Public by Default: Life Online in 2012

Pat Sine

Information Technologies – Client Support &

Services

University of Delaware

What do we know before we begin?

1.

2.

Image source: http://flickr.com/photos/gaetanlee/421949167/

3.

You:

Public by default; Private through effort.

Your parents:

Private by default; Public through effort.

• Overexposed– https://www.youtube.com/watch?v=jSdw9m3FskA

How can we be smart enough to deal with this?

4 Traits of Internet Content• Forever

• Editable

• Aggregated

• Public

1. The Internet never forgets!

The Internet Archive or The Wayback Machine

The Library of Congress is archiving all

public tweets since 2006.

What stuff?

• Web sites you visit

• Content you post

• GPS data from your

phone

• Cable TV usage

• Facebook

• Pictures

• Loyalty card swipes

• Texts

• Blogs

• Twitter

• Checkins

• Logging into any website

• Email

• Cameras

What stuff?

•Anything

DIGITAL!

4 Traits of Internet Content• Forever

• Editable

• Aggregated

• Public

4. Anything can be copied, edited and redistributed.

Let’s try that!

4 Traits of Internet Content• Forever

• Editable

• Aggregated

• Public

2. Searching and gathering and linking gets better every day!

Source: http://xkcd.com/802/

http://personas.media.mit.edu

Source: http://shrinkingvioletpromotions.blogspot.com/2010/10/online-persona-workshop-week-two-many.html

Klout

Kred

4 Traits of Internet Content• Forever

• Editable

• Aggregated

• Public

5. The web is full of “Invisible Audiences.”

http://blog.mailasail.com/lynnrival/108

2009http://blog.mailasail.com/lynnrival

Sept 2012

2012http://blog.mailasail.com/lynnrival

Take Control!

1. Stay Safe

Internet Safety 2012

• Keep your computer SAFE

• Keep AWAY from dark corners

• Keep TELLING

•Your classmates

•You

What are the online threats in 2012?

2. Be Aware

JUST GOOGLE MEHOW OUR PERSONAL SEARCH RESULTS AFFECT OUR

EVERYDAY RELAT IONSH IPS, FROM WHO WE DO BUSINESS

W ITH, WHO WE VOTE FOR AND EVEN WHO WE DATE

Harris Interactive on behalf of BrandYourself.com online survey of 2,570 U.S. adults aged 18 and older

September 5th and 7th, 2012

86% of online US adults used a search

engine like Google to find more

information about another person.

– 75% of online U.S. adults have searched

their own name

– 48%) say most of the search results

about them aren’t positive

– (30%) say nothing shows up at all.

Among U.S. adults that have searched

someone online

– 42% have searched someone before

doing business with them

– 45% have found something that made

them decide NOT to do business.

• Romantic searches are the most

common search among U.S. adults

• 43% of online U.S. adults that have

searched someone online have

searched

– a potential date

– significant other

– ex boyfriend/girlfriend

• 20% of online US adults with children

currently in their household that

have searched someone online have

looked up their own children.

• 25% of those people found

something that they rather did not

show up publicly about their children.

But…..

• 92% of U.S. children have an online

persona by the time they are 2 years old.

• Some have an online persona before

they are born.

• 23% of sonograms are actively published

and shared on social networks and blogs.

3. Take Control

If you are not the

customer, you are

the product!

Show the world.

• Start by getting a unique name that

you can be proud of.

Chronicle of Higher Education Website, 11/14/2008

Show the world.

• Use the tools of the web to build your

online persona.

Page Rank

Source: http://en.wikipedia.org/wiki/Page_rank

Tools to show the world.

• YouTube

• Wikipedia

• Google Site

• Your own web page

• Facebook

• LinkedIn

• Flickr

• Twitter

Facebook

Flickr

Wikipedia

Twitter

YouTube

Fanfiction.net

About.me or

Flavors.me

Come on, Pat! Real kids couldn’t do

that!

Meet Matt Dermody

Meet Laura Stockman

Meet Tavi Gevinson

'Style Rookie' Tavi Gevinson

Back to you…

To do today!

• Watch what you do to yourself

• Find a name that works for you and

claim it!

• Start collecting and linking on a

Google Site or your own site or blog

“Life is not about finding yourself, it’s about creating yourself.”

George Bernard Shaw

New Yorker Magazine, July 5, 1993

“I want to believe that my online

persona is who I am, but somewhat

self-edited and on my best behavior,

and not a carefully constructed

caricature  of the person I wish I were.”

Maurilio Amorimhttp://www.maurilioamorim.com

Look for Pat Sine

@patsine

www.udel.edu/sine