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9/21/2015 1 Public Perceptions of Genetically Modified Food Cara L. Cuite, PhD Associate Research Professor Rutgers Cooperative Extension Department of Human Ecology September 17, 2015 Long before we began to understand evolution and genetics, humans have been improving plant and animal species through a variety of techniques, including selective breeding and cross breeding.
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9/21/2015

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Public Perceptions of Genetically Modified Food

Cara L. Cuite, PhD

Associate Research Professor

Rutgers Cooperative Extension

Department of Human Ecology

September 17, 2015

• Long before we began to understand evolution and genetics, humans have been improving plant and animal species through a variety of techniques, including selective breeding and cross breeding.

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Genetic Modification/Genetic Engineering

• This process allows scientists to select specific genetic traits from one organism and insert them into the genetic code of another organism.– E.g., Inserting a bacterium gene into a corn plant, or an ocean

pout gene into a salmon.

• This was not possible using conventional methods. • As a result, agricultural products can be improved in a

faster, more accurate way.

What to Call this Process?

• Genetic Engineering?• Genetic Modification?• Biotechnology?

• What you call it matters.– 1/3 have no first thought or image related to the terms

• Biotechnology evokes the most neutral responses

• GM and GE evoke more negative images

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What to Call this Process?

Most of the world refers to the technology as genetic modification (GM) and to its products as genetically modified organisms or GMOs.

Google Trend Search Results

• Agricultural Biotechnology: ~ 4,800,000 results• Genetically Engineered: ~ 5,140,000 results• Genetically Modified: ~ 15,100,000 results• GMO: ~ 82,100,000 results

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European Labeling

• Pre-packaged products containing >.09% GMO ingredients, the list of ingredients must indicate "genetically modified" or "produced from genetically modified [name of the organism]."

US Labeling - Proposed

Genetically Modified

Genetically Engineered

• Alaska• Colorado• Georgia• Hawaii• Illinois• Kentucky• Maine• Maryland• Massachusetts• Minnesota

• New Hampshire

• New York• Oklahoma• Oregon• Pennsylvania• Rhode Island*• Tennessee• Vermont• Washington• West Virginia

• Missouri• New Jersey• Rhode Island*

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“GMO” is politicized

• GMO has been widely used by opponents of this technique as well as labeling advocacy groups.

Genetically Modified Foods or GM Foods

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How much of our food is GM?

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Rapid Adoption in the US

• The United States remains the largest producer of GM agricultural products.• More than 181 million acres planted in GM crop varieties.• US harvests about 40% of the world's GM crops.

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US Crop Estimates - 2015

4 512

94 94

10

9577 79

7 6 6 6 5

0%10%20%30%40%50%60%70%80%90%

100%

Corn Canola Soy Cotton SugarBeet

Conventional

Stacked Traits

HerbicideToleranceBT

USDA/ ERS: Genetically engineered varieties of corn, upland cotton, and soybeans, by State and for the United States, 2000-2015

Other GM Crops in the US

• Herbicide Tolerant Alfalfa• Virus Resistant Squash and Papaya

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GM Crops in the US (on the way)

• Apples that resist browning• Potatoes that resist bruising and produce low levels of

acrylamide when cooked at high heat

GM Crops (Approved but not Commercialized)

• Virus Resistant Plum• Color-Modified Rose• Delayed Softening Tomato• Male-Sterile Chicory

• Herbicide-Tolerant Tobacco• Herbicide-Tolerant Rice• Herbicide-Tolerant Flax

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Prevalence of GM Ingredients?

1. The U.S. government does not track nor trace GM ingredients.

2. GM varieties are sometimes mixed with non-GM varieties when stored.

3. Corn, soy, sugar, and canola are four of the most common ingredients in processed foods.

4. The majority of soy, corn, canola, and sugar beet used in processed foods is genetically modified.

Products that Might Contain GM Ingredients

• Soda, juice, candy, cookies, sweet snacks, cereal, or any other product that contains corn components or corn syrup

• Products with sugar from sugar beets

– 54% of the sugar sold in the US• Food with soy-based flavorings,

vegetable broth, hydrolyzed vegetable proteins, foods that contain gums or starches

• Canola oil or products that contain canola ingredients

• Products containing cotton seed oil

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GM Ingredients

• Estimates are that as much as 80% of processed foods on US shelves contain “GM ingredients.”

• BUT…This is hard to determine exactly, because the refining of most oils, corn syrup, and sugar removes any DNA from the product.

• So what is a GM ingredient?

• Bottom Line:Most of the processed foods you eat likely contain ingredients derived from GM crops.

