Date post: | 21-Dec-2015 |
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Public Ralations Commuication
Supervised by: Dr. Mohammed Ibahrine
Meyem ChaouiMehdi Benyaich
Outline
1. Definition of communication1. Definition of communication
2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.
2. Chapter Plans: 1- Goals of Communication. 2- Grunig-Hunt Public relations Models. 3- S-E-M-D-R Communications Processe.
3.Case Study3.Case Study
1- Definition of communication
• What is communication?
Ears are important!
What is communication…
Communication is a process of exchanging information, imparting ideas, and making
oneself by others.
What is Communication…
Communication is a very important tool for the effectiveness and success of Public
Relation Professionals.
Communication as a tool for PR
WrittingWritting
ListeningListening
Counceling
Speaking
Promoting
Communication Skills
Communication Skills
Public Relations
2- Goals of Communication
Goals of communication
Inform
Persuade
Motivate
Build mutual understanding
3- Grunig-Hunt Public relations Models.
• Press agentry/publicity.
• Public Information.
• Two way asymmetric.
• Two-way symmetric.
Let’s Discuss 3- S-E-M-D Communications Processe.
ourceource
ncoderncoder
essage essage
ecoderecoder
eceivereceiver
What is the Source…
....
Central person or organization Central person or organization
doing the communicatingdoing the communicating
What is the Encoder…
»» translate from an idea to a translate from an idea to a
communicationcommunication
»» Use semantics. Use semantics.
What is the Message…
Medium
person
Content
What is the Decoder…
Media
Peer Groups Semantics
Symbols
Stereotypes
What is the Receiver…
• It may change attitudes.It may change attitudes.
» » rarely happensrarely happens
• It may crystallize attitudes.It may crystallize attitudes.
» » happens oftenhappens often
• It may create a wage of doubt.It may create a wage of doubt.
• It may do nothing.It may do nothing.
» » feedback is still necessaryfeedback is still necessary
Recap
SOURCE
DECODER
MESSAGERECEIVER
ENCODERFEEDBACK