Pulse SPA Magazine July 2015

J U LY 2 0 1 5 P U L S E . E X P E R I E N C E I S PA . C O M

NEW BEAUT Y TRENDS

ColorBlend

The beauty industry is constantly

bombarded by either fleeting fads or

enduring trends. Who hasn’t heard

of fake tans and BB creams? Often,

as spa and business decision-

makers, we find ourselves carefully navigating the

murky waters of finding a balance between having a

pulse on current market demands and staying true to

our spa or business’ brand philosophy.

Our guests often come to us not only for health, but also to feel good about themselves

and look good physically. It ties well to the mind-body-spirit concept the spa industry

preaches. After all, how can one find inner peace if he or she doesn’t like the reflection in

the mirror? The inner desire to physically look best is one of the reasons behind the global

beauty market, particularly the cosmetics sector’s continued grow.

What’s truly interesting for me, at least from a business standpoint, is seeing how con-

sumers have raised the bar in terms of expectations. This observation is shared by many

industry peers featured on the pages of this “Beauty Trends” issue.

Consumers want makeup products that do not simply cover unsightly blemishes, but also

offer protection from harmful UV rays. They clamor for safe ingredients, but also demand to

stay in step with the latest runway looks and makeup trends. The challenge then for us is to

constantly raise our own bar of quality in order to meet our clients’ rising bar of expectations.

How are you doing this? Are you able to meet your guests’ ever-changing needs? More impor-

tantly, how are you preaching the message of holistic beauty that truly encompasses all three

pillars of mind, body and spirit?

2 PULSE n July 2015

ISPA BOARD OF DIRECTORS

CHAIRMEN’S COUNCIL

Past ISPA Chairmen who are current members:

Gayle Brady • Brady Spa Consulting

Jeff Kohl • Spa & Club Ideations

Jean Kolb • Well By Choice

John Korpi • Korpi & Korpi

Kate Mearns • 5 Spa Consulting LLC

Jim Root • Glen Ivy Hot Springs

Jane Segerberg • Segerberg SpaConsulting, LLC

Deborah Waldvogel • Sedona Resorts

2015

—MICHAEL TOMPKINS, CHAIRMAN

OFFICERS

CHAIRMAN Michael TompkinsHilton Head Health

VICE CHAIRMANElla StimpsonThe Spa at Sea Island

SECRETARY/TREASURER Todd ShawThe Club at Las Campanas

DIRECTORSNoel AsmarNoel Asmar Uniforms, Inc.

Blake FeeneyFeeney & Co.

Todd HewittFour Seasons Toronto

Kristine HuffmanHuffman Hospitality Concepts

ISPA Foundation ChairmanJeff KohlSpa & Club Ideations

Julie Oliff St. Regis Aspen

Laura ParsonsZaSpa at Hotel ZaZa

ISPA Foundation Vice ChairmanFrank PitsikalisResortSuite

Eric StephensonWell World Group

Todd WalterRed Door Spas

Lynne McNeesISPA President

MEDICAL ADVISORBrent A. Bauer, MDMayo Clinic

FROM YOURCHAIRMAN

4 PULSE n July 2015

The Magazine for the Spa Professional

Pulse is the official publication of the International SPA Association, a member organization for the spa and wellness industry. Copyright 2015.

All rights reserved. No part of this publication may be reproduced without written consent

of ISPA. All inquiries should be sent to Pulse, 2365 Harrodsburg Road, Suite A325,

Lexington, KY. 40504 USA. Canadian publication agreement No. 40042114.

PULSE ACCEPTS LETTERS TO THE EDITOR. Please include your name, title, company,

address, phone and email address. Only your name, title, company and location will be

published in the magazine. The editor reserves the right to edit for clarity and content. By

submitting the letter, you are giving ISPA publishing rights.

Pulse (USPS 017-893, ISSN 15259226) is published 10 times a year – January/February,

March/April, May, June, July, August, September, October, November and December

by Associations International, 2365 Harrodsburg Road, Suite A325, Lexington,

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offices. POSTMASTER: Send address changes to Pulse, Attn: Member Services, 2365

Harrodsburg Rd., Suite. A325, Lexington, Kentucky, 40504, USA.

PULSEis the magazine for the spa

professional. As the official

publication of the International

SPA Association, its mission is

to serve as the preeminent

resource of expert insights,

trends, tools and research to

help spa professionals create

innovative solutions and make

informed business decisions.

PULSEEXECUTIVE

Lynne McNees • ISPA President

EDITORIAL

Mae Mañacap-Johnson • Editor

DESIGN

Marja Walker

ADVERTISING AND SALES

Mike Williamson

Whitney Elswick

ADVERTISING COORDINATOR

Katherine Blake

PRODUCTION MANAGER

Chris Guzicki

EDITORIAL OFFICESInternational SPA Association

2365 Harrodsburg Road, Suite A325

Lexington, Kentucky 40504, USA

Phone: 1.859.425.5062

1.888.651.ISPA (4772) • Fax: 1.859.226.4445

experienceispa.com

“According to AAFPRS, one in threesurgeons reported that patients seekcosmetic procedures in order to look better in selfies.”PREVIEW

PULSE

B efore selfies were the “in” thing, we had photographers who

didn’t actually feel the need to be part of every portrait. Walk

down memory lane with us in future issues with our

“Throwback 90s: The Way We Were” feature. How about you? Still have

those fun 90s photos when you first started in the spa industry? Share

them with us and send to [email protected]. Oh,

we so love to highlight them in Pulse!

Unless you live in a cave, you know what a “selfie” is. Among manythings, the invention of smartphones and social media has givenbirth to a generation addicted to selfies. This modern-day truth hasnever been clearer to me than after reading the American Academy

of Facial Plastic Reconstructive Surgery (AAFPRS)’s survey highlighted in PulsePoints (page 13). According to AAFPRS, one in three surgeons reported thatpatients seek cosmetic procedures in order to look better in selfies.Whether you cringe at the mere mention of the word or embrace it like a long

lost son, selfies are likely here to stay. Why else would the Oxford Dictionarypick it as “Word of the Year” in 2013?Some psychiatrists warn about the dangers of selfie addiction. For certain at-

risk people like those diagnosed with body dysmorphic disorder, the culture ofselfie may be dangerous. This issue’s featured Conversations (page 26) expertand author of Full: How I Learned to Satisfy My Insatiable Hunger and Feed MySoul, Kimber Simpkins, knows what’s it like to feel the gnawing pain of distortedself-image. “I had to be kind to my body when it looked all wrong,” she says.Kindness. What a beautiful word, especially next to one as scrutinizing andunforgiving as “selfie.”Twitter may have declared 2014 as the “Year of the Selfie.” But as one com-

munity with a mission to preach holistic beauty, we’re on a mission: We’returning 2015 into the “Year to Love Thy #SELFie.” Are you with us?

Inside the Pulse Vault...

MARION PHOTOGRAPHY STUDIO

FOLLOW US ON TWITTER! @ISpaDoYou

LIKE US ON FACEBOOK!International SPA Association

6 PULSE n July 2015

—MAE MAÑACAP-JOHNSON, EDITOR@ISPAPULSEEDITOR

OMG, #selfie!

THE GOOD OL’ DAYS.The ISPA community certainly knows how to make memories. At one of the

many early ISPA events, spa industry veteran and founder of The Oaks at Ojai Sheila Cluff (second

from right) posed with daughter and The Oaks at Ojai President and CEO Cathy Cluff. Can you

identify the mystery man in the suit next to Josef Bartholemy, then representing the leading

Baden-Baden SPAS, as well as BRENNERS Parkhotel & Spa in Baden-Baden, Germany?

ISPAIS

25!

Designing a Facial TreatmentBY ALEXANDER MENRISKY

The Makeup FactorBY MAE MAÑÃCAP-JOHNSON40

Medical SpasFacing a Bright Prospect

BY ANDREW WOLFFE

28

Aging GracefullyWhat’s Age But a Number?

BY MAE MAÑÃCAP-JOHNSON

48Special Pulse AdvertisingSupplement63

JULY2015

8 PULSE n July 2015

VOLUME 25ISSUE 5

3440

28

Value

10 PULSE n July 2015

IN EVERY ISSUE

2 From Your Chairman

6 Pulse Preview

12 Pulse Points

16 Member Profile: Four Seasons ResortSharm El Sheik EgyptExclusive by Day, Inclusive by NightBY ALEXANDER MENRISKY

22 Member NewsBY TARA SALAH ELDIN & SARAH HARMON

26 Conversations: Kimber Simpkins, Author of Full: How I Learned to SatisfyMy Insatiable Hunger and Feed My SoulBY MAE MAÑACAP-JOHNSON

32 SEE + BE SEEN

53 Success Stories: Sunny GriffinFounder & CEO, Astara SkincareTelluride, ColoradoBY CHRISTINA BUSWELL

54 Ask the Expert: Hana Ben-ShabatPartner in the Retail Practice andConsumer Industries Practice at A.T. Kearney

56 2015 ISPA Conference & ExpoBY LEAH FANNING

58 2015 ISPA Conference & Expo SponsorsThis or That: Breaking the Ice with Gold Sponsors (Last of Two Parts)

60 A Day in the Life: Irina MarkPresident of Caviar of Switzerland USAGlenview, IllinoisBY ALEXANDER MENRISKY

61 ISPA News

62 ISPA Foundation

66 Snapshot Survey

67 Product Spotlight

68 ISPA Calendar

71 Social Connections:Boldijarre KoronczayCEO, Éminence Organic Skin CareVancouver, British Columbia, Canada

72 End Notes

ABOUT THE COVERIn the scheme of forecasts, the cosmetic and beauty industry islooking bright. The cover captures the forward-thinking conceptsthat are taking over the beauty scenes, including the hottest colorcosmetic blends, anti-aging trends and cutting-edge medical spasolutions.

COVER PHOTO COURTESY OF SHUTTERSTOCK

16

26 53 54

60 62 71


PULSE POINTS

Beauty Skin Care Across the Globe

U.S. A report entitled “U.S. Skincare Industry2013-2018: Trend, Forecast, and OpportunityAnalysis” by Lucintel, a leading global manage-ment consulting and market research firm,forecasts that the U.S. skin-care industry willexperience moderate growth and reach an esti-mated US$12.2 billion by 2018.

