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MEDIA INFORMATION 2013
the asia-pacific
BY REGION Asia-Pacific 7,316 65.11%
NorthAmerica 1231 10.95%
Europe 1915 17.04%
Central&SouthAmerica 62 0.55%
MiddleEast 590 5.25%
Africa 123 1.09%
TOTAL 11,237 100%
BY JOB TITLEBoardchairman,president,owner 1,209 10.76%
Boardmember,managingdirector,chiefexecutive 826 7.35%
Embassy/consularrepresent 40 0.36%
EVP,VP,director 2,872 25.56%
Dep.VP,regionaldirector,generalmanager 917 8.16%
Manager,departmenthead 2,874 25.58%
Deputymanager,deputydept.head 1,868 16.62%
Representatives 274 2.44%
Consultants 357 3.18%
TOTAL 11,237 100%
BY INDUSTRY Airlines 5,298 47.15%
General/businessaviation 71 0.63%
Governments 510 4.54%
Airportsadministration 877 7.80%
Manufacturing 924 8.22%
MROs 680 6.05%
Aircraftfinancing/leasing 285 2.54%
Trainingorganizations 280 2.49%
Groundhandling 219 1.95%
Aviationlawyers,analysts 236 2.10%
Media,agencies 413 3.68%
Associations 368 3.27%
Inflight 99 0.88%
InformationTechnology 393 3.50%
Othersalliedtothefield 538 4.79%
Airfreightforwarder/Aircargo 288 2.56%
Cargoairline 190 1.69%
Total 11,237 100%
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Orient Aviation 11,237
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POLE POSITION IN ThE ASIA-PAcIFIc “Thisregion,theAsiaPacific,willbeinthedriver’sseatofglobalgrowthinaviation,“predictsthedirectorgeneralandCEOoftheInternationalAirTransportAssociation,TonyTyler.
Globalindustrymanufacturersagree.Initscurrentmarketforecast,BOEINGCOMMERCIALAIRPLANESsaidtheAsia-Pacificwillmaintainitspositioninthenexttwodecadesastheworld’sleadingnewaircraftpurchaser,withdeliveriesfornewlargeaircraftalonetopping40%oftotalorders.
Chinawillneed5,260newcommercialairplanes,worthuS$670billion,inthenext20years,saidtheSeattlebasedmanufacturer,withmorethan75%ofthedemandfromgrowthratherthanreplacements.
“BoeingexpectsChinatogrowatanannualaveragerateof8.9%overthenext20years,notonlybecausemarketdemandisgrowing,butbecauseChinesecarriershavethecapabilityandresourcestocompeteinthetoughlong-haulinternationalmarket,”thecompanysaid.
AIRBuSforecaststhatGreaterChina–themarketservedmostintenselybyOrient AviationandOrient Aviation China–willaccountformorethan35%ofallnewaircraftdeliveries,anaverageof14%higherthantheairlinemarketsfornewaircraftintheu.S.(21%)andEurope(21%).
Chinawillovertaketheu.S.asthenumberonedomesticairlinepassengermarketintheworld,followedbyIndiainthecomingdecades.TheAsia-Pacificregionwillacquire46%ofnewairlinersinthetwinaislesector(250-400seats),34%ofthesingleaislemarketandbethelargestcustomerbymarketshareoftheverylargeairlinesector(400seatsorabove),AirbuspredictedinSeptember.
Thesestatisticsaugurwellforglobalaviationgrowth.Theyalsoillustrate,withstarkclarity,thevalueofinvestinginOrient Aviation,Orient Aviation ChinaandOrient Aviation India.Ourmagazinesandtheirsisterdigitalversionsprovidethelargest,mostspecificallytargettedAsia-Pacificaudiencefortheentireglobalchainofaviationmanufacturersandsuppliers.
OurreadershipconsistsTOTALLYofcommercialaviationspecialists.Itisnotdilutedbymilitary,helicopterorspacesubscribers.IthasthelargestproportionofAsia-PacificAIRLINEsubscribersofanyaviationpublicationintheworld(51%).ItalsohastheLARGESTAsia-PacificandMiddleEastaudience(88.9%)ofanycompetingpublication.
