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Publication technologies: blogs and wikis in health and medicine
…a look at potential applications in public health
Dean Giustini, UBC librarian | [email protected] | September 2011
http://www.nlm.nih.gov/hmd/collections/archives/dmp/archivesmonth/favorites_koop.html
To share is to learn
“…a student’s colleagues often represent the least recognized, least used and most important of all the resources available to him”
… a student’s ability to find information online, create content and work with others to achieve his or her learning goals is under-utilized by educators….
MacKenzie N , Eraut M. (1972)
Dean Giustini, UBC librarian | [email protected] | September 2011
Collaborative editing of “health informatics” in Wikipedia …
What is a blog?
“…a blog or weblog is a personal diary, collaborative space, breaking-news outlet and a collection of links to your own private views memos to the world… in short, your blog is whatever you want it to be. In simple terms, a blog is a website, where you write on an ongoing basis. New posts show up at the top, so your visitors can read what is new... they comment on it or link to it or email you... weblogs are used to satisfy a variety of communication needs and favour e-learning practices (Susana & Sergio 2007)…”
Dean Giustini, UBC librarian | [email protected] | September 2011
e.g., CDC Social Media ToolkitImage: http://bit.ly/9YxYtV
What is a wiki?
“…wikis allow asynchronous communication and group collaboration across the Internet. Variously described as a composition system, a discussion medium, a repository, a mail system, and a tool for collaboration, wikis provide users with both author and editor privileges; the overall organization of contributions can be edited as well as the content itself. Wikis are able to incorporate sounds, movies, and pictures; they may prove to be a simple tool to create multimedia presentations and simple digital stories….”
Dean Giustini, UBC librarian | [email protected] | September 2011
WikiDoc The Living Textbook of MedicineThe Original Medical Wiki / Encyclopedia
Wikis vs. blogs – what are the differences?
“…wikis are often compared to blogs because they are both characterized by easy publishing capabilities. They both started about the same time, about a decade ago, and both offer an easy publishing tool for disseminating information as well as getting feedback to and from the public. Early wikis were intended for multiple users to create knowledge repositories, while blogs were intended for writing personal diaries. Although they are different in several ways, the distinctions between them are subtle because they are converging in functionality. There are a number of main differences between wikis and blogs, among them being the way they organize their information, and the number of contributors and what the contributors intend to achieve (Doyle, 2006)…”
Dean Giustini, UBC librarian | [email protected] | September 2011
http://www.wikimatrix.org/
Blogs & wikis in public health
Blogs
• Creating a Road Map: Local Public Health 2.0 http://www.lib.umich.edu/creating-road-map-local-public-health-20
• Dr. Buttery’s Public Health blog http://blog.vcu.edu/cbuttery/
• GetReady blog http://getreadyforflu.blogspot.com/
• Public Health Science Communication 2.0 http://bjerglund.wordpress.com/about/
Wikis
• Public Health wiki http://ltc.umanitoba.ca/wikis/publichealth/index.php/Main_Page
• WikiPH http://wikiph.org/index.php?title=Wiki_Public_Health
• Toxipedia http://toxipedia.org
Aggregator sites
• Social Media for Public Health - http://www.lib.umich.edu/social-media-public-health
• Ning Network: http://smforph.ning.com/
• Webicina: Public Health and Web 2.0 http://www.webicina.com/public-health
Dean Giustini, UBC librarian | [email protected] | September 2011
Think-Pair-Share
• Spend five (5) minutes on your own
• List the advantages / disadvantages of using a blog
• Pair up with someone (or two people)
• Share your list of advantages / disadvantages
• Present some ideas to the instructor
Dean Giustini, UBC librarian | [email protected] | September 2011
Repeat same exercise – this time listing advantages / disadvantages of wikis
Any one can publish
Any one can
edit
It stays only if
there is consensus
Infinite memo
ry
Open access
