My 2012 Pubcon presentation on In-house SEO Tools and Processes.
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In House SEO: Tools and Processes Alex Volk Search Marketing Director Microsoft Corporation [email protected]@alexvolk http ://www.linkedin.com/in/alexvo lk
Transcript
1. In House SEO: Tools andProcessesAlex VolkSearch Marketing
DirectorMicrosoft
[email protected]@alexvolkhttp://www.linkedin.com/in/alexvolk
2. Overview of Microsoft.com Circle sizes indicate top 25 sites
based on visits in FY09 2
3. It All Starts With Process
4. Creating The Case For Change
5. SEO Platform Value
6. Creating SEO Stewardship
7. Creating SEO Stewardship
8. Creating SEO Stewardship
9. Reporting as StorytellingAvoid regurgitatingFacts and
figuresPeople dont wantto spend time inendless amountsof data
10. Reporting as StorytellingStorytelling is aboutStating your
caseUsing powerful visualsTelling stories that stick