Public Service Media Taste Agents: Cultural Intermediaries Working as Innovation Brokers 16 July 2015 IAMCR, Université du Québec à Montréal DIGITAL PUBLIC SERVICE MEDIA AND COLLABORATIVE MEDIA PRODUCTION [email protected]@dhutchman JONATHON HUTCHINSON UNIVERSITY OF SYDNEY
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1. Public Service Media Taste Agents: Cultural Intermediaries
Working as Innovation Brokers 16 July 2015IAMCR, Universit du Qubec
Montral DIGITAL PUBLIC SERVICE MEDIA AND COLLABORATIVE MEDIA
PRODUCTION [email protected] @dhutchman JONATHON
HUTCHINSON UNIVERSITY OF SYDNEY
2. The Significance of Digital Media for PSM DISRUPTIVE
TECHNOLOGIES - SOCIAL MEDIA PSM AND COOL MEDIA - LEAD USER THEORY
NEW CONTENT AND PRODUCTION METHODOLOGY OPPORTUNITIES CULTURAL
INTERMEDIARIES -> INNOVATION BROKERS: KNOWLEDGE EXCHANGE ABCS
FRESH BLOOD [email protected] @dhutchman JONATHON
HUTCHINSON UNIVERSITY OF SYDNEY
3. PSB Towards PSM CORE RETHIAN PRINCIPLES INCREASE IN SERVICES
- CONTENT AND DISTRIBUTION CROWDING OUT DISTINCTIVE INNOVATION -
CUNNINGHAM, 2013 [email protected] @dhutchman
JONATHON HUTCHINSON UNIVERSITY OF SYDNEY
4. Sure A is for Australian, but where is the D for Digital
CONVERGENCE REVIEW: SIGNIFICANCE OF DIGITAL PROPERTIES REMIT
REQUIREMENT TO INNOVATE AND DELIVER CONTENT ACROSS DIGITAL
PLATFORMS RECENT BUDGET CUTS AND CONTROVERSIES MARK SCOTTS RESPONSE
TO TIGHTER BACK OF HOUSE PROCEDURES LEADS TO GREATER EMPHASIS ON
DIGITAL AS RESPONSE TO BUDGET CUTS
[email protected] @dhutchman JONATHON HUTCHINSON
UNIVERSITY OF SYDNEY
5. PSM and Social Media INCREASED PARTICIPATION POTENTIAL PSM
HAS MOVED BEYOND RESTRICTIVE AND CAUTIONARY USE (POELL & VAN
DJICK, 2013) TENSION REMAINS BETWEEN COMMERCIAL SOCIAL MEDIA
PLATFORMS AND PUBLIC VALUES PSM + SOCIAL MEDIA = DIGITAL PUBLIC
SERVICE MEDIA? digital public service media enables PSM producers
to engage its audience in collaborative and co-creative activities
on platforms that are facilitated by commercial vendors, but are
integrated into what is considered public value
[email protected] @dhutchman JONATHON HUTCHINSON
UNIVERSITY OF SYDNEY
6. Social TV & Scripted Comedy Television ABC PRODUCE
MAJORITY OF SCRIPTED OZ COMEDY TV - (GOW, 2015) HIGHER ENGAGEMENT
WITH AUDIENCES THROUGH SOCIAL MEDIA SOCIAL TV REQUIRES UNIQUE
KNOWLEDGE OF FRINGE CREATIVITY WITH ABILITY TO INCORPORATE INTO ABC
PRACTICE [email protected] @dhutchman JONATHON
HUTCHINSON UNIVERSITY OF SYDNEY
7. [email protected] @dhutchman JONATHON
HUTCHINSON UNIVERSITY OF SYDNEY Cultural Intermediaries as
Innovation Brokers CULTURAL INTERMEDIARIES ARE HIDDEN ACTORS IN
DIGITAL PUBLIC SERVICE MEDIA THESE ARE THE YOUTUBE PRODUCERS AT THE
FRINGE OF CREATIVITY, OR COOL MEDIA INTERACTING WITH LEAD USERS
LEAD USERS are at the leading edge of important trends in a
marketplace under study - and so are currently experiencing needs
that will later be experienced by many users in that marketplace
(Franke, Hippel, & Schreier, 2005, p.304)
8. 2013 24 young creatives 70 Sketches 900,000 views (Screen
Australia, 2015) 2015 Fancy Boy The Record Wham Bam Thank you Maam
Bedhead Aunty Donna
9. [email protected] @dhutchman JONATHON
HUTCHINSON UNIVERSITY OF SYDNEY Digital PSM & Cultural
Intermediaries PSM IS CRUCIAL FOR INNOVATIVE CULTURAL PRODUCTION
LEAD USER THEORY POSITIONS THE MARKETPLACE AS R&D SPACE FOR PSM
NEW PRODUCTION METHODOLOGIES ARE SHARED WITH THE BROADER MEDIA
SECTOR CULTURAL INTERMEDIARIES TRANSLATE ABC FRAMEWORKS AND FRINGE
CREATIVITY - YOUTUBE PRODUCERS SOCIAL MEDIA REMAINS CONTENTIOUS FOR
COMMERCIAL/PUBLIC VALUE INTERACTION A NEW UNDERSTANDING OF
UNIVERSALITY IS REQUIRED
10. [email protected] @dhutchman JONATHON
HUTCHINSON DEPARTMENT OF MEDIA AND COMMUNICATION UNIVERSITY OF
SYDNEY