7/30/2019 Public Service Announcement PSA

1/27

Public ServiceAnnouncements & Posters

7/30/2019 Public Service Announcement PSA

2/27

MENU

INTRO SK-KD PUBLIC SERVICEANNOUNCEMENTS

POSTERSEXAMPLES OF

PICTURES REFERENCES

7/30/2019 Public Service Announcement PSA

3/27

PUBLIC SERVICE ANNOUNCEMENTS

EXAMPLE OF VIDEO

DEFINITION

EXAMPLE

7/30/2019 Public Service Announcement PSA

4/27

POSTERS

DEFINITION

EXAMPLES

7/30/2019 Public Service Announcement PSA

5/27

Hello

-My name is Wahyu Dwi

Prasetyo

-You can call me Wahyu

-Iam 15 years old

- I live at JL.Kinibalu no. 94- My hobby is playing guitar and

basketball

7/30/2019 Public Service Announcement PSA

6/27

Hello

-My name is Holifan Basten

Bawekes

-You can call me Basten

-Iam 15 years old

- I live at JL. RTA. Milono

- My hobby is Browsing

7/30/2019 Public Service Announcement PSA

7/27

Mengungkapkan makna dalam teks esei

berbentuk report, narrative, dan analytical

exposition dalam konteks kehidupan sehari-

hari

7/30/2019 Public Service Announcement PSA

8/27

7/30/2019 Public Service Announcement PSA

9/27

Menggunakan tata bahasa, kosa kata, tanda baca,

ejaan, dan tata tulis dengan akurat

Menulis gagasan utama

Mengelaborasi gagasan utama

Membuat draft, merevisi, menyunting

Menghasilkan banner, poster, ataupamphlet

7/30/2019 Public Service Announcement PSA

10/27

PUBLIC SERVICE ANNOUNCEMENTS.FLV

http://localhost/var/www/apps/conversion/tmp/scratch_6/PUBLIC%20SERVICE%20ANNOUNCEMENTS.FLVhttp://localhost/var/www/apps/conversion/tmp/scratch_6/PUBLIC%20SERVICE%20ANNOUNCEMENTS.FLV

7/30/2019 Public Service Announcement PSA

11/27

DEFINITION OF PUBLIC SERVICE

ANNOUNCEMENTS (PSA)

A public service announcement is an advertisement

that a television or radio station airs for a cause or acharity.

The objective of a public service announcement is to

educate and create awareness of significant social

issues in an effort to change the publics attitudesand behaviours and stimulate positive social change.

7/30/2019 Public Service Announcement PSA

12/27

Public service announcements (PSA's) can be

utilized in three mediums:

Newspaper (print PSA's);

Radio (audio PSA's); and

Television (video PSA's).

7/30/2019 Public Service Announcement PSA

13/27

PSAs address an incredibly wide variety of issues andsocial concerns. Some of the most popular campaigns

have been on the following subjects: Drinking and driving

Bullying

The environment

Racism and discrimination

Disease and/or medical conditions

Foreign aid (e.g. Hunger)

Drugs and alcohol

Abuse and violence

Education Public safety (e.g. seat belts)

Respect and tolerance

7/30/2019 Public Service Announcement PSA

14/27

Techniques Used in PSAs

Depending on the target audience, PSAs use

different approaches to direct their messages. Whatmight be the advantages or disadvantages of the

following styles?

Humour. Humour tends to catch ones attention,

especially for kids and teens, but humour may trivializeserious issues. Sometimes irony (or in its extreme, satire)

can be very effective in conveying an important message.

Shock treatment. Such campaigns provide a realistic look

at an issue, but may turn people off entirely because oftheir graphic nature. Also, broadcasters may be reluctant

to broadcast PSAs they feel may be too controversial.

7/30/2019 Public Service Announcement PSA

15/27

Preaching. This technique involves an individual

or group pleading with an audience for greater

awareness of the issue. Note: theres a fine linebetween earnestness and appearing to be

patronizing.

