Public Deliverable Template - inside · Deliverable lead beneficiary: ART D5.02 CENTRELINE PUBLIC...

Ref. Ares(2018)2799189 - 30/05/2018

CENTRELINE D5.02 CENTRELINE PUBLIC WEBSITE Deliverable submission date: 30.05.2018

PUBLIC 2/17

www.centreline.eu

Grant Agreement: 723242

Call identifier: H2020-MG-2016-Two-Stages

Project full title: CENTRELINE – ConcEpt validatioN sTudy foR fusElage wake-filLIng propulsioN

integration

Deliverable lead beneficiary: ART

D5.02 CENTRELINE PUBLIC WEBSITE

Author: Sophie Rau (ARTTIC)

Internal Technical Auditor Name (Beneficiary short name) Date of approval

WP leader Arne Seitz 30.05.2018

Coordinator Arne Seitz 30.05.2018

Project Office Sophie Rau 28.05.2018

Abstract: D5.02 provides an overview of the objectives and implementation of the CENTRELINE public

website as part of the dissemination strategy, and its main functionalities.

Due date: 30.11.2017

Actual submission date: 30.05.2018

Publication date: 30.05.2018

Project start date: 01.06.2017

Project duration: 36 months


PUBLIC 3/17

www.centreline.eu

Table of Contents

Table of Contents ......................................................................................................................................... 3

List of Figures .............................................................................................................................................. 4

Glossary .......................................................................................................................................................5

1 Introduction ......................................................................................................................................... 6

2 Website objective and target audience ................................................................................................. 7

2.1 Objectives ..................................................................................................................................... 7

2.2 Target audience ............................................................................................................................ 7

3 Website design & technical implementation ........................................................................................ 8

3.1 Design .......................................................................................................................................... 8

3.2 Technical implementation ........................................................................................................... 9

4 Website structure and content ........................................................................................................... 10

4.1 Innovation – The homepage ....................................................................................................... 10

4.2 Project ........................................................................................................................................ 12

4.2.1 Objectives ........................................................................................................................... 12

4.2.2 Methodology ....................................................................................................................... 12

4.2.3 Project Structure ................................................................................................................. 13

4.2.4 Impact ................................................................................................................................. 14

4.3 Consortium ................................................................................................................................. 14

4.4 Press & Media ............................................................................................................................. 16

4.5 Contact ....................................................................................................................................... 17

5 Website impact and statistics ............................................................................................................. 17

6 Conclusion .......................................................................................................................................... 17


PUBLIC 4/17

www.centreline.eu

List of Figures

Figure 1: CENTRELINE website: Homepage | © CENTRELINE, 2017............................................................ 8 Figure 2: CENTRELINE website, mobile: Consortium page | © CENTRELINE, 2017 ..................................... 9 Figure 3: CENTRELINE website, mobile: Homepage | © CENTRELINE, 2017 ............................................... 9 Figure 4: CENTRELINE website: Footer with EU emblem | © CENTRELINE, 2017 ...................................... 10 Figure 5: CENTRELINE website: Homepage (Innovation), text | © CENTRELINE, 2017 .............................. 11 Figure 6: CENTRELINE website: Homepage (Innovation), graph | © CENTRELINE, 2017 ........................... 11 Figure 7: CENTRELINE website: Project page | © CENTRELINE, 2017 ........................................................ 12 Figure 8: CENTRELINE website: Project page (Methodology sub page) | © CENTRELINE, 2017 ................. 13 Figure 9: CENTRELINE website: Project page (Project structure) | © CENTRELINE, 2017 .......................... 13 Figure 10: CENTRELINE website: Project page (Impact) | © CENTRELINE, 2017 ........................................ 14 Figure 11: CENTRELINE website: Consortium page (Partner Bauhaus Luftfahrt) | © CENTRELINE, 2017 ... 15 Figure 12: CENTRELINE website: Consortium page (Technical Advisory Board) | © CENTRELINE, 2017 .... 15 Figure 13: CENTRELINE website: Press & Media page | © CENTRELINE, 2017 ........................................... 16 Figure 14: CENTRELINE Twitter account analytics ..................................................................................... 17


