Publik Wi-Fi

Publik Wi-Fi Trender och möjligheter för det lokala samhället

Skolfederationen 13 Maj 2014

Peter Larson

S 2

Confidential – for internal use © The Cloud 06.03.2014I Über uns.ppt

Branches:

• London, Munich and Stockholm

• c135 employees

Market position:

• Independent European market leader, Europe‘s largest public Wi-Fi network

• Neutral platform – location partners, service providers, application providers.

• Multi-service and multi-functional network

• Innovative leader – city networks, user services, multi-media, multi-devices

• Since 2010: owned by BSkyB

Latest update: 06/03/2014

The Cloud

S 3


TheCloud – Market Position

Bandwidth explosion

Market Drivers (HW)

- Ultra light devices

- High capacity

- WLAN-only devices

Market Drivers (SW)

- Ultra-easy mobile

APPs

- Social Networks

- Cloud services

• Mobility – from spots to mesh

• Coverage – from spots to areas

• High-Speed – from DSL to fiber

S 4


• Venue partners – increase revenue/value

• Service Providers / ISPs – competitiveness, increase service

• Mobile Operators / MNO-MVNOs - 3G/4G offloading

• Network Operators / CNPs/Carriers – attract ISPs etc

• Cities/Municipalities – eGovernment/SmartCities

The Cloud Partners: Public-Private / Private-Private

S 5


Venue types and location partners

Hotels Shopping Malls Retail

Arenas City Areas

Property Owners Public Sector

Railway Stations Airports

Ski resorts

Major Harbours Business & Science

Parks

Universities

Commercial centers

Summer resorts

S 6


City of London & The Cloud

From:

HotSpots to

HotZones to

HotCities !

Goal:

Seamless mobile

connection in

attractive „HotCities“

throughout Nordics

and Europe !

https://www.youtube.com/watch?v=GvdY1rnc16g&feature

=share&list=UUBmtTLocKCa4hw2zp-iK9tg&index=62

http://www.youtube.com/watch?v=GvdY1rnc16g&feature=share&list=UUBmtTLocKCa4hw2zp-iK9tg&index=62

S 7


Bredband & Samhälle

Market trends

S 8


Mobile Subscriptions per capita (PTS)

S 9



The number of mobile subscriptions is still growing in all countries. Mostly due to the growth in mobile

broadband. The mobile penetration rate were highest in Estonia and Lithuania until 2008/2009 where the

growth stagnated. Since 2009 the growth in the Nordic countries has been declining a bit while in Lithuania

and Estonia it has been gaining speed.

Pe

r ca

pita

0,70

0,90

1,10

1,30

1,50

1,70

2004 2005 2006 2007 2008 2009 2010 2011 2012

Sweden

Norway

Finland

Denmark

Iceland

Estonia

Lithuania

S 10


0

2

4

6

8

10

12

14

2006 2007 2008 2009 2010 2011 2012

Sweden

Norway

Finland

Denmark

Iceland

Estonia

Lithuania

Gbyte data transferred over mobile networks P

er

su

bscrip

tio

n p

er

ye

ar

Increased

mobile data

transferred

increases the

demand for wifi

connected to

high-capacity

fixed networks.

S 11


Number of broadband subscriptions (incl mobile)

When adding the growth in mobile broadband to fixed broadband the graph shows that Finland has the

highest penetration rate with a little more than 0,74 subscriptions per capita. Denmark, Sweden, Norway and

Iceland lies within a spread of just 0,08 points from 0,50 to 0,58. Lithuania and Estonia has fewer

subscriptions per capita than the rest of the countries (0,35 and 0,43), but at the same time both countries

had growth rates above 30 percent from 2010 to 2012, which is a bit higher than Finlands and significantly

higher than the remaining countries.

Pe

r ca

pita

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

0,80

2007 2008 2009 2010 2011 2012

Sweden

Norway

Finland

Denmark

Iceland

Estonia

Lithuania

S 12


Fixed broadband subscriptions with +100mbps

When it comes to broadband penetration for subscriptions with speeds of 100 Mbps or more

downstream Sweden is well above the other countries. The Swedish penetration rate for 100

Mpbs reached 0,08 subscriptions per capita in 2012. Finland is second with 0,03 which is

less than half the Swedish rate. Lithuania is slightly below Finland and Denmark has the

lowest rate with 0,004 subscriptions per capita in 2012.

Pe

r ca

pita

0,00

0,01

0,02

0,03

0,04

0,05

0,06

0,07

0,08

2010 2011 2012

Sweden

Finland

Denmark

Estonia

Lithuania

The swedish

focus on fiber

roll-out both in

urban and rural

areas Is

probably the

reason to this.

