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Frozen Food
SymphonyIRI
Welcome to the Pulse Q2 2011 edition for FrozenFood. We hope you find it useful. Please do not
hesitate to contact us if you have any questions or
comments at [email protected]
Pulse
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About the Report
This Frozen Food report is one of 10 super category reports designed toshow high-level comparison and analysis for retail markets across major
countries in Europe.
This report contains data gathered from around Europe. This market wassplit into the following categories: Frozen Vegetables, Frozen PotatoProducts, Ice Cream, Frozen Desserts, Frozen Meat, Frozen Fish, FrozenReady Meals and Frozen Dough & Bread Products.
The report highlights key metrics such as total sales figures, market trends,category shares, winners and losers for Europe and for individual countries.
The data has been sourced from SymphonyIRI Group retail databases andEurostat the statistical branch of administration for the EuropeanCommission.
The countries included in the report are: France, Germany, Italy,Netherlands, Spain and the UK.
The market channels used for each country in this report are as follows:
For analytical purposes the data sourced from available retail databaseshas been consolidated to provide consistent results. However, for somecountries it has not been possible to source data pertaining to certain
categories. When this has occurred it has been documented in the Notessection found at the end of the report.
Country Channels used
UKHypermarkets, Supermarkets, Drugstores and
Impulse Outlets
ESHypermarkets, Supermarkets, Hard Discounters,
Drugstores and includes the Canary Islands
DEHypermarkets, Supermarkets, Hard Discountersand Drugstores
NL Hypermarkets, Supermarkets, Hard Discountersand Drugstores
ITHypermarkets, Supermarkets, Small Self Service,Hard Discounters and Drugstores
FRHypermarkets and Supermarkets
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In the Radar
Economic figures influencing consumer behavior
Despite a context of general price rising andlow consumer confidence across Europe,
frozen food has experienced good growth inH1, due to a return to in-home cooking and
good ice cream sales pre-season.
Stephane AllainDirector, Client Services, SymphonyIRI Group France
Contact: +33 (0)1 30 06 22 34 / [email protected]
Source Eurostats, September 2011
Population in Mil lions Unemployment (%)
Average 12 MonthsInflation Rate GDP in Millions ()
January2010
January2011
Average2010
Dec.2011
Average2010
Dec.2011 2010
2011(Estimate)
France 64.7 64.7 9.8 9.9 +1.7 +2.0 1,932,801 2,001,557
Germany 81.8 81.8 7.1 6.1 +1.2 +2.0 2,476,800 2,566,095
Italy 60.3 60.3 8.4 8.0 +1.6 +2.3 1,548,816 1,588,893
Netherlands 16.6 16.6 4.5 4.3 +0.9 +1.9 591,477 614,324
Spain 46.0 46.0 20.1 21.2 +2.0 +2.9 1,062,591 1,081,894
UnitedKingdom 62.0 62.0 7.8 7.8 +3.3 +3.9 1,696,583 1,721,104
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Global Trends
Positive Trend
Static Trend
Negative Trend+4.7%
+3.6%
+0.1%
-0.2%
TOTAL EUROPE +2.4%
Value Sales in Millions ()
Total EU 22,177
DE 7,693
UK 4,391*
FR 3,519
IT 3,286
ES 2,226
NL 1,062
1,032 1,166 1,109 1,069 1,023 1,190
448547 643 523 468
592247292 265
251 250
296726
879 928
713 739
907
1,891
1,947 1,866
1,923 1,875
2,029
782
885919
785
930
880
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
04-Apr-10 04-Jul-10 03-Oct-10 02-Jan-11 03-Apr-11 03-Jul-11
Millions
Period Ending
FRANCE
GERMANY
ITALY
NETHERLANDS
SPAIN
UNITEDKINGDOM
*based on an exchange rate of1.166 to the pound
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
Value sales and growth and decline in the last year
Value sales for the last six quarters
+1.5%
+3.6%
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6,481
2,256
1,906
4,831
3,775
4.6
2.2 3.0
0.1
2.8
Frozen
Ready
Meals
Ice Cream Frozen Fish Frozen
Vegetables
Frozen
Meat
Millions
Total Sales % vs. YA
Top 5 Categories Evolution
29.2%
21.8%
17.0%
10.2%
8.6%
7.2%4.2%1.8%
Frozen Ready Meals Ice CreamFrozen Fish Frozen VegetablesFrozen Meat Frozen Potato ProductsFrozen Desserts Frozen Dough & Bread Products
Europe
Value Sales () and % Change vs. Yr Ago
6,481
1,591
941
396
4,831
3,775
2,2561,906
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Overall in Europe, the Frozenmacro-category experienced acontinuous growth in value by+2,4% experiencing a sharp rise
in Spain, Germany and France,but UK slightly decline. The
Netherlands remains flat and Italyexperienced slightly positivegrowth.