RUTGERS SURVEY

1. What does the American public know about GM foods?

2. How does the American public feel about GM foods?

3. Do Americans want labels on GM foods?

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Survey Methodology

• Conducted using GfK Custom Research online survey panel

• Data collected October 23-27, 2013 • 1,148 respondents• Data weighted to project to the US population• Margin of error +/- 3.1%

Sample demographics

48.4% WomenMean age 50 yearsEducation• 40% high school or less• 28% some college or associates degree• 32% bachelors degree or higherEthnicity• 78% White, non-Hispanic• 7% Black, non-Hispanic• 10% Hispanic• 3% multi-racial and other

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Survey definition of GM foods

• Recruitment materials did not mention GM.• Initial questions about reading food labels and information people

thought should be on food labels.

• Introduction to GM:

“The remainder of this survey will focus on genetically modified foods.

Genetic modification involves methods that make it possible for scientists to create new plants and animals by taking parts of the genes of one plant or animal and inserting them into the cells of another plant or animal.

This process is sometimes called genetic engineering or biotechnology, and the plants and animals that result are sometimes called GMOs, or genetically modified organisms. Foods using ingredients made from these are often referred to as genetically modified foods or GM foods.”

Awareness of the Existence of GM Foods

• Before this survey, were you aware that genetically modified foods existed?– 25% say no

Rutgers 2013 Survey

N=1148

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Heard or Read?

• How much have you heard or read about genetically modified foods?• A great deal 4%• A fair amount 13%• Some 33%• Very little 29%• Nothing at all 19%

• Refused 2%

Rutgers 2013 Survey

48%

N=1148

How Much Do You Know?

• How much do you know about genetically modified foods?• A great deal 2%• A fair amount 11%• Some 32%• Very little 32%• Nothing at all 21%

• Refused 2%

Rutgers 2013 Survey

53%

N=1148

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Ever Talked about GM Foods?

• Have you ever discussed genetically modified foods with anyone?– 2/3 say no

Rutgers 2013 Survey N=1148

GM Foods in Stores Now?

• As far as you know, are there any foods containing genetically modified ingredients in supermarkets right now?

– Yes 43%– No 4%– Don’t know 51%– Refused 2%

Rutgers 2013 SurveyN=1148

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Perceived Availability of GM Foods

Percent of 491 Consumers who said GM foods are available in U.S. Supermarkets

GM food products currently available in supermarkets

GM food products NOT currently available in supermarkets

Rutgers 2013 Surveyn=491

Ever Eaten GM Foods?

• As far as you know, have you ever eaten any food containing genetically modified ingredients?– Only 26% say yes

Rutgers 2013 Survey N=1148

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Do Americans Have Opinions About GM Foods?• Our survey shows that people say they do not know

much about GM foods.– They are not talking or reading much about it.

• And why would they?

• This doesn’t mean that they do not or should not have an opinion about it.

Public Opinions About GM Foods

• Relatively uninformed opinions can be considered “uncrystallized.”

• These opinions tend to be:– Not well thought through.– Not strongly held.– Subject to change.– Influenced by the wording of questions.

• They are still important.

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Approval of GM - Plants

Approval of GM - Plants

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Approval of GM - Animals

Approval of GM - Animals

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What is the Basis for Opinions of GM foods?

• Would you say your opinion of genetically modified foods is based on a general feeling or specific issues?– General feeling – 50%– Both – 34%– Specific issues – 15%– Refused – 1%

N=1148

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Issues of Concern

“Please put a check next to all the issues that are related to your opinion of GM foods.”

%

Beliefs about GM foods

We know people aren’t reading or talking much about GM foods, but…• What are they reading about GM foods?• What stories or rumors have they heard?

– If they haven’t heard them, how likely are they to believe them?

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KFC

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Decisions About The Veracity of GM Stories and Information

Hallman, Cuite, Morin, 2013

Decisions About The Veracity of Claims / “Facts”

Hallman, Cuite, Morin, 2013

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0% 20% 40% 60% 80% 100%

Foods labeled as natural should be allowedto contain GM ingredients

Foods labeled as organic should be allowedto contain GM ingredients

I don't care if the food I buy contains GMingredients

I am careful never to buy food with GMingredients

I think it is safe for me to eat GM food

I would pay more for food that was NOTGM

I prefer to buy organic foods when I can

Attitudes about GM Food

Strongly Agree Somewhat Agree Somewhat Disagree

Strongly Disagree Refused

Note. “Unsure” was not offered as a response option

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Do Americans Think GM Foods Should Be Labeled?

Labels are not currently required

• Based on the scientific evidence, the FDA has concluded that current GM crops are not substantially different from their conventionally bred counterparts, and thus do not require labels.

• The FDA does require special labeling of a GM food when the characteristics of a familiar food product have been substantially altered.• E.g., if an allergen is introduced, or its nutritional qualities have

been altered. • Even then the label doesn’t have to say GM.

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USDA Organic Standard

• Products meeting the USDA organic standard are not permitted to contain GM ingredients.