One of the driving forces behind this growth isthe rising concern and demand for natural andorganic skin-care products. An increased demandfor newer anti-aging, anti-wrinkle and sun-careproducts have also contributed to this recenttrend. The biggest challenge skin-care companiesface, according to Lucintel’s analysts, is findingways to provide good quality products at lowcost. Consumers have become price-conscious,but at the same time do not want to compromiseon quality.

China Radiant Insights, a platform for companieslooking to meet their market research and businessintelligence requirements, has released “Researchand Forecast of China Skin-Care Products Market,2013-2017.” Over the past few years, due to therapid development of China’s economy andcontinuous improvement of people’s livelihood,China has become one of the largest cosmeticmarkets in the world. In 2012, China became theworld’s third largest cosmetics market, following theU.S. and Japan. The high demand for skin-careproducts in China has a direct relationship with thenumber of young females’ income and consumptionconcepts as well as the economic development ofmiddle-aged and aged women paying moreattention to their physical image.

Saudi Arabia Euromonitor International’s report entitled “Health and BeautySpecialist Retailers in Saudi Arabia” indicates that the consumer base for healthand wellness is growing in the country. There are two factors that drive this devel-opment. First, Saudi Arabian women, although generally seen as conservative, areamong the highest spenders on beauty and grooming products in the world.Second, exposure to international beauty brands and trends through digitalmedia, as well as the growing availability of these products in the country, furtherdeepened their interest in beauty. On the other hand, the rapid development ofhealth-care systems, thanks to increased government spending in this area, andgrowing awareness among the general public on overall health and wellness, hasalso positively impacted health retailers.

Industry Forecasts and Consumer Preferences

July 2015 n PULSE 13

A ccording to the American Academy of Facial Plastic andReconstructive Surgery (AAFPRS), an association for board-certified facial plastic surgeons, rhinoplasty (nose surgery)

remains the most requested surgical procedure for both men and womenfor the fifth consecutive year. Rounding out the top surgical procedures arefacelifts and blepharoplasties (eyelid surgery). In fact, 75 percent ofAAFPRS members reported requests for eyelid procedures to make the eyeslook less tired.When it comes to nonsurgical cosmetic procedures, the overall prefer-

ence has been “less is more.” Patients favor minimally invasive procedures,such as Botox and hyaluronic acid fillers. AAFPRS also reports that 82percent of all surgical and nonsurgical procedures were performed onwomen. One of the reasons driving some patients to consider cosmeticand surgical procedures is social media and today’s “selfie” culture.According to AAFPRS, one in three facial plastic surgeons say patients areseeking cosmetic procedures to look better in selfies and social media.

Rhinoplasty Tops asMost Requested FacialSurgical Procedure

R esearch by Dr. Eran Elinav and EranSegal of the Weizmann Institute ofScience in Israel discovered that

consumption of artificial sweeteners, such as saccharine and aspartame, creates animbalance in gut bacteria that results in ablood glucose level disturbance, placing individuals at higher risk of diabetes. The report, entitled “Artificial Sweeteners

Induce Glucose Intolerance by Altering theGut Microbiota,” was published in a scientificjournal called Nature. To conduct theresearch, the team fed lab test mice with ahigh-fat diet and 10 percent solution of oneof three types of commonly consumed commercial artificial sweeteners: saccharin,sucralose or aspartame. The team also conducted research on two groups of healthy,young volunteers who either have high artificial sweetener consumption or no historyof artificial sweetener consumption. Theresearch indicates that, while artificial sweeteners offer no calorie count, the mounting evidence points to metabolic consequences in the body.

Research LinksArtificial

Sweeteners toHigher Blood

Glucose Levels


MEMBER PROFILE

T he Four Seasons Resort SharmEl Sheik located in South Sinai,Egypt, has grown significantlysince it opened its doors in

2002, overcoming a national backdrop ofpolitical turmoil and cultural tension. Suchhas been its success that it was awardedninth place in Condé Nast Traveler’s 2014Readers’ Choice Awards for the MiddleEast, Africa and Indian Ocean category. Itssuccess is proof that hard work, excellentservice and innovative leadership can payoff in any market. The resort is a hub for travelers from

all around the world who were brought toSharm El Sheik—a city on Egypt’s coastalstrip along the Red Sea—for the sun andits famed Red Sea diving. It accommo-dates local and international tastesthrough a fusion of modern spa trendsand authentic Egyptian influences.

Exclusive by Day, Inclusive by Night

BY ALEXANDER MENRISKY

FOUR SEASONS RESORT SHARM EL SHEIK EGYPT

Adhering to cultural customs, Four Seasons Resort Sharm El Sheik

Egypt ensures that no male staff members are in the treatment area

when a female guest is in the spa for her treatment.


“We add treatments that resonatewith our vision to offer wondrous expe-riences for our guests. Our holisticapproach integrates authentic touches,local character and natural products,”says Director of Spa Ori Evapudan.

Night and DayEvapudan and her staff regularly reviewthe treatment menu, allowing them toactively manage and update a list oftreatments that functions best for boththeir local and international client base.However, one unique addition to the spaat Four Seasons Resort Sharm El SheikEgypt is its dual menu structure, which

offers a different range of spa experi-ences for night and day.The Night Spa menu gives guests, a

significant majority of whom visit ascouples, the opportunity to use the facil-ities by themselves. Prior to the nighttreatments, the staff give the guests 30minutes to enjoy the amenities as theychoose.“During Night Spa, the guests can

use the facilities together,” Evapudansays. “We set up the facilities withcandles and rose petals. We have aeucalyptus steam room, sauna andoutdoor Jacuzzi. This romantic setupgives a ‘wow’ factor for guests when

“Traditionally,Middle-Easternmen always gofor a full bodymassage or apedicure, butrecently, theyhave been opting for longer treatments thatinclude scrubs,wraps or evencellulite treatments.”


MEMBER PROFILE

they enter our facilities.”The reasons behind the Night Spa are

more than just romantic: During thedaytime, the Four Seasons’ facilities areseparated by client gender. Some culturalpractices native to Egypt and the Middle-East region impact the way in which thespa can deliver its experience to its localguests, especially women who wear aheadscarf. Respecting local customs is avery important part of doing business inEgypt, as it is throughout the MiddleEast.“We need to ensure that while female

guests are at the spa, there are no malestaff members in the treatment area,including therapists, attendants, engineersor gardeners,” Evapudan says. “We pulldown the curtain to cover the door whichnotifies all staff that we have a guest witha scarf using spa facilities. When we bookthe treatment, it has to be in the roomthat only has one entry door.”

Trends from Home and AbroadThe resort employs individual marketingteams for each spa unit to attract inter-national guests, promoting itself throughtravel agents, Facebook, Twitter andother social media. Currently the spa’sbiggest markets are the U.K. and EasternEurope, especially Russia and theUkraine.Evapudan has particularly noticed an

increase in male guests from all over theworld—but most notably from Sharm ElSheik’s own backyard in the Middle East.Not only do more men visit the spa forthe usual results-oriented treatments,but they also increasingly request differ-ent treatments.“Men can be a little bit shy but are

willing to try different treatments,”

Evapudan says. “Traditionally, Middle-Eastern men always go for a full bodymassage or a pedicure, but recently, theyhave been opting for longer treatmentsthat include scrubs, wraps or even cel-lulite treatments. They then come backthe next day for a facial and reflexology.They are very comfortable discussingwhat results they are trying to achieveand taking up suggestions that ourreception recommends.”The spa’s training system helps to

keep guests returning and feeling com-fortable. The spa only hires licensedtherapists with at least four years’ experi-ence, and stresses the need to beflexible and adaptable. The team is alsomulti-national, reflecting the spa’s clientbase. Evapudan expects great teamwork

(CONTINUED ON PAGE 20)

The pool area offers guests an outdoor area to unwind.



MEMBER PROFILE

Spa open date: May 2002

Square footage: 1,120 square meters

Number of treatment rooms: 13

Number of full-time spa staff: 19

Guest ratio percentage (female vs. male): 60 percent vs 40 percent

Method of staff payment/compensation: Monthly salary and commission

Signature treatment: EgyptianMasterpiece, The Bedouin Ceremonyand The Sacred Oil of a Thousand Lilies

Product lines used: Phytomer GroupBrands

Contact information: Four SeasonsResort Sharm El Sheikh Egypt1 Four Seasons BlvdPO Box 203Sharm El Sheikh, South Sinai, SinaiPenninsula, Egypt

Phone: 20.69.360.3555

Website:fourseasons.com/sharmelsheik

ABOUT THE SPA

skills, crucial in such a multiculturalenvironment, and has even been devel-oping a cross-training plan within thespa for staff to share their skills witheach other. This supplements the rigor-ous ongoing professional developmentand educational requirements Evapudanexpects of her team.

Customer ServiceProgrammingThe spa uses two primary service-focused programs called “Get Me Right”and “Wow Me If You Can,” whichemphasize personalized service andexceeding expectations.“Get Me Right” is about guest prefer-

ences, and tracks treatment requests anddetails over time. The spa looks at eachguest’s history and which treatmentsthey enjoy, as well as their preferredtherapist, if applicable. Some important

personal information, such as allergies, isalso recorded on the first visit and usedlater to create tailor-made treatments andeasier booking.“For any first-time guest, all staff

members try to get information on guestpreference during their interaction,”Evapudan says. “We log the informa-tion, share during briefing, execute andkeep the record in the system.”“Wow Me If You Can” makes use of

guest feedback during interactions withstaff, and similarly targets the experiencedepending on how guests responded.All of these details are taken together tocraft simple but improved repeat spavisits that are targeted at a client’s spe-cific needs.“We use all these pieces of informa-

tion and acknowledge them when theguest comes back,” Evapudan says.“These small details make them feel

special. For us, we appreciate that theykeep visiting us. It is a mutual need andkeeps the relationship healthy.”Sharm El Sheik might be known for

its diving and its sun, but the resort hasadded a unique spa experience to themix that further enhances its interna-tional reputation. n

(CONTINUED FROM PAGE 18)

Illuminate Brighten Hydrate

Opulence CollectionNEW www.intraceuticals.com


Anna-Cari Gund

MEMBER NEWS

THE SPA SHIFTAnnouncements marking spa industry players on the move.

l Anna-Cari Gund has been appointed Managing Director bySweden-based Raison d’Etre.

l Ines Sieder is now the Marketing and Public Relations Manager atTAC | The Assistant Company, headquartered in Austria.

l THE SPA – Williams Island, located in Miami (Aventura), Florida,has named Cheryl Patella as Director of Spa.

l Located in Poway, California, FIT Bodywrap has brought DenisseYpina-Favela on board as Sales Manager.

l John Bevan has been promoted to Chief Operating Officer atSpafinder Wellness 365 based in Miami, Florida.

l Kristin Valentine is now Vice President of Business Developmentat Skin Authority, located in Carlsbad, California.