Germany and UK still account for54% of the value share.The German consumption ratesare the highest in the market with
an average annual expenditureper capita of92, followed by UK72, the Netherlands, France
Italy, and Spain .
In term of evolution, the top 3categories increase theirdominance: ready meals, Ice
cream and frozen fish.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Europe
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
139.4
130.3
108.8
83.4
39.6
0 50 100 150
Frozen Ready
Meals
Ice Cream
Frozen Fish
Frozen Meat
Frozen Potato
Products
Millions
-4.6
-5 -4 -3 -2 -1 0
Frozen Dough &
Bread Products
Millions
Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom
Category Insights
The top 5 winning categories have a combined growth of 500 millions vs Yearago.
Frozen ready meals is the highest growth category, because of the impact of theglobal financial crisis at a European level has seen people returning to staying athome and preparing meals in the home, with a growth on convenience meals andhome cooking. This category is mainly driven by snacks (pizza and hamburger, for
example)
Frozen meat and fish are increasing but mostly thanks to the price increase of rawmateriel
Ice cream sales have seen a situation reversal, thanks to a good pre-seasonsemester linked to weather.
The only category which is going down is frozen dough and bread, but withoutseriously penalizing the total frozen food
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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970
372 367
779
661
-2.5
1.4
4.4 4.3
7.0
Frozen
Ready
Meals
Ice Cream Frozen Fish Frozen
Meat
Frozen
Vegetables
Millions
Total Sales % vs. YA
27.6%
22.1%
18.8%
10.6%
10.4%
8.5%
1.8%
0.2%
Frozen Ready Meals Ice CreamFrozen Fish Frozen MeatFrozen Vegetables Frozen Potato ProductsFrozen Desserts Frozen Dough & Bread Products
France
Value Sales () and % Change vs. Yr Ago
970
779
661
372 367300
638
0
200
400
600
800
1,000
1,200
Top 5 Categories Evolution
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
The frozen universe is growing muchfaster than total FMCG at 3.6% vs 2.5% ontotal FMCG
This growth has been driven by icecreams which are rocketing on 1stsemester (March/April/May) due to unusual
weather temperatures. We can also notethat we positive trend on main frozen
categories (except frozen vegetables)mainly supported by consumption (+1.2%in volume).
Inflation rate, is low on 1st semesterexcept on fish.
In term of brand, private label are stilldeclining to national brands profit.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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France
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
50.9
27.8
15.4
13.0
10.6
0 10 20 30 40 50 60
Ice Cream
Frozen Fish
Frozen Meat
Frozen Ready
Meals
Frozen Potato
Products
Millions
-9.6
-12.0 -10.0 -8.0 -6.0 -4.0 -2.0 0.0
Frozen Vegetables
Millions
Category Insights
Ice Cream : a very dynamic on the beginning of the season, supported by a very goodweather. Ice Creams are driven by bulk segment and also cones, where demand is good
thanks also to high promotion level and numerous innovations. Private label are decliningmarket share to national brand profit. Unilever the leader, followed by Nestl the challenger,
and also Haagen Daasz are were dynamic thanks to innovation and advertising support.
On salt frozen categories, frozen fish are still taking off but only in value, mainly driven byinflation (both on fish and shell fish), as it is flat in unit growth.
