PUBLISHING PRODUCTIONFROM THE DESKTOP TO THE CLOUD

DEANTAGLOBAL.COM

With the evolution of digital, publishershave adapted to many changes.

digital PUBLISHING

ONLINERETAILERS

PRICINGPRESSURES

MOBILEPUBLISHING

But there is still one area that hasyet to catch up...

Publishing is still tied to a

print workflow which

is often format driven.

traditional Print workflow

The process is based on the

desktop, relying on format to

determine the workflow

process involved.

Is it time to move to a

workflow based on content

rather than format?

content versus format

Desktop

Formatvs

Cloud

Content

XML sits at the heart of a

content based workflow.

Working with XML provides

the transformative power that

can streamline your workflow.

XML in content workflow

What does a content-basedworkflow look like?

XML

CREATECONTENT

TRANSFORMCONTENT PROOF

CONTENT

EDITCONTENT

Eliminate duplications in

workflow by working directlywithin XML.

Create Edit Transform

making xml work for you

XML Content

- Operates in BPO operation

- Updating content in back

office

- Delivering format

- Real-time collaboration

- Create/update content

- Instant content

transformation

DESKTOP-BASED

CLOUD-BASED

format

content

DESKTOP WORKFLOW

CLOUD WORKFLOW

Connect with teams all around the

globe.

Work in one space, not across

many desktops.

Utilise XML to create, edit and

transform your content instantly.

why go cloud?

- Faster turnaround times

- Reduced cost of production

- Greater collaboration

benefits of cloud-focused workflow

$

LANSTADPUBLISHING | PRODUCTION | INNOVATION

Digital asset management portal

Centralised project management workspace

Total collaboration for all parties

Integrated communication portal

Real-time editing and proofing functionality

Immediate content transformation to any format

deantaglobal.cominfo@deantaglobal.com