+ All Categories
Home > Business > Public Relations Evaluation

Public Relations Evaluation

Date post: 17-Jan-2015
Category:

Business
Upload: barbara-nixon
View: 7,595 times
Download: 1 times
Download Report this document
Share this document with a friend
Description:
Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.
Popular Tags:
nixon copyright allyn
chapter copyright allyn
public relations evaluation
evaluation questions
researchevaluationaction
barbaranixon skype
benchmark studies
communication audit
9
blic Relations valuation
Transcript
Page 1: Public Relations Evaluation

Public Relations

Evaluation

Page 2: Public Relations Evaluation

Public Relations as Process: R.A.C.E.

Copyright © Allyn and Bacon 2009

Research

Action

Comm.

Evaluation

Page 3: Public Relations Evaluation

Levels of Measurement

Copyright © Allyn and Bacon 2009

Page 4: Public Relations Evaluation

Evaluation Questions

Copyright © Allyn and Bacon 2009

Page 5: Public Relations Evaluation

Clippings

Copyright © Allyn and Bacon 2009

Page 6: Public Relations Evaluation

Benchmark Studies

Copyright © Allyn and Bacon 2009

Page 7: Public Relations Evaluation

Communication Audit

Copyright © Allyn and Bacon 2009

Page 8: Public Relations Evaluation

Readership

Copyright © Allyn and Bacon 2009

Page 9: Public Relations Evaluation

Contact Me

Copyright © Allyn and Bacon 2009

Barbara B. Nixon, Assistant Professor of Public RelationsSoutheastern University

E-mail: [email protected]: barbaranixonSkype: barbara.b.nixonBlog: Public Relations Matters

http://publicrelationsmatters.com/

Recommended
Public Relations Research for Planning and Evaluation · Public Relations Research for Planning and Evaluation Copyright © 2006, Walter K. Lindenmann 3 -- When facing a sudden and

Public Relations Research for Planning and Evaluation · Public Relations Research for Planning and Evaluation Copyright © 2006, Walter K. Lindenmann 3 -- When facing a sudden and

Documents

PUBLIC RELATIONS EDUCATION AND THE PUBLIC RELATIONS …ufdcimages.uflib.ufl.edu/UF/00/10/07/68/00001/thesis.pdf · public relations education and the public relations profession by

PUBLIC RELATIONS EDUCATION AND THE PUBLIC RELATIONS …ufdcimages.uflib.ufl.edu/UF/00/10/07/68/00001/thesis.pdf · public relations education and the public relations profession by

Documents

Strategies of Public Relations. The Process Research Planning Communication Evaluation.

Strategies of Public Relations. The Process Research Planning Communication Evaluation.

Documents

Standardization in Public Relations Measurement and Evaluation · Evaluation . David Michaelson and Don W. Stacks . As the public relations profession continues to focus more and

Standardization in Public Relations Measurement and Evaluation · Evaluation . David Michaelson and Don W. Stacks . As the public relations profession continues to focus more and

Documents

Section 2 Public Relations Activities, Public Records and ... · Initiatives for Policy Evaluation 1 Engagement in Policy Evaluation The MOD has been conducting the evaluation of

Section 2 Public Relations Activities, Public Records and ... · Initiatives for Policy Evaluation 1 Engagement in Policy Evaluation The MOD has been conducting the evaluation of

Documents

Marketing and Public Relations Department BRAND GUIDE STYLE · Public Relations at pr@cf.edu. Marketing and Public Relations at CF The Marketing and Public Relations office provides

Marketing and Public Relations Department BRAND GUIDE STYLE · Public Relations at [email protected]. Marketing and Public Relations at CF The Marketing and Public Relations office provides

Documents

Public Relations Workshop TOPICS NA and Public Relations Public Relations Principles Effective Services Planning Presentations to the Public.

Public Relations Workshop TOPICS NA and Public Relations Public Relations Principles Effective Services Planning Presentations to the Public.

Documents

An Overview of Public Relations Theory - csus.edu overview.pdf · An Overview of Public Relations Theory Management Perspectives in Public Relations The field of public relations

An Overview of Public Relations Theory - csus.edu overview.pdf · An Overview of Public Relations Theory Management Perspectives in Public Relations The field of public relations

Documents

Public Relations

Public Relations

Documents

BLH PUBLIC RELATIONS BY: BRYANNA HAWES ABOUT. BLH PUBLIC RELATIONS is far from the cliché public relations firm. BLH PUBLIC RELATIONS is a beauty, fashion.

BLH PUBLIC RELATIONS BY: BRYANNA HAWES ABOUT. BLH PUBLIC RELATIONS is far from the cliché public relations firm. BLH PUBLIC RELATIONS is a beauty, fashion.

Documents

Club Public Relations Committee Manual - Microsoft PubliC Relations Committee manual 5 COmmITTee ROle AND ResPONsIbIlITIes Components of Public Relations Effective public relations

Club Public Relations Committee Manual - Microsoft PubliC Relations Committee manual 5 COmmITTee ROle AND ResPONsIbIlITIes Components of Public Relations Effective public relations

Documents

Public relations in policy evaluation and implementation

Public relations in policy evaluation and implementation

Business

An Evaluation of Kenya’s Public Relations Practitioners ...hrmars.com/hrmars_papers/An_Evaluation_of_Kenya_Public_Relations... · An Evaluation of Kenya’s Public Relations Practitioners’

An Evaluation of Kenya’s Public Relations Practitioners ...hrmars.com/hrmars_papers/An_Evaluation_of_Kenya_Public_Relations... · An Evaluation of Kenya’s Public Relations Practitioners’

Documents

Public Relations & Social Media. Public Relations What is.

Public Relations & Social Media. Public Relations What is.

Documents

Public speaking Public Relations

Public speaking Public Relations

Marketing

The of Public Relations Evaluation in the Relations Landscapelib.ugent.be/fulltxt/RUG01/001/891/728/RUG01-001891728_2012_000… · Public Relations (IPR) in the US, by the Public

The of Public Relations Evaluation in the Relations Landscapelib.ugent.be/fulltxt/RUG01/001/891/728/RUG01-001891728_2012_000… · Public Relations (IPR) in the US, by the Public

Documents

THE NATURE OF PUBLIC RELATIONS RELATIONS “Public relations is planned, persuasive communication designed to influence significant public” (John Marston) “Public relations is

THE NATURE OF PUBLIC RELATIONS RELATIONS “Public relations is planned, persuasive communication designed to influence significant public” (John Marston) “Public relations is

Documents

Public Relations. 17-2 What is Public Relations?

Public Relations. 17-2 What is Public Relations?

Documents