Frozen Meals : correct result for Pizza (+2% in value) driven by Dr Oetker & Nestl(Buitoni), although private label are declining. Snacking are growing at +2,6% such as
Frozen ready meals are also recovering a positive trend (+1,9%), after years of difficulties,driven by Marie and Findus in contribution.
Frozen meat: gained in offer and also increasing due to consumption transfer from fresh tofrozen meals due to price attraction.
Frozen Vegetables : there is a break in trend, since the beginning of 2011, where thiscategory is very bad oriented (-2,5% in value and also in volume -2,5%) mainly driven by
weak demand, although all driver such as promotion and offer are stable
At the opposite potatoes categories are positive since the beginning of the year both invalue (+5,7%) and in volume (+4,7%)
In terms of vendor on salted frozen food: All main national competitors are increasing theirvalue Nestl (+8%), Findus(+6%), McCain (+3%), Dr Oetker (+17%), which has for result adrop of market share of private label
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Germany
Value Sales () and % Change vs. Yr Ago
37.9%
15.6%
15.3%
8.8%
7.5%
7.1%4.9%2.9%
Frozen Ready Meals Frozen MeatIce Cream Frozen FishFrozen Desserts Frozen VegetablesFrozen Potato Products Frozen Dough & Bread Products
2,912
674548
1,200 1,180
574 379226
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2,912
1,200 1,180
574674
2.4 6.43.22.76.5
Frozen
Ready
Meals
Frozen
Meat
Ice Cream Frozen Fish Frozen
Desserts
Millions
Total Sales % vs. YA
Top 5 Categories Evolution
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Frozen desserts are strongly growingdue to price-aggressive one-off harddiscounter promotions.
The good development of frozen meatis price-driven because of higherconsumer prices for poultry products
reflecting the higher raw material cost.
Frozen ready meals show a small growth,the biggest category frozen pizza isgrowing slightly stronger than the otherready meals categories because of
increased promotion shares.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Germany
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
-9.7
-12.0 -10.0 -8.0 -6.0 -4.0 -2.0 0.0
Frozen Dough &
Bread Products
Millions
77.7
72.7
34.5
28.0
22.7
0 20 40 60 80 100
Frozen Ready
Meals
Frozen Meat
Frozen
Desserts
Ice Cream
Frozen Potato
Products
Millions
Category Insights
For ice cream, a warmer spring has brought about a value growth of 6.6% in Q2which however did not bring a positive development to the total MAT. Although thespring was warmer, promotion activities did not increase in this period.
The highest price increases for frozen poultry took place for private label products.However, these price increases did not affect volume sales for private labels whichwere also up at 7.0%.
The category with the strongest price per kg increase are frozen potato productswith a 10,4% price increase vs. year ago.
Frozen vegetables have benefitted from the EHEC disease crisis caused by freshsalads/vegetables in Germany in Q2/2011 but a very positive effect on total MAT
can still not be seen.
