Date post: | 22-Jan-2015 |
Category: |
Education |
Upload: | booknet-canada |
View: | 197 times |
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Publishing With An Audience
&
MONTHLY !
25 MILLION Members !
85% Mobile !
5 BILLION Minutes !
2 MILLION Uploads !
8 MILLION Comments
Sourcebooks’ continuous evolution…
the problem: This model evolved to distribute objects, not information or ideas
Risk
Power
New Kinds of Value in Every Vertical
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
New Kinds of Value in Every Vertical
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
New Kinds of Value in Every Vertical
Creative Content Partners
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
New Kinds of Value in Every Vertical
Creative Content Partners
Retailers
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
New Kinds of Value in Every Vertical
Creative Content Partners
RetailersPublishers
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
New Kinds of Value in Every Vertical
Creative Content Partners
RetailersPublishers
Readers
Author!Brands!
Licenses!Magazine
Physical and ebooks
Agents1. Revenue!2. Marketing
Shakesperience Put Me In The Story
Discover a New Love
Extending the book — Content, format and experience
Simple Truths
Put Me In The Story
2013 YTD Sales by Units
0
1000000
2000000
3000000
4000000
Adult Fic Adult NF Kids (ALL) Kids (not YA) YA
PrinteBooks
63%
35%
14% 10%
38%
Serialization !
Mobile Reading 85% Mobile Writing 50% (!)
!
Push Notifications !
Call to Action “Candy Crush Effect”
!
Serial Writing vs. Serial Distribution !
!
Social Reading !
Optimized through serialization
!
Inline Commenting !
Social network !
Enthusiasts and Superfans
Fan Fiction !
Fan Art !
#wattpad
Publishing With An Audience
&