Date post: | 15-Jan-2017 |
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Technology |
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Publish Your First App on the AppExchange
Emily Hudson Associate ISV Technical Evangelist [email protected] @EmilySFDC
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner Program
1 2 3
Distribute and support your app with the Partner
Program
4
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner
Program
1 2 3
Distribute and support your app with the Partner
Program
4
The Power of the Platform Why should I use the Salesforce platform?
2010 2013 2012 2011 2009 2008 2007 2006
Our Mission: Cloud Computing Driver, Catalyst and Evangelist
1st
Enterprise SaaS
1999 | | | | | | | | | 2005
“Salesforce is a Platform Company. Period.” TechCrunch
3M+ Installs
$1.9b+ partner revenue
2,800 AppExchange
Apps
Most Trusted
Enterprise Cloud
Today
Our Mission: Cloud Computing Driver, Catalyst and Evangelist
1m Installs
1st
Enterprise Trust Site
Launch
3 Types of Apps
ClickSoftware Fairsail Cameleon Sage Live
Horizontal
Philips Veeva Kimble Hotel Ninjas
Vertical CRM Super-Chargers
Distribution Engine
CloudApps Evernote LinkedIn
Extending Our App Extending Our App & Our Platform
Extending Our Platform
Customer: Existing Salesforce Users
Customer: ANY User
Customer: ANY User
The Fast Path from Idea to App
Managed Packages
Trials & Provisioning AppExchange Lead & Usage
Metrics Customized
Branding Push & Pull Upgrades
License Management
Go To Market
Remote Support
Canvas APIs & Connectivity
Mobile SDK & Dev. Packs
Multi-Language
IDE, Ant & Workbench
UX Frameworks
Your Innovation
Declarative Tools
Apex, SOSL & SOQL
Reliability Performance at Scale
Trusted Security Multi-Tenant 3 Upgrades
per Year
Infrastructure
Marketing Cloud Heroku1 Analytics
Cloud
Sharing, Audit &
Compliance
Customization & Localization
Work-flows & Scripts
Users, ID & Authentication
Dashboard & Report Builder
Enterprise Search
Core Capabilities
Salesforce1 Mobile
Social Objects & Communities
The Fast Path from Idea to App
Managed Packages
Trials & Provisioning AppExchange Lead & Usage
Metrics Customized
Branding Push & Pull Upgrades
License Management
Go To Market
Remote Support
Canvas APIs & Connectivity
Mobile SDK & Dev. Packs
Multi-Language
IDE, Ant & Workbench
UX Frameworks
Your Innovation
Declarative Tools
Apex, SOSL & SOQL
Reliability Performance at Scale
Trusted Security Multi-Tenant 3 Upgrades
per Year
Infrastructure
Marketing Cloud Heroku1 Analytics
Cloud
Sharing, Audit &
Compliance
Customization & Localization
Work-flows & Scripts
Users, ID & Authentication
Dashboard & Report Builder
Enterprise Search
Core Capabilities
Salesforce1 Mobile
Social Objects & Communities
The Fast Path from Idea to App
Managed Packages
Trials & Provisioning AppExchange Lead & Usage
Metrics Customized
Branding Push & Pull Upgrades
License Management
Go To Market
Remote Support
Canvas APIs & Connectivity
Mobile SDK & Dev. Packs
Multi-Language
IDE, Ant & Workbench
UX Frameworks
Your Innovation
Declarative Tools
Apex, SOSL & SOQL
Reliability Performance at Scale
Trusted Security Multi-Tenant 3 Upgrades
per Year
Infrastructure
Marketing Cloud Heroku1 Analytics
Cloud
Sharing, Audit &
Compliance
Customization & Localization
Work-flows & Scripts
Users, ID & Authentication
Dashboard & Report Builder
Enterprise Search
Core Capabilities
Salesforce1 Mobile
Social Objects & Communities
The Fast Path from Idea to App
Managed Packages
Trials & Provisioning AppExchange Lead & Usage
Metrics Customized
Branding Push & Pull Upgrades
License Management
Go To Market
Remote Support
Canvas APIs & Connectivity
Mobile SDK & Dev. Packs
Multi-Language
IDE, Ant & Workbench
UX Frameworks
Your Innovation
Declarative Tools
Apex, SOSL & SOQL
Reliability Performance at Scale
Trusted Security Multi-Tenant 3 Upgrades
per Year
Infrastructure
Marketing Cloud Heroku1 Analytics
Cloud
Sharing, Audit &
Compliance
Customization & Localization
Work-flows & Scripts
Users, ID & Authentication
Dashboard & Report Builder
Enterprise Search
Core Capabilities
Salesforce1 Mobile
Social Objects & Communities
What apps do Customers really want?
