32
PT MANDOM INDONESIA Tbk PUBLIC EXPOSE APRIL 24, 2013
PT MANDOM INDONESIA Tbk
PUBLIC EXPOSEAPRIL 24, 2013
MR. TAKESHI HIBIGREETINGS FROM:
PRESIDENT DIRECTOR/CEO
1,654,671
1,851,153
1,216,951
1,340,978
437,720510,175
140,039 150,374
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2011 2012
net sales domestic export net income
2012 BUSINESS RESULT
GREETINGS FROM PRESIDENT DIRECTOR/CEO
Thailand
Malaysia
Philippines
2011 2013THEME
MID-3
GREETINGS FROM PRESIDENT DIRECTOR/CEO
Enhancing the company’s force
which can accomodate changes of
Indonesia market in terms of
consumer, product, and
distribution
BUILDING FOUNDATION TOWARDS ASIA
GLOBAL COMPANY BASED IN
INDONESIA.
THANK YOU
MR. TAKESHI HIBIGREETINGS FROM:
PRESIDENT DIRECTOR/CEO
PUBLIC EXPOSE PT MANDOM INDONESIA TBK 24 APRIL 2013
MR. M. MAKMUN ARSYADPRESENTATION:
SENIOR DIRECTOR
PUBLIC EXPOSE PT MANDOM INDONESIA TBK 24 APRIL 2013
COMPANY IN BRIEF
1969
PT Tancho
Indonesia
Co., Ltd.
1971
Commercial
Production
1990
PT Tancho
Indonesia
1995
New office
& factory
in Sunter
1997
PT Tancho
Indonesia Tbk
2000
Rights
Issue I
2001
-PT Mandom
Indonesia Tbk
-New factory in
Cibitung
2006
Rights
Issue II
2007
-New factory &
logistic Center
in Cibitung
-MID-1: Sales
of Rp 1 Trillion
2008
Rights
Issue III
1993
Listed in
Jakarta
Stock
Exchange
2010
MID-2:
Sales of Rp
1,5 Trillion
2012
Enter into
kids
category
Aiming to provide a comfortable lifestyle supported by health and beauty
[MISSION]
1. Creating lifestyle value
with consumers, for
consumers
The words “beauty”, “health”,
“cleanliness”, and “fun”
summarize our business. We will
do our best to listen to our
consumers’ needs and wants and
turn them into attractive products
and services, and to bring those
“values” to as many consumers as
possible.
2. Active employee
participation
The corporate name “Mandom”,
deriving from “Human” and
“Freedom”, represents the respect
for human dignity and a liberal
atmosphere. At the core of the
Mandom Group is an environment
where employees can freely
demonstrate their creativity
through open and lively discussions.
The continuous growth of both the
individuals and the entire
organization will enhance our value.
3. Social responsibility and
sustainability
We will try to establish mutual
communication with our
stakeholders in order to build and
sustain favorable relationships with
them. We aim to respond quickly to
their demands on our economic and
social responsibilities. We will also
be “a good corporate citizen” and
dedicate ourselves to society’s
development.
[VALUES]
MISSION & VALUES
COMPANY MANAGEMENT
BOARD OF DIRECTORS
BOARD OF COMMISSIONERS
President Commissioner : Masayoshi Momota
Commissioner : Motonobu Nishimura
Commissioner : Lie Harjono
Independent Commissioner : Humala Panggabean
Independent Commissioner : Djasman
President Director/CEO : Takeshi Hibi
Vice President Director/Not Affiliated : Sastra Widjaya
Senior Managing Director : Hiroaki Yagi
Director/Senior Director/Not Affiliated : Muhammad Makmun Arsyad
Director/Senior Director/Not Affiliated : Herman Saleh
Director/Senior Director : Koichi Watanabe
Director/Not Affiliated : Tugiyono
Director/Not Affiliated : Joko Santoso Wigianto
Director/Not Affiliated : Sanyata Adi Saputra
Director/Not Affiliated : Tiurma Rondang Sari
Director/Director : Hideo Yamanaka
Director/Director : Yasumasa Yoshida
Director/Chairman : Yoshihiro Tsuchitani
COMPANY POLICY
BUILDING FOUNDATION TOWARDS ASIA GLOBAL COMPANY BASED IN
INDONESIA.