BRILLIANT IDEAl Live Love Spa, located in Santa Ana, California,has launched LIVELOVESPA365. The 24/7 spaand wellness digital marketplace will complementthe company’s experiential events and facilitateconnectivity and wholesale e-commerce. LiveLove Spa hopes to help industry brands andbuyers stay connected by providing a nonstopindustry tradeshow.

BY TARA SALAH ELDIN AND SARAH HARMON

John BevanDenisse Ypina-Favela Kristin Valentine

Ines Sieder Cheryl Patella

NEW ON THE MENU

l Located in Newport Beach, California, Spa Gregorie’s kicks off the summer season with new spa services specialized for ath-letes. Among its latest treatment is the Athletes Knead Recovery, which includes the use of an infrared sauna. The spa alsooffers Sports Massage, which combines stroking methods and stretching movements specific to the guest’s sport to soothe

muscles before or after an activity. The spa also offers SpaReflexology in tandem with an aromatherapy massage andSole Sacrifice, a new full-body massage complete with asoothing and exfoliating foot scrub massage.


OPEN FOR BUSINESSl Pure Spa has opened in Fort Lauderdale, Florida. The new spa at the Pelican Grand aimsfor intimate luxury. George Powell-Lopez is its executive director of spa and CassandraJertshagen joins the team as business developer.

l Cheyenne Mountain Resort’s new spa, Alluvia, is now open for business. Located inColorado Springs, the spa features six treatment rooms, manicure and pedicure stations,a private reception lobby, indoor and outdoor meditation and relaxation suites.

MEMBER UPDATES

1. Sanctuary on Camelback Mountain—based inParadise Valley, Arizona—will host another exclusiveSatori Meditation Retreat. On October 4-7, up to 12guests can enjoy three nights of accommodations,meals, guided meditation sessions and four spatreatments with this retreat package. The spa hasalso recently introduced a new category of spa thera-pists called “Sensei Therapists.” Sensei Therapistsperform highly specialized treatments that encom-pass a “mind, body and spirit” approach towellness. Among other specialties, they are trainedin oncology massage and restorative consultations.

2. TouchAmerica Inc., located in Mebane, NorthCarolina, has announced the formation of itsAdvisory Board. The mission of the Board is toenvision creative wellness solutions for spas andsalons and lodging and retail spaces. LeonAlexander, Blake Feeney, Cheryl Hartsough, ThorHolm, Alison Howland, Robert Henry, Eva Jensch,Gordon Tareta, Diane Trieste and DeborahWaldvogel have been named members of thecompany’s Advisory Board.

3. Spa Nordstrom has added Saltability products to itstreatment menu. Saltability’s Himalayan salt-basedspa line will be featured in the spa’s new HimalayanSalt Stone Massage and offered to other spa servicesas an add-on treatment. The Himalayan Salt StoneMassage uses a warmed Himalayan salt stone toground and balance the body’s electromagnetic field.

4. The Lodge of Four Seasons in Lake Ozark,Missouri, home of Spa Shiki, is currently undergo-ing a multimillion-dollar renovation expected to becompleted in the fall. The renovation includes therestoration of an historic 50-foot indoor waterfall,which has already been completed.

2

Leon Alexander

Robert HenryAlison Howland Eva Jensch

Blake Feeney Cheryl Hartsough

Gordon Tareta

Diane Trieste Deborah Waldvogel

Thor Holm

1

3

4


PULSE: Why is there a need to raise awareness about theimportance of positive self-image, especially among theyounger generation?Simpkins:When we’re young and don’t know who we areyet, we’re most susceptible to other people’s ideas of who weshould be and what we should look like. We often end up—atall ages—believing that we have to conform to society’s expec-tations, or we’ll be left out. We put a lot of pressure onourselves to fit in, instead of insisting that the world accepts usthe way we are. What’s interesting is that, I think, many youngpeople today understand these pressures and push against themin a way my generation didn’t. Older generations could learn alot by listening to young people who, right now, are doing vitalwork around body image awareness that is going to make thefuture better for all of us.

P: What factors often contribute to negative self-image?S: The single major factor in unhealthy self-image is negativeself-talk. But where does our self-talk come from? Often, theycome from how we’re spoken to by our friends, family, teachers,doctors, bullies, as well as by a subtle stream of media imagesthat suggest we’re not perfect, but should strive to be perfect.One of the biggest problems I see is that we don’t have manymodels of positive self-talk. Instead, we model a lot of the nega-

KIMBER SIMPKINS, author of Full: How I Learned to Satisfy My Insatiable

Hunger and Feed My Soul (published by New Harbinger Publications), struggled

with weight and self-image issues for more than two decades. She was only 12 when

she saw a photo of herself from a recent vacation by the beach and first felt the

gnawing pain of distorted self-image. “I was horrified by the little girl in the

picture—she was so ‘unself-conscious’ that she let her belly hang over

her skirt,” Simpkins recalls. “In my head I imagined myself as a model

in a Seventeen magazine spread—gorgeous and slim. That photo

cracked my self-image into a dozen sharp pieces which took me more

than 20 years to pick up and paste back together.”

Now a yoga teacher in California, Simpkins shares her at-times-nearly-

impossible journey toward learning kindness in order to love her true self.

tive version to each other, especially during “competitive body-bashing” sessions that women sometimes engage in as anunhappy way of bonding with each other. Noticing your ownnegative self-talk is a good first step. The single best test fornegative self-talk is asking oneself: “Would I say that to my bestfriend?” What would you say to your best friend if you acciden-tally hurt or insulted her? Start with “sorry,” and then saysomething reparative and kind.

P: You went through a tumultuous period of anorexia andbinge eating. What helped you beat the eating disorder?S: That’s a big question. It’s the question that my bookanswers. But if I had to distill it all down to one full-strength,190-proof word, it would have to be kindness. I had to learn tobe kind to my body when it looked all wrong. I had to learn tobe kind to myself when I screwed up. I even had to learn to bekind to my inner critic to heal the most wounded parts ofmyself. Genuine kindness is tough. It’s hard. It’s not for wimps.

P: What was the most challenging part of your journey tohealing and recovery?S: The biggest challenge was not giving up, even when itseemed like I’d taken two steps forward and a million back-wards. There were so many times I thought I couldn’t do it, and

CONVERSATIONS WITH KIMBER SIMPKINS BY MAE MAÑACAP-JOHNSON

CHECK OUT

THE BOOK

NEWHARBINGER

.COM


I had to remind myself to just take the step in front of me andkeep aiming myself in the direction of the kindness and love I socraved.

P: How important is it to find a support system in order tohelp you heal?S: From my own experience, having a partner who loves yourbody is incredibly healing. It’s hard though because you can’tjust walk down to the corner store and buy one, right? If youwant to heal your relationship with your body, it’s helpful tolet go of or reduce the impact of people who treat your bodylike it’s an unwelcome guest, and spend lots of time andenergy on people who invite you and your body in just theway you are. Trying to get over body-image issues with abody-shaming partner is like trying to climb the Mt. Everestwith a bulldozer strapped on to your leg. It makes what isalready difficult impossible. ‘

P: You wrote in your memoir: “The times I felt closest tofull were not at the dinner table but on my yoga mat.”What about practicing yoga gave you the satisfactionthat food can’t?S: Spreading my toes and feeling the muscles on my legsengage in a warrior pose, breathing, listening, moving, notic-ing where my body began and ended: yoga was the first timeI ever felt my mind, body, heart inhabiting the same space.Still, when I step on my mat, I feel a sense of landing there,of being truly home.

P: You are a supporter of Health at Every Size® (HAES)movement. How do you show your support to the move-ment and how did you hear about it?S: That’s a great question. It’s funny because I didn’t hearabout the Health at Every Size movement until the journey ofhealing my body image and eating issues was nearly com-plete. What thrilled me about the HAES community wasfinding a group of people who had come to the same conclu-sions via clinical research that I had come to via yoga andmeditation: that being compassionate and loving to ourbodies is the most effective approach to personal health andwell-being. n

What’s your best piece of advice to spa professionals to help themshare the message of positive self-image to their guests?Receiving a massage treatment is one of the single

most effective ways to promote a positive relationship

with your body. To those who offer and facilitate

touch healing for other bodies: You’re superheroes!

Thank you for all you do.

One suggestion is to send silent blessings to your

clients as you massage them, such as mentally saying,

“This part of you is beautiful, and this part of you is

beautiful…” over and over. You might be surprised at

how many clients “hear” the affirmations through your

touch.

In the spa environment, see if you can model

comfort, ease, and enjoyment in your own body. To

allow someone to feel truly comfortable in one’s body,

it helps to see the people working on his or her body

also feel relaxed and at home in their own skin.

Favorite food: A good kale salad. I know

this sounds so Californian! The

gluten-free chocolate cupcakes from

a bakery down the street where I

live are also AH-mazing!

Wellness blog I follow: The Body Is

Not an Apology

App I use often: Instagram, but I also enjoy

playing the Monument Valley puzzle game.

Mantra I live by:May I be happy, may I be

well, may I be safe, may I be full of peace.

When I look at my body in the mirror

today, I will give the most love to: My

buttocks. It’s odd, I used to have a major problem

appreciating my buttocks, but nowadays, I always reserve

a special affection to it for being curvy. It gets a smile

and a wink!

IS THE MEDIA HELPING FUEL self-image distortion through unrealistic

standards of beauty? Click here to read

more insights from Simpkins.

PERSONAL SIDE NOTES


Rarely has the outlook for any part of the spa industrylooked better than the medical spa industry looks right now. Owners, operators and cus-

tomers worldwide are taking advantage of high-quality skin treatments with proven

results, increased acceptance of injectibles and the availability of safe and affordable laser

technology.