PUBLIC 5/17

www.centreline.eu

Glossary

Abbreviation / acronym Description

AMGA Horizon 2020 Annotated Model Grant Agreement

BLI Boundary Layer Ingestion

CA Consortium Agreement

CENTRELINE ConcEpt validatioN sTudy foR fusElage wake-filLIng propulsioN

integration

DOA Description of Action

EC European Commission

EC-PO EC-Project Officer

EIS Entry Into Service

EU European Union

FP7 Seventh Framework Programme

CPO CENTRELINE Project Office

GA Grant Agreement

IPR Intellectual Property Rights

PFC Propulsive Fuselage Concept

RWD Responsive Web Design

SEO Search Engine Optimisation

TRL Technology Readiness Level

WP Work Package


PUBLIC 6/17

www.centreline.eu

1 Introduction

This document describes the design, structure and contents of the public website set up for CENTRELINE as

part of the project dissemination strategy in order to inform the various target audiences about the main

project objectives with regular updates on the project results. The website is accessible under the URL

http://www.centreline.eu and maintained by the CENTRELINE Project Office (CPO). It is based on

responsive web design (RWD), which provides an optimal viewing and interaction experience – easy reading

and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices from

desktop computer monitors to mobile phones and tablets. The website development team consists of a

designer, a web developer, an editor and a content specialist, who worked collaboratively together.

The CENTRELINE public website comprises details about the project objectives and work plan, together

with the list of participants and key personnel involved. Throughout the project, the website will become a

major tool to present the project outcomes to a wide audience beyond the engineering community. On-

going activities will also be regularly updated and communicated through the Press & Media page and its

subsections.

http://www.centreline.eu/


PUBLIC 7/17

www.centreline.eu

2 Website objective and target audience

2.1 Objectives

The public CENTRELINE website can be reached at http://www.centreline.eu; a domain, which is simple to

remember. As part of the project communication and dissemination activities the main objective of the

website is to ensure that the impact of the project and its results will be achieved at societal and industrial

levels. Besides other dissemination and communication tools (e.g. social media, general communication

material such as flyers, short video documentation), the website guarantees that EU-funded research is

adequately communicated to all relevant stakeholders and target audiences. The website promotes the

main benefits resulting from the project and depicts the necessity to further develop the innovative and

efficient Propulsive Fuselage Concept (PFC) of CENTRELINE. The CENTRELINE project aims to

demonstrate the proof of concept for a ground-breaking approach to synergistic propulsion-airframe

integration. The concept features a turbo-electrically driven propulsive device at the aft-fuselage that

entrains and re-energises the fuselage boundary layer flow in order to eliminate the viscous drag effects in

the fuselage wake field. The innovative and technical approach of CENTRELINE – the positive effect of

wake-filling propulsion integration through Boundary Layer Ingestion (BLI) – is explained for the public at

large on the website. Furthermore, the website presents the key methodological pillars substantiating the

planned research, promotes expected impact of the project and the project structure is outlined. The

website will also be a portal to disseminate CENTRELINE scientific publications, and to present the main

activities and next steps to be taken. It contains information about the consortium, with detailed

descriptions of the partners involved and the Coordinator and the CPO as contact points.

To establish a channel of communication between research and industry and public, the website

development focused on a user-friendly and unique design, effective navigation, browser consistency, fast

loading pages and mobile compatibility. The objective is to present the complex content clearly structured,

considering SEO factors (keywords in headings, first sentences and paragraphs). As the website will be

updated frequently in order to provide the latest publications and news, a state-of-the-art content

management system has been chosen, which is easy to use, so that the content can be changed quickly

according to the projects progress.