2011 2013
THEMEMID-3
�DEVELOPMENT OF GATSBY
�DEVELOPMENT OF PIXY�DEVELOPMENT OF KIDS PRODUCT
�DEVELOPMENT OF EXPORT
SUNTER COSMETIC PRODUCTION
Jl. Yos Sudarso By Pass
Jakarta 14010
T: 021-6510061
F: 021-6510069
CIBITUNGPLASTIC PACKAGING PRODUCTION
& LOGISTIC CENTERJl. Jawa Blok J-9
MM2100, Cibitung Industrial
Estate, Bekasi 17520
T: 021-89982270
F: 021-89982271
PRODUCTION
Rp.Miliar 31-Dec-12 31-Dec-11 Rp.Billion
ASET ASSETS
Aset Lancar 768,616 671,882 Current Assets
Aset Tidak Lancar 492,957 458,983 Non Current Assets
Jumlah Aset 1,261,573 1,130,865 Total Assets
LIABILITAS LIABILITIES
& EKUITAS & EQUITY
Liabilitas Jangka Pendek 99,477 57,216 Current Liabilities
Liabilitas Jangka Panjang 65,274 53,236 NonCurrent Liability
Jumlah Liabilitas 164,751 110,452 Total Liabilities
Jumlah Ekuitas 1,096,822 1,020,413 Total Equity
Jumlah Liabilitas Total Liabilities
& Ekuitas 1,261,573 1,130,865 & Equity
RASIO KEUANGAN FINANCIAL RATIO
(%) (%)
Rasio Lancar 772,7 1.174,3 Current Ratio
Liabil itas/Ekuitas 15,0 10,8 Liabil ities to Equity
Liabil itas/Jumlah Aset 13,1 9,8 Liabil ities to Assets
Ekuitas/Jumlah Aset 86,9 90,2 Equity to Assets
31-Dec-12 31-Dec-11
FINANCIAL POSITION
Jan-Dec 2012 Jan-Dec 2011 %
Rp.Miliar Rp.Billion
Penjualan Bersih 1,851,153 1,654,671 11,9 Net Sales
Beban Pokok Penjualan 1,169,224 1,053,345 11,0 Cost of Goods Sold
Laba Kotor 681,929 601,326 13,4 Gross Profit
Laba Usaha 210,086 193,065 8,8 Operating Income
Laba Bersih 150,374 140,039 7,4 Net Income
PROFIT LOSS
0
200000
400000
600000
800000
2011 2012
Gross Profit Operating Income Net Income
���� 13,4%
���� 8,8%
���� 7,4%
CLOSING PRICE JAN - DEC 2012
8,0508,600
9,0008,600
9,0008,500 8,300 8,250
9,5009,900
11,000
9,000
0
4,500
9,000
13,500
Jan Feb Mar Apr Mei Jun Jul Agust Sept Okt Nov Des
Mandom
Corporation
60.84%
Public
Shareholders
37.54%
Other Founder
Shareholders
1.62%
ISSUED SHARES : 201,066,667 SHARES
NOMINAL VALUE PER SHARE : Rp500/SHARE
PAID-UP CAPITAL : Rp100,533,333,500
INFORMATION ON SHARE
CHART
EARNING PER SHARE
590 620 654 696 748
590 620 654 696 748
0
250
500
750
1000
2008 2009 2010 2011 2012
DIVIDEND PER SHARE
300 320340
370 370
300 320 340370 370
0
150
300
450
2008 2009 2010 2011 2012
PUBLIC EXPOSE PT MANDOM INDONESIA TBK 24 APRIL 2013
MR. HERMAN SALEHPRESENTATION:
SENIOR DIRECTOR
2010
Rp.Bi l l ion % Rp.Bi l l ion % Rp.Bi l l ion %
Domestic 1,095,030 74,6 1,216,951 73,5 1,340,978 72,4
Export 371,909 25,4 437,720 26,5 510,175 27,6
Net Sales 1,466,939 100,0 1,654,671 100,0 1,851,153 100,0
20122011
DOMESTIC & EXPORT SALES
0150000300000450000600000750000900000
1050000120000013500001500000
2010 2011 2012
Domestic Export Series3 Series 4
2010
Rp.Bi l l ion % Rp.Bi l l ion % Rp.Bi l l ion %
Hair Care 522,039 35,6 615,695 37,2 647,698 35,0
Skin Care & Make Up 495,512 33,8 598,371 36,2 679,862 36,7
Fragrances 437,062 29,8 424,222 25,6 490,761 26,5
Others 12,326 0,8 16,383 1,0 32,832 1,8
Net Sales 1.466,939 100,0 1.654,671 100,0 1,851,153 100,0
20122011
SALES BY PRODUCT CATEGORY
2010 2011 2012
Others
Fragrances
Skin Care & Make Up
Hair Care
33,8%
36,2%
36,7%
DISTRIBUTION NETWORK IN 2012PT MANDOM INDONESIA Tbk 95 POD
SUMATERA: 21
KALIMANTAN: 12
JAWA: 31
SULAWESI: 11
NUSA TENGGARA: 9
MALUKU: 2
PAPUA: 9
FOCUSED BRANDS JANUARY – DECEMBER 2012
• The Company enhanced Pixy Lady’s Cosmetics brand through development of eye and lip products, new
concept for foundation products and skin care, as well as
total renewal of the product series.
