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Public Relations needs

democracy

Democracy needs Public Relations

Public Relations needs

democracy

Democracy needs Public Relations

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Hungarian Public Relations

Association

Established 27.12.1990.by35 PR-Professionals

Hungarian Public Relations

Association

Established 27.12.1990.by35 PR-Professionals

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The most important data's of the Hungarian Public Relations

Association

The most important data's of the Hungarian Public Relations

Association

19911991 Accepting the Athens and the Lisbon Code, HPRA Code of Conduct, HPRA long term strategy

01.01.1992.

The PR-profession registered as an individual profession / job in Hungary

19921992 „„Gardony” Statement – First Hungarian PR-Day Gardony” Statement – First Hungarian PR-Day SzékesfehérvárSzékesfehérvár

19931993 „„Székesfehérvár” StatementSzékesfehérvár” Statement – role of PR in the life of – role of PR in the life of organizationsorganizations

19951995 „„Veszprém” StatementVeszprém” Statement – relationship between PR and – relationship between PR and MarketingMarketing

19961996 Budapest PR-WEEK: IPRA Seminar – I. PRince Award – I. Budapest PR-WEEK: IPRA Seminar – I. PRince Award – I. CEPRA – I. Hungarian PR Conference- Joining CERP CEPRA – I. Hungarian PR Conference- Joining CERP

19971997 I. Quality in PR Conference Budapest - II. PRince AwardI. Quality in PR Conference Budapest - II. PRince Award

19981998 Accreditation of the public relations education – III. PRince Accreditation of the public relations education – III. PRince Award Award

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The most important data's of the Hungarian Public Relations

Association

The most important data's of the Hungarian Public Relations

Association

20002000 Hungarian Conference of Public Relations Pécs Hungarian Conference of Public Relations Pécs

2001 Hungarian Conference of Public Communication BudapestHungarian Conference of Public Communication Budapest

20022002 I. EU PR Discussion Days I. EU PR Discussion Days

I. I. IPRA Central European PR Conference BudapestIPRA Central European PR Conference Budapest

20032003 II. EU PR Discussion Days II. EU PR Discussion Days

HPRA – EHPRA – EDDPR „ PR professional recommendations”PR „ PR professional recommendations”

20042004 IV. PRince AwardIV. PRince Award

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Features of the Hungarian pr-market:

• PR turnover: estimation max. 5 bHUF = 20 m € (2003)

• Management function

• The most popular field: Media relation

• The most „trendy” field: Crisis communication

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The most important organizations, persons of the Hungarian pr-market:

• PR Agencies, PR Consultancies (more than 60 Agencies in Hungary) – individual pr-experts (appr. 3000)

• In-house PR departments

• Publishers, Editors, Journalists, Events organizers etc.

• Hungarian Public Relations Association

• EDPR - Endowment for Development of Public Relations

• MAKSZ - Hungarian Association for Communication

• Collegium's of Hungarian PR Agencies

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The „Hungaricum” in the Hungarian pr-market:

PRince Award International Public Relations

Film-, Video and Multimedia Festival The Diamond Awards:

1996 A passion to be free - EU Commission

1997 The World of Skanska - directed by Liv Ulman

1998 Slovenia Multimedia CD – Slovenia Touristic Board

2004 EU-robot – Hungary

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Collegium's of Hungarian PR Agencies Partnership of 12 multinational and medium Partnership of 12 multinational and medium

size PR-Agenciessize PR-Agencies

Aims:Aims: The quality of the PR in HungaryThe quality of the PR in Hungary The quality of the manpower The quality of the manpower The clearness of the bidsThe clearness of the bids The clearness of the public purchases The clearness of the public purchases EU enlargement programEU enlargement program The acknowledgement of the quality PR in The acknowledgement of the quality PR in

HungaryHungary

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Collegium's of Hungarian PR Agencies

„Süveg” – Hood Award

2003 „Apró az Aprókért” „Small for smalls” PR-campaign

PEPPER Communications Ltd.

2004 Mindentudás Egyeteme „The All knowledge University”

M&H Communications Ltd.

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Endowment for Development of Public RelationsEstablished by HPRA 1995Established by HPRA 1995

Aims:Aims: The development of the profession in The development of the profession in

HungaryHungary The development of the quality of the The development of the quality of the

manpower manpower The development of the education The development of the education atat the the

professional, skilled worker, college and professional, skilled worker, college and university level university level

Publishing (professional books)Publishing (professional books) PRince AwardPRince Award

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The main communications problems in Hungary

The main communications problems in Hungary

““Old fashion” thinkingOld fashion” thinking (45 years (45 years experience) experience)

The behaviour and the mentality of these The behaviour and the mentality of these society are “feudalistic”.society are “feudalistic”. The society is The society is working in the capitalistic environment, working in the capitalistic environment, with a feudalistic mentality, when the with a feudalistic mentality, when the society has socialistic consideration.society has socialistic consideration.

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“Old fashion” thinking“Old fashion” thinking

PR= marketing, PR= Journalism, Political marketing = political

communicationPR= agitation propaganda

Budget There is not concentrated communication budget. Very often the PR budget is the part of marketing costs.

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Where the PR practitioners in Hungary come from

Where the PR practitioners in Hungary come from Propaganda (political)Propaganda (political) JournalismJournalism AdvertisingAdvertising MarketingMarketing

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Business sphere Public sphere

Black PRBlack PR

Advertorial Corruption Agitation propaganda (political)

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When the organisation pay to the Media Journalists

Black PRBlack PR

Advertising Corruption Revolver Journalism

Not to publish the article, wrong news

To publish negative news about the competitors

• To generate anti support against the competitors

• To destroy the image of the competitors

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“Public relations is the conscious organisation of communication.PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.”

CERP

CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUESEUROPEAN PUBLIC RELATIONS CONFEDERATION