Not long ago, the outlook was very different. Medical spas boomed in popularity at the

turn of the 21st century as dermatologists looked for new revenue streams and realized the

potential of adding medical spas to their businesses. That boom became bust as the reces-

sion of 2008 hit; customers tightened their belts and some medical spas closed their doors

permanently.

However, improved economic stability has given the industry a shot in the arm and the

current outlook for medical spas is now much brighter. In 2014 there were more than 1,700

medical spas in the U.S. alone, according to the ISPA 2014 U.S. Spa Industry Study, offer-

ing the latest technology in traditional spa settings. A wide variety of treatments often

includes liposuction, laser skin treatments and body sculpting on top of nonmedical spa

staples like facials, wraps and massages.

FACINGA BRIGHT PROSPECTBY ANDREW WOLFFE

Medical


Medical Spa DefinitionThe ISPA definition of a medical spa is strict: “A facility that hasa full-time licensed health-care professional on-site, which isfurther defined as a health professional who has earned adegree of Doctor of Medicine (M.D.) as defined by the AMA.All applications are reviewed individually and internationalstandards are taken into account when applicants from outsidethe U.S. apply for membership.” That definition means that getting a medical spa up and

running is not as straightforward as setting up a traditional spa,partially a result of having to find and hire a qualified staff. Up-to-date equipment is also significantly more expensive thantraditional basic spa necessities.

Calculating the RisksDr. Diane Wong—owner and general practitioner at Glow MediSpa in Ontario, Canada—says opening a medical spa requiressignificant ongoing investment: “Each laser costs more than asports car. It is not just the equipment and staffing, you also haveto consider liability insurance, which is a huge part of our costs.Anyone doing this sort of work without adequate medical train-ing, supervision and insurance is taking a great risk.” Many (but not all) medical spas are directly associated with

dermatological practices, so as a result, usually have a mix ofclients. Many clients are not dermatological patients and are

paying out of their own pocket for cosmetic procedures.However, others may have been referred directly by a dermatol-ogist to address a medical need. “It is very important to appreciate different clients and

realize the difference between what is considered medical andwhat is considered cosmetic,” says Theresia Kelly, director ofspa operations at Aqua Medical Spa at Gulf Coast Dermatologyin Panama City, Florida.

Less is MoreLike the traditional spa industry, the medical spa world has itsfair share of treatments that move in and out of fashion. “Thecurrent trend is for less invasive procedures and more topicaltreatments,” says Kelly. “Rather than having liposuction, cus-tomers want non-intrusive procedures that require nodowntime, like cold sculpting. Botox is always popular but eventhere we see new injection products coming on to the marketalmost on a monthly basis.”Bond Poire, spa director of Mandala Med-Spa & Yoga Shala

in Sarasota, Florida, sees similar developments. “It’s probablythe first question people ask: Is there any downtime?” she says.“People want to be in and out. Microdermabrasion is also indecline. It used to be the big skin treatment, but dermaplaning,which is done with a surgical-grade razor, has taken over. It isproviding much better, long-term results.”

THERESIA KELLY • Director of Spa Operations • Aqua Medical Spa at Gulf Coast Dermatology • Panama City, Florida


In a FlashSpa customers not only want better treatment, they also wantfaster treatment. “Among our most popular treatments are thosethat people can do over lunchtime, sometimes in half an hour orless, like a yoga class or express facials. They want to fit in asmuch as possible in as short a time as possible,” Poire says.Not all treatments are automatically available to just anyone

who wants them; pre-treatment consultation with a doctor isan important part of the client–medical spa relationship.Medical staff should make sure that a client is suitable for andneeds the treatment being discussed. Long-term efficacy is onlypossible if the customer is willing to adjust his/her lifestyle tosuit the treatment. “There are no quick fixes. We can only helpcustomers as much as they want to help themselves,” Dr.Wong says.

Clean-living ChoicesWider lifestyle changes and consumer demands over the lastdecade have also had an influence on medical spas.Take the growth in organic produce in grocery

stores—clients at medical spas are increasingly demandingorganic products and a more holistic approach. “Many of ourtreatments are based on traditional practices developed inIndonesia and Thailand,” says Poire. “And many of our prod-ucts are produced organically in the same place.”Kelly says that organic and holistic offerings are increasingly

sought-after by spa-goers. “Our mission is to fuse medical andholistic-care concepts to create a well-rounded care for ourclients. This involves not only offering a ‘softer’ side to themedical spa model but also offering more retail products thatare wellness-focused, such as herbal neck wraps and aro-matherapy.”

Male FactorAnother trend that is being repeated across the spa industry isincreased male participation. “The last time we did our research,most of our clients were female with ages between 47 and 57,”says Poire. “But the most consistent clients are men who willoften book out the whole year, show up for appointments and

buy packages. Perhaps men look at it as more of a necessity,

DR. DIANE WONG • Owner and General Practitioner • Glow Medi Spa • Ontario, Canada


whereas women look at it as more of aluxury.”Dr. Wong sees that trend growing

and is particularly excited about theprospects for treating male-patternbaldness. “If you catch the hair whileit is still beginning to thin out, you canget some really good results. Once it hasbeen gone for a longer period, it’s muchharder to regain. It’s potentially a hugeindustry.” Building a medical spa business is a

serious investment of time, finances andpersonnel, but as consumers increasinglylook beyond their doctor’s office and phar-maceuticals for quality of life improvements,the medical spa industry is heading in a verypositive direction. With the industry well-supported by the explosive growth inmedical device quality, injectibles varietyand public enthusiasm, the dark days of2008 seem an awfully long time ago. n

Bottom Line: Costs of Operating a Medical SpaJust what are the costs to consider in running a medical spa?Well-run medical spas can be a highly lucrative business, but they require significant investment if theyare to meet the ISPA definition and are to be successful. Regulations vary from state to state and countryto country, as do costs in local currency. However, the principle remains the same: the three major cost differentiators between setting up and running a medical spa and setting up and running a traditional spa are staff, equipment and insurance.

Staffing means hiring suitably-quali-

fied and registered doctors (unless you

happen to be one yourself), at the very

least in a part-time capacity, physi-

cian’s assistants as well. None are

cheap. Qualified estheticians can be

hard to find, so many medical spas

offer on-the-job training that usually

takes three to four months, which

accounts to another set of expenses.

Equipment is the biggie, at least in

terms of initial investment. There are

not many medical spas that have much

less than half a million dollars’ worth of

equipment on-site, and most have sub-

stantially more. That initial investment

isn’t the end of equipment costs either.

Lasers and other machinery are con-

stantly being updated and improved, so

the investment in machinery is

ongoing.

Liability insurance is one that could

impact revenue. Most spas, but partic-

ularly medical spas, use equipment

that, if used incorrectly, can result in a

serious injury to a customer. Medical

spas need adequate liability insurance,

something that gives staff and cus-

tomers alike peace of mind and

financial cover in the event of an acci-

dent. It is a major cost, and one that

must be factored into any investment

into a medical spa.

BOND POIRE • Spa DirectorMandala Med-Spa & Yoga Shala • Sarasota, Florida

After a highly successful inaugural run last year,

the second West Coast ISPA Media Event

returned to Beverly Hills, California to provide

top-caliber journalists an up close look at the

latest spa treatment trends, products and solutions.

Spas and resource partners present at the annual event not only

showcased innovative treatments and solutions, but also had the

opportunity to pitch story ideas and build valuable media con-

nections. ISPA PR Manager Allie Hembree gives a quick recap.


SEE + BE SEEN

ISPA MEDIA EVENTRECAP

Restorative Healing.Aspira the Spa featured healing

therapies like Myofascial Release

and Unwinding, which help to

reduce pain and restore function

back to the body.

Makeover Beauty. coloresciencefeatured a celebrity makeup artist who addressed questions related to common skin-care concerns while performing makeovers to enhance individual beauty.

Air Lift. Four Seasons Hotel

Westlake Village provided mini

hand treatments containing oxy-

genated air bubbles.

Balanced Blend.Montage Resort & Spa

showcased their Elements of

Wellness Treatment and

displayed a blend of essential

oils during a therapy session

to help create a balanced

mind, body and spirit.

View from Above. A group

shot of the 2015 West Coast ISPA

Media Event sponsors.

Stem Cell Science. Stemulation

Skin Care educated journalists about

stem cell research and the science

behind it, as well as provided a Mini

Facial Rejuvenation Treatment to

enhance complexions.


Under the Sea. Island Spa

Catalina displayed their Mini Sea of Life

Refresher Facial, featuring OSEA skincare

that provided pure, organic and vegan

ingredients straight from the sea.

Tension Release.Kohler Waters Spa

helped individuals escape

and release tension from

everyday life stresses with

a Deep-Tissue Bamboo

Massage.

Friendly Feet. Massage Envy Spas assisted people to

stay grounded by hydrating and soothing feet with a laven-

der scent sugar scrub featured in their Sugar Foot Therapy.

Perfect Posture. The Mayo Clinic

Healthy Living Program provided indi-

vidual posture analysis and tips on how

to improve poor posture.

Pre-booking Option. Media were

able to pre-book treatments through the

appointment software ResortSuite.

FEED Against Hunger. Through a partnership with FEED, every attendee received a FEED

tote bag. The proceeds from these bags go to feeding a total of 15,000 hungry children through

the World Food Programme. The bags were sponsored by Spa Week Media Group, Ltd.

Chakra Point. Miraval Resort & Spa

revealed their Tibetan Chakra Balancing

session which allowed healing sounds,

cleansing power and vibration from the

Tibetan bowls to surround individuals.

Pixie Picks. The Oaks at Ojai

offered a take-home salt scrub, Pixie

Tangerine Salt Scrub, which contained

freshly picked pixie tangerines and olive

oil to inspire relaxation.


Designing a Facial TreatmentBY ALEXANDER MENRISKY

Value


In the latest ISPA U.S. Spa

Industry Study, 91 percent

of respondents said they

offer skin-care treat-

ments. Among all of the

different treatment types,

facials are considered to

be the most popular

treatment. In fact, in

the March 2015 ISPA

Snapshot Survey, a

whopping 99 percent of

all spas reported offering

facials on their spa menu.

Remaining informed

about consumer skin-

care demands is integral

to maintaining a menu

that attracts spa-goers,

especially since there

is a growing interest

among consumers in

anti-aging and sun-care

facial treatments.