2.2 Target audience

The CENTRELINE public website targets a wide range of audiences, such as:

• Funding authorities, including the EC

• The general public

• The scientific/technical community

• Policy makers

• Aeronautics industry (airframe and engine manufacturers)

• Aircraft customers

• Industrial partners not involved in the project (key technical component suppliers)

• Press representatives/journalists

http://www.centreline.eu/


PUBLIC 8/17

www.centreline.eu

3 Website design & technical implementation

3.1 Design

Considering current website design trends and user behaviour, the design is clear and minimalist. This

enables an intuitive and easy navigation following the fact that users are rather browsing websites than

reading long articles. The distinctive design facilitates to communicate the CENTRELINE objectives, the

benefits of the concept and values of the CENTRELINE research. Therefore, the design reflects a consistent

look and feel within the subpages of the website, but also beyond. All communication and dissemination

tools of CENTRELINE (social media accounts, flyer, poster and video) use a coherent design. The black and

white portraits on the consortium page match the distinctive design. The topography is well chosen, also

considering to be user-friendly, coherent and corresponds with the logo. The ‘CENTRELINE font’ is a true

type font and the colour scheme is characterized by light blue, reflecting the colours of the logo, and dark

grey (header and footer). The CENTRELINE website features captivating banners and catchy slogans (e.g.

“How are we going to fly in 2035? – Less emissions. More efficiency”), which are easy to remember and take

into account SEO factors (Figure 1). High quality photographs contribute to a strong visual identity and

support the communication of the key message. As the target audience include the public, generic pictures

(as a cloudy sky) are combined with a technical vector graph of the CENTRELINE concept, a picture of a wind

tunnel experiment at TU Delft and an Airbus A380 cockpit at night. TU Delft and AIRBUS are part of the

CENTRELINE consortium. The banner is presented as a slideshow and each photo matches with a different

menu button: Innovation – Project – Consortium – Press & Media – Contact.

Figure 1: CENTRELINE website: Homepage | © CENTRELINE, 2017


PUBLIC 9/17

www.centreline.eu

3.2 Technical implementation

The website is programmed in responsive web design. RWD is an approach to web design aimed at crafting

sites to provide an optimal viewing and interaction experience – easy reading and navigation with a

minimum of resizing, panning, and scrolling – across a wide range of devices from desktop computer

monitors to mobile phones (Figure 2 & 3). The technical challenges include to program fast loading pages,

to ensure browser consistency and to optimize for high search engine rankings. The mobile design has been

implemented with a so-called hamburger menu. Interactive elements have been minimized in order to

facilitate fast loading pages.

Figure 2: CENTRELINE website, mobile: Consortium page | ©

CENTRELINE, 2017

Figure 3: CENTRELINE website, mobile: Homepage | © CENTRELINE, 2017


PUBLIC 10/17

www.centreline.eu

4 Website structure and content

A good and simple site structure helps the user as well as search engines to navigate the site. The

CENTRELINE website is characterized by a minimalist header, just including the logo and the horizontal

menu bar, a body (either double columned or centred) and a large footer. The EU emblem is displayed in the

footer as well as a disclaimer stating that the CENTRELINE project has received funding from the European

Union’s Horizon 2020 research and innovation programme (Figure 4). With this, the requirement to promote

the action and visibility of funding as set out in Articles 27.3, 28.2, 29.4 and 38.1.2 of the H2020 General

Model Grant Agreement1 is fulfilled. Furthermore, the footer includes the CENTRELINE logo, linked social

media icons (Twitter, LinkedIn, Research Gate), Imprint/Privacy Policy/Copyrights and a sitemap to navigate

the site easily. The header and footer is consistent on all pages of the CENTRELINE website.

The menu bar displays the main pages of the website: Innovation – Project – Consortium – Press & Media –

Contact. The submenus are placed on the header photos on each page.

4.1 Innovation – The homepage

“How are we going to fly in 2035? – Less emissions. More efficiency”: The homepage (Figure 1, 5 and 6) is the

first impression of the website and the visual identity influences the further engagement of the visitor. To

catch the visitor’s attention, a slide show with catchy slogans and pictures are displayed and leading the

visitor through the menu bar. A short text features the innovative capacity of the CENTRELINE project and

a vector graphic shows the technical concept. CENTRELINE works on a particularly promising overall

1 European Commission, H2020 Programme. AGA – Annotated Model Grant Agreement, Version 4.1, 26 October 2017 [Online]. Available: http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf [Accessed 30/05/2018].

