Date post: | 25-Jun-2015 |
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Technology |
Upload: | pure360 |
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The Psychology behind creating successful email marketing campaigns
Nickcarr1
Why is email treated differently to other channels of marketing?
How do you engage with people?
Intellectually – making a conscious decision based on facts Emotionally – when your emotions are called into play to make
decisions for you
Put this in the context on your inbox- how often do you spend time really reading each email?
So how can you get people to engage emotionally
AIDA marketing model
Attention – subject line, pre-header text, from nameInterest – headings, titles, images, videos
Desire – subject line, images, copy, headingsAction – buttons, call to actions, links
What else can help?
AuthenticityTransparency
PersonalityA sense of community
Consider the language you use
Consider the gender of your audience
How images can be used to generate an emotional response?
Images of peoples faces are a great way of triggering a response
Make sure images are all relevant and fit together cohesively
Have links underneath images
Example: Amnesty International
Questions