OurgoalattheOrient Aviation Media Groupistodelivertothishighqualityaudiencethemostauthoritativeandoriginalinformationaboutthestrategies,economicsandpersonalitiesthatshapecommercialaviationinourregion.With98%ofourreaders(ACNielsen)preferringustocompetitors,wehavedelivered.
Wewillalsocontinuetodelivertoyou,ourvaluedclientsandpartners–byguaranteeingthishighqualityreadershipnotonlyremainsloyalbutincreasesastheregion’sshareofaviationbusinessthrives.
Weareaimingfor100%preferredreadershipin2013.
christine McGee Publisher&Editor-in-chiefOrientAviationMediaGroupHongKong
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FEBRUARY 2013 SPECIALREPORTAVIATION & ThE ENVIRONMENTOrientAviationhasbeenattheforefrontofreportingthegiantleapsforwardtheglobalaviationindustryhasbeentakinginitsgoalofdramaticallyreducinggreenhousegasemissions.OurexpertswillbringtoreadersthelatestdevelopmentsintheheatedEuropeanunionETSdebate,cleanerengines,lighterairliners,aviationbiofuelsandAirTrafficManagementsystemsdevelopment.
Takethisopportunitytoshowcaseyouradvancesincontributingtoagreeneraviationindustry.
MARCH 2013 SPECIALREPORT INFORMATION TEchNOLOGY & cOMMUNIcATIONS Yetanotherrevolutionistakingplaceinthecabinandintheofficesofairlinesacrosstheregionastheystrivetomatchcustomerexpectationsofrapid,targetedcommunicationswhentheyfly.OrientAviationwillreportontheleadersofinnovationinthenewworldandtheinfluenceofthemobileappontheshapingofthetravellingexperience.
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APRIL 2013 SPECIALREPORT ORIENT AVIATION ASIA-PAcIFIc & MIDDLE EAST AIRLINE & ENGINE FLEET UPDATELeadingairlinefleetanalystspresenttheirperspectiveonthechangingmarketdynamicsforairlinesastheyexpandandrefinetheirfleetsinanunstableglobaleconomicclimate.
MAY 2013 SPECIALREPORT MAINTENANcE, REPAIR & OVERhAUL (MRO)Despitethechallengesoftheregion’sairlinescontinuingtorenewtheirfleetsatamuchearlieragethaninthepast,coupledwithintensepricecompetitionamongMROproviders,theAsia-Pacificremainsthebrightestspotforbusinessforthisvitalsectoroftheindustry.OrientAviationreportsonthestateofbusinessforAsia-PacificMROs.
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JUNE 2013 SPECIALREPORT SEcURITY: PROGRESS IN SIMPLIFYING ThE PASSENGER EXPERIENcE IN ThE ASIA-PAcIFIc?AviationSecurity,howeveressential,remainsoneofthemostcontroversial,expensiveandwearisomeissuesforbothAsia-Pacificairlinesandtheirmillionsofpassengers.Howevertechnologyiscomingtotherescue.Governmentsandorganizationsrepresentingairlinesrecognizethattargetedsecurityproceduresarethewayforwardandtechnologyisbecomingavailabletoprovidethisstreamlinedservice.OrientAviationreports.
JULY/AUGUST 2013 SPECIALREPORT TRAINING IN ThE ASIA-PAcIFIc: AN UPDATEAlwayscritical,alwayscontroversial,traininganditsdevelopmentofnewtechniquesandtechnologyarethebeatingheartofsmoothflightoperationsandsafeflying.Rapidlyexpandingairlinefleets,greenfieldairlinerproductionandcontinuingtechnologicaldevelopmenthavecreatedchallengingbutexcitingadvancesinpilottrainingandservicedelivery.
SEPTEMBER 2013 SPECIALREPORT AVIATION TEchNOLOGY: AN UPDATETheAirbusA350XWBiscomingonlineasarenewenginestopowerthegreeneraircraftofthefutureworld.NewATMsystemsarebeinginstalledacrosstheregionandwirelesscommunicationsarethenewwayoflifeinthecockpitandthecabin.OrientAviationreports.
