Slide 1

Slide 2

Public Service Announcements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. BEST PRACTICES

Slide 3

faith Trust and confidence in things unseen

Slide 4

Slide 5

Our Team ASCE Chattanooga Branch members City and County Storm Water officials Radio Station sales representative

Slide 6

The Media Morning and afternoon drive time 30 second spots on local news/talk radio

Slide 7

The Message Engineers: Not like Howard Wolowitz We are cool We are great We are awesome We have pocket protectors We design things We construct things We LOVE math

Slide 8

The Message Engineers make the world a better place by designing projects that protect and improve water quality

Slide 9

30 seconds is not a lot of time Radio station personnel assisted with developing the script to fit the allotted time. Radio station personality recorded the PSAs for us

Slide 10

The Message Developed 5 different versions Broadcast 40 times during E-week

Slide 11

The Cost $1,000 for 4030 second PSAs broadcast during E-week

Slide 12

The Funding Year 1 - $750 SPAG and $250 Branch Year 2 - $350 SPAG, $250 Branch, $200 each from the City and County

Slide 13

Lessons Learned Start early ABCs Accurate, Brief, Clear Focus on Brief Use a positive message Be Flexible Get the message out

Slide 14

For More Information SPAG Report and scripts available in ASCE Best Practices Manual Contact Russell Moorehead rdmoorehead@bwsc.net (423) 7563025