• In June and July, the Company launched PIXY Colors of Delight Line & Shadow, PIXY Colors of Delight Bold To
Last Gel Eyeliner, and PIXY Colors of Delight Silky Fit Lipstick. Then in October, based on the new idea of New
Design and New Formula, the Company launched PIXY
Radiant Finish Lightening Cream and PIXY UV Whitening Two Way Cake Perfect Matte.
• In the same month, based on the new idea, the Company
performed a total renewal for PIXY Day Moisturizing
Cream, PIXY UV Whitening Loose Powder, PIXY UV Whitening Stick Foundation, PIXY UV Whitening Creamy
Cake, and PIXY UV Whitening Two Way Cake Perfect Fit.
• In women’s make-up category, up to the year 2012, Pixy owns 21.9% of market share. Especially for its two-way
cake product, Pixy is the market leader with 47.4% market
share.
• In 2012, the Company entered into middle up consumer segment through the launch of Gatsby Moving Rubber,
number 1 hair styling product in Japan and also Gatsby Set &
Keep Spray. Besides that, product development was also done by actively entering into new categories and product
renewal.
• For perfume category, in February, Gatsby Eau de Toilette, a
well-known in the market, launched 2 new variants. Then in November the Company launched Gatsby Urban Cologne with
new concept targeting youngsters.
• In April, as an implementation of the Company’s active effort in entering into new categories, shampoo product was
launched namely Gatsby Perfect Cleansing Hair Shampoo.
Then in June, renewal of Gatsby Deodorant Series was launched with new concept of Cool Shock.
• As a market leader in hairstyling and men’s fragrance
categories with market share of 67.3% and 12.9% respectively
in 2012, Gatsby is committed to be a men’s brand which provides a full range of men’s personal care products.
FOCUSED BRANDS JANUARY – DECEMBER 2012
NEW PRODUCT PUCELLE JANUARY – DECEMBER 2012
• With the increasing trend in perfume
market for young adult women, Pucelle
which has been targeting female
teenagers, starting in 2012 launched
Glazelle de Pucelle to penetrate into a new
market for the Company.
• In March, Glazelle de Pucelle Mist Cologne
was launched. Next, the Company will
continue to develop Glazelle de Pucelle as
an effort to expand the target market.
• Then in December, Pucelle launched 2 new
variants from Pucelle Happy Refreshing
Splash Cologne.
• In the past few years, kids toiletries products have been expanding
rapidly. To catch the moment, the Company cooperated with “Angry
Birds” company. In November, several products were launched namely
Angry Birds Deo Mist Cologne, Angry Birds Vitamin Hair Shampoo, and
Angry Birds Deo Shower Gel.
MANDOM PRODUCTS FOR KIDS
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
FACE WASH SERIES
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
MOVINGRUBBER
GRAND LAUNCHING GATSBY MOVING RUBBER
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
STUDENT CM AWARD
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
DANCE COMPETITION
ADVERTISING & PROMOTION JANUARY – DECEMBER 2012
AWARDS
�TOP BRAND for TEENS
�TOP BRAND AWARD
�INDONESIA YOUTH MOST FAVORITE BRAND
�INDONESIA’S MOST FAVORITE WOMEN BRAND
�HAI YOUTH BRAND AWARD
�SOCIAL MEDIA AWARD 2012
�PERUSAHAAN PEMBINA TERBAIK TENAGA KERJA PEREMPUAN TINGKAT PROPINSI
HEAD OFFICE & MAIN FACTORY:
Jl. YOS SUDARSO BY PASS, PO BOX 1072,
JAKARTA 14010
Tel: 651-0061, Fax: 651-0069
WEBSITE: www.mandom.co.id/www.gatsby.co.id
E-MAIL: [email protected]
CIBITUNG FACTORY & LOGISTIC CENTER:
Jl. JAWA BLOK J-9, MM2100, KOTA INDUSTRI
CIBITUNG, BEKASI 17520
Tel: 899-82270, Fax: 899-82271
THANK YOU
PUBLIC EXPOSE PT MANDOM INDONESIA TBK 24 APRIL 2013