OCTOBER 2013 SPECIALREPORT MAINTENANcE, REPAIR & OVERhAUL IN GREATER chINA OrientAviationlooksatthedevelopmentsofMROinGreaterChina:equipment,avionics,interiorsandaircraftconversionsandreportsonanindustrysectordeterminedtobeaworldleaderinthecomingdecade.
NOVEMBER 2013 SPECIALREPORTASIA-PAcIFIc AIRPORTS: SURGING GROWTh FUELS EXPANSION Morethan300airportsarebeingdesignedandbuiltintheAsia-Pacificregioninthenextfiveyears.Withpassengernumbersonarapidgrowthcurve,airportplannersandgovernmentsarebeingpushedhardtobuildthefacilitiesnewandestablishedairportsneedtocaterfortheregion’sinsatiabletravellingpublic.OrientAviationreportsonopportunitiesthataboundforallplayerswhoflyintotheAsia-Pacific.
DECEMBER 2013/JANUARY 2014 SPECIALREPORT ORIENT AVIATION YEAR IN REVIEW:OrientAviationlooksbackon2013–highlightingtheachievementsoftheAsia-Pacificaviation’sleadersinthepast12months.
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APRIL 2013 SPECIALREPORTMainlandChinesegovernmentsupportedaviationOEMsaretenaciouslypursuingthenationalgoalofproducingtheirhomegrownairliners,withthesupportofinternationalaviationmanufacturers.OrientAviationreportsonthestateoftherelationshipsandthetruetimelineforpassengerflightsfortheARJ21andC919.
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JUNE 2013 SPECIALREPORTInJune,astheaviationworldstageshiftsbetweentheInternationalAirTransportAssociation(IATA)annualgeneralmeetinginCapeTown,SouthAfricatoParisforitbiennialairshowmid-month,theissuesofover-capacityinaflaggingglobalairlinemarkettotheannouncementofordersfornewaircraftwillbethemajorissuesofthispeakmonthintheannualindustrycalendar.Astheworld’sleadingeconomy,willChinacontinuetodominatethetoppositionsofmanufacturers’orderbooks?asksOrientAviationChina.
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SEPTEMBER 2013 SPECIALREPORTOrientAviationChinawillfocusonthepace,depthandstructureofaviationtechnologytransfersandresearchanddevelopment,inacountrythatiscommittedtoproducethebestdesignersandmanufacturersofkeyglobalproductswithparticularemphasisonthesophisticatedtechnologiesofaviation.AnOrientAviationChinareportcardonthenation’saviationtechnology
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NOVEMBER 2013 SPECIALREPORTTheAsia-Pacificwilladd300newairportstocitiesacrosstheregionby2017,ofwhichmorethanhalfofthesefacilitieswillbeinGreaterChina.OrientAviationChinareportsonthegovernmentstrategiesthatframethisexpansionandassesseswhatitwillmeanforairlinesastheyfightforthenewfuturemiddleclassmarketofmorethan500millionpeople.
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FEBRUARY 2013 SPECIALREPORTAviationinIndiawasalmostdeadandburiedunderawaveofnearoractualbankruptciesin2012.
However,2013looksalotbrighterfortheindustryastheeffectsofthegovernment’s2012decisiontoremovethecaponforeignownershipatairlinesfiltersthroughtonewinvestmentforviablecarriers.
OrientAviationtakesalookattheIndianairlinelandscapeandpredictsthefuturewinnersandlosers.
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OCTOBER 2013 SPECIALREPORTIndiadoesnothaveenoughairportsandmostofitsexistingairportscannotcopewiththeircurrentpassengerthroughputletalone20%plusannualgrowthinthenextdecade.OrientAviationIndiaaskstheexpertsforsolutionstothemadnessthatisthemostcommonexperienceofpassengersatthenation’sairports.
