Date post: | 29-Nov-2014 |
Category: |
Business |
Upload: | kiki-litalien |
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HASHTAG FOR TODAY:
#delsu
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Private Social Networks vs. Publicly Available Tools
KiKi L’Italien, Technology Management Sr. ConsultantTwitter: @kikilitalien
Private Social Networks vs.
Publicly Available Tools
KiKi L’Italien, Technology Management Sr. ConsultantTwitter: @kikilitalien
✕ +
The Bird’s Missteps
No plan for achieving the objective. Not unlike some associations…
Hanging Your Hat on the POST
• People• Objectives• Strategy• Technology
(P) The problem…he didn’t know
(S) Interviewing candidates
(T) WOM…should’ve used Twitter
(O) Finding mom
What We Know
Communication channels are changing.
“Publicly Available Tools”
The Big Three:1. Facebook
2. LinkedIn
3. Twitter
Pros & Cons for a Public Network
• Members are already there (helps participation)
• Less learning curve• Builds awareness to
outsiders• It’s expected
• As tool changes, so does your community
• Limitations to branding (not white label)
• Harder to collaborate• Not synced to database
ConsPros
High Marks for…
The American Association for the Advancement of Science (AAAS)
• Uses Twitter & hashtags to communicate for meetings & news
• Makes it easy to find them on Facebook• Subgroups have formed to serve different purposes,
groups• http://www.aaas.org/meetings/
Insert screenshot of
Insert screenshot of AAAS - Facebook
Insert screenshot of AAAS - Twitter
P O S T80/20
A few last words from KiKi…