Public Relations Bootcamp 21-23 May 2013

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PUBLIC RELATIONS

BOOTCAMP21 - 23 MAY 2013

NEED A JUMPSTART TO YOUR PR SKILLS?

The highly successful Public Relations Bootcamp™ is back this year with more tips, exciting hands-on activities and better content to ensure you get the best out of this three day power-packed workshop!

Media Relations • Crisis Communication • Social Media & PR

Power-packed days

highly qualified trainers

training modules

THREE

SIX

THIRTEEN

3

6

13REGISTER NOW!

G O L D A W A R DWINNERMEA PUBLIC RELATIONS

EXCELLENCE AWARDS 2013

Presented by

2intelectasia™ Consultancy (SA 0110521-M)

T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:[email protected] D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya,

Selangor Darul Ehsan

Media Relations Strategies– press release & media invite writing, the art of pitching, what makes news, difference between print and tv news1

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Crisis Communication Tips– what the media wants, how to turn a crisis into a PR opportunity, how to prepare a crisis communication plan

Social Media & PR– how to use social media channels effectively for PR, measuring your social media success, preparing social media strategies

The highly successful Public Relations Bootcamp™ is back this year with more tips, exiting hands-on activities and better content to ensure you get the best out of this three day power-packed workshop.

Learn good media relations skills, get down with some serious crisis communication scenarios and activate your social media campaigns in this one of a kind workshop in Malaysia! Get insights from award winning journalists, experienced PR practitioners and highly sought after social media gurus!

The Bootcamp is suitable for those who are new to public relations or anyone who is looking to sharpen their PR skills.




Dato’ Karam Singh

An icon in the local broadcasting and journalism industry, Dato’ Karam Singh will share tips on managing the media during a crisis. He is the winner of many prestigious journalism awards and has been recognised internationally for his contribution in environmental issues. Dato’ Karam also trains spokesperson for media interviews.

Puspavathy Ramaloo

Puspavathy Ramaloo is no stranger in the local news scene. As a Senior Broadcast Journalist with TV3 since 2001, Puspa has won numerous awards not only locally but at the international level as well. She currently reports for ‘Aduan Rakyat’

Charles Mohan

Charles Mohan is an impassioned journalist and NTV7’s lead news anchor. In 2006, Charles won the prestigious Anugerah Skrin for the Best Special Report. Charles is currently the Assignment Editor at NTV7.

Julian Matthews

is the co-founder of Trinetizen Media, a social media training company in Malaysia. He actively conducts workshops for multinationals and local companies in corporate social media, crisis communications, media relations, online advertising, corporate blogging and online search techniques. Julian will share his views on how to roll-out a practical and effective social media strategy for your business.

Manminder Dhillon

Manminder Dhillon is a member of the distinguished IPRA, a global PR fraternity. She is the founder of intelectasia™ and currently provides PR consultation to various organizations, delivering local and international exposure for her clients. Manminder recently collaborated with UiTM to conduct the first ever survey on Media Relations practices in Malaysia.

Tengku Mazlinda

Tengku Mazlinda is the Chief Correspondent for the New Straits Times Bureau in Shah Alam. She has over six years of experience in journalism and has covered various issues ranging from politics to health. Mazlinda is the expert when it comes to press release and media invite writing.




WORKSHOP OVERVIEW

Media Relations 101

MODULE 1What is NEWS?Key Topics:• What Makes news?• What are the elements involved in TV/Print news? What makes a good story/news?• How journalists hunt for stories?

MODULE 2

Preparing Attention Grabbing Press Releases and Media InvitesKey Topics:• What makes Press Releases newsworthy?• Frequently Made Mistakes• How to write Press Releases & Media Invites that guarantees media coverage?

MODULE 3

The Art of PitchingKey Topics:• Phone Pitch (20 Seconds Pitch)• Email Pitch• Face to Face Pitch

MODULE 4

Media Interviews & Press ConferenceKey Topics:• Location Interview• Studio Interview (Basics, Appearance, Fatal Mistakes)• Press Conference (Basics, Contingency, FAQ)

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WORKSHOP OVERVIEW

Crisis Communication

MODULE 1What is Crisis Communication?Key Topics:• Definition and differentiation between crisis communication and risk management• Types of corporate crises• Crisis Detection

MODULE 2

Learning from Others (Crisis Communications Case Studies)Key Topics:• Major corporate crises in Malaysia and around the world The Effective and Not So Effective Strategies• Common Mistakes and learning from the Past• Case Study (Domino’s, Enron, BP, KFC, SK II, Dell)