“The concerns of the guestvary from person toperson, but facials thatimprove radiance, skintone and deeply hydratesare frequently requested.”

SHERON BODDYDirector of SPA

Four Seasons Hotel London

at Park Lane

London, United Kingdom


Designing a Facial TreatmentWhen designing a facial treatment, FourSeasons Hotel London at Park LaneDirector of Spa Sheron Boddy works intandem with her team to strike a balancebetween results and luxury experience.“Despite the wide range of facials avail-able, I still believe the [spa industry] catersto essentially two types of clientele: onewho’s more focused on esthetics andtechnical procedures with instant results,and the other who wants a more organic/natural approach,” says Tereska Ebanks,spa trainer and one of the key staffmembers Boddy works closely with. “It isabout the experience and the perceivedvalue of the facial.”As for Cheryl Patella, spa director of

THE SPA – Williams Island in Miami(Aventura), Florida, incorporating a facialtreatment on the menu starts with acareful review on whether the treatmentfits the spa’s consumer profile. “We are aprivate residential complex with a mixed

population of economics, ages andlifestyles. If it is an anti-aging treatment, itwill work only if it’s cost-effective. I alsoreview the research available on the treat-ment for safety and simplicity of delivery,”Patella says.Before she moved to THE Spa –

Williams Island, she worked in a spaproperty that initially didn’t offer skin-careservices. “It was a slow process setting upeverything,” Patella says, looking back atthe steps she had to take to work out thedetails for the previous spa she worked for.“It starts with proper research in gettingand qualifying for the license, recruitingthe right staff members, and finding theright equipment and products.”She says finding the right mix of prod-

ucts and services that works best withclients sometimes requires trial and error.Although, from experience, Patella foundout that their guests respond well toHydraFacial MD treatments.

Ebanks, on the one hand, says theirspa’s best-selling facial treatment isOmorovicza’s Blue Diamond Facial, exclusively offered in the U.K. at FourSeasons Hotel London at Park Lane. “Theconcerns of the guest vary from person toperson, but facials that improve radiance,skin tone and deeply hydrates are frequently requested,” she says. “Skin thatis experiencing a break out is also a recur-ring issue. Each brand has an option thattargets these concerns but creating a per-sonalized facial treatment means that wecan tailor it according to the guest’sneeds.”

Trends and IngredientsSun-damaged skin is another commonconcern that’s driving spa-goers’ interest infacials as they seek treatment for skin pig-mentation, lack of hydration and loss ofelasticity. “In Bermuda and the Caribbean

CHERYL PATELLASpa Director

THE SPA – Williams Island,

Miami (Aventura), Florida

According to Patella,

guests who go to

their spa respond

well to HydraFacial

MD treatments.

“In Bermuda and the Caribbean region,we see clients withmultiple ethnicitieswho have a broad range of skin types.”

region, we see clients with multiple eth-nicities who have a broad range of skintypes. Because there are a large number ofclients who travel, their skin is oftenexposed to different climates and environments,” says Dorota WysockaBradshaw, president/senior consultant atBermuda-based consulting firm Smart Spa Solutions.

Bradshaw has observed an increasedinterest in the use of micro-current pulsesthat lift and firm the skin, as well as lighttherapy and oxygen infusion that help toplump and smooth away visible lines andwrinkles. “We have also seen the returnof basics like galvanic current that‘pushes’ active ingredients deeper forbetter results. Firming and anti-wrinkle eye

and lip-care treatments are also frequentrequests,” she says.Over in the U.K., Ebanks has observed

a number of anti-aging trends in conjunction with interest in facial rejuvenation, specifically an increaseddemand for nonsurgical procedures withminimal discomfort that still deliverresults. “Non-invasive treatments such as

DOROTA WYSOCKA BRADSHAWPresident/Senior Consultant

Smart Spa Solutions,

Hamilton, Bermuda


Vitelle LabsAnti-aging ingredient: Plant stem cells

“We acquire our plant stem cell ingredients from Mibelle Biochemistry Group from Switzerland as

they are one of the top global companies for plant stem cell extraction.

They use a unique PhytoCellTec TM Technology, which makes possible

the cultivation of cells of rare and endangered

plants using small quantities of origin plant

material. The PhytoCellTecTM Technology was

recognized as an ‘eco-breakthrough’ at the

Rio+20, which is short for the United Nations

Conference on Sustainable Development, so it fits in well with our

company-wide green energy initiatives,” says Vitelle Labs CEO Liz

Beresford-Cocchia. “Environmental defense and dermal stem cell protection

are the primary benefits of the Mibelle Alp Rose Stem Cells. This Alpine plant

is indigenous and thrives at high altitude with UV exposure so those robust

characteristics are observed in the active. It is combined with phospholipids

which encapsulate the oil and water soluble components into liposomes

for ease of absorption.”

dermal rollers, peels, laser, Botox andfillers all fall into this ‘middle’ stage, beforecommitting to cosmetic surgery or moreaggressive treatments,” Ebanks says.Dr. Neal Kitchen, VP of strategy and

development at HydroPeptide in Issaquah,Washington, has seen a similar trend.“Chemical peels and products that candeliver results with no downtime are themost appealing options to customers,” hesays.Not only do guests have more specific

demands regarding the kind of facials theywant, they also have become far moreingredient-savvy, demanding products thathave one or two powerful ingredients thatguarantee visible results, such as

hyaluronic acid and peptides. “We see atrend toward prevention and awarenesson how the environment and other factorscan accelerate aging. For those whoalready have some signs of aging, thetrend is toward active ingredients whichenhance resilience, and kick-start andignite cell function so the aging process isgraceful,” says Liz Beresford-Cocchia, CEOof Canada-based Vitelle Labs.Using primarily natural and organic

ingredients in facial skin care is also agrowing trend. In fact, data points fromthe 2014 ISPA U.S. Spa Industry Studyindicate that 52 percent of respondentsoffer treatments that incorporate organicingredients. “There is a strong focus on

natural ingredients, and we go a stepfurther, providing local ingredients sourcedwithin the U.S., so that the time fromharvest-to-use is shortened,” saysFarmHouse Fresh President ShannonMcLinden.

Training and Customer ServiceTo ensure that spas provide the resultsguests want from their facial treatments,Ebanks emphasizes the importance oftraining staff members to ask the rightquestions. “Finding out what their mainconcerns are, what results they aim forand how much time they would like tospend with us is an important process inselecting the right facial treatment,”

ilike organic skin care from Szep EletAnti-aging ingredient: Plant-derived hyaluronic acid

“ilike organic skin care’s Hyaluronic Time Erase ComplexTM Serum

contains high concentrations of small and

medium molecule-weight, plant-derived

hyaluronic acids that contribute to the

rejuvenation of the skin,” says ilike organic

skin care from Szep Elet’s SVP Szilvia

Hickman. “The larger-weight hyaluronic acid

molecules from tara tree seeds and marine

seaweed (Enteromorpha Compressa) form a velvety layer on the surface of the skin that

acts as a moisture-keeping barrier and a protecting layer. The smaller-weight hyaluronic acid

molecules produced by biofermentation of nonGMO raw plant ingredients (i.e., peptone,

yeast extract and glucose) penetrate into the deeper dermal layers and fill the wrinkle lines

from the inside out by their moisture-retaining and elasticizing abilities.”

Skin AuthorityAnti-aging ingredient: SGF-4 Technology

“We have earned three patents for our unique process to extract

and manufacture human growth factors, which are body natural

proteins,” says Skin Authority CEO Celeste Hilling. “The use of SGF

for cosmetic purposes was first introduced in 1986 in medical

settings. Since then, the technology has evolved to be more

accessible and condition-targeted for skin care. Growth factors

work to replace damaged DNA proteins so that, when cells turn

Do you know how some of today’s anti-aging ingredients are sourced or formulated?

What key benefits each ingredient offers for the skin? Responding to a media lead, expert

sources from different skin-care brands offer insights on how their main anti-aging ingredient

is sourced, processed and extracted, as well as how it can help reverse the signs of aging.

WHAT’S IN A BOTTLE?

over, only healthier cells are replicated.

They help the skin by tightening and

firming, reducing lines and wrinkles,

calming inflammation, fighting

breakouts, and producing clear,

luminous tone.”


Ebanks says. “The therapists will consultwith the guest before starting and alsoindicate which products are best forthem.”Patella requires all team members to

attend at least two outside educationalprograms annually to keep them abreastof industry trends and new products,while Bradshaw advises spa clients topartner only with resource partners whocan provide periodic training and offeronline courses or FAQ calls via Skype.“Internally, spas can use slow busi-

ness periods to assess staff performancethrough mystery shopping. Ongoingtraining/skill development can be pro-vided through quizzes, games, and so

on,” Bradshaw says.Ideally, this training should support a

commitment to client education aboutthe importance of skin health that givesthem the tools to care for their ownskin. Patella also highlights the impor-tance of marketing support. “We holdmany events that offer mini facials, minieye treatments and mini massages. Wealso give complimentary product pack-ages for clients to try at home,” shesays.Patella adds that, overall, she looks

for a resource partner who is willing tomake a commitment to the spa and itscustomers. Bradshaw agrees, adding thatspas should look for four key factors in a

potential resource partner: ability torespond to customer requests, feedbackand trends; brand fit with the spa’sconcept and philosophy; ability todeliver treatments well and consistently,and ability to provide a balanced cost oftreatment. “Thorough and on-going training is

vital to ensure therapists and the spateam are fully aware of the heritage ofthe products, the ingredients, and theirrole and function within the product,”Ebanks says. “Experiencing the treat-ment and skin care for themselves is oneof the most successful means of train-ing, as this personal endorsement isappreciated and trusted by guests.” n

Phytomer Group BrandsAnti-aging ingredient: XMF (Extra Marine Filler)

“XMF is a biotechnologically derived exo-poly-saccharide, which is a natural sugar produced

by marine micro-organisms that helps them cling to rocks and

other marine structures. Each micro-organism produces a unique

sugar impossible to create via traditional chemistry. A single sample

of micro-algae is harvested

from a protected natural

environment. The species is

then cultivated under strict

controls to produce a higher quantity of micro-algae,”

says Phytomer Director of Education Angela

Eriksen-Stanley. “The extracellular polymeric

substances (EPS) molecules it produces are duplicated by a method known as ‘bio-process,’

which is a highly controlled fermentation process that yields high quantities of EPS without

the addition of solvents or chemicals. With continued use, XMF stimulates the production

of collagen, elastin and hyaluronic acid to restructure, tone and plump the skin.”

