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Elicia Blumberg Public Speaking & Presentation Skills for Nazarbayev Univ. Women
Elicia Blumberg
Public Speaking & Presentation Skills for Nazarbayev Univ. Women
Fear is normal
2Jan 2019
Why we are here
• Have a strategy
• Feel more confident
• Connect with audience
• Convey key messages
• Affect change
3Jan 2019
• Remove distractions. Leave cellphones and computers to the side.
• This is a criticism- free zone. We will offer ONLY encouraging, respectful and helpful feedback to one another.
• Try something new. This is in a safe space to get out of your comfort zone.
• Be open. Everyone, no matter what level of presentation proficiency, can always find something to learn.
• Participate. Your colleagues are depending on you!
Ground rules
4Jan 2019
Time Session Title and Description Speaker11:00 -11:15
Opening remarks and introductionsShort presentation of the USAID Power the Future Regional Program and Gender Action Plan
Welcoming the speaker - Elicia Blumberg
Ayaulym Tleubaldy, USAID Power the Future Communications & Gender Specialist
11:15-12:15
Effective communication skills as a tool for women’s leadership in the energy sector
Elicia Blumberg, USAID Power the Future Training Specialist
12:15 -12:30
Coffee break
12:30-13:00
Practical exercise: Your elevator pitch
13:00-13:30
Team Presentations and Feedback: Stop, Start, Continue
13:30-13:40
Final Q&A
13:50 –14:00
Closing remarks & Group photo
Schedule
5Jan 2019
Group brainstorm
• Characteristics of a poor presenter:
1. X
2. Y
3. Z
• Characteristics of a good presenter:
1. X
2. Y
3. Z
6Jan 2019
Group brainstorm
Why are public speaking skills important for women in technical fields?
7Jan 2019
Rule #1 of Public Speaking: Mind the Gap
Your self-perception
How you appear to others
8Jan 2019
The 3 C’s of presenting (A. Hoffler)
How we give the audience information: the channel.
• Posture
• Eye contact
• Pauses
• Facial expressions
• Gestures
• Vocal variety
• Movement/ room logistics
9Jan 2019
Conduit
The 3 C’s of presenting (A. Hoffler)
What do we have to say, and how do we present it?
• Organization
• Length
• Emphasis
• Repetition
• Context
• Applicability to audience
• What will they remember?
10Jan 2019
Content
The 3 C’s of presenting (A. Hoffler)
We are talking to humans! There must be some emotion.
• Stories
• Humor
• Powerful images
• Probing questions
• Common ground with your audience
11Jan 2019
Connection
All three C’s are required for success
12Jan 2019
Conduit
Connection
Content
SWEET SPOT!
• Conduit= channel that transmits items of importance
• Your conduit= your body and voice
The first “C”-- Conduit
13Jan 2019
Conduit
Desired audience interpretation
• Confidence
• Passion
• Master of Logistics
Poise/ Posture
Pause
Eye contact
14Jan 2019
Body posture or poise
Question:
What does your body posture convey to your audience?
Jan 2019 15
Group exercise: What do these poises say?
• Hands clasped at chest
• Hands in prayer position
• Arms crossed at chest
• Fig leaf
• Hands in pockets
• Hands on hips
• Hands clasped behind back
• What’s left???
16Jan 2019
Other physical attributes
Stop• Rocking
• Fidgeting
• Leaning
• Grabbing lectern
Start• Plant feet firmly/ balanced
• Return to resting position
• Keep weight off of furniture
• Use neutral posture
17Jan 2019
Speaking tips
• Running sentences together
• Using filler words (um, er, like) or connector words (so, and)
• Pausing! Honor punctuation.
• Pause before you use them; watch or listen to yourself to spot trouble areas.
18Jan 2019
All about your EYES
19Jan 2019
Passion
Facial expression
Gestures
Vocal variety
20Jan 2019
Facial expression
“Mind the gap” between your feelings….and your expression!
P.S. Most people err by NOT showing enough emotion!
