Public relation assignment help

By EssayCorp

TABLE OF CONTENTS

1. WHAT IS PUBLIC RELATIONS ?2. OTHER DISCIPLINES IN PUBLIC RELATIONS3. VARIOUS TOOLS USED IN PUBLIC RELATIONS4. FUNCTIONS OF PUBLIC RELATIONS5. CONTACT US6. THANK YOU

WHAT IS PUBLIC RELATIONS ?

● There are many definitions for public relations.● It is a two-way communication between an entity and its public.● Public relation is about publicity, branding, awareness, sales and opinion.

WHAT IS PUBLIC RELATIONS ?

● Public relation is an art and science of talking to the right audience in the right voice.

● It influences and shapes a company’s image, brand perception, culture and reputation.

OTHER DISCIPLINES IN PUBLIC RELATIONS

The other disciplines in public relations are :

● Industry relations● Financial public relations● Consumer public relations● Crisis public● Government relations

VARIOUS TOOLS USED IN PUBLIC RELATIONS

There are various tools that can be used in the practice of public relations are :

● Press release● Social media marketing● Newsletters● Industry trends● Sponsorships

PRESS RELEASE

A press release is a short news story, written by a professional and sent to targeted members of media or audience. A press release should read like a news story, written in third person.

SOCIAL MEDIA MARKETING

Social media marketing refers to the process of capturing website traffic through social media websites. For example: Facebook and Twitter are social media sites.

NEWSLETTERS

A newsletter is a bulletin which is issued to the members of a society or other organization. For example: In schools newsletters are used to inform parents about the things that happen in that school.

INDUSTRY TRENDS

Industry trends are important for the success of a company because it forgives the past, impacts the present and foretells a future.

SPONSORSHIP

Sponsorship is a type of advertisement where company pays to be associated with an event. It is usual with charitable events.

FUNCTIONS OF PUBLIC RELATIONS

The function of public relations is to:

● Promoting goodwill● Corporate communications● Promoting product, corporate image and service● Counteracting negative publicity

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