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Public relations, public affairs: digital methods

Date post:	17-May-2015
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Short presentation by Champollion digital from the 2012 eCampaigning Forum.

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frozen pensions precedent

natwest campaign challenge

pension parity issue

demography atypical

sho konno ben west

12

Public affairs, public relations: digital methods eCampaigning Forum 2012 Sho Konno Ben West

Transcript

Page 1: Public relations, public affairs: digital methods

Public affairs, public relations: digital methodseCampaigning Forum 2012

Sho Konno Ben West

Page 2: Public relations, public affairs: digital methods

What game are we playing?

Page 3: Public relations, public affairs: digital methods

Page 4: Public relations, public affairs: digital methods

Think TanksBusinessesTrade

unions

Charities

Page 5: Public relations, public affairs: digital methods

Page 6: Public relations, public affairs: digital methods

“There are about 500 of us listening to each other, aren’t there?” – Paul Staines (Guido Fawkes)

Page 7: Public relations, public affairs: digital methods

Case study: Pension Parity

• Issue: Arbitrarily frozen pensions

• Precedent: ‘Natwest’ campaign

• Challenge: Geography, demography

• Atypical, but ideal, eCampaigners

Page 8: Public relations, public affairs: digital methods

What happened

Page 9: Public relations, public affairs: digital methods

Page 10: Public relations, public affairs: digital methods

Lessons learned

• Prepare for success: what can

people do next?

• Make volunteers an asset

• Don’t wait for the perfect website

Page 11: Public relations, public affairs: digital methods

What’s different?

• Strategy

• Understanding your targets

• Recruiting third-party supporters

• Counter-intuitive angles

• A way with words

Page 12: Public relations, public affairs: digital methods

Some things never change

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