Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | eric-enge |
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Social Media Signals in SEO
Still Early Days
First Off... Who Am I?
Co-author: The Art of SEO President: Stone Temple Consulting
25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies
Publish web sites, grow them, then sell them2 significant exits so far
Twitter: @stonetemple Google +: +Eric Enge / +Stone Temple Consulting
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Facebook Shared Content
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Twitter Shared Content
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Google+ Share
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Facebook Comments (Techcrunch)
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What Do the Search Engines See?
Signal Bing Google
Facebook Like Yes Crawl Based?
Facebook Share, Personal Page Yes No?
Facebook Share, Brand Page Yes Crawl Based
Facebook Comments Yes Yes (Crawl Based)
Twitter Share Yes Crawl Based
Twitter Retweet Yes Crawl Based
Twitter Mentions Yes Crawl Based
+1 Crawl Based Yes
Google+ Share Crawl Based Yes
Google+ Mention Crawl Based Yes
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“…what does a like mean? Some people like the page, some folks might like the content, some folks might just think it’s funny and likeable. As you said, the likes are a good signal, but they’re not a granular signal of what particular thing you’re actually expressing a like about.”
Bing’sStefan Weitz
On using Likes as votes the way links are used:
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It’s About Picking the Best Content
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Weighting Votes - Relevance
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Whatyou want
to say
WhatThey’re
Interestedin
Relevance
Weighting Votes – Authority
How well do you know the topic?
Recognized Thought leader?
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Weighting Votes - Trust
Can your opinion be trusted? What are your Perceived
motives? Do people engage With your brand?
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Weighing Votes – Effort & Commitment
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Balance of Signals?
Think Like a Search Engineer
Consider site with “to die for” link profile
… but no one is talking about it
Do you trust that site?
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Which Site Looks Better to You?
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Which Site Looks Better to You?
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(Hint)
Social Signals in Use
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Bing’s Social Sidebar
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Facebook Integration
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Facebook Likes
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Quora Integration
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Reviews
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FacebookActivity
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Social Sharing Shown in Google
Shared onGoogle+
Shared onAnother SocialNetwork
Google+Post
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Must Be In Your Circles
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Other Social Connections
Found Via Connected Accounts
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Correlations With Rankings
Source: Searchmetrics
Facebook Shares 0.35Facebook Total 0.34# Backlinks 0.34Facebook Comments 0.31Facebook Likes 0.28Tweets 0.24% Baclinks With Keyword 0.16% Backlinks with NoFollow 0.16Keyword in Domain Name 0.11
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Be Careful With Correlations!
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Bing Results 2010 (New York Post)
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Bing Results 2011
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Bing Results 2012
With a Social Sidebar
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Influence of Social Media Likes / Shares / +1s
• Your friend +1s it• Your friend shares it on
Google Plus• Your friend shares it on
another connected network
• Your friend Likes it• Your friend shares it on
Facebook or Twitter• Other networks with related
content
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Rel=Author
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The Synergy We’re Looking For
Traffic, Links & New Subscribers
Shared onSocial Networks
Helps DriveNew Followers,Fans, Friends
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The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
(Sharing)
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Case Study:Social Media Link Building At Work
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Interview with Tiffany Oberoi
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An Influencer Said Something Nice About it
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SERP for Key Search Term
#3!
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Interview with Peter Norvig
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Influencer Tweet
3.8 Million Followers!
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An “Event” (Peter Norvig Interview)
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Latest Matt Cutts Interview
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Duane Forrester Interview
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Link Results
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Thank You!
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Eric [email protected]@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com