Somme InstituteAnti-aging ingredient: Molecular Disperson Technology (MDT5™)

“MDT5™ comes from vitamins that are re-engineered.

These are potentiated and stabilized

for reparative action before being

encapsulated within peptides,”

says Somme Institue President

Michèle Mas. “Each re-engineered

vitamin in MDT5™ has multiple

and well-documented actions on

skin structure. Once dispersed within the skin layers, the following actions are initiated by

different vitamins alone and in combination: firming, thickening, tightening, evening out skin

tone and restoring of skin elasticity.”

FarmHouse FreshAnti-aging ingredient: Resveratrol

“Our resveratrol ingredient comes from grapes grown at a local Texas

winery,” says FarmHouse Fresh President

Shannon McLinden. “Resveratrol is an

antioxidant found in numerous studies to be

one of the most potent and natural

chemopreventive agents. It has been shown

to decrease and stop the cellular processes

associated with tumor development,

including the initiation, promotion and progression. As part of our

Wine Down Serum, we blended this antioxidant with a whole host of other potent

antioxidants that, when combined, is essentially a cocktail you can apply at night, so that as

you sleep, the blend can help your body’s natural repair processes that fight signs of aging.”

HydroPeptideAnti-aging ingredient: Peptides

“Our Research & Development team works with

several labs, universities and leading scientists to

develop and manufacture

each peptide [we use in our

products],” says Dr. Neal

Kitchen, HydroPeptide’s

VP of strategy and

development. “Peptides are

critical components to results-driven skin-care products because

of their ability to induce multiple responses without the negative effects seen with other

active skin-care ingredients. Each peptide acts as a unique molecule to help your skin react

better to the constant bombardment of harsh substances. HydroPeptide combines multiple

peptides to trigger and amplify the body’s own repair system in order to increase hydration,

reduce fine lines and wrinkles, and enhance the skin’s natural luminosity.


FACTORMakeupTHE

BY MAE MAÑACAP-JOHNSON

Sothys USA Inc.’s Escale Estivale

Spring-Summer 2015 Beach and

the City Collection


ccording to projections by global market research firm Lucintel,

the global beauty-care products industry will grow to US$265

billion in 2017. The research indicated that consumers’

increased product awareness has resulted in higher demand

for luxury goods, particularly cosmetics.

Given the beauty industry’s huge market potential and

positive outlook, spas understand the value of offering

makeup services or carrying cosmetics for retail to

help increase profitability. The challenge for many

spas is in finding the right brand that aligns with the

spa’s mission statement while at the same time

meeting current market demands.

“When working in a salon/spa environment, selecting a

makeup brand that speaks to your personal profes-

sional mission statement is imperative,” says jane

iredale – THE SKIN CARE MAKEUP’s Global Educator

Hannah Hatcher. “When you offer skin treatment serv-

ices, it is so important to have a cosmetic line that is safe

to put on the skin directly after a treatment, no matter what that

treatment may be (e.g., peels, facials, waxing, etc.).”

Ami Shvartzman, national director of education/LE at

Osmosis Pur Medical Skincare based in

Evergreen, Colorado, agrees on the importance of finding

safe ingredients to use. “Our skin is the largest organ in our

body and I’m always surprised by the way it is often treated,”

she says. “It’s important to look for cosmetics that do more

than just add coverage, but also nurture and feed the skin.”


What to Look ForShvartzman recommends looking for cosmeticsformulated with vitamins and antioxidants tohelp protect from free radicals as well asprovide additional nourishment to the skin.Personally, she prefers cosmetics that containhyaluronic acid. “It is a water binder which ishydrating without being heavy, making it theperfect ingredient for dry, combination and oilyskin types,” she says. Like Shvartzman, blinc inc. VP of Sales &

Marketing Melissa Jansma looks for antioxidantsand vitamins like vitamin B complex (panthenol)and vitamin A (retinyl palmitate) in cosmetic for-mulations, but expands her ingredient list toinclude peptides and amino acids. Sothys USA Inc. National Educator Jessica

Heron agrees on the importance of carefully

reviewing ingredients in cosmetics and saysthat spa directors should look for ingredientsthat offer genuine skin-care benefits. “Omega3, 6 and 9 help to condition and protect theskin’s surface while powerful plant polyphenolshelp to minimize pores when used regularly,”she says. Sean Conklin, lead makeup artist for

Make-Up Designory Schools & Make-UpDesignory Cosmetics located in Valencia,California, favors cosmetics that contain sili-cone compounds. “Silicone compounds givethe skin a silky feel and help form a breath-able barrier, which allows the makeup to stayon the skin’s surface, thus, lasting longerthan water- and oil-based makeups,” Conklinsays. Hatcher likewise noted that physical sun-

TREND ALERT

Neutral Fix to Bold Statements

“We are seeing a ton of nude lips, eyes

and cheeks. The ‘no makeup’ makeup

trend is everywhere! A 60s feel is in full

swing this season, with big lashes, cat-

eye wings for days and peachy neutral

lips. Another trend is bold pops of color on

the eyes and lips. Bright aqua shades, plums and smoky

browns are making an appearance on the eyes.”

AMI SHVARTZMAN • National Director of Education/LE

Osmosis Pur Medical Skincare • Evergreen, Colorado

2015 ISPA Conference & Expo Booth No: 240

“I believe the trend for this season is ‘Modern Romance.’ For

the lips, we’re seeing rich romantic shades of reds, pinks and

oranges. It’s darker and bolder in the center but lighter on

the edges. For the eyes, it’s about bold and colorful

eyeliners and eye shadows that range from an

imperfectly blended, simple black eyeliner to

colorful smoky eyes. When it comes to the

skin, the focus is on flawless and natural

skin or skin that glows and looks airbrushed

but still showcases the individual’s freckles and personality.” TALA RAASSI • Makeup Artist • Red Door Spas

Stamford, Connecticut

“In terms of style trend, full and feathery

brows are making a bold statement in

the fashion and beauty world. It’s all

about creating a strong frame for your

eyes. As far as color trends go, man-

darin, apricot and coral hues are being

forecasted as hot shadow and liner shades

for fall 2015 – spring 2016. These are beautiful pops of

summer colors that can be used all-year-round.”MELISSA JANSMA • VP of Sales & Marketing

blinc inc. • Boca Raton, Florida


“A trend we are seeing in the world of makeup is all about

the lip: gradient lips, ombre lips and some seriously bold

colors, like deep-dark burgundy, to almost black to true

black. There are also the crazy, bright lip colors, like neon

pinks, greens and blues. Black liquid eyeliner is all the rage.

From nude lips to feathery brows, the verdict is out:this season’s makeup looks offer a few extremes ofneutral and bold. Makeup and beauty experts shareprofessional insights to help you handpick the latestbeauty trends.

Naked Princess' Shine Lipgloss in

shades of nude.


What to AvoidGiven consumers’ growing concerns aboutpotentially carcinogenic ingredients, there’s

an even greater need for spas to educatestaff and guests on the safety of cos-metic ingredients. Shvartzman saysshe always reminds clients that it’snot always about what a product con-

tains, but equally important, what itdoesn’t. “Make sure to comb through ingredi-

ent decks on the packaging of products tolook for things such as the preservativesystem used. Some of these can often bepotentially carcinogenic, like parabens orBHA/BHT,” she says. “Coal tar dyes areoften used as colorants but can be car-cinogenic. Perfumes, surprisingly, can be

screens like titanium dioxide and zinc oxide are importantingredients in cosmetics. “They work like small mirrors allover the skin and literally reflect off the rays from the sun.This is an important ingredient since post-treat-ment skin is sun-sensitive and will needprotection,” she says. Plus, unlike chem-ical sunscreens that can be irritatingand cause unwanted inflammation, bothingredients are anti-inflammatory, makingthem the perfect duo to calm the rednessafter a treatment.Aside from solely focusing on skin

benefits, Deanna Fuller, West Coast salesmanager for Naked Princess based inBeverly Hills, California, says spa direc-tors should also look for “clean”formulations in cosmetics. “Customers areasking for paraben-free products,” she says.

We are seeing different plays on the smoky

eye—purples and browns are some of the

favorites.”HANNAH HATCHER • Global Educator

jane iredale – THE SKIN CARE MAKEUP • Great

Barrington, Massachusetts • 2015 ISPA

Conference & Expo Booth No: 711

“This season’s look is bright eye colors with

natural skin and lip tones. Knowledgeable

and fashion-forward makeup artists are

playing around with bright colors on

the eyes, pairing them with a nude or

soft lip shades. It is a beautiful, vibrant,

classy and classic look that will be seen

from The Hamptons to Saint-Tropez. Nothing too heavy in

terms of contouring the face.” SEAN CONKLIN • Lead Makeup Artist • Make-Up Designory

Schools & Make-Up Designory Cosmetics • Valencia, California

“Cosmetics with ‘state of the art’ ingredients that have

proven results are in high demand.

