In my life, my community, my work!

The innovative new digital wellness

ecosystem at the forefront of

supporting people to live well.

Puffell is a public health and NHS collaborativeresponse to creating a new future. Our partners are redesigning communities to be less dependent on services and interventions and supporting people and places to flourish.

Lifestyle data combined with de-siloed behavioural goal setting helps us reduce the burden of illness, loss of aspiration and support our journeys for growth, prosperity and happiness.

Puffell will help our public services to:

• Recognise wellbeing patterns• More accurately predict lifestyle determinants• Create pro-active services which help people avoid becoming unwell • Support asset based community development• Create a genuinely effective and efficient service.

Designed in partnership to support: Personalisation, Prevention, Wellbeing & Integration

One lifeOne Place

One step at a time#MakeBetterHappen

Our research shows...

• People want to do more for themselves but are currently service dependent• People distrust local authorities and government• People have great aspirations for their kids• People are fed up of the traditional care in which organisations and departments don’t talk to each other and are disconnected.

Co-created with over a thousand citizens, commissioners and service providers, Puffell, a name derived from the phase ‘pathways for life’ provides the tools and support needed to equip people to understand their own priorities, set goals and make journeys to change the things that impact how well they live.

Puffell helps people view their health, wellbeing and live holistically – instead of in silos. Creating an Integrated Pathway For Life.

Puffell’s users are taking ownership and responsibility for their own lives, health, wellbeing and aspirations. Puffell can measure these changes, to help services make provision and support decisions based on anonymous behavioural evidence.

Users can set priorities to start to manage anything from activity, healthy eating, long term conditions, smoking and alcohol consumption; with things like money and debt management, work and worklessness, education and much more coming soon.

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We know the power of marginal gains; each step counts and builds. It builds sustainable behaviours and positive habits in a host of areas including: alcohol, mental health, smoking, obesity and physical activity.

Puffell increases people’s ability to get creative and innovative about their journeys of change. Journeys which will best support them to get back to work, get healthier and live resilient and self-sufficient lives.

Behavioural tools Social networks

As a result local economies begin to flourish – transforming villages, towns and cities.

We know one of the key impacts on happiness is healthy social networks, both on and off line - how people join up and how they have the opportunity to interact. Puffell builds on this, encouraging and nurturing appreciative communities in which people not only communicate but are able to form networks where they work together to achieve common goals, for themselves and their wider community.

Puffell gains such an understanding of each individual that it knows who needs service support and those who have the ability to self-manage. This means that services can focus their resources on only those who need their support, reducing the service demand and ensuring people’s needs are met.

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Current users are all ages, and socio demographic ranges.With 54% female and 46% male, our youngest tracker of healthy weight is 14 and our oldest smoking tracker is 77.

Over 28% of users set goals and track changes to their lifestyle.

The remarkable evidence is that of the users tracking:

Some early insights and outcomes Using data to know when to engageand nudge people on their journeyFor example, user data shows that young male smokers aged15 - 25 are having the first cigarette within 5 minutes of getting up, whereas this is more common among female smokers aged 36 - 45.

Smoking services that use Puffell as an integrated support

Whether individuals are using a service, using Puffell on their own or as part of a group, they can utilise many of the trackers, tools and resources, as well as connecting with many other people in their community who are also working on changing similar behaviours.

The data that is captured is rich, anonymised and current. Users are encouraged to share their data with public services,to allow the Local Authority and NHS to better predict the current and future needs. This provides deep and current insight around behaviours and how people can be more effectively supported to change.

Predicting future demand enables services to create effective allocation of resources, empowering them to build teams beyond their own payroll. It also breaks down silos and builds resilience, while reducing the costs of delivering positive outcomes for a growing community.

Dynamic wellness modelCapability = measuring individual, community and national resilience

Communityindependence

Individual self functioning reducing the burden on public sector

Based on Nef Dynamic Model of well-being Seaford, C. (2010) Well-being: Human well-being and priorities for economic policy-makers. New Economics Foundation.

[Online] Available at http://b.3cdn.net/nefoundation/10ca56de94701c7fc4_qfm6bhi4r.pdf

PersonalResources

Organisational System

Good function in community

Positiveliving

Public Sector services and asset based community development

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Data power

Sandy is a single mum with three children.

Sandy’s world was shattered when her husband and little boy died. She struggled to cope with normal life and the thought of a future without them.

As a result she was overweight, her self esteem was ‘through the floor’, she didn’t exercise, didn’t really get out and struggled with staying positive.

Sandy was one of the first members of Puffell. She embraced it, filled in the ‘About Me’ assessment and joined some of the groups - including the running group, even though she had never run before.

Sandy would say that her life has been transformed and she achieved it all without any service interaction. She did it all by herself, with the support of others who were looking to make similar changes.

Puffell can’t take the credit for ‘changing Sandy’ - she did that herself and that achievement belongs to her. What Puffell did was play a part in activating andsupporting change online and connecting Sandy with people like her who she could join up with offline. It was a catalyst and provided support to help an individual to value themselves, to see a better way of life and achieve that way of life.

In the first six months she has been on Puffell, her life has changed. She has lost 3stone in weight, now goes to the gym and runs 2-3 times a week with a number of local mums.