Promotions accounted for 10.7% of the value sales of the frozen food categoriesand the share of promoted sales did not change vs. year ago although promotionactivities decreased for all food categories vs. last year because of the stableeconomic climate in Germany.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Italy
30.4%
23.2%
19.9%
18.2%
3.8%1.0%
0.9%
2.8%
Ice Cream Frozen FishFrozen Vegetables Frozen Ready MealsFrozen Potato Products Frozen MeatFrozen Dough & Bread Products Frozen Desserts
998
761
653598
12691
31 280
200
400
600
800
1000
1200
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
998
761
653598
1261.21.1 2.3 0.4 1.8
Ice Cream Frozen Fish Frozen
Vegetables
Frozen
Ready
Meals
Frozen
Potato
Products
M
illions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
Key trends
All categories are growing both onYE and YTD, except Frozen
vegetables rather stable
Ice Cream slowed down in june aftera great growth due to an anticipated
good season
Ready Meals still growing but Pizzareduced its growth in 2011
Frozen Fish is the most positive,accelerating growth till +3,5 in YTD
Private Labels confirmed as the bestperformer on market share : their
quality/price ratio is more and more
appealing for consumers weakened
by economic downturn
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Italy
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
17.2
10.8
6.9
4.2
2.8
0 5 10 15 20
Frozen Fish
Ice Cream
Frozen Ready
Meals
Frozen
Desserts
Frozen
Vegetables
Millions
0.0 0.0 0.0 0.0 0.0 0.0 0.0
Millions
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
Insights and recommendations
Ice Cream : a warmer spring led the growth on YTD 2011 ; Multipacks have drivenoverall market increases thanks to a richer offer on POS (65 skus on avg, +4 vs ya) ;
growth also supported by stable prices , in countertrend with FMCG inflation rate raised
to +2% in June; Big Brands are consolidating share vs. unbranded ; Private Labels arethe best performing thanks to larger assortments, higher promotions, increased sales
index
Frozen Meals : Pizza has helped to consolidate the growth in 2011 and keeps theoverall market in positive ; Other Meals are experiencing very negative growth in 2011(-4,6%) as Retailers are shrinking assortments on Brands and the leader Findus (BEIG)
stopped ADV investments ; only Private Labels continue to grow enlarging distributionand increasing promotions
Frozen Fish : Fish sees a positive growth trend led by Natural Fillets, and Fish Fingers(rate of growth around +7% in 2011) ; Recipe fish and preparations for first meals are
the only declining segments : consumers are more likely to renounce added valueproducts because of high prices ; The competitive arena is very fragmented but leader
Findus and Private Labels are increasing their shares
Frozen Vegetables : market stable but the main segment (peas = 24%) is decreasingboth on YE and YTD by 3% ; mixed-veg and herbs are very dynamic ( over +30% and+6% respectevely on YTD) : offering on mixed veg is enlarging on POS as
manufacturers are opening a new season of innovation ;; Leader Findus facingdistribution troubles : share is decreasing and main competitors ( Orogel / Private
Lables) are taking advantages
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Netherlands
39.3%
21.0%
14.1%
9.7%
6.8%
3.1%1.0%
5.1%
Frozen Ready Meals Ice CreamFrozen Fish Frozen Potato ProductsFrozen Vegetables Frozen MeatFrozen Desserts Frozen Dough & Bread Products
417
223
150
103
7254
3310
0
50
100
150
200
250
300
350
400
450
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
417
223
103
72
150
-3.6-0.50.7
3.65.7
Frozen
Ready
Meals
Ice Cream Frozen Fish Frozen
Potato
Products
Frozen
Vegetables
Millions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Despite a bad summer and a strongdecline of ice cream sales becauseof that, Total Frozen Food is stillshowing a modest growth in the
Netherlands.
However, frozen foods is still losingshare within the total supermarketturnover, as the growth is lower then
the total market growth.
Frozen Meat Snacks and FrozenPizzas are the biggest contributors
(in absolute figures) to the growth.But also frozen vegetables is
showing strong growth figures. Thestrong rise in prices of freshvegetables, probably influencing the
last.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Netherlands
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
-0.5
-4.8
-8.2
-5.8
-9.0 -8.0 -7.0 -6.0 -5.0 -4.0 -3.0 -2.0 -1.0 0.0
Frozen Potato
Products
Frozen Meat
Frozen Desserts
Ice Cream
Millions
14.3
3.9
1.1
0.7
0 5 10 15 20
Frozen Ready
Meals
Frozen
Vegetables
Frozen Fish
Frozen Dough &
Bread Products
Millions
Category Insights
Frozen Ready Meals consists out of 3 groups: Ready to Eat meals (including pizza), MeatSnacks and Savoury Snacks. Savoury snacks (the smallest group) is stable. Ready Meals
is showing a 3% growth again (value and volume), mainly thanks to innovations of Dr.
Oetker (Stone oven pizza) and Wagner (Sensazione). Frozen Meat Snacks shows thestrongest growth (6% in value, 4% in volume). The main driver behind this growth are
innovations (small meat balls, chicken in sauce, new burgers) & relaunches combined with
price increases (hamburgers and sat)of the leading brand: Mora.