Clients are asking for ‘clean’ products without parabens,

GMOs, sulfates, and phthalates that are also vegan-

friendly. They are searching for

multi-functional, time-saving products that

deliver results which brought about the

birth of products like BB, CC and DD

creams with peptides, lip and cheek tints and stains, mineral

moisture tints with SPF, and so on.” MARY M. SWAAB • Founder • ColorLab Cosmetics

Rockford, Illinois

“In terms of beauty, we have seen that the ‘nude

lip trend’ remains strong in the beauty cate-

gory. Our spa partners do exceptionally well

with our signature ‘Naked Shine Lip Gloss’

which features ‘six shades of nude.’ Each

shade flatters every skin tone with a hint of

color.”DEANNA FULLER • West Coast Sales Manager

Naked Princess • Beverly Hills, California


“To fall in line with fashion trends as seen on

the spring/summer runways this season,

the latest makeup looks are all about

sheerness. Shades of nudes and

neutral tones are dominating while

pinks and corals complement a pout

on the lips that radiates softness. The

theme is transparent and fresh with strong

and pure colors that add a pop to a sheer nude look.”JESSICA HERON • National Educator

Sothys USA Inc. • Miami, Florida

jane iredale - THE SKIN

CARE MAKEUP’s

lipstick in vivid

pigment.


quite dangerous and linked to allergies or sensitivities. Sodiumlaureth sulfates are often used in cleansers and shampoos butcan also be carcinogenic.” If unsure about a particular ingredi-ent, Shvartzman recommends doing thorough research onlineto understand each ingredient’s origin. Synthetic coloring, according to Hatcher, is another ingre-

dient to avoid. “Synthetic coloring derived from coal tar cancontain heavy metal salts that can deposit toxins into theskin. Most dyes are bound to petroleum- or aluminum-basedingredients, which are drying and irritating. Usually, blush hasthe highest level of dyes, and it’s interesting that the cheeksare where you find rosacea.”Hatcher explains that FD&C dyes do not necessarily cause

rosacea, a chronic skin condition characterized by facialredness and swelling, but the dyes can exacerbate it. “Beingpetroleum-based, FD&C dyes can clog the follicles and createcongestion in the skin. Lip liners using FD&C dyes can causetiny pink- and red-colored blackheads around the lip line thathave to constantly be extracted,” she says. Instead, she recommends a safer coloring option like natural iron oxides.Aside from the mentioned ingredients, Heron added mineraloil and formaldehyde in the list of top ingredients to avoid. When it comes to potential health risks of certain ingredi-

ents, Conklin advises spas to stay informed to help themseparate false marketing from the facts. “Most of the rumorsabout ingredients to avoid were started by cosmetic compa-

According to Conklin, bright eye colors with natural skin and lip tones are the

season's hottest looks. To create the look, he recommends using Make-Up

Designory Cosmetics' Deco eye color with Dulce De Leche and Spanish Gold,

and finishing off with Smoked Sapphire.

Red Door Spas' makeup team were backstage during a Brandon Sun runway

show at New York Fashion Week.

“When you offer skin treatment services, it is soimportant to have a cosmeticline that is safe to put on theskin directly after a treat-ment, no matter what thattreatment may be.”


A model wears the latest colors by Sothys USA Inc.

nies as marketing strategies,” he says. He argues that mostingredients in cosmetics have been used for generations andcontinue to be safe to use despite concocted “trends orclaims by a blogger or a rouge cosmetic company.” “Rather than getting into what ingredients to avoid,

informed consumers should ask if a company’s products areregistered in the European Union (EU) under the currentCosmetics Directive,” Conklin advises. “If a cosmetic is fullyregistered, rest assured that the ingredients used are safe andhave been carefully studied by a team of expert scientists. TheEU has one of the strictest, if not, the strictest standards forcosmetics.”

Educating Guests and StaffTraining and education are keys to helping provide staffmembers and guests the latest information on trends and cos-metic ingredients. “At the Red Door Spa, our number one toolfor a successful retail business is education and training. Wepride ourselves of having staff members who are fully knowl-edgeable, not only on the benefits of our products, but alsoon the latest beauty trends,” says Red Door Spa MakeupArtist Tala Raasi.The Connecticut-based company hosts local events around


the country, offering complimentary makeup applications andproviding an opportunity for guests to meet Red Door Spa’smakeup artists. “My personal favorite is our ‘Makeup Lesson.’This is a time we spend with our guests to get to know whatthey really want and need. I believe what differentiates usfrom other brands is that we offer a more intimate and educa-tional environment,” Raasi says. She adds that Red Door Spa’s

beauty bar and Custom Color technology, which easilymatches foundation with one’s skin tone, help create a cus-tomized experience for guests.Finding a good resource partner is an important piece of

the puzzle in training and education. “Partner is the keyword.Spa directors should look for someone who is going toprovide training support not only in the spa but also offer

YES, PLEASE! q Ubiquinone (CoEnzyme Q10) This naturally occurring enzyme is found in every living cell of the body. Used daily,

CoQ10 can help prevent and reverse the aging process. It stimulates the vital energy necessary for skin cells to heal, protect

and rejuvenate themselves, which make the ingredient excellent for post-peel skin healing.

q Magnesium Ascorbyl Phosphate (Vitamin C) A stable derivative of ascorbic acid, MAP(Magnesium Ascorbyl

Phosphate) has been shown to suppress melanin formation. Perfect for clients who are prone to hyperpigmentation, it has a

protective effect against skin damage by UVB radiation and can be used post-exfoliation, as it frequently has a less acidic

pH level than water-based vitamin C.

q Hyaluronic Acid This amazing water-binding ingredient can hold up to 1,000 times its weight in water. It pulls mois-

ture from the air, from other products and binds it right into the skin.

q Pinus Strobus (Pine) Bark Extract A potent free-radical scavenger and a naturally occurring preservative, it has

antioxidant capabilities 50 times greater than vitamin E and 20 times greater than vitamin C.

NO, THANK YOU! q Artificial Fragrance Synthetic fragrances, otherwise known as parfum, used in cosmetics can have as many as 200

ingredients. Certain skin conditions caused by these chemicals are hyperpigmentation, skin irritation and sun sensitivity.

Many products are labeled as fragrance-free may still have fragrance that mask the scent, so make sure to look for a clean

aroma resource, such as aromatherapy, essential oils and plant extracts.

q Parabens Used as preservatives, found in many products, is a very inexpensive alternative to cleaner preservative

systems such as vitamins and antioxidants. It has been linked to cancer, endocrine disruption and reproductive toxicity.

Look for natural types of preservation systems, such as radish root extract.

q Phthalates Phthalates are also known as plasticizers, meaning they are derived from plastic. They are banned in the EU

and in California in children’s toys; however, they are found in many perfumes, deodorants and makeup products. Phthalates

are used to bind products and have been linked to endocrine disruption, liver/kidney/lung damage and cancer.

q Talc The process of getting talc into powder form is problematic. When companies melt it down to work it into a powder

form, it mimics asbestos which is a highly toxic chemical to the body. Not only is it toxic, it is also extremely drying and

dehydrating on the skin, can aggravate acne, as well as disrupt the skin’s pH balance.

Which ingredients to avoidand which ones to add to your checklist? Hatcher recommendsthe following:

ON THECHECKLIST3

3

3

3

8

8

8

8


resources that are accessible any time. Eventsupport is also a great way for vendors to assistspas with increasing sales,” says Jansma. Hatcher says spas should find resource part-

ners that can provide not just personal training,but also hands-on sessions. “Classes whereinmore than one account is invited and let youwork hands-on with the product are so impor-tant. Not only does the class get you familiarizedwith the product but it also allows you tonetwork with other accounts and help grow yourbusiness,” she says.Online education should be a vital considera-

tion. “There is something to be said about acompany that is 100 percent transparent and dis-closes everything on their website, as well ashave a professional site that is geared towardyour professional skin therapists, makeup artistsas well as any other licensed professional in-house,” Hatcher says.Aside from looking at training support, Conklin says it’s

also important to ask key questions about the product. “How

consumer-friendly is the product? How easy is it for the everyday woman to apply? How welldoes it hold up in extreme conditions? Is itpigment-rich and long-lasting? Does it cross allcolor boundaries? Is it suitable for maturewomen as well as teens? The right answers tothese questions will lead the spas to the selectfew companies that are right,” he says.Shvartzman believes that spas should find

cosmetic brands with proven results and per-formance. “Retailing can be difficult for the spaprofessional due to time constraints, lack of edu-cation, and so on. Retailing a product line thattruly works and will sell in itself simplifies the in-spa selling process!” she says.All things considered, a good resource partner

should make your business success a priority.“When partnering with a cosmetic vendor, makesure that they are providing the tools for your

business to succeed, such as offering a retail incentiveprogram. A smart, successful vendor will have your best inter-est in mind, which is growing your business,” Heron says. n

blinc inc.’s eyebrow mousse


AGINGBy Mae Mañacap-Johnson

What’s age but a number? The process of growing old is

inevitable, but baby boomers

(born between 1946 and 1964)

are redefining the art

of aging.


Given the size of the older demo-graphic, it makes good business sense tomeet their demands and help themmanage the process of aging. “As ourpopulation continues to age and theWestern [population] lives longer, [there’sa need] to offer specific support to thisage group through education and servicesthat can help to keep them fully function-ing mentally, physically and emotionally,”says Tracy Willis, marketing and publicrelations director at Gwinganna LifestyleRetreat based in Queensland, Australia.Wee Wei Ling—chief operating officer

at St. Gregory Spa at PARKROYAL onBeach Road in Singapore—has seen thebusiness potential of serving the olderdemographic. On average, Ling estimatesthat 40 percent of their guests are 50years old and older. “Apart from Singapore

evolving [into] an aging country, webelieve it is important to take good care ofthe body in the aging process, in orderto age actively and gracefully. This belief isembedded in one of St. Gregory’s fourcore pillars called ‘active-aging,’” Lingsays.She observes that baby boomers value

the safety and security of the spa premisesas well as the recommended wellness pro-grams. “They tend to prefer treatments ofa longer duration and more holistic innature. This is because they have the timeand income to spare on taking care ofthemselves,” Ling says. “We have alsonoticed them taking a liking to traditionalhealing therapies, such as Chinese Tui Naand Foot Reflexology.”Mikki Melinda Anderson, vice presi-

dent, director of holistic services at

StressBusters Wellness Day Spa located inLaguna Hills, California, has seen a similartrend on baby boomers’ preference onholistic treatments. “They have very spe-cialized needs that are different from[other generations]. This includes treat-ments for body aches, pains and effectsfrom repetitive stress, years of poorposture, life and body changes related tothe aging process such as illnesses, thepassing and/or care-giving of parents,losing a job, poor eating habits, insomnia,depression, and so on,” she says.She estimates that 25 percent of their

spa guests are baby boomers and thinksthat one of the challenges spas face isfinding ways to offer treatments that trulyextend beyond pampering. “We areseeing our older clients expecting us to bewell-versed in wellness services and be

According to a Nielsen report, baby boomers are poised to make up half of theU.S. population by 2017. Globally, a report entitled Why Population Aging Matters: AGlobal Perspective—commissioned by the National Institute of Aging, National Institutesof Health and the U.S. Department of Health and Human Services—estimates that onein every eight of the world’s population will be 65 and older by 2030. The most rapidincrease in this age group is occurring in developing countries.