No one owns the content
Asymtotically
accurate
Risk at any one time that it is
inaccurate
Requires active
committed community
Benefits of social publishing
Dean Giustini, UBC librarian | [email protected] | September 2011
…in public health
Old media – 20th century Publishing format(s)
Newspapers • Local, national, international• Uniformity
Paid ads, press releases, Op-Eds, letters to the editor, media events, press conferences
Radio – local & national mostly• synchronous broadcasting
Paid ads, talk shows, public service announcements, media events, press conferences
Television – local & often US-biased• synchronous broadcasting
Paid ads, talk shows, media events, press conferences
New media – 21st century Publishing format(s)
Publishing technologies: blogs & wikis • Geographic, temporal & spatial flexibility• Multiplicity of views
Syndication, “pushing” information to the public Public health: information comes to you
Multimedia • (a)synchronous broadcasting
Platforms: YouTube, Facebook, Wikipedia Virtual platforms “learning environments”
Aggregation functionality RSS syndication, wikis, blogsSocial bookmarking & bibliography
Interactive ‘two-way’ spaces Twitter, Facebook, wikis, blogs
Health promotion | old vs. new media
Dean Giustini, UBC librarian | [email protected] | September 2011
Extremes
cancel out
The median
guess of a group
approaches the best
estimate
Takeaway: “wisdom of the crowd”
Dean Giustini, UBC librarian | [email protected] | September 2011
New understanding is achieved by finding a ‘middle ground’
Potential Advantages
Potential Disadvantag
es
Blogs & wikis
Dean Giustini, UBC librarian | [email protected] | September 2011
Weighing the pros & cons of social technologies
Trusted Source• But can it really
be trusted?
Empirical data aggregation• Specific• Applicable?• Current?• Irrefutable?• Conflicting?• Meta analysis of
meta-analyses
Collaborative approach• Applicable to less well
defined problems and complex interventions
• Recognises flux in knowledge and state of the art
• Recognises contestability of all research.
• Employs concept of wisdom of the crowd
Publishing technologies – blogs & wikis
Dean Giustini, UBC librarian | [email protected] | September 2011
Sources of information in scientific discourse
Get involved
• Write• Edit• Seed topics
Become a topic editor
• Get more formally involved
• Recruit your colleagues
Organise
• Promote• Strategy• Support
Blogs & wikis
Dean Giustini, UBC librarian | [email protected] | September 2011
How can you contribute to public health?
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2007;28(4): 147-150.
2. Burke S. That’s blog worthy: ten ways to integrate blogging into the health education classroom. Am J Health Educ. 2008;39(6):362-364.
3. Clauson K et al. Scope, completeness, and accuracy of drug information on Wikipedia. Ann Pharmacother. 2008 Dec; 42(12):1814‐21. Epub 2008 Nov 18.
4. Doyle B. When to wiki, when to blog. EContent and Digital Strategies. March 2011. http://www.econtentmag.com/Articles/ArticlePrint.aspx?ArticleID=16900
5. Hanson C, Thackeray R, Barnes M, Neiger B, McIntyre E. Integrating web 2.0 in health education preparation and practice. Am J Health Educ. 2008;39(3):157-166.
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7. MacKenzie N, Eraut M, Jones HC. Teaching and learning: an introduction to new methods and resources in higher education UNESCO and the International Association of Universities. Paris, 1972.
8. Metzger MJ. Using web 2.0 technologies to enhance evidence‐based medical information. J Health Communication. 2011; 16(sup1).
9. Murray S, Giustini D, Loubani T, Choi S, Palepu A. Medical research and social media: can wikis be used as a publishing platform in medicine? Open Medicine.2009;3:121–122.
10. Nelson P. Wikiph talk to Public Health Futures Conference. http://www.slideshare.net/pdn30/wikiph-talk-to-public-health-futures-conference
11. De Juana-Espinosa S, Lujan-Mora S. The use of weblogs in higher education: Benefits and barriers. 2007. http://gplsi.dlsi.ua.es/proyectos/webeso/pdf/inted07.pdf
12. Webicina “Public health”: http://www.webicina.com/public-health/
13. Wiki Public Health: http://wikiph.org/index.php?title=Wiki_Public_Health
14. Wikipedia. Medicine. http://en.wikipedia.org/wiki/Portal:Medicine
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