Date post: | 16-Apr-2017 |
Category: |
Travel |
Upload: | sergey-pronin |
View: | 103 times |
Download: | 0 times |
Top 10 airlines ancillary revenue
$8.4B 2008
$26B 2016
http://www.travelweekly.co.uk/articles/62444/airlines-see-ancillary-revenues-jump
Problem
• Airlines can only use direct channels (website + mobile app)
• Limited number of touch-points
Problem
• Airlines can only use direct channels (website + mobile app)
• Limited number of touch-points
• Lack of context and personalization
Why Chat-bots
• Can be easily customized for any airline
• 1B MAU at Facebook MessengerPerfect for end-customers
• 3M DAU at Slack Perfect for teams
Customer journey1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive
Customer journey1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive
0
500000
1000000
1500000
2000000
Q1, '13 Q3, '13 Q1, '14 Q3, '14 Q1, '15 Q3, '15 Q1, '16
Install base MAU 6MAU
we are winning attention
and learning about users
0
2000000
4000000
6000000
8000000
Q1, 2013 Q3, 2013 Q1, 2014 Q3, 2014 Q1, 2015 Q3, 2015 Q1, 2016
Customer journey1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive
Customer journey1. Book a ticket
2. Prepare for the flight
3. Find out about available ancillaries
4. Purchase ancillaries
5. Experience the airport
6. Check flight status
7. Fly, Arrive