2016 MEDIA KIT utilitycontractoronline.com 330.467.7588 Reach the underground utility construction industry, including contractors, municipal/public/private utilities and others allied to the field. PRINT: 20,000 Circulation WEBSITE: 3,207 Monthly Unique Browsers 7,011 Monthly Page Impressions ENEWSLETTER: 3,697 opt-in subscribers WEBINARS: 162 Average Registrants TWITTER: 1,642 followers of @UtilContractor 44,563* Total Audience Reach THE OFFICIAL PUBLICATION OF THE NATIONAL UTILITY CONTRACTORS ASSOCIATION *Publisher’s Own Data
Transcript
2016 MEDIA KITutilitycontractoronline.com 330.467.7588
Reach the underground utility construction industry, including contractors, municipal/public/private utilities and others allied to the field.
Rob KrzysPublisher Rob has a marketing degree from Baldwin
Wallace College. He focuses on developing quality
products to meet the needs of customers in the dynamic B2B media market. Pulling off the HDD Rodeo in 2002 is his most memorable industry moment and something that everyone still talks about.
Pam KleinekeManaging EditorPam graduated from the University of Akron where
she majored in English and minored in news. She’s
been with BMI for eight years and says her most memorable moment thus far was traveling to Munich to cover bauma 2013. Pam likes spending time with family and friends, especially her four-year-old son and one-year-old daughter.
Ryan SneltzerBrand Sales ManagerRyan graduated from Walsh University with a degree in Corporate Communications. He’s been a member
of the BMI staff for nine years now. He and his wife are expecting their first child later this year. In his spare time Ryan enjoys travel, playing guitar, and outdoor activities with his wife, friends and family.
Todd MillerRegional Sales RepresentativeTodd has been at BMI for two years. He went to Kent State University where he earned a degree in
advertising. Outside of work, Todd e n j o y s golfing, traveling and being a fan at his son’s and daughter’s multiple sporting events.
EXPANDABLE BANNER300 X 250/expands to 600 X 500 (max) Ad expands to the left when cursor hovers over banner.
STANDARD BANNER300 X 250
SKYSCRAPER300 X 600
HOMEPAGE SPOTLIGHT
BANNER728 X 90
Appears mid/center of a page.
BRANDED BACKGROUND SKINSAppears on the left and right side of the website page.
LEADERBOARD BANNER
728 X 90
EXPANDABLE LEADERBOARD
BANNER728x90/expands to
960x150Ad expands down when cursor hovers
over banner.
PUSHDOWN LARGE LEADERBOARD970 X 90/expands to 970 X 260 Ad expands down when clicked.
LARGE LEADERBOARD970 X 90
WELCOME BANNER600 X 400(Banner appears when page opens)
DIGITAL SPECSAll dimensions shown below are in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertiser’s using a third party service are responsible for tracking their own banner ad clicks.
300x250, 728x90, 300x600, 970x90 Static Banners• Size may not exceed 35k (300x600 can be 45k)• jpg, gif and png files are excepted - 3x max rotation of gifs
(SWF files will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also
accepted• Publication will not host any images for javascript or 3rd
party tags• For 728x90 and 960x90 ads a 300x100 banner is also
requested for mobile devises
970x90, 300x250, 728x90 Expandable Banners• Google DFP, 3rd party ad servers and javascript files are only
accepted (SWF files will not be accepted)• Video streaming is permitted• 300x100 banner is also requested for mobile devises
Background Skins• Please supply left and right side artwork in jpg format • Please note, background skins are not guaranteed to show on
mobile devices and tablets
Welcome Banner (600x400)• Size may not exceed 45k• jpg, gif and png files are excepted - 3x max rotation of gifs
(SWF files are not accepted)• Google DFP, 3rd party ad servers and javascript files are also
accepted• Publication will not host any images for javascript or 3rd
party tags
ONLINE RATES:• See pg. 12
ENEWSLETTER UTILITY CONTRACTOR
3,697Opt-in Subscribers
www.utilitycontractoronline.com
®
Utility Contractor is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
ENGAGE WITH ACTION-ORIENTED UTILITY CONTRACTOR SUBSCRIBERS
82%Have contacted advertisers, purchased advertised products/services, discussed articles and/or visited an advertiser’s website as a direct result of reading Utility Contractor.
79%Pass their copy of Utility Contractor on to other people.
53%Are likely to buy equipment in the next 12 months while 47% are likely to rent.
DISCLAIMER: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.
Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Island 1/2 Page Horizontal
PLEASE SUBMIT LARGE ELECTRONIC FILES VIA OUR FILE SHARING SERVICE AT
HTTPS://WWW.HIGHTAIL.COM/U/BENJAMINMEDIA
ADVERTISING MATERIALSAds are produced using computer-to-plate technology.
DIGITAL FILESFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.
*Additional Ad ChargesThere is a minimum additional charge for the following:• Ad Creation/Modification ..................... $75/hour
INSERTSPlease call for pricing.
SPECIAL POSITIONSGuaranteed only with a 10% extra charge added to space rate.
SHORT RATESAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.
AGENCY COMMISSIONS15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts.
AD SIZESFull Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm).Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm).Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm).
BLEED SPECSSingle Page: 8 1/4" x 11 1/8" (210 mm x 282 mm).Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm).Allow minimum 1/4" (6 mm) in from trim edge for live matter.
NON-PAYMENTIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.
www.utilitycontractoronline.com
®
Utility Contractor is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
Utility Contractor is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
9www.utilitycontractoronline.com
Give your presentation to multiple prospects, all over the world, without ever leaving your office! You deliver a well-crafted presentation via our webinar platform and we do all the rest, including marketing, pre- and post- event logistics and audience registration.
WHAT YOU PROVIDE• Company logo, presentation description and image• Up to 5 custom pre-event survey questions for the registration form • Final PPT presentation 2 days prior to live event
WHAT WE PROVIDE• One ½ page 4-color ad in Utility Contractor promoting webinar session.• Two dedicated e-mail blasts promoting webinar session to Utility Contractor subscribers.• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). • Following the event, sponsor will be provided with a final report including:• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event• Webinar recording on www.utilitycontractoronline.com for one year
RATE$5,550 Net
* Due to the Canadian Anti-Spam Legislation, we are unable to provide email addresses for Canadian registrants. We will be able to
provide mailing addresses and phone numbers.
WEBINAR
162Average Registrants
65Average Attendees
Let Utility Contractor market your white paper and capture leads. How does it work? Step 1: You provide the white paper Step 2: We create a landing page and form readers must fill out to request a copyStep 3: A dedicated email blast is sent to select Utility Contractor subscribers promoting white paper and linking to landing page.Step 4: Interested readers automatically receive white paper once request form is submitted.Step 5: Leads from the request form are sent directly to you in real-time to be followed up by your sales staff.
White papers and request form stay active on utilitycontractoronline.com for one year.
RATE:$2,950 Net
INCLUDES:• 5,000 select e-mails from Utility Contractor subscriber list (minimum)• For each additional 1,000 e-mails selected, add $475 net.
WHITE PAPERS
Generate Leads, Create Awareness, Engage Your Prospects, and Position Your Company As Experts with two proven inbound marketing tools from Utility Contractor.
Utility Contractor is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
10
Gain insight into the opinions and perceptions of your brand and how it measures up in the underground construction marketplace.
Utility Contractor works with a 3rd party research firm to survey the market on behalf of a single brand and ask:
• Have you heard of brand X?• Have you used brand X?• Do you prefer brand X?• Custom questions can be added, including open ended questions
(i.e. which of the following brands…have you heard of? do you use? do you prefer?)
Deliverables: At the conclusion of the study, Utility Contractor will provide you with an electronic file (PDFformat) of the results.
Rate: $6,500 Net
BRAND AWARENESS STUDY - INDIVIDUAL
Differentiate your ad and stand out from the rest with some of these high exposure advertising options.
Belly Band: Using a belly band to advertise your product or service is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement.
Ride Along Outsert: Let the power of Utility Contractor’s brand carry the load for your next direct mailing. You get an effective mode of delivery, plus the subscriber will open the polybag to get to the magazine, increasing probability of exposure.
Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.
Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.
Poster: Advertise with a poster and show-off your products in a BIG way.
Rate: Call your advertising representative for pricing.
Logo - color $215Logo - color & QR code $415QR code $250Bold company name $155
Category ad: expanded description in the category of your choice1-inch category ad (color) $250 2-inch category ad (color) $5253-inch category ad (color) $675
MOBILE APP (NET RATES SHOWN)
PRINT ADVERTISERS: 10% of your print ad rate Utility Contractor will run your ad straight from the print issue
APP-ONLY ADVERTISERS:Rates for companies not advertising in the print editionFull page $8001/2 page $525
All ads include one hyperlink. Production charge for additional interactive elements is $75/hour.