Using a celebrity. Celebrities do get favourable

attention, but sometimes people are so distractedby the celebrity they forget the message.

7/30/2019 Public Service Announcement PSA

16/27

Each approach or technique has its

advantages and disadvantages. Common

qualities for all good PSAs, however, include

the following:

Are relevant to their audience

Are interesting or entertaining

Leave the audience with a message that can be

summarized in a single declarative sentence

Demand an action or response from the audience

Are simple in their execution

Can be easily adapted for different media

7/30/2019 Public Service Announcement PSA

17/27

EXAMPLE :

Hey, students! Are you concernedabout violence at school? Do youknow of students threatening tohurt or bullying someone? Well,theres something you can do about

it. Just call 1-866-SPEAK-UP toreport a threat. The call is free andcompletely anonymous. If you knowabout a student threateningviolence, dont take chances, call 1-

866-SPEAK-UP. Thats 1-866-SPEAKUP. It could be the most importantcall youll ever made.

7/30/2019 Public Service Announcement PSA

18/27

POSTERS

A posters is an informative and decorative way

to attract the attention to the information it

contains. It is usually displayed in a publicplace. It is often decorated with designs or

illustrations.

7/30/2019 Public Service Announcement PSA

19/27

Here are some ways to

use posters in a literacyprogram :

To advertise events or

products; To display information or

instructions; and

To each about some

kinds of information

7/30/2019 Public Service Announcement PSA

20/27

You will create a Public Service Announcement

poster that will address the issue in the followingway:

The topic is simple and clear.

The PSA gets attention and is eye catching.

It includes a slogan and a visual that ismemorable.

The PSA is creative and entertaining.

Itprovides accurate information on the topics

importance. The PSA effectively reaches its target audience.

7/30/2019 Public Service Announcement PSA

21/27

EXAMPLES

7/30/2019 Public Service Announcement PSA

22/27

Hi I've just

watched video

about the latest

anti-smoking ad

whether the

ad is good?

yes, and the

video has a lot of

moral message

hmm then would

you be thinkingabout trying to

stop smoking after

watching the ads

yes I will

try it

7/30/2019 Public Service Announcement PSA

23/27

Do you see that

video

yes I think that

video maybe One

Of The Best Anti-

Smoking Ads EverCreated

yes. The

advertising is

very inspiring

7/30/2019 Public Service Announcement PSA

24/27

What do you think

about this poster

I think this poster can

make me to change

my character

7/30/2019 Public Service Announcement PSA

25/27

ONLINE

http://id.wikipedia.org/wiki/Iklan_layanan_masyarakat

http://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htm

http://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htm

http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/

http://id.wikipedia.org/wiki/Iklan_layanan_masyarakathttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://stirlingcts.wordpress.com/advanced-photography-projects-2/1-public-service-announcement-psa/http://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://www.nij.gov/topics/courts/restorative-justice/marketing-media/psa.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://media.about.com/od/mediatermsandglossary/g/Public-Service-Announcement.htmhttp://id.wikipedia.org/wiki/Iklan_layanan_masyarakat

7/30/2019 Public Service Announcement PSA

26/27

OFFLINE

WEB\1. Public Service Announcement (PSA)

Stirling CTS Class Projects.htm

WEB\Preparing Public Service

Announcements.htm

WEB\psa.htm

WEB\Public-Service-Announcement.htm

http://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/psa.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Public-Service-Announcement.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/psa.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/psa.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/psa.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/Preparing%20Public%20Service%20Announcements.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htmhttp://localhost/var/www/apps/conversion/tmp/scratch_6/WEB/1.%20Public%20Service%20Announcement%20(PSA)%20%C2%AB%20Stirling%20CTS%20Class%20Projects.htm

7/30/2019 Public Service Announcement PSA

27/27

THANK YOU FOR YOUR

ATTENTION