Sunday, January 23, 2011

The name Blush Free Productions comes from the main idea of our company, which is to provide reality television programming that won’t make viewers

blush. Too often, programming on television is full of situations and story lines that bring a tinge of red to the cheeks due to inappropriate language/

situations, especially when the kids or Grandma are in the room.

Blush Free is a fun, lighthearted name that communicates a strong message of sticking to our commitment of providing clean, family-friendly programming.

It falls under the descriptive category, describing the fact that it will not make you blush because of it’s family-friendly content.

Sunday, January 23, 2011

Brand Name Pros and Cons:

Pros: Blush Free is a unique name that does not exist in the entertainment industry, nor other industries. It distinctly and uniquely describes the intentions

of our programming. It’s fun and memorable.

Cons: It is possible that people may not know exactly what the name Blush Free means. It could be interpreted as having to do with makeup, rather than

the natural reaction of cheeks flushing because of embarrassment.

Sunday, January 23, 2011

Brand Name: Protection

The name “Blush Free” is protectable by the USPTO, and no other company is currently our name. It is a

fairly unique title so we are in hopes that there will not be competition with the name.

Sunday, January 23, 2011

Using the color red with the first word practices the Law of Color. As the law of color states, “red appears to move towards your eyes while looking at it” (2002). Red also symbolizing the red blush coloring that enters the

cheeks when someone is embarrassed. That is what the word blush, in this brand name, symbolizes.

Using the color white, for the last two words symbolizes purity. Blush Free productions is about creating purity in programming while avoiding

producing the blushing effect of embarrassment from inappropriate/non-family friendly content.

The Law of Shape also comes into play with the Blush Free logo. The logo follows the horizontal shape, which is a benefit to the eye. The font is also

very legible and clean.

The logo is effective in that it uses bright colors that are symbolic of the meaning of the company. It’s pleasing to the eye and memorable.

Sunday, January 23, 2011

BlushFree3.gifBlushFree3.gif

Brand Reflection:

The logo reflects the brand in that provides a contrast. In the title there is contrast of color with

the use of red and white. The goal of the company is to provide a contrast with the norms in the

industry. Blush Free will go against the flow of industry norms.

Sunday, January 23, 2011

Logo: Competitor

Pie Town Productions logo is an emblem and word combination. The emblem is a city skyline with pie that has a slice taken out, floating over the city. I am not

fully sure what this means. I looked up what Pie Town means, and the only information I found is that it’s an unincorporated town in New Mexico known

for making pie. Perhaps one of the company founders is from this town and wanted to carry the name on to the company. I can guess that pie floating over

the city skyline is suggesting that Pie Town is taking over Los Angeles. Clever.

It does follow the law of shape in that read horizontally, though it does take two lines. The logo is medially effective in my opinion. It is unclear what the emblem really does mean, and the colors are somewhat dull. It could use a

splash of color to bring a little more life and pizazz.

Sunday, January 23, 2011

Logo: Inspiration

Though the MTV brand is really the opposite of what we at Blush Free are striving to create, I do appreciate the MTV logo. I love that over years the logo has the same letters and overall concept, but they can get creative with it, much like Google, and give it different themes. Even changing the theme of the logo

does not mess with the integrity of the overall brand. I love how simple it is, yet edgy and iconic at the same time.

Sunday, January 23, 2011

Corporate Culture/Mission/VisionMission Statement

“Our mission at Blush Free Productions is to create family-friendly programming that highlights major social issues, providing viewers with a call

to action, all the while entertaining through exceptional storytelling.”

Our staff team, who will only work on projects that accomplish the mission statement, will carry out the mission statement. We will not stray from our

founding principles. We will act in manner of integrity by keeping to our word. We will conduct ethical business, seeking to go above and beyond what we say we will do. This includes our interactions with networks, sub-contractors, and

even the people who clean our office space.

Sunday, January 23, 2011

Corporate CultureBlush  Free  will  conduct  quarterly  reviews  with  all  of  employees  in  order  to  communicate  expectations,  corrections  and  praises  in  an  ef:icient  and  consistent  matter.  As  the  CEO,  I  will  have  reviews  with  our  Board  of  Directors  who  I  will  meet  with  on  a  monthly  basis.  

Blush Free will also conduct quarterly reviews with all of employees in order to communicate expectations, corrections and praises in an efficient and consistent matter. As the CEO, I will have reviews with our Board of Directors who I will

meet with on a monthly basis.

In order to create an atmosphere of fun, creativity, and community, our company will hold a monthly celebration time in order celebrate birthdays, and our

accomplishments. It could be as simple as having cake for an hour at the end of the week. It could be as in-depth as having a movie afternoon at the office,

including popcorn, candy and soda. We will strive to bring fun into the office environment, even incorporating the joke of day first thing in the morning as a

staff. Cheesy? Sure, but it brings the staff together and builds community.

Sunday, January 23, 2011

Tag Lines

“Blush Free TV.”“TV you can watch with Grandma in the

room.”

Sunday, January 23, 2011

Tag Lines

The tagline speaks directly to the customers by letting them they can trust our company to provide them clean programming. They don’t need to be nervous

or skeptical that our programming won’t be family-friendly.

Our tag lines are descriptive in that they describe how you will react/not react to our programming, and with whom you can watch. The tag lines reinforce a clean brand image promising we will stick to our mission statement. Our tag

lines set us apart from our competitors. For example, we are the antithesis to MTV television productions (i.e. Jersey Shore), which could produce a whole lot

of blushing when watching with Grandma in the room.

“Blush Free TV” is incredibly short and easy to remember, giving a quick power-packed descriptive statement of the type of programming we offer. TV you can watch with Grandma in the room, while not short, is unique, memorable and positive. It’s likely when used together, the tag lines will doubly capture the

essence of our company.

Sunday, January 23, 2011

“Blush free TV.”“TV you can watch with Grandma in the

room.”

Sunday, January 23, 2011

References:

Ries, A. and Ries, L. (2002) The 22 Immutable Laws of Branding. New York: Harper Collins.

Sunday, January 23, 2011