Top 20 Apps of Interest in the next 12 to 18 months 2015 Customer satisfaction surveys 1 Advanced sales analytics/sales performance management 2 Data cleansing, data quality services 3 Data integration tools 4 Lead management 5 Email response management 6 Advanced workflow 7 Mobile apps focused on the needs our sales organization 8 More capabilities for using Salesforce on mobile devices 9 A general mobile app like Salesforce1 10 Campaign list building 11 Advanced BI/analytics (outside of sales, marketing, and support) 12 Mobile business card scanning 13 Salesforce for Outlook integration with Gmail including calendar and contact sync 14
Contract management 15 Electronic signatures and workflow 16 Content marketing 17 Commissions, compensation, incentive management 18 Quote management 19 Drip campaigns/multi-step campaigns/nurturing campaigns 20
Customer Surveys #1, Advanced Sales Analytics to #2
Source: Salesforce Customer Relationship survey conducted June 2015 by an independent third-party Confirmit. Sample Size N=925-287, varies per app type.
Top 20 Apps of Interest in the next 12 to 18 months 2011 2012 2013 2014 2015 ΔCustomer satisfaction surveys 3 4 2 2 1 +1 Advanced sales analytics/sales performance management 13 9 10 1 2 -1 Data cleansing, data quality services 2 3 4 4 3 +1 Data integration tools 21 20 17 7 4 +3 Lead management 5 5 5 6 5 +1 Email response management 11 12 6 8 6 +2 Advanced workflow 12 19 8 5 7 -2 Mobile apps focused on the needs our sales organization 8 New More capabilities for using Salesforce on mobile devices 4 1 1 3 9 -6 A general mobile app like Salesforce1 10 New Campaign list building 6 7 15 11 +4 Advanced BI/analytics (outside of sales, marketing, and support) 26 23 11 9 12 -3 Mobile business card scanning 12 13 -1 Salesforce for Outlook integration with Gmail including calendar and contact sync 19 14 14 0
Contract management 7 13 14 13 15 -2 Electronic signatures and workflow 29 22 15 17 16 +1 Content marketing 17 New Commissions, compensation, incentive management 20 16 20 19 18 +1 Quote management 22 17 18 21 19 +2 Drip campaigns/multi-step campaigns/nurturing campaigns 17 28 21 18 20 -2
Customer Surveys Moves to #1, Advanced Sales Analytics to #2
Source: Salesforce Customer Relationship survey conducted June 2015 by an independent third-party Confirmit. Sample Size N=925-287, varies per app type.
Become a Partner Join the Salesforce ecosystem
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner Program
1 2 3
Distribute and support your app with the Partner
Program
4
App Demo How do I build on the platform?
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner Program
1 2 3
Distribute and support your app with the Partner
Program
4
Publish on the AppExchange How do I package my app?
Managed Packages Enable Distribution
ISV App with ISV IP
Managed Package
Customer Salesforce Instance
Workflows and triggers
ISV Custom Object
ISV Fields in Standard Object ISV Code
Field
Field
Field
1011010 1010010 0010101
Customers install the Managed Package in their
Salesforce instance
Managed Package
Your Unique Namespace
License Management
IP Protection
Trials
Upgrades
Branding
Remote Support Tools
Managed vs. Unmanaged Packages
Managed Package
Unmanaged Package
Non-Upgradeable Components
Non-Upgradeable Components
Upgradeable Components
All Attributes All Attributes Developer-
Editable Attributes
Subscriber-Editable
Attributes
Locked Attributes
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner Program
1 2 3
Distribute and support your app with the Partner
Program
4
Publish on the AppExchange How do I submit my listing?
