Sophie Carter Imber Gonzalez Leila Maidaine Carlos Wana

Victoria Matallah Irfaan Saheb

Public RelationsMK1003N

Tasks

Analysing coverage by different print mediaBlackberry blackout of October

Draft letter to a NewspaperPoor service at WHSmith

Plan public event to gain maximum P.RCranford Community College to open new media suite

Blackberry

Identify a current corporate news story

Research the range of print media

Compare the news output

Identify the news values of each print media

Blackberry

‘BlackBerry outage for three days caused by faulty router says former RIM staffer’

Published In The Guardian

‘BlackBerry 'in danger of losing more than a quarter of its customers after disastrous week’

Published in the Daily Mail

‘Blackberry outage clear but service issues jar customer confidence’

Published in The Metro

The three print media stories we look at were…

All were published on the 14th of October 2011.

Daily Mail

“Blackberry is in immediate danger of losing more than a quarter of its

customers after the disastrous disruptions to its services”

The Metro

'Dear #blackberry I am typing this with my middle finger, you

are useless.’

The Guardian

"I told them no," said the analyst. "I won't. I can't. There's nothing positive about it right

now."

News Values

14th October 2011 Millions of blackberry users

Daily Mail – Everybody

Metro – Everybody

The Guardian - Specific Deep and important

Very rare and huge event

Continue to be published

Apologies

Huge negative implications

WH Smith

Find an explicit criticism in major print title

Persuasion and written argument to be used

Write draft letter to newspaper

WH Smith

“‘dump’ and offering ‘shi**y’ promos.”

‘hindered of the company with fewer sales’

‘leading brand in the uk for over a decade’

Cranford Community College

Invite the local MP (Alan Keen) to the school

Derive Maximum PR from event

Written brief to head teacher

Cranford Community College