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Public Relations: Measuring tier 1 media

Date post:	14-Apr-2017
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Measuring Tier 1 Media Stella Bayles

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Page 1: Public Relations: Measuring tier 1 media

Measuring Tier 1 Media

Stella Bayles

Page 2: Public Relations: Measuring tier 1 media

@StellaBayles

Page 3: Public Relations: Measuring tier 1 media

Page 4: Public Relations: Measuring tier 1 media

Awareness

Action

Page 5: Public Relations: Measuring tier 1 media

1.

Awareness metrics

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Visits over unique users

Be realistic

Page 8: Public Relations: Measuring tier 1 media

Visits over unique users

Be realistic

Page 9: Public Relations: Measuring tier 1 media

Visits over unique users

Be realistic

Page 10: Public Relations: Measuring tier 1 media

Visits over unique users

Be realistic

Page 11: Public Relations: Measuring tier 1 media

Page 12: Public Relations: Measuring tier 1 media

2.

Action metrics

Page 13: Public Relations: Measuring tier 1 media

Awareness

Consideration

Commitment

Experience

Loyalty

Advocacy

What happens next?

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AnswerTheClient.com

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AnswerTheClient.com

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5 - 10 million 1 - 5 million

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Links increase Search visibility

homes.com

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5 - 10 million

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Remember…

• Measure awareness…but be realistic

• Go beyond awareness

• What was the audience action?

• Content-led PR drives Search

Page 30: Public Relations: Measuring tier 1 media

Thank you!

@StellaBayles

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