As mentioned earlier is frozen vegetables probably profiting from the strong price increaseof fresh vegetables. All the major brands in this segment (Bonduelle, Iglo and Private
Label) show growth in value and volume. Bonduelle is successful with the new premiumBonduelle Pure concept. Next to that also frozen fruits (a relatively new segment in the
Netherlands) is still growing strong.
In frozen fish, the sales of shellfish and fish sticks (aimed at kids) are growing strongly,while prepared fish products are declining strongly. This results in a total growth of frozenfish of 1,1% in value and 0,6% in volume.
The loss of value sales for Frozen potato products is mainly due to price decreases. Involume the category is fairly stable, although the brand Aviko does well with the
introduction of their extra crunchy range.
Frozen desserts is an very small segment in the Netherlands. Only around Easter andChristmas there are some offerings in this segment.
The strong loss of ice cream is evidently due to the extremely bad summer of 2010,effecting all segments and all brands.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Spain
33.1%
26.6%
23.2%
8.1%5.4%0.5%
0.1%
3.0%
Frozen Fish Ice CreamFrozen Ready Meals Frozen VegetablesFrozen Dough & Bread Products Frozen Potato ProductsFrozen Desserts Frozen Meat
737
591
517
180
12166
11 30
100
200
300
400
500
600
700
800
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
737
591
517
180
1210.9
7.74.5
2.7 1.9
Frozen Fish Ice Cream Frozen
Ready
Meals
Frozen
Vegetables
Frozen
Dough &
Bread
Products
Millions
Total Sales % vs. YA
MillionsEuros
Category Value Sales and Share of Value in the Last Year
Key trends
Frozen categories withcontinuous growth +4,7% versusFMCG trends (+0.7%). The main
drive comes by Fish, Pizzas andSeefood.
The Private Label with trend+7,5% and get to 53,5 valuemarket share (+1,4pts)
To point the new opening storesin Hyper and super is only 83stores.
From June, Frudesa (Bonduellefrozen division) belong to Findus
Group
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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Spain
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
52.9
22.2
15.5
5.4
3.3
0 10 20 30 40 50 60
Frozen Fish
Frozen Ready
Meals
Ice Cream
Frozen Potato
Products
Frozen
Vegetables
Millions
-0.2
-0.5
-0.6 -0.5 -0.4 -0.3 -0.2 -0.1 0.0
Frozen Desserts
Frozen Meat
Millions
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
Category Insights
Nestle on the top of the manufacturer, with 7,8 pts of market share, and -2,5%value trend. However, the following manufacturers obtain positive sales evolution:Pescanova (+5,2%), Unilever (+6,4%), Oetker (10,6%). This four manufacturer addup the half of the rest of share.
The new Findus Group (Findus+Frudesa) will changed the assortment and the mixof Vegetables and Ready to Eat categories; turn to a brand leader in manysegments.
The average of volume price has suffer a fall of (-2,2%). Mainly all the categoriesfall their prices. This price evolution dont come directly for promotional, reducedthe promotional pressure to 15,8% (-2,3ptos than year ago)
For Pizzas Category is the consecutive year with emphasize trends; due to Nestleand Oetker. Both vendors set more than 65 pts of share. And unusual growth,
Nestle +4,2% and Oetker +10,6% in value evolution
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United Kingdom
24.3%
24.1%
18.1%
14.1%
5.3%4.2%
9.9%
Frozen Ready Meals Ice CreamFrozen Fish Frozen Potato ProductsFrozen Vegetables Frozen DessertsFrozen Meat
186
1,0671,060
793
618
435
232
0
200
400
600
800
1000
1200
Value Sales () and % Change vs. Yr Ago
Top 5 Categories Evolution
1,060
793
618
435
1,067
-0.1
3.2
-1.4-3.6
0.5
Frozen
Ready
Meals
Ice Cream Frozen Fish Frozen
Potato
Products
Frozen
Vegetables
Millio
ns
Total Sales % vs. YA
MillionsEuros
Data for the United Kingdom does not include Northern Ireland
Category Value Sales and Share of Value in the Last Year
Key trends
Total Frozen performance hasaccelerated in latest 12 weekswith value growth of 1.1% YOYcompared to MAT growth of 0.5%
YOY
Of the top 5 categories only thetop 2 are experiencing YOY value
gains.Trended performance of thecategory TY has been positive ablip in the first half of the qtr has
stabilised in the latest weeks.