Figure 4: CENTRELINE website: Footer with EU emblem | © CENTRELINE, 2017

http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf

http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf


PUBLIC 11/17

www.centreline.eu

configuration for fuselage wake-filling propulsion integration. The basis of this is a single boundary layer

ingesting fan, the so-called fuselage fan, that encircles the aft-section of the fuselage.

Figure 6: CENTRELINE website: Homepage (Innovation), graph | © CENTRELINE, 2017

The explanation of the project acronym CENTRELINE is presented as a subtitle.

Figure 5: CENTRELINE website: Homepage (Innovation), text | © CENTRELINE, 2017


PUBLIC 12/17

www.centreline.eu

4.2 Project

“We make it happen through turbo-electric fuselage wake-filling propulsion”: The PROJECT page contains

following subpages (Figure 7):

• Objectives

• Methodology

• Project Structure

• Impact

4.2.1 Objectives

This page provides information on what the project is aiming at in terms of an innovative approach to

synergistic propulsion-airframe integration. Three specific high-level targets of the project are outlined,

focusing on CO2 and NOx reduction and the Technology Readiness Level (TRL) aimed at in CENTRELINE.

4.2.2 Methodology

Here the project methods and processes are described. The three key areas the CENTRELINE research

focuses on and the basic work flow between the different work packages are represented in a graphic. The

methodological pillars are displayed with an accordion interface (Figure 8). Considering the different target

audiences, the scientific community herewith has the option to get detailed information what kind of

methodology is used in CENTRELINE, but for non-scientific visitors the page does not appear overloaded.

Figure 7: CENTRELINE website: Project page | © CENTRELINE, 2017


PUBLIC 13/17

www.centreline.eu

Figure 8: CENTRELINE website: Project page (Methodology sub page) | © CENTRELINE, 2017

4.2.3 Project Structure

This section shows CENTRELINE management and organisational structure. To allow a better

understanding of the hierarchical interaction between the five major work packages (WP), a diagram had

been designed (Figure 9), showing the partners involved in each WP and displays the relationship between

the different WP’s. A scroll-over effect on each WP box enables to open additional information about each

WP and its tasks.

Figure 9: CENTRELINE website: Project page (Project structure) | © CENTRELINE, 2017


PUBLIC 14/17

www.centreline.eu

4.2.4 Impact

This page takes up again the question from the slide show banner: “How are we going to fly in 2035?” The

high-level targets of CENTRELINE are based on the comparison with an advanced conventional reference

aircraft equipped with aerodynamic, structural, power plant and systems technologies suitable for a

potential Entry Into Service (EIS) year 2035 (the “R2035”). CENTRELINE will mature the concept of fuselage

wake-filling propulsion integration for large commercial aircraft application from TRL 1-2 to 3-4. The project

is set up to maximise the impact of the PFC technology on global emissions and climate, European

leadership and the social acceptance of aviation. Besides specific impacts, such as the decrease of the

environmental impact of air vehicles, CENTRELINE’s propulsive fuselage aircraft technology concept is

tailored to contribute to the ambitious goals of the EU policy as defined in the Flightpath 20502. A hyperlink

to the Flightpath 2050 is inserted (Figure 10).

Figure 10: CENTRELINE website: Project page (Impact) | © CENTRELINE, 2017

4.3 Consortium

“Joined forces of 9 partners from 6 countries”: This section is one of the most interactive and divided into

PARTNERS and TECHNICAL ADVISORY BOARD (Figure 12). An interactive map locating the partners

involved in the project helps to get a quick overview. A group photo, individual logos and short descriptions

of partners presents the consortium. With a click on a partner logo, a box appears below the logo displaying

key information on the selected partner, a short depiction of the entity itself, its role in the project and short

curriculum vitae of the key personnel involved (Figure 11). Hyperlinks to the websites of partners and to

related EU funded projects are inserted.

