable and expected behavior for members of various groups. Perspective 4: Sociocultural Approach
19. 19. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Relative Prominence of Major Schools of Thought
20. 20. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Part 3 Psychologists and Their Specialties
21. 21. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Psychologists: Usually have masters or doctorate. Trained in methods, knowledge, and theories of psychology. Psychiatrists: MD; usually use medications to treat problems. Generally do not have extensive training in providing talk therapy. Psychoanalysts: Receive additional training post-Ph.D. or M.D. at an institute. Psychiatric Social Workers: Many have masters degrees and perform psychotherapy. Presently a very popular profession. Not all psychologists perform therapy! Many Flavors of Therapists
22. 22. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Specialties in Psychology
23. 23. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Where Psychologists Work
24. 24. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) What Psychologists Do (Primary Activity)
25. 25. Search Share Start Devices Settings By Tanveer Altaf (Intellectual Property) Thanks a lot for watching and do not forget to subscribe..