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CRICOS No. 00213J @MonBleaves @chairdigeconomy Public Good 3.0 Redefining Value of Local Government in the Age of Innovation Monica Bradley
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Public Good 3.0 Redefining Value of Local Government in the Age of Innovation
Monica Bradley
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My WHYHelp Australians use technology, creativity &
new business models to create globally significant enterprises that create participation,
wealth, wellbeing & a sustainable future
I re-imagine bold new ways to create value through connecting
• Capital
• Customer
• Talent
• Technology
My How
My WHATDirector Foresight: Brisbane Marketing, City Smart, B Corp, Step Change Advisor: Advance QLD, Springboard, ACE QUT, Impact AcademyEarly Stage Investor: BD Fund, Start Ups, SME Scale Ups, Corporate TransformationsMentor Talent: Entrepreneurs, Students, NFP, Leaders Media Storyteller: Keynotes, TV, Radio, Print Media, Online.Thinking Circle Curator: Bold Concepts Explored & Conceptualized, QUT
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What is driving in the New Economy In
dustr
ial A
ge •Scale
•Location
•Competition
•Economic Capital
•Products
•Physical Assets
•Efficiency
•Cost
Innovation A
ge •Speed
•Connectivity
•Collaboration
•Human Capital
•Experiences
•Data Assets
•Creativity
•Value Creation
• Economy of Scale
• Cost Efficiency
• Analysis Intensive
Economy of Corporations
• Personalised
• Revenue Resilience
• Design Intensive
Economy of People
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Total Convenience: Google Hands-Free
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400,000 Years
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“Our busiest branch in 2014 is the 7:01 from
Reading to Paddington – over 167,000 of our
customers use our Mobile Banking app between
7am and 8am on their commute to work every day.”
Ross McEwan, CEO Royal Bank of Scotland
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What’s driving our digital disruption
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Big Data Predictive Services
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Big Data Predictive Services
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Dissatisfaction
Delight
Expectations
exceededExpectations
not fulfilled
Revenue Resilience- Explore new markets -
Cost Resilience- Exploit current resource base -
Innovation Impact
AB
OV
EB
EL
OW
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Thinking Frames
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What’s Your Ambition for Innovation
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Innovation In Action
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Fit Bit for your Toilet
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Pro
active
Go
ve
rnm
en
tt
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How Digital Disruption Occurs
Lowers Entry Barriers
Sector Boundaries
tumble
Value Chain Disaggregation
New Entrants fast
& focused
Incumbents are slow to
change
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• Citizen Debits & Credits
• Wellbeing Credits
• NFP Time
• Debits for personal emissions
• POLICY is the Points Allocators
Gamification of Taxation
• Economic, Social & Ecological exchanges measured
• Take your kids to school = credit
• Lead Neighborhood walking groups
• Share solar power / batteries in the neighborhood
• Share backyard produce
New Value Exchange Measures
•Subscription service for Housing, Food, Health, Comms, Mobility, & Entertainment
•Model viable at all level of income
Lifestyle as a Service
•Deliver Services before I know I need them
•Predictive Analytics
•Education
•Health (Fit Bit – Loo)
• Transportation
•Listening needs/Social sensing
Proactive GOVT 3.0
• Half cost & double wellbeing outcomes
• Redesign structural barriers
• Reward outcomes
• Penalise harmful choices
• Self Care
Well Being 3.0
• Students come with a warrantee
• Lifelong learning algorithm
• Just in Time learning
• learning – Privileges unlocked based on Mastery
Education 3.0
Thinking Circles in Action
• Robotics / SIRI
• Belonging (Maslows)
• Automation of menial tasks leaves rich human experiences
• Cultural Literacy
• Virtual Tools for Human Contact
• Facebook = Personal News Broadcast
• Community Building Capabilities
• Currency of Trust
Digitally enabled Human Contact
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Digital
mindset
Right
strategyInnovative
Culture