Agenda
Build your app on the
Salesforce1 Platform
Package your app
Join the Partner Program
1 2 3
Distribute and support your app with the Partner
Program
4
High Level Architecture for Easy Expenses
Lightning Component
Custom Objects
Salesforce1 Mobile
Reports & Dashboard
Users
Customer
Push Upgrades
AppExchange
Usage Metrics
Manage your business with go-to-market technology Sell and market with your brand
Manage Upgrades
Process Orders
List on the AppExchange
License Management
Manage Licenses
Branded Login
Branded Emails
Trials
Provision Trials
Channel Order App
Analyze Data
Partners Distribute their Packages to Customer Orgs Managed packages are installed from the AppExchange
Managed Package
Managed Package
Managed Package
Managed Package
1.0
1.0 1.0 1.0
Partners Distribute their Packages to Customer Orgs Managed packages are installed from the AppExchange
Managed Package
Managed Package
Managed Package
Managed Package
1.0
1.0 1.0 1.0
Partners Distribute their Packages to Customer Orgs Using Push Upgrades, New Versions of Packages are pushed to customers
Managed Package
Managed Package
Managed Package
Managed Package
1.1
1.1 1.1 1.1
How Do I Get Started? Register to be a partner at
https://partnersignup.salesforce.com
Sign up for a free DE org at https://developer.salesforce.com/
signup
Explore the Partner Community p.force.com
Helpful Resources Sessions to attend:
Keys to Distributing Your App- Tuesday 2:30 - 2:50
Keys to Supporting Your Customers- Tuesday 3:30 - 3:50
Insider’s Guide to AppExchange Security Review- Wednesday 12:00 - 12:40
Pushing New Versions of Your App- Thursday 11:30 - 11:50
Building Dynamic Packages- Thursday 12:00 - 12:40
3 Common Mistakes ISVs Make when Publishing their App- Thursday 4:00 - 4:20
Resources:
• Documentation on https://developer.salesforce.com
• Developer forums – https://developer.salesforce.com/forums
• Partner Community – https://partners.salesforce.com
• Success Community – https://success.salesforce.com
• Security Review – http://p.force.com/security
• Force.com Workbook – https://developer.salesforce.com/page/Force.com_workbook
Share Your Feedback, and Win a GoPro!
3 Earn a GoPro prize entry for each completed survey
Tap the bell to take a survey 2Enroll in a session 1
Partner Community Your one-stop shop for education and engagement
http://partners.salesforce.com/
• Partner Program Details
• Communications
• Training
• Leads, Opportunities, & Projects
• AppExchange Publishing
• Webinars & Recordings
• Office Hours
• Sales & Marketing Resources
• Technical Support
Looking for the Partner Session Replays and Slides? See the Partner Community Calendar – September 15-18, 2015
http://p.force.com/calendar
New ISV Module on Trailhead Earn your badge!
https://trailhead.salesforce.com/module/isvforce_basics
Get into the Zone: The Partner Zone!
:: Partner Community Theater :: Live feeds of the major Keynotes :: Free lunch served daily! :: Concierge :: Tech Expert Bar :: Partner Program Staff :: Charging stations :: Featured Partner Services :: Coffee Bar :: Prize Giveaways Daily partner networking events – 3:00pm - 5:00pm • Tuesday, Sept 15 – Luau Theme • Wednesday, Sept 16 – Global Theme • Thursday, Sept 17 – Fiesta Theme
Celebrate Success at the AppBash AppBash “I left my Cloud in San Francisco”
When: Wednesday, September 16
Where: City View at the Metreon
Who: Partners and Customers
Access: Full Conference or Booth Pass plus ID required
Time: 7:00pm – partners & alliances employees
9:00pm – customers and employees welcome
Q&A
Thank you