Sandy even set up a small business, that she could run from home while caring for her other children.

After all of these changes, Sandy noticed that the most significant change was her ability to cope and her self esteem. She feels confident about herself and therefore confident about what she can do. She asks for help when she needs it and offers advice and support to those who have been in her position.

The next job for Sandy is to maintain what she has achieved and hopefully with the help of her Puffell friends, she will not only do that but inspire others to realise that they too can change things for the better.

Development History

June 2013 - Launch CORE Puffell beta in Wirral

Sept 13 – March 2014 - Development of a national approach to Puffell pilot

March14 - Agreement from9 LAs to partner, first draftPHE submission

June 14 – present - CAMHS dashboard design, co-creation and build with Slough Borough Council (self-harm)

Sept 14 – Dec 14 – build local dashboard pilot for Rochdale Borough Council connected to Health Smart programme

Sept 14 - Dec 14 – Cancer info deck for Rochdale Borough Council

Sept 14 - Dec 14 – Stroke info deck for Rochdale Borough Council

Sept 14 – Dec 14 – Healthy Eating deck for Rochdale Borough Council

Sept 14- Feb 15 – Childhood Asthma and viral wheeze deck NHS England Thames valley

Sept 14 – May 15 – COPD deck design, co-create and build with West Cheshire& Chester CCG

Oct 14 - July 15 – Workplace Wellness dashboard design,co-creation and buildfor Merseyside Fireand Rescue Service

Nov 14 – May 15 – Asthmafor Adults NHS England Thames valley

Nov 14 – ongoing – Maternal Health deck design, co-creation and build for NHS Slough CCG

April 15 – Provisional commitment from Herefordshire County Council for workplace wellness

April 15 – Provisional commitment from South Gloucestershire Council for development yet to be defined

May 15 – Sept 15 – Dementia deck Cheshire & Wirral Partnership NHS

Trust and Wirral CCG

Development Programme

May 15 – Scope for Northamptonshire “Puffell As A Service”

May 15 – Healthy Eating deck released to Puffell nationwide

May 15 – Cancer awareness deck released to Puffell nationwide

May 15 – Stroke awareness deck released to Puffell nationwide

May 15 – Hampshire County Council commitment to use Puffell in NHS Health Checks

May 15 – Evaluation of Rochdale Health Smart programme

May 15 – Schools pilot for smoking cessation and lifestyle Coventry City Council

June 15 – Oct 15 - Diabetes deck Wirral CCG and Wirral Community Trust and Wirral University Teaching Hospital Trust

June 15 – Slough Borough Council additional CAMHS decks developed (abuse, bullying, anxiety and depression)

June 15 – Showcased at NHS Confederation Conference, Liverpool

June 15 to Sept 15 – CAMHS pilot via schools

June 15 - Showcased at Health+Care Commissioning Show, Excel London

July 15 - Commitment from Cumbria County Council anticipated

July 15 – Scope for Herefordshire County Council workplace wellbeing

July 15 – Launch Puffell Appas core Puffell tools

August 15 – Merseyside Fire and Rescue Service Fire Safety deck

Sept 15 - Evaluate Schools work with CAMHS

Sept 15 – Wirral area approach Vanguard self care integration platform

Oct 15 – Carers deck published

Oct 15 – Exchange Foundation to host Integration and Wellness Ecosystem Symposium

Nov 15 - Northamptonshire pilot release for Puffell As A Service

Nov 15 - Hampshire County Council pilot release

Dec 15 – Widen use of CAMHS dashboard across Berkshire

Development Strategy Includes:

• Patient Health record exposed through Puffell

• Integration with top 5 wearable devices

• Personalised funding integration

• Puffell v3 UX refresh

• Expand maternity health to include parenting 0-5s

• Cardiovascular disease deck

• CAMHS anxiety CBT tools

• Timecheck personalised care planner for children with learning and physical disabilities and excluded young people

• Development of Puffell Acts of Random Kindness points based rewards system

• Swapshop skills exchange deck

• Development of a standalone reporting platform

*Correct at time of printing 06/2015

What our partners are up to

We are working with organisations all over the country to develop innovative digital resources on Puffell designed in partnership to support personalisation, prevention, wellbeing and integration, including:

• Child and Adolescent Mental Health Services• NHS Health Checks• Dementia• Adult mental health (stress, anxiety & depression)• Diabetes• COPD• Lifestyle services• Workplace wellbeing• Carers.

Puffell is a Community Interest Company collaboration, supporting any citizen that wants to #makebetterhappen, free for them to use.

Join our partners and help build communities of assets both online and offline and access real, up to date lifestyle data and information to help you design sustainable, integrated services fit and able to operate for the future.

Join in now: go to join@puffell.com or visit pfl.icecreates.com

“Communication is Community” - Stuart Jackson

To register your interest in Puffell please contact:

Stuart Jacksonstuart.jackson@icecreates.com0845 519 3423

www.pfl.icecreates.com

try Puffell for yourselfit’s FREE

www.puffell.com Designed and Developed by

One lifeOne Place

One step at a time#MakeBetterHappen