Exceptions to organic rule

• The organic standard does not apply to GM animal products.

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Voluntary program for label certifying as NOT containing GM ingredients

Label Reading

• Beyond just looking at the brand name, how often do you read food labels?• Always – 10%• Frequently – 36%• Sometimes – 36%• Rarely – 14%• Never – 4%

• Refused – 1%

18%

N=1148

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Are GM Foods Required to be Labeled?

• Are foods that contain genetically modified ingredients required by law to be labeled as such in the US?

– Only 26% say no

Rutgers 2013 Survey N=1148

Do Americans want GM foods labeled?

• How you ask matters…

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Labeling Question 1

BEFORE MENTIONING GM FOODS• What information (if any) would you like to see on food labels

that is not already on there?

• No additional information needed—70%

• Presence of genetically modified ingredients – 7%• Country/Place of origin – 6%• Clearer information about ingredients – 4%• More information about nutrition – 4%• Others (each less than 2%)

Labeling Question 2

AFTER DEFINING GM FOODS• How important is it to you that the following information be

on a food label? (very or extremely important)• Grown using hormones (63%), • Grown using pesticides (62%), • Raised using antibiotics (61%),• Whether it was grown or raised in the United States (60%), • Whether the product contains allergens (59%)• Whether the product contains genetically modified ingredients

(59%)

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Labeling Question 3

• Current regulations do not require genetically modified foods to be labeled in the US. Do you think that genetically modified foods should be required to be labeled?– Only 8% say no– 17% are unsure– 73% say yes

Rutgers 2013 Survey

What about other studies of GM labeling preferences?

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• National polls indicate that when asked directly “should GM/GE foods be labeled” more than 9 in 10 Americans say “yes”.

National Surveys of Public Opinion of GM Foods

93 92

7366 63

0

10

20

30

40

50

60

70

80

90

100

Reuters/NPR CR Rutgers AP IFIC

% w

ho s

ay th

ey w

ant l

abel

ing

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National Surveys of Public Opinion of GM Foods

93 92

7366 63

0

10

20

30

40

50

60

70

80

90

100

Reuters/NPR CR Rutgers AP IFIC

% w

ho s

ay th

ey w

ant l

abel

ing

National Surveys of Public Opinion of GM Foods

93 92

7366 63

0

10

20

30

40

50

60

70

80

90

100

Reuters/NPR CR Rutgers AP IFIC

% w

ho s

ay th

ey w

ant l

abel

ing

No DK/Unsure response option Has DK/Unsure response option

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Should GM Foods be Required to be Labeled?

• Current regulations do not require genetically modified foods to be labeled in the US. Do you think that genetically modified foods should be required to be labeled?– Only 8% say no– 17% are unsure– 73% say yes

Rutgers 2013 Survey

If not sure and refused are eliminated:

90% say yes

What percentage of Americans want GM foods labeled?

• 7%• 59%• 73%• Or higher?

It depends on how you ask.

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Who wants GM foods labeled?

What variables are related to belief that GM foods should be labeled?• Three separate logistic regression models

– DV 1: Volunteered would like GM on label– DV 2: GM Labels important– DV 3: GM labels should be required

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What variables are related to belief that GM foods should be labeled?• Predictor variables in models:

– Scale of Engagement with GM foods (aware GM existed, ever discussed, heard or read, self-assessed knowledge, awareness sold in stores, awareness GM labels not required, alpha =.82)

– Scale of approval of plant-based and animal-based GM foods (alpha = .80)

– Rating of safety of GM food– Opinion is based on specific issue vs. general feeling

• Demographic variables– Age– Gender – Education– Ethnicity

Logistic regression models

DV1: Volunteered GM on labels DV2: GM Labeling is important DV3: GM foods should be labeled

B Wald OR B Wald. OR B Wald OR

Engagement scale .445 33.992 1.560*** .076 3.705 1.078 .010 .048 1.010

Disapproval scale 1.163 20.418 3.199*** .612 30.230 1.843*** 1.078 44.377 2.939***

GM unsafe.598 8.022 1.818** .919 57.359 2.506*** .948 38.656 2.580***

Opinion based on

specific issue

-.071 .051 .931 .263 2.226 1.301 -.567 7.114 .567**

Gender .236 .757 1.267 -.399 6.236 .671* .129 .429 1.138

Ethnicity .111 .103 1.117 .329 2.346 1.389 .287 1.146 1.332

Age -.020 4.965 .980* .011 4.760 1.011* .011 3.328 1.011

Education 29.794 ** 11.477 10.328

Constant -7.430 51.833 .001 -3.942 39.915 .019 -2.233 10.410 .107

Cox & Snell R2 .205 .257 .231

Note. * p <.05, **p <.01, *** p <.001

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Who wants labeling?

