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Pulling It Together: Connecting External Activities With Internal Conversations

Date post:	19-May-2015
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Ming Kwan, Global Digital Marketing Manager, Nokia's Keynote address at the Enterprise 2.0 Conference in Boston 2011. Social activities in organizations are currently focused on three, distinct, areas. Internal – Enterprise 2.0, External – consumer engagement and Partner collaboration. This has led to different parts of our organization working on their own social initiatives, creating social silos. We are now connecting insights from our external activities with internal systems to reap the benefits of ownership, visibility & transparency.

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Page 1: Pulling It Together: Connecting External Activities With Internal Conversations

Page 2: Pulling It Together: Connecting External Activities With Internal Conversations

Enterprise 2.0 ConferenceMing Kwan @mingk

June 2011

Pulling it Together: Connecting External Activities with Internal Conversations

18 © 2011 Nokia

Page 3: Pulling It Together: Connecting External Activities With Internal Conversations

19

Challenge.

© 2011 Nokia Source: Flicker user Photographic Poetry

Page 4: Pulling It Together: Connecting External Activities With Internal Conversations

20 © 2011 Nokia

Page 5: Pulling It Together: Connecting External Activities With Internal Conversations

21

Alerts drive action.

© 2011 Nokia

Page 6: Pulling It Together: Connecting External Activities With Internal Conversations

22

Illusive...ROI

© 2011 Nokia

Page 7: Pulling It Together: Connecting External Activities With Internal Conversations

23 © 2011 Nokia

Ecosystem

Page 8: Pulling It Together: Connecting External Activities With Internal Conversations

Visualizer

24 © 2011 Nokia

Page 9: Pulling It Together: Connecting External Activities With Internal Conversations

Socializer

25 © 2011 Nokia

Page 10: Pulling It Together: Connecting External Activities With Internal Conversations

Agora – Social Command Centre

26 © 2011 Nokia

Page 11: Pulling It Together: Connecting External Activities With Internal Conversations

Ideas Project

27 © 2011 Nokia

Page 12: Pulling It Together: Connecting External Activities With Internal Conversations

28

Thank You

@mingk

© 2011 Nokia

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