In the recent month OL has againseen growth due to increase involumes derived by Incremental.
Base has also grown marginally
in the latest 12 weeks, due toincreased ROS and prices in OL
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
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United Kingdom
Top 5 Losers: Value Saleschg vs. Yr Ago ()
Top 5 Winners: Value Saleschg vs. Yr Ago ()
-0.7
-1.1
-11.4
-16.0
-16.1
-18.0 -16.0 -14.0 -12.0 -10.0 -8.0 -6.0 -4.0 -2.0 0.0
Frozen Potato
Products
Frozen Meat
Frozen Fish
Frozen Desserts
Frozen Vegetables
Millions
33.3
5.3
0 10 20 30 40
Ice Cream
Frozen Ready
Meals
Millions
Data for the United Kingdom does not include Northern Ireland
Category Insights
With growth (value & volume) in only 4 of the 12 major categories. The overallfrozen category is being bolstered by certain strong performing categories bringing
up the average (Poultry, Ready meals, & Pizza).
Volume and units have continued to fall away this period and it only the increasesseen in prices that are keeping up the more positive value trend.
Retailer own brand is continuing to perform strongly due to a combination ofnumerous factors including the increasing acceptance of OL as a quality offer andthe difficult financial circumstance consumers find themselves in.
The level of promotion has actually declined for the first time in years in Totalfrozen this qtr. However it still should be note that within Frozen certain categories
ie Frozen Pizza have very high levels of promotion 80% - 90% VSOD somanufacturers will still need a robust promotional strategy to compete.
Ice Cream, one of the key sectors in the summer months is mirroring the widercategory trends, notably increasing promotions which are less effective and
switching to Private Label driven by price.
Source: SymphonyIRI Retail Databases; Period Ending 03 Jul, 11
8/3/2019 Pulse Report - Frozen Food - Q2 2011
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Frozen Food SymphonyIRI Pulse Q2 2011
www.SymphonyIRI.eu
Final Notes
Notes on Category Definitions for Countries
Due to the diverse products found in individual countries across this market it was necessary to
consolidate the available data into the categories in this report. In some cases it wasnt always
possible to align products across all 6 countries hence the need to highlight any anomalies in the
report. Those exceptions are listed below:
Frozen Dough & Bread Products
The UK data in this report does not include this category
8/3/2019 Pulse Report - Frozen Food - Q2 2011
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Frozen Food SymphonyIRI Pulse Q2 2011
Resources
To gain insight into opportunities across specific categories, segments, channels or retailers, contact
your SymphonyIRI client service representative regarding custom analyses leveraging the following
resources:
InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailersto acquire industry insights used to make better business decisions. InfoScan Census utilizes the
data that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide
the most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods
(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time
period, clients have the tools needed to develop marketing and sales strategies based on product
performance, distribution, and promotion responsiveness. All data about frozen foods are coming
from InfoScan Census.
SymphonyIRI Consulting provide strategic insights and advice leveraging a variety of datasources, predictive analytics, enabling technologies, and business analyses to help CPG
manufacturers and retailers address significant sales and marketing issues effectively
Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 26 81 00
About SymphonyIRI Group
SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader ininnovative solutions and services for driving revenue and profit growth in FMCG, retail and
healthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for
market measurement and symphony advantage solutions for enabling new growth opportunities
in marketing, sales, shopper marketing and category management. SymphonyIRI solutions
uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI
helps companies create, plan and execute forward-looking, shopper-centric strategies across
every level of the organisation.
For more information, visit www.SymphonyIRI.eu