21Jan 2019
Gestures
22Jan 2019
Go big!!! And then rest.
23Jan 2019
Analysis of politicians' body language
Body language of leaders
Gestures to avoid
24Jan 2019
Crossed arms Arm flapping Tiny gestures
Hint: Video yourself and play back at 2x or 4x. What happens???
Your voice
Tone
Volume
Speed
• Monotone or poly-tone?
• Soft or loud?
• Fast or slow? Pauses??
25Jan 2019
Master your logistics
• Visit the room beforehand
• Bring your own equipment
• Test everything
• Have backup
• Start and end on time
• Don’t talk about time
• Move (towards, not away)
• Have a glass of water!
26Jan 2019
What to do if there’s a glitch
FIX:
Quietly resolve issue
27Jan 2019
FEATURE:
Draw attention to the problem
FORGET:
Ignore the issue
Personal appearance
• Better to be overdressed than under...
• If they’re paying more attention to your outfit than to your presentation, you may need a fashion consultant.
28Jan 2019
Summary: Your Conduit
• Confidence-Control
Poise
Pause
Eye contact
29Jan 2019
• Passion-Energy
Facial expressions
Gestures
Vocal variety
• Professionalism-Logistics
Use the space
Manage time
Handle the unexpected
Personal appearance
Tips and tricks
• Strive to be competent as opposed to confident
• Goal is to DISPLAY as opposed to BECOME (that follows later)
• Power poses:https://blog.ted.com/10-examples-of-how-power-posing-can-work-to-boost-your-confidence/
30Jan 2019
• What will your audience repeat, remember, act upon?
• Interesting, creative and timely
The second “C”-- Content
31Jan 2019
Content
What makes good content?
• Simple– suited to audience
• Memorable- what they need to hear
• Repeatable- this is your measure of success
• Segmented- see graph to right
32Jan 2019
Process of content development
1. Why are we speaking?▪ What is the issue that
sharing of information can help solve?
2. Who we are speaking to?▪ Their objective(s)▪ What they need to hear
3. What we will say ▪ (Only after steps 1 & 2)
33Jan 2019
• Why is this topic important?
• What is the best/ worst outcome of giving the presentation?
• Why is the audience there?
• Why are you giving the presentation (as opposed to someone else)?
• What is it like to be in the audience (listening to you)?▪ Anything you might need to do to better meet the needs of your
audience?
Digging into the “Why”
34Jan 2019
Digging into the “Who”
• Step 1: Who are the subgroups?
• Step 2: Mapping each subgroup:
Job titleSeniorityKnowledge of topicAttitude towards topicDemographicsWhat resonates with this
sub-group?What questions might they
have on the topic?
35Jan 2019
KAP Analysis
Knowledge
Attitudes
Practice
36Jan 2019
KAP analysis walk through
What does your target audience know about the topic? Is the knowledge accurate? Where does the info come from?
How does the sub-group feel about this topic? Support/ resist/ neutral/ concerns/ hopes/ fears/ social norms, etc.?
What is the behavior they currently exhibit? What is the desired behavior?
37Jan 2019
Knowledge
Attitudes
Practice
38Jan 2019
Speaker’s objectives
• What do we want to happen DURING the presentation?
• What do we want to happen AFTER the presentation? This is the “Call to Action”.
• Measurable objectives:Make decisionSign upVisit websiteApprove requestBuy productParticipate in programAdopt new technologyChange policies
39Jan 2019
Finally, the “What” of the presentation
• What is ESSENTIAL?
▪ What is your presentation in one sentence?
▪ “If you don’t remember anything else I say, remember this.”
• Structure:▪ Time▪ Alliteration (the 3 C’s)▪ Acronym▪ Questions▪ Ordered list▪ Component▪ Pro/Con
40Jan 2019
• Match the information to audience level- what do they need to know?
• Highlight what is important to the audience/ exclude what is not
• Verify your facts
• Get their attention, give them a reason to listen, remove obstacles
Tips for the “What”
41Jan 2019
• Why? Your objectives and theirs.