2 European Commission, Flightpath 2050 Europe’s Vision for Aviation. Report of the High Level Group on Aviation Research, 2011. [Online]. Available: https://ec.europa.eu/transport/sites/transport/files/modes/air/doc/flightpath2050.pdf [Accessed 30/05/2018].

https://ec.europa.eu/transport/sites/transport/files/modes/air/doc/flightpath2050.pdf


PUBLIC 15/17

www.centreline.eu

Figure 11: CENTRELINE website: Consortium page (Partner Bauhaus Luftfahrt) | © CENTRELINE, 2017

Figure 12: CENTRELINE website: Consortium page (Technical Advisory Board) | © CENTRELINE, 2017


PUBLIC 16/17

www.centreline.eu

4.4 Press & Media

The Press & Media page of the CENTRELINE public website (Figure 13) is divided in four sub-sections

dedicated to:

• NEWS & EVENTS: In order to closely follow the project evolution over the three years duration,

major achievements are communicated through the project news section. For instance, news will be

published when a significant step is taken, when a test campaign is carried out, as well as when

results are obtained (publication of results is always subject to General Assembly approval). There is

also an overview of any kind of past and future events. This includes events organised by the

CENTRELINE project itself, or external events where the CENTRELINE project will be presented or

which CENTRELINE partners will attend. With the launch of the website the news section features

the Kick-off meeting, the launch of the CENTRELINE video documentary and a hyperlink to an

article about CENTRELINE on the EC website.

• PRESS: This sub-section is especially targeting press, as this is the web page where various material

produced within the framework of CENTRELINE dissemination activities are put at visitors’ disposal.

This include the project logo, flyer, posters, brochures and high-quality images. It also will be

repository for all press releases that the project publishes over the duration of the project. It will also

list, whenever possible, all articles dealing with, mentioning or focussing on the CENTRELINE

project.

• PUBLIC REPORTS: Public deliverables, reporting the projects progress to the EC, will be uploaded

in this section.

• PUBLICATIONS: This section is reserved for publications, resulting from CENTRELINE as well as

conference proceedings.

The Press & Media page will be updated regularly.

Figure 13: CENTRELINE website: Press & Media page | © CENTRELINE, 2017


PUBLIC 17/17

www.centreline.eu

4.5 Contact

The contact form is a quick and easy way to contact the project coordinator or the project office. In addition

to the form, the addresses and email contacts are displayed below the form.

5 Website impact and statistics

According the Google Analytics, 144 users were registered during the first month the CENTRELINE public

website is online (24 April – 25 May 2018). Most of them during the ILA Berlin event (April 2018), when

CENTRELINE has been promoted by the EC. Most of the sessions have been registered from Germany and

for the homepage of the website. 83,4 % are new visitors, 16,6% returning visitors. CENTRELINE aims to

increase the number of daily users, to reduce the bounce rate of 39,35 % and to increase the page views on

the subpages. During the upcoming conference and airshow events (please see Deliverable Report

Disseminations and Exploitation Plan D.5.03 for details. Available in June 2018) CENTRELINE will actively

promote the website via flyers, posters, twitter, LinkedIn and video documentaries. The tweet, which has

launched the website during the ILA 2018 event in Berlin, earned 1,364 impressions.

Figure 14: CENTRELINE Twitter account analytics

6 Conclusion

The CENTRELINE public website is online and fully operational since 24 April 2018 and is running smoothly.

Browser consistency and the mobile interface had been continuously improved throughout the

development process. The page will be updated and maintained on a frequent basis, editorially and

technically. Updates will become more and more frequent as the project progresses. The website will be an

important means to communicate and disseminate information about the project and to attract all relevant

stakeholders.

Date post:	07-Jul-2020
Category:	Documents
Upload:	others
View:	2 times
Download:	0 times

Public Deliverable Template - inside · Deliverable lead beneficiary: ART D5.02 CENTRELINE PUBLIC...

Documents