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116mm 202mm 116mm
1/3 Page horizontal 1/4 Page horizontal half Page horizontal
Bleed: 283mm (D) x 212mm (W)Tr i m: 273mm (D) x 202mm (W)L i v e : 253mm (D) x 182mm (W)
Bleed: 283mm (D) x 414mm (W)Tr i m: 273mm (D) x 404mm (W)L i v e : 253mm (D) x 384mm (W)
228mm (D) x 84mm (W) 228mm (D) x 54mm (W)
228mm (D) x 114mm (W)
120mm (D) x 172mm (W)
120mm (D) x 374mm (W)
80mm (D) x 172mm (W) 60mm (D) x 172mm (W)
E: BANNER468 pixels (W) x 60 pixels (D)
*Other options available on application
B: BUTTON 120 X 240120 pixels (W) x 240 pixels (D)
C: BUTTON 120 X 120120 pixels (W) x 120 pixels (D)
A: BUTTON 120 X 90120 pixels (W) x 90 pixels (D)
D: BUTTON 120 X 60120 pixels (W) x 60 pixels (D)
A E
E
B
C
D
$20,000
$22,000 $20,000
$10,000
$4,000
$6,000
Bleed
Trim
Live
273mm 70mm
195mm 202mm 202mm
273mm
202mm 202mm
202mm
90mm
202mm141mm 141mm
40mm
* All of these Special Cover, please add 5mm bleed.
40mm
273mm
116mm 202mm 116mm
1/3 Page vertical
Bleed: 283mm (D) x 212mm (W)Tr i m: 273mm (D) x 202mm (W)L i v e : 253mm (D) x 182mm (W)
Bleed: 283mm (D) x 414mm (W)Tr i m: 273mm (D) x 404mm (W)L i v e : 253mm (D) x 384mm (W)
228mm (D) x 84mm (W) 228mm (D) x 54mm (W)
228mm (D) x 114mm (W)
120mm (D) x 172mm (W)
120mm (D) x 374mm (W)
80mm (D) x 172mm (W) 60mm (D) x 172mm (W)
E: BANNER468 pixels (W) x 60 pixels (D)
*Other options available on application
B: BUTTON 120 X 240120 pixels (W) x 240 pixels (D)
C: BUTTON 120 X 120120 pixels (W) x 120 pixels (D)
A: BUTTON 120 X 90120 pixels (W) x 90 pixels (D)
D: BUTTON 120 X 60120 pixels (W) x 60 pixels (D)
A E
E
B
C
D
$20,000
$22,000 $20,000
$10,000
$4,000
$6,000
Bleed
Trim
Live
273mm 70mm
195mm 202mm 202mm
273mm
202mm 202mm
202mm
90mm
202mm141mm 141mm
40mm
* All of these Special Cover, please add 5mm bleed.
40mm
273mm
116mm 202mm 116mm
Bleed: 283mm (D) x 212mm (W)Tr i m: 273mm (D) x 202mm (W)L i v e : 253mm (D) x 182mm (W)
Bleed: 283mm (D) x 414mm (W)Tr i m: 273mm (D) x 404mm (W)L i v e : 253mm (D) x 384mm (W)
228mm (D) x 84mm (W) 228mm (D) x 54mm (W)
228mm (D) x 114mm (W)
120mm (D) x 172mm (W)
120mm (D) x 374mm (W)
80mm (D) x 172mm (W) 60mm (D) x 172mm (W)
E: BANNER468 pixels (W) x 60 pixels (D)
*Other options available on application
B: BUTTON 120 X 240120 pixels (W) x 240 pixels (D)
C: BUTTON 120 X 120120 pixels (W) x 120 pixels (D)
A: BUTTON 120 X 90120 pixels (W) x 90 pixels (D)
D: BUTTON 120 X 60120 pixels (W) x 60 pixels (D)
A E
E
B
C
D
$20,000
$22,000 $20,000
$10,000
$4,000
$6,000
Bleed
Trim
Live
273mm 70mm
195mm 202mm 202mm
273mm
202mm 202mm
202mm
90mm
202mm141mm 141mm
40mm
* All of these Special Cover, please add 5mm bleed.
40mm
273mm
116mm 202mm 116mm
page sizes & specifications
BPAWorldwide
ORIENTAVIATIONMEDIAGROuP
MEDIA INFORMATION 2013ORIENTAVIATIONMEDIAGROuP
MEDIA INFORMATION 2013
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