S 13


Fixed telephony subscriptions P

er

ca

pita

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

2004 2005 2006 2007 2008 2009 2010 2011 2012

Sweden

Norway

Finland

Denmark

Iceland

Estonia

Lithuania

Service

transformation:

all types of traffic

is converted into

digital and

provided over

the broadband

infastructure.

S 14


Data consumtion and terminals

• Smartphones

– Very high penetration

– High and increasing data usage

– Mobile AND wifi enabled connection only

• Tablets

– High and fast increasing penetration

– Very high and increasing use of mobile data

– Mobile AND wifi enabled connection only

• Laptops

– High and increasing penetration

– Very high use of mobile data

– Mainly wifi as only wireless enabled connection

S 15



The Mobile Operators

S 16


Mobile Network Congestion

Source: Dean Bubley / Disruptive Analyzis

S 17


Mobile Network Offloading

ISP

Mobile op.

WISP

WiFi

WiFi

WiFi

WiFi

WiFi

WiFi

WiFi

WiFi

WiFi

WiFi

3G/4G

3G/4G

3G/4G

3G/4G

3G/4G

3G/4G

3G/4G

3G/4G

THE CITY FIBER

NETWORK

The Pizza model

S 18


TheCloud: wireless trends

The Cloud Wi-Fi network

• +30,000 locations

• +60,000 access points

• +9 million users/month

• +60 million sessions/month

• TC wi-fi traffic doubles each

year

USER PATTERN CHANGE

• Download vs upload

• Non-subscription terminals

S 19



Community Broadband

& Society Innovation

S 20



S 21


Att konsumera tjänsten där den produceras

eller leverera den dit där kunden vill

konsumera den.

Förnya vs Förkasta

S 22


En öppen samhällsinfrastruktur

Tjänsteleverantörer

WIRELESS

& MOBILE

FIBER

S 23



The Cloud

Community WiFi

S 24



Kulturhuset

S 25


The Cloud wifi service platform

Communications

Channel

Interactive surveys

Location promotions

Adaptable Media Window and

Banner with Multimedia

Funktionality

Customer Targeting and

Customer Surveys

Free Location Finder for

Android, Apple Touch

and Windows

Internet services

Free or limited access to

Internet

S 26


Hur etablera en ny

bredbandsinfrastruktur efter

traditionella orgnasations-

och budgetmönster ?

Organisation – Budget - Bredband

S 27


Steg1: Kommungemensam

lösning.

Steg2: Access på utvalda

platser allt efter behov.

Steg3: Intern access i

allmänna lokaler.

Steg4: Intern access

Steg5: ……

Verksamhetsstyrt införande

http://www.trelleborg.se/sv/om-webbplatsen/surfa-

gratis-i-trelleborg/

http://www.trelleborg.se/sv/om-webbplatsen/surfa-gratis-i-trelleborg/

S 28


The City WiFi Concept - eGovernment

• One common user interface

• Outdoor and Indoor

• Netneutrality

• Free WiFi in specific areas

• Promotion and marketing

• Provide tourist eServices

S 29


Community objectives/targets

1. COMMUNITY ATTRACTION

– Make the communities more attractive and boost competition against others

2. COMMUNICATIONS- & MARKETING CHANNEL

– Provide visitors and citizens with relevant society and tourist information in specific public areas

3. EVENT & ARRANGEMENTS

– Secure mobile/wireless internet access and real-time information during major events

4. LOCAL BUSINESS

– Highlight and strengthen local businesses

5. STUDENTS & PUPILS

– Provide students, researchers and municipal pupils with wifi access outside ordinary environment

6. PUBLIC PROCESS INNOVATION (Smart City)

– Innovate and optimize internal and external municipal and work/society processes.

7. PUBLIC-PRIVATE-PARTNERSHIP (PPP)

– Create additional value through PPP and limit the financial outlay and risk

S 30


Wireless extension of FTTx networks

① Landing page

showing client logo

and header /

background colour

② Login page

showing button

and navigation bar

colours

③ Offline media

window image

④ Online media

window image

* Shown on iPhone but this

interface update will appear

across all devices connected

within your venue.

1 2

3

4

S 31


Sunet: unique users

-

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

90 000

2012/2013

2013/2014

S 32


THE LOCAL UNIVERSITIES IMPACT ON THE LOCAL COMMUNITY

1. A nationwide partnership with Sunet (SE) over The Clouds entire network.

2. Eduroam is a complementary wifi service to Community WiFi

3. Eduroam - a global WiFi service for the entire university community.

4. Prime locations are transport hubs, airports, hotels, cities and campus.

„Eduroam Off Campus“ vs Attractive cities Influencing the local

decision makers can

bring eduroam to the

entire city

The End

Peter Larson

Manager Public Sector / Community Wi-Fi

Mobile: +46 709 522 100

[email protected]

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