• Engagement with GM foods is related to mentioning it in the open-ended labeling question.

• Saying your opinion is based on a specific issue is related to not believing GM foods should be labeled.

• Being older and being female is related to thinking GM food labels are important.

• Main finding, holds true across the three models:– Belief that GM foods are unsafe is related to belief that GM food

should be labeled.– Disapproving of plant- and animal-based GM foods is related to

the belief that GM foods should be labels.

• There is another way American consumers have been asked about GM food labeling.

• Opinions expressed in survey ≠ voting behavior

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Labeling Referenda

California (Proposition 37) 2012• 51% no; 49% yes

Washington State (Initiative 522) 2013• 51% no; 49% yes

Oregon (Measure 92) 2014 • defeated by just over 800 votes.

Colorado (Proposition 105) 2014• 66% voted against labeling bill.

GM Food LabelingInitiatives

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“Safe and Accurate Food Labeling Act of 2015”• H.R.1599 – refers to “genetically engineered food”• Amends the Food Drug and Cosmetics Act (FDCA)

– No label can suggest that non-GE foods are safer than GE foods.– A food can be labeled as non-GE even if it is produced with a GE

processing aid or enzyme or derived from animals fed GE feed or given GE drugs.

– The FDA must allow, but not require, GE food to be labeled as GE.– The FDA must regulate the use of “natural” on food labels.– Preempts state and local restrictions on GE food and labeling

requirements for GE food, non-GE food, or “natural” food.

• Requires the USDA Ag Marketing Service to establish a program to certify non-GE food.

https://www.congress.gov/bill/114th-congress/house-bill/1599

“Safe and Accurate Food Labeling Act of 2015”• H.R.1599 – refers to “genetically engineered food”• “(3) The term ‘genetically engineered plant’ refers to a

plant or plant product (as those terms are defined in section 403 of the Plant Protection Act (7 U.S.C. 7702)), if—– “(A) it contains genetic material that has been modified through in

vitro recombinant deoxyribonucleic acid (DNA) techniques; and – “(B) the modification could not otherwise be obtained using

conventional breeding techniques.

https://www.congress.gov/bill/114th-congress/house-bill/1599

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Arguments in Favor of Labeling

• Proponents argue that labeling of GM food products would offer increased choices to consumers– Proponents say they have the “right to know” so they can

exercise their religious, philosophical, or dietary preferences.– Proponents want the ability to use market forces to express their

political views in support or opposition to the use of GM technology.

Some proponents say it would not significantly affect the cost of food.

Arguments Against Labeling• Maintaining “identity preservation” can be

logistically difficult– This may be especially true of processed foods with many

ingredients

• Changing the systems to maintain this could be costly

• Could create a patchwork across states.• Labels might be seen as warnings.

– Labels could imply that GM food products or ingredients are harmful or of lower quality than those produced through conventional means.

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How will labeling rules deal with other related technologies?

Mutation Breeding

• Rice• Corn• Wheat• Barley• Pears• Peas• Cotton• Peppermint

• Peanuts• Grapefruit • Sesame • Bananas • Cassava• Sorghum• Sunflowers

Mutation breeding using gamma radiation and chemicalshas produced a significant proportion of the world’s commercial food crops, including varieties of:

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Mutation Breeding

Gene Editing

CRISPR: (Clustered Regularly Interspaced Short Palindromic Repeats)

– Segments of prokaryotic DNA containing short repetitions of base sequences

– Each repetition is followed by short segments of "spacer DNA" from previous exposures to a bacterial virus or plasmid

• Gene Editing– adding, disrupting or changing the sequence of specific genes

• Gene Regulation

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Future research?

• How does the public view these related technologies?– Do/can many Americans make distinctions between a trans-

species DNA transfer compared to altering the genes within a given organism?

• This is where some of our research is headed.

Conclusions

• For many, opinions about GM foods are not strongly held.– People report that they do not know much about GM foods.– Many people say opinions are based on a feeling.– People’s opinions may change as they learn more.

• Does the public want GM foods labeled?– Depends on how you ask.– When asking at the ballot box, we see a very different response

than in public opinion polling.

• The policy and technological landscape is changing rapidly.

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Acknowledgements

• Collaborators Drs. William Hallman and Xenia Morin

• Survey was sponsored by the Office of the Executive Dean, School of Environmental and Biological Sciences. – The opinions expressed are those of the author and do not

necessarily reflect official positions or policies of Rutgers, the State University of New Jersey.

For More Information:

Download our most recent whitepaper here:http://humeco.rutgers.edu/documents_PDF/n

ews/GMlabelingperceptions.pdf

Cara L. Cuite, PhDAssociate Research ProfessorDepartment of Human EcologyRutgers Cooperative ExtensionRutgers, The State University of New JerseyNew Brunswick, NJ 08901-8520(848) [email protected]


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