Puglia Smart LabPuglia@Service Project Living Lab

Lanfranco MarassoPuglia@Service Project ManagerDhitech

lanfranco.marasso@eng.it

•Puglia Smart Lab (PSLab) is a Living Lab just founded (2013) in Puglia (Apulia), a region in the south of Italy.

•It was defined in the context of Puglia@Service, a research project co-funded by the Italian Ministry of University and Research.

•Puglia Smart Lab is managed by Dhitech, a clear example of Public-Private Partnership initiative born in 2005.

Puglia Smart Lab presentation

Puglia Region

Puglia Smart Lab contacts

Web sitewww.pugliasmartlab.eu

Twitterhttps://twitter.com/PugliaService

Facebookhttps://www.facebook.com/groups/pugliatservice/

Infoinfo@pugliasmartlab.eulanfranco.marasso@eng.itkatia.chiriatti@dhitech.it

The overall framework

Puglia@ServiceActivating

Puglia@Service Puglia Smart Lab

Technology Enabled(Puglia@Serviice)

Multi levelcommunication strategy(Outreach)

Start-up Plan

Innovator Entrepreneur Engineer

15 Young Colleagues

Social Platform

Knowledge IntensiveServices

Paradigms,Methodologiesand Technologies

Exploitation of the results of Puglia@Service project

Leaded by Innovator Enterpreneur Engineer

PSLab and Dhitech as a real PPPP

PPP - Dhitech, Xnet.lab

Public - Università del Salento, Università di Bari, Politecnico di Bari

Private - Engineering Ingegneria Informatica SpA, Exprivia

People - PSLab

Puglia Smart Lab Timeline

2009

2010SMARTiP Project

2011

- OUTSMART Project- Peripheria project Meeting- Puglia@Service drawing up

2012Puglia@Service Project

2013

- Puglia Smart Lab (the LL) creation- LL Kick Off meeting - Applying for ENoLL Adherent Member- Negotiating for CLIPS Project

2015 Applying for ENoLL Effective Member

- XnetLab Project

Horizon 2020 themes fitting PSLab objectives (1)Excellent ScienceRelevant importance given to research, training and career development

• Second Level University Master Degree• Collaboration with other European Regions towards commons

objectives, supporting talented and creatives indivituals and gathering different cultural perspectives.

Native interest towards the future and emerging technologies• Public and private partners strongly active in European and

Italian technologies research projects• Main focus on Knowledge Intensive Service and Open

Innovation enabling technologies• Collaboration already established with EIT

Horizon 2020 themes fitting PSLab objectives (2)Industrial LeadershipThe way towards leadership in enabling industrial technologies being traced

• Dhitech involves (putting all together) several actors leading in many fields from ICT to manufacturing/processing, from biotechnologies to aerospace.

• Several activities have been (and are going to be) put in place supporting SMEs, thanks to the involved industry enabling push (CIPs)

Horizon 2020 themes fitting PSLab objectives (3)

Societal ChallengesThe selected approach is a multidisciplinary one, involving different actors belonging to different domains (holistic expertise).The main goal is to identify and work on subjects that could have an actual and concrete application in the real world life (bottom-up) with the support of those (technological and methodological) instruments otherwise unavailable (top-down).Areas have already being investigated :•Demographic change and wellbeing•Inclusive and innovative societies•Smart Transport

In the contest of Horizon 2020, the Puglia Smart Lab objectives and its “composition” fit well with several focus areas and actions.

The main elements are:

• positioned between the Service Science and the Open Innovationinvolving the users from service definition to service delivery, it put in place an effective user driven innovation process.

• developed within the area of the Internet-based Service Engineeringscientific analytical methodologies for the design, production and deployment of innovative services.

• referenced to market of the Knowledge Intensive Servicesan advanced an emerging category of the advanced tertiary sector, both private and public, and cross with respect to the other economic sector.

• Strongly ICT oriented and supported (by industry)

PSLab ambitions within Horizon2020 (1/2)

PSLab is moving its early steps, we’re working on the road map for the coming years.

The holistic approach being used, its composition in terms of actors and territory, the previous experiences already done in its territory and by its actors allow to identify some focus areas and calls of interest (but not limited to):

• Information and Communication Technologies (Future Internet, Content technologies and information management, ICT Cross-Cutting and Horizontal Activities, International Cooperation)

• New forms of Innovation

• Digital Empowerment of citizen

• Smart Cities and Communities

• Europe in a changing world: inclusive, innovative and reflective societies (reflective societies: cultural heritages, Inclusive and sustainable Europe for young generation)

• Mobility for Growth (urban mobility, intelligent transport systems)

• Waste and Water Innovation

• Energy Efficiency (actions for ancient buildings)

• Secure Societies (Cybersecutity and Privacy)

PSLab ambitions within Horizon2020 (2/2)