MODULE 3

Developing a Powerful Crisis Communications Plan (CCP )Key Topics:• 4 Step Process (Plan, Detect, Execute, Evaluate)• Selecting a Crisis Communications Team and Spokesperson Developing Key Messages

MODULE 4

Crisis communications and the MediaKey Topics:• Know what the media wants during a crisis• Press conference and media interviews do’s and don’ts• Preparing press statements• Winning the media• Mock press conference

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WORKSHOP OVERVIEW

Social MediaMODULE 1Key Trends in Social MediaKey Topics:• Key statistics in social media in Malaysia, the region and the world• Impact of social media in media relations, reputation management and crisis communications• The four pillars of social media: Listen, Connect, Add Value and Measure

MODULE 2

Twitter: Building a followingKey Topics:• App run-through: Learn Twitter basic and advanced feature set.• Uses of Twitter: Twitter clients and Android/iPhone/iPad apps used in PR• Best practices, guidelines and tips. Case study: Zappos, Best Buy, Ford• Exercise: Map out a plan of engagement for your Twitter channel.

MODULE 3

Facebook: Managing and growing a fan baseKey Topics:• App run-through: Learn Facebook basics and advanced feature set• Pros and cons of Facebook: Avoiding mistakes in digital media relations.• Best practices, account settings and advance tips• Creative uses of photos, videos, timeline, questions, games, polls and contests.

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WORKSHOP OVERVIEW

Social Media3

MODULE 5

Social Media Planning and StrategyKey Topics:• Building a community: Pro-active engagement and setting guidelines• Outreach programme for bloggers, Facebook fans and Twitter followers • Tips on policy development for employees on responsible social media participation• Setting KPIs: Tracking and measuring performance and ROI Exercise: Map out the social media plan and strategy for your organisation

MODULE 4Social Media and PRKey Topics:• Google, SEO & RSS: Audit, monitor and measure your sentiment, branding and identity online• Best practices to counter negative attacks: Fighting rumours, gossip, hoaxes, parodies, fake photos, video mashes, rogue websites, incriminating video and brand terrorists• Various corporate examples of social media response flow chart• Exercise: Re-modelling your online newsroom with social media plugins.

REGISTER NOW!

Workshop Fee: RM 3500

(HRDF Claimable)




and many more...

Knowledgeable training, very hands-on, learned a lot of new PR strategies-a BIG thank you to the

speakers!

It was one of the best trainings that I have attended. Highly

interactive, fun and learned so many important tips

We faced a social media crisis in early 2012. Some of our

customers created a negative Facebook page. We are so glad

that we took Manminder’s advice! Genius at work!

http://youtu.be/XtfNDUB3mDI







How to Register?To make your registration process a breeze, you can choose any of the following methods:

Simply log on to www.intelectasia.com and choose any of the workshops that you would like to attend. Fill in your details and our training team will be in touch with you within three (3) working days.

A. ONLINE REGISTRATION

Organization

Contact Person

Fax

E-mail

Designation

Phone

Name Name

Designation/ Workshop Title Designation/ Workshop Title

PARTICIPANT(S)

Address

Fill in your details below, and fax it to us at +603 7726 9477Please make all cheques payable toINTELECTASIA CONSULTANCYPlease use a separate sheet if the space provided is insufficient.

B. HARDCOPY

Registrants who cancel less than 3 business days prior to the course date are subject to a service charge equals to 50% of the course fee.




5 REASONS WHY WE ARE THE EXPERTS

Our trainers are journalists, editors and experienced PR consultants. They are exactly the people whom you should learn media relations from! Why learn from others when you can get juiciest tips from the horses’ mouth!1

We are the biggest Public Relations training company in Malaysia with the highest number of PR training programs and trainers. 2

Our training methodology is highly interactive, effective and results oriented. It is backed by case studies from Public Relations Society of America (PRSA) and research done by our team. We tell you the latest trends and developments in public relations practices in Malaysia.

3With a full fledged PR agency under our belt, our strategies, tools and tips have de- livered millions of ringgit of PR and advertising value to our clients. So now, we are sharing this know-how with you! 4

Hundreds of local and international PR practitioners have gained valuable insights from our trainings. Should we say more?5

G O L D A W A R DWINNERMEA PUBLIC RELATIONS

EXCELLENCE AWARDS 2013




Register for more than two (2) workshops and receive a 10% discount!

For more info, please visit us athttp://intelectasia.com/pr-training

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Public Relations Bootcamp 21-23 May 2013

News & Politics