Digital
capability
Knowledge
and skills
Customer
insights
Network
and platform Dig
ital C
apabili
ty F
ram
ew
ork
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Digital Mindset
New Digital Products
Digital Assets
Digital Access
Digital Community
Digital Capital
Digital Signals
Digital Attention
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New Digital Products
Digital Assets
Digital Access
Digital Community
Digital Capital
Digital Signals
Digital Attention
Share of Community Screen / Mind
• Ability to reach personalised groups or broad at lowest cost ever
• Behaviour Change
• Fake News
• Uncontrolled Brand Damage
Proactive Communities
• Fit Bit for Toilet
• Virtual Life Assistants
• Precision Life
• Personalised Journey Trip Bit
Data Communities
• Tinder for Volunteers
• Like Button for Council Initiatives / Activities / Developments
• Big Data –Predicitive Policing –Health
• Digital Welcomes
• Digitably Enabled Human Contact
Social Capital is Key
• Dutch Dementia Village
• Augmented Reality
• Virtual Reality (PreDevelopmentAssessments)
• Virtual Residents
• Proactive Social Presence
Lifestyle as a Service
• Uber for hospital Beds
• Share Cars/Memberships
• Matrapreneurs
• Affordable Living (Joined up Lifestyle Services
Knowledge Bank
• Generate New Revenue from Digital Assets
• Data Feeds
• Views
• Local News Bulletin
• You Tube Channels
• Digital Histories & Futures
New New
• Live Like Me in XXX
• Reality Content - I’m a Senior Get me Into Here
• Dynamic Pricing, Per Use Pricing, Pay for performance
• City Based Longevity Rewards
• Gamification of the City
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Local Council Trends to Watch
•Economic & Social Returns
•Family Offices
Impact Investment
•Mutual
•Coalition
New Asset Ownership Models
•Civic Entrepreneurs
•Citizen Lead Proposals
Social Enterprises
•Capital follows Talent
Talent Attraction •Longevity
•Air/Water Health
•Carbon Impact
Lifestyle Competitiveness
•Global Trend
•Virtual Citizens
Live Like a Local
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Break
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City Hack 2016Exercise
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City Hack 2016 - 5 key themes:
1. The way we experience the city Activate the river, wheelchair
accessibility, inner city green space, attracting international expos,
condensed living, social interactions (integrated guide to events, bands,
markets, available restaurants, travel, parking, and accommodation), city
safety and bringing it all together.
2. Maximising idle assets Air bnb of idle assets – stadiums, carparks etc.
3. International students and visitors Attraction and living experience of
international students and visitors to SEQ. Live Like a Local
4. Work & Life balance Over-supply of inner-city apartments, healthy
communities, distanced workforce, work/life balance, working from
anywhere, flexible working.
5. Congestion, accessibility and parking Cycle safety, use of car park
spaces once driverless cars are adopted, congestion, driverless cars, car
sharing, carparking, maximising travel times, optimising mobility.
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Judging Criteria: Feasibility – How possible is it for this to be done? Is it realistic? Is it something that people would see
value in?
Viability – The ability of the proposal to maintain itself, recover its costs and potentially either make a
profit or a social impact.
Desirability – How popular would it be for its target audience? Is it scaleable?
Polish, Design & Execution, Innovation & Creativity – How well did you present your idea? How well
did you execute your idea? How creative is your idea? How much is it outside the square of what’s
already been created? Is it original?
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Key Takeaways
• Think Digitally Enabled Human Contact
• Build Social Capital – then use it
• Start with WHY & Define your Plan
• Mindset defines your possibilities
• Diversity of expertise – avoid Domain constrained thinking
• Storytelling – Human Perspective, Examples
• Culture trumps Strategy
• Spaces Matter
• Collaborate to expand your network effects
• Senior Living Innovation
• Chair in Digital Economy
• Advance QLD – Challenge Bank
• The Capital in Brisbane CBD
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Monica Bradley @[email protected]
• Board Briefings
• Innovation Strategy
• Innovation Labs / Safari Tours
• Podcasts – Media
• Digital Week (I Tunes)
• Non-Executive Directorships
