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Presented by
Pritpal singh
Saqib nassu
Kavish sharma
Dharmendra gahlot
Danish kawatra
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Bajaj Auto came into existence on November
29, 1945 as M/s Bachraj Trading Corporation
Private Limited
Bajaj came up with Chetak in 1972 thatbecame a huge success in the market
The FORBES GLOBAL list for the year 2005
ranked Bajaj Auto at 1,946.It features at
1639 in forbes 2011 list. The company has successfully changed its
image from a scooter manufacturer to a two
wheeler(bike) manufacturer
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Before the launch, the Indian market trend
was towards fuel efficient (80cc-125cc).
The launch and success of Hero Honda CBZ in
1999 showed that there was demand forperformance bikes.
Bajaj took the clue from there on and
launched the Pulsar twins in India on
November 24, 2001.
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The original Pulsar came with a150 cc or 180ccair cooled , single cylinder , petrol , spark-ignited four stroke engine in 200
In 2003, Pulsar came up with Patented DTSi
technology. In 2006,They also introduced the 1 Down 4 Up
variant of the Gear box for the first time on sub150 cc variants.
July 2007, Bajaj began selling the Bajaj pulsarDTS-FI and Pulsar 200 DTS-I
In 2009 Bajaj launched a carbureted version ofPulsar 220 on June 2009, tagging it as thefastest bike in India
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Bajaj is always known for its ads without
well-known brand ambassadors.
With a punch line Hamara Bajaj Bajaj
drove into everybodys hearts and the titlesong of Naye Bharat Ki Naye Tasveeradded a great value to itsmobikes andscooters.
Bajaj is always known for its outstanding ads.
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In 2004 , Bajaj changed his logo to target
youth .
To reposition their products like pulsar as
styled as a mean masculine robust machine,Sporty Looks, Supreme Performance, and
Riding Comfort.
Bajaj also changed their brand line to
"Inspiring Confidence"
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o DTSi Technology
o ExhausTEC Technology
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Physique-Good looking 2 wheelerwith a feel of sports bike
Personality-Masculine, Cool,Competitive , Attitude
Self Image-Fastest Indian,Definitely Male
Reflection-Young at heart,Confident , Carefree, Trend Setter
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Hero Honda is a two-decade-old story, Joint-
venture between Hero & Honda(Japan co) in
1984.
Now, Hero Honda Motors Ltd. is the world'slargest manufacturer of two wheelers for
nine consecutive years.
AS OF HERO HONDA
Availability Affordability
Awareness
Acceptability
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Karizma is the flagship motorcycle of hero
honda ,got launched in May 2003.
Hero Honda Karizma is the best that has
been launched in India. Now it gets evenbetter with the all new racer edition
The sleek designing of Karizma is quiet
similar to its Japanese version, the
legendary& giant Honda's cult VFR 800 POSITIONING STRATEGY
Men/Family :- strong, sturdy and powerful
Motorcycle
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Having 250cc single cylinder, 4 stroke ,
OHC engine which they get patented
OHC ENGINE(The advantage is that valves
are operated almost directly by the
camshaft - easy to achieve the perfect
timing at high rpm. Also it's possible to
install three or four valves per cylinder)
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They gone for various strategy :- taken
HRITHIK ROSHAN as brand ambassador
The bike has been designed after knowing
the needs of the markets survey.
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Gone to the colleges for the test drive of the
bike
Sponsored various shows likeSA RE GA MA Pa
challenge Sponsoring games like Arranged HERO HONDA
ROADIES show
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Personality-Charismatic,Sporty, Energetic,
Self Image-Winner, Above all,Brave
Physique-Stylish 2 wheeler
with a feel of Sports bike.
Reflection-Glamorous,Achiever, Explorer
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Bajaj pulsar
Pulsar 220 uses fuelinfection system
Pulsar suspension isNitrox gas charged
Brand promotion:
advertisement in
Media , first moveradvantage.
Hero honda karizma
Karizma uses carburetor
No such suspensions
Brand promotion:Hrithik Roshanambassador, MTV
roadies,advertisementinmedia, college testdrives.
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Both Bajaj and heroHonda should come up
with great promotional strategy because
promotions and adversitement really
influence the customers in case of purchases.