Date post: | 17-Dec-2015 |
Category: |
Documents |
Upload: | theodore-rose |
View: | 216 times |
Download: | 3 times |
The way
Our PR campaigns are delivered by a diverse and multi-disciplinary team of young minded senior communication experts.
The team includes marketing and digital experts, political strategists, journalists and public opinion researchers who have a proven record for pioneering many of the industry's best practice.
2
Smart, result-oriented ideas that will drive earned media coverage and social participation programs are an integral part of all planning, developments
and estimations of successes especially in corporate and brand PR.
Core Competencies
• Corporate strategic planning
• Behavior change communication
• Influence mechanism developments
• Brand PR plans• B2C & B2B relations• External communication
tactics• Internal communication
tactics• Crisis PR• Financial public relations • Consumer/lifestyle public
relations• Industry relations• Government relations and
public affairs • Media relations
Mitigate damage
Ability to blend deep issues and crisis expertise with unique insight – drawn from market research, behavioral economics – into the factors that influence public opinion. Close, intensive, long-term connections with key media chief editors, owners and influencers. We leverage key insights to provide our clients with a tailored approach that shields brand and company reputation from risk, or leads clients in the midst of a crisis to a quick and lasting recovery.We have been trusted with some of the most complicated issues, crisis and reputation management campaigns of recent years.
7
Public Event
UEFA Trophy Tour in Belgrade 2011 - UniCredit
Bank
Two VIP events – for 200 and 700 guests and
21,000 visitors.
The event resulted in 456 media pieces.
AVE over 248,000 EUR.
9
News Conference
Hypo Alpe-Adria-Leasing
News conference about annual results and plans.
The event resulted in 51 media pieces. AVE over
42,000 EUR.
10
B2B relations: Live Streaming
Microsoft Srbija
After work party and presentation of new MS
Windows Azure with live streaming presentation
from San Francisco.
The event resulted in 39 media pieces. AVE over
34,000 EUR.
11
Media Event
Samsung SMART TV
Media event turned into an unforgettable Samsung
gym and Samsung playground.
The event resulted in 56 media pieces. AVE over
48,000 EUR
12
Launching Event
Samsung
New flagship devices launch, Samsung Galaxy S4, Samsung Galaxy S5,
UHD TV etc.
13
Sustainable Environment PR
Serbian Ministry of Health and EU Commission
The public awareness
campaign with the message "Ne odlaži
odlaganje" (“Don't delay the disposal”)
14
Corporate Responsibility Projects
Vojvodjanska banka
Social inclusion project for children without parental
care. Motivational trainings in 17 cities
around Serbia.PR support
15
Trainings and capacity building
Serbian Ministry of Health and EU commission
PR handbooks and trainings for health
professionals within the framework of the
„Implementation of the National Screening
Program"
16
Brand PR
Podravka
Campaign for Vegeta brand"The Original at hand"
The promo teams cruised the city in an old timer
cabriolet and handed out Vegeta samples and
material in popular coffee shops and restaurants.
The main message of the campaign was that great originals are always a la
mode!Free media. Over 30
media pieces
17
Industry relations
Republic Agency for Electronic
Communications(RATEL)
Mobile Network Portability Figures
18
When competition becomes invisible: Samsung
Samsung yearly coverage results vs. competition
Year 2013
20
Sentiment Radar Insights
Sentiment Radar is SVA tool for early sensing, analysis, influencers detection and impact
measurement
22