• Who? Target audience ID and analysis.
Where are they in KAP spectrum?
• What? Get your messages across
in a way that is convincing to your audience.
Summary: Planning Your Presentation
42Jan 2019
How to start? Your opening block:
• Tell a story
• Amazing fact
• Inspiring quote
• Connect to current event
• Ask a question
• Telling everyone how important you are
• Overdo logistics
• Apologizing (late)
• What I’m NOT covering
43Jan 2019
Tips for managing the group
• Take questions throughout and at the end
• Pause for understanding
• Don’t allow hijacking by dominant participants
• Get everyone involved
• Take breaks
• Work the room
• Manage the time
44Jan 2019
Tips for slides
• Not too many words
• Spell check/ fact check
• Format
• Visual images
• For anything: in moderation
• Break it up (remember human attention span)
45Jan 2019
Great example from Tetra Tech presentation
46Jan 2019
OPEN BLOCK Attention Reason to Listen Remove Obstacles
C1: CONDUIT Confidence Energy Master of Logistics
C2: CONTENT Empathy Essential Entertaining
C3: CONNECTION Engagement Visuals Q&A
CLOSE BLOCK Summarize Call to Action Wrap Up
Tips for finishing
47Jan 2019
1: CLAIM 2: ACTION 3: RESULTStatement of
Personal Experience.The Request. The Result the Action
will bring.
“I believe…” “I have found…”“ I’ve realized….”
“What I am asking you to do is….” or “Your mission, should you choose to accept it…”
“What you will find is…”
“The consequences of doing (or not doing) this are…”
No one can dispute this! What exactly you are asking the audience to do.
Intended to motivate and inspire your audience to act.
A strong finish
48Jan 2019
• If you started with a quote, finish with one that ties in, or repeat earlier quote.
• If you started with a story, finish that story.
• If you began with a fact, bring people back to that fact.
• Repetition helps them to remember!!!
Final wrap up
49Jan 2019
• Creating a link or bond with audience,
• An association or relationship
The third “C”-- Connection
50Jan 2019
Connection
Ways to connect
• Storytelling
• Humor
• Clear, understandable language
• Involving the audience
• Using visuals
• Engaging through Q&A
51Jan 2019
• Time
• Place
• People
• Series of events
• Surprise
• Relevance
• Emotion
• Structure- Ex.: monomyth or hero’s story
Storytelling
52Jan 2019
• Your body and voice are your CONDUIT. Practice posture, gestures, eye contact, voice modulation and pausing.
• The CONTENT should be tailored for your audience, and move them along the KAP chain (knowledge, attitudes, practices).
• Ultimately we should CONNECT with the audience through humor, storytelling and dialog.
Summary of 3 C’s
53Jan 2019
Questions?
Let’s Break:
See you in 15 minutes
54Jan 2019
Exercise: Your elevator speech
Imagine you are in an elevator with an important person whom you need to impress. Using skills acquired, prepare a speech about “what you do”. • Who are you in the elevator with?• What do you want to achieve?
This speech should last about one minute. Pay attention to the 3 Cs’s.
Rehearse your speech before presenting and adjust as necessary. We will share these with our colleagues for feedback.
55Jan 2019
Feedback Guidelines
Help your colleagues:
What would you recommend to START doing?
To STOP or minimize?
To CONTINUE to do???
56Jan 2019
1. When we say Mind the Gap, what does that refer to?2. What are the 3 C’s of presenting?3. True or false: Conduit refers to what you are saying.4. Should we analyse the audience before developing the presentation? Why
or why not?5. What does KAP stand for?6. True or false: Presentations are NOT meant to change behavior.7. What are the 2 segments that frame your content called?8. True or false: For technical audiences, you should fill your slides with as
much material as will possibly fit.9. True or false: It is essential to connect with your audience.10. What is a power pose and why is it relevant for presentations?11. True or false: With practice, every person can become an excellent public
speaker.
Final Quiz
57Jan 2019