Gwinganna LIfestyle Retreat found success in its first-ever Optimum Wellbeing

50 Plus program, designed specifically for its senior guests.

St. Gregory Spa at PARKROYAL on Beach Road says loss of skin elasticity is one

of the most visible evidence of aging.


able to help them with various [health]issues,” she says. “It is no longer enoughto offer ‘pampering’ massage and facialservices. They want a natural way to gethealthy and relieve their issues withoutthe need for physicians or drugs.”

Skin SolutionsWhen it comes to aging, skin issues likewrinkles and hyperpigmentation often topmany of baby boomers’ lists of concerns.“As skin ages, it produces less oil, colla-gen and elastin—elements that make yourskin look smooth and youthful,” says B.Kamins Laboratories’ Vice PresidentGlobal Sales and Marketing JocelyneHorst. “Aging skin can look dull and aswrinkles begin to appear, the concern isalways elasticity and overall firmness.”Horst estimates that over 60 percent of

the Canada-based brand’s clientele fallswithin the senior age group. “This is thetime in their lives when signs of agingbegin to show dramatically,” she says.Horst notes that sun exposure andimproper skin care is cumulative andbegins to appear in the late 40s andthroughout the 50s. “But it’s still not too late to begin the

healing and repair process. Quality skincare with peptides can replenish the skineven after the damage has been done,”she says, adding that B. Kamins formu-lates its skin-care products using a uniqueproprietary ingredient called Bio-mapleCompound which helps to hydrate andprotect the surface of the skin.Like Horst, Ling says evidence of

increasing age includes loss of skin elastic-ity, causing wrinkles and sagging skin,dryness and thinning of skin, age spots ormore heavily pigmented skin, itching andsensitivity, allergies, and so on. “Weaddress these concerns that our clientshave with the anti-aging treatments weoffer, as well as the range of Elemis prod-ucts that we carry,” she says. Aside from advising clients to hydrate

their skin by regularly using moisturizing/night cream, eye and neck cream, as wellas sunscreen to prevent further damage,St. Gregory Spa also offers Elemis VisibleBrilliance Facial and Computer AidedCosmetology Instrument (CACI) treat-ments. “The Elemis Visible BrillianceFacial is an anti-aging face and eye treat-ment that has been clinically tested toincrease skin moisture levels by up to 61

percent and elasticity by 40 percent afterjust one treatment,” Ling says.When recommending skin-care prod-

ucts to baby boomers, she looks for threeimportant ingredients in the skin-care for-mulation of products: retinol, hyaluronicacid and antioxidants. “Retinol, which ismade from vitamin A, helps to boost col-lagen production, plump out skin andreduce fine lines and wrinkles. Hyaluronicacid, on the other hand, keeps tissuecushioned and lubricated,” she says.“Antioxidants such as vitamin E, C or L-Ascorbic Acid, green tea and caffeinestimulate the production of collagen andminimize fine lines, wrinkles and scars.”Over at Stressbusters Wellness Day

Spa, Anderson says they often adviseguests to use a combination of monthlyprofessional facial treatments and dailyskin-care home regimen to address agingskin issues. “Our estheticians look foringredients such as glycolic and lacticacids, as well as brightening ingredientslike hydroquinone or arbutin, vitamin Cand E, collagen and goji berries in anti-aging products,” Anderson says.

Hair TroublesThinning hair is another common agingconcern. “Hair growth is just one of themany bodily functions that changes as weapproach 50 and beyond. Hormone deple-tion and a slowed hair growth cycle canlead to thinning hair and hair loss,” says

StressBusters Wellness Day Spa offers its senior guests an Aroma Stone Massage to help relieve muscle pains.

Hair Essentials by Natural Wellbeing Distribution’s

products lines

Paulina Nelega, registered clinical herbalist(RH) at Hair Essentials by NaturalWellbeing Distribution. “In addition, wemay be more prone tostress, surgeries andmedical conditions thatcan further contribute tohair loss or thinning.While aging is in itselfa contributing factor,nutritional deficienciesdue to weakening diges-tion and poorer absorptionof nutrients can also play asignificant role in thinninghair and hair loss as weage.”Nelega says 65 percent of Hair

Essentials customer base are women intheir 50s who are facing aging issues likehair loss, thinning hair, slower hair growthand lackluster hair. “While hair loss initself isn’t a life-threatening issue, the psy-chological damage caused by hair loss,

plus feelings of diminishing attractiveness,can be extremely distressing and under-mining to self-esteem,” she says.

She points out thatthe best way to addresshair-related issues is tonourish the body withnutrients to combathair loss, regulate thehair growth cycle,repair decades ofdamage from coloring

and styling, and nourishhealthy hair growth. Nelega, who oversees Hair

Essentials’ product develop-ment, recommends a blend of

topical products and daily supplements.“Hair Essentials daily supplement isunquestionably the powerhouse of ourprogram. It is a blend of more than 20herbs, vitamins, minerals, fatty acids,amino acids, and other essential nutrientsthat work in tandem to stop and reverse

hair loss, revitalize the scalp and follicles,and jump-start lush hair growth,” shesays. “Fo-Ti Root extract is a great add-onand may even stop hair from graying.”Anderson, on the other hand, says

their spa’s certified clinical aromatherapistoffers a unique blend of essential oils toguests suffering from hair loss or alopecia.“Essential oils are always diluted with oneto two percent carrier oil when used fordermal application,” she says.

Lifestyle-driven DiseaseAside from the visible physical changes,older clients may also be at higher risk oflifestyle-related diseases. “Most guestsover 50 are statistically more likely tosuffer from a heart attack or stroke event.We use education to help our guestslearn how to prevent these and encour-age them to have some preventive healthscreens when they return home, such asa calcium score,” says Willis. In January this year, Gwinganna

B.Kamin's Menopause Skin

Cream Kx helps soothes

menopausal skin.

HEALINGOILSHow to help ease common agingaches and health concerns?Anderson recommends taking the more natural route by using aromatherapy and essential oils.

Aging Concerns:Aches, Pains, Poor Circulation, Rheumatism Essential Oils to Use: Arnica, Helichrysum, Rosemary, Juniper, Black Pepper, Lavender

Aging Concerns:ArthritisEssential Oils to Use: Black Pepper, Carrot Seed, Cinnamon Bark, Clove Bud, GermanChamomile, Eucalyptus, Ginger, Juniper Berry Nutmeg, Rosemary, Thyme

Aging Concerns: DepressionEssential Oils to Use: Bergamot, Basil, Frankincense, Geranium, Jasmine,Melissa, Orange, Rose, Peppermint

Aging Concerns: InsomniaEssential Oils to Use: Lavender, Chamomile, Sweet Marjoram, Neroli,Orange, Frangonia

Aging Concerns: StressEssential Oils to Use: Bergamot, Cedarwood, Clary Sage, Geranium,Jasmine, Lavender, Petigrain

Aging Concerns:Menopause and Hormonal ChangesEssential Oils to Use: German and RomanChamomile, Cypress, Fennel, Jasmine, Neroli, Rose

Otto, Ylang-ylang


Jocelyne HorstVice President Global Sales and Marketing B. Kamins LaboratoriesMontreal, QuebecCanada

Tracy WillisMarketing and PublicRelations Director Gwinganna Lifestyle RetreatTallebudgera Valley, Queensland Australia

Paulina NelegaRegistered Clinical HerbalistHair Essentials by Natural Wellbeing DistributionBloomington, Minnesota

Wee Wei LingChief Operating Officer St. Gregory Spa at PARKROYAL on Beach Road The Plaza, Singapore

Mikki Melinda AndersonVice President, Director of Holistic Services StressBusters Wellness Day SpaLaguna Hills, California

FEATU

RED

SOURCES

launched its first-ever OptimumWellbeing 50 Plus program, which is afully inclusive five-night retreat designedto help older guests take a preventiveapproach to health and well-being. Fully-booked with 60 guests in attendance,the retreat featured five 90-minute semi-nars, which included Dr. Ross Walker,one of Australia’s leading cardiologists,among its wellness expert speakers.“Discussions centered on ways tosupport the body to age functionally andgracefully with quality of life being theend-goal,” Willis says. Aside from teaching guests medita-

tion and visualization techniques, the

retreat also included treatments like liveblood analysis, acupuncture, skin care,massage treatments and nutritional con-sultations. To consolidate post-retreateducation, Gwinganna further offered a10-week online wellness at-homeprogram to guests. Movement is another huge concern

among those over 50 years of age.“Joint, back and neck pain can preventthem from moving sufficiently to main-tain a healthy body composition and beable to interact with life to the fullest,”Willis says. To address this, Gwingannaincorporates Alexander Technique ontheir programs as well as offers Pilates,

yoga and one-on-one postural analysis,followed by an at-home corrective exer-cise program. At St. Gregory Spa, there’s a focus on

offering older guests a mix of strength-building exercises in order to build adultmuscles and increase metabolism, whichin the process helps to keep weight andblood sugar in check. “Our groupclasses, such as yoga and Pilates, helpwith balance, which builds leg musclesand helps to avoid disabilities that couldresult from falling, as well as providemore freedom of movement to keepactive in senior years,” Ling says. n


SUNNY GRIFFINFounder & CEO, Astara Skincare

Telluride, Colorado

SUCCESS STORIESInspiring Tales of Startups, Growth and Overcoming HardshipsBY CHRISTINA BUSWELL

Putting theSpotlight on BrandAwareness

Years as an ISPA member: 18

First learned about ISPA: “I found out about ISPA throughmy niece, Nancy Griffin. She was studying the spa industry atCornell Hotel School. My first ISPA Conference & Expo was in1994 held in Palm Springs, California.”

Reason for joining ISPA: “We realized that people who reallycare about their skin were going to estheticians, not departmentstores, and that estheticians work at spas. The spa industry waswhere we needed to be. The people at ISPA were the experts onthe newly expanding spa business and we wanted to learneverything we could.”

Favorite ISPA resource: “Having a booth at the yearly ISPAConference & Expo in the early years of the company definitelyhelped put us on the map. The ISPA Conference is always agreat opportunity to networking with spa owners and othervendors. We have also used the ISPA Job Bank to look for salesrepresentation, and refer to the ISPA research for key metricsand trends.”

S unny Griffin, founder and CEO of Astara Skincare, wasin desperate need of a cure for her dehydrated skin afterrecently moving to the mountains of Telluride,

Colorado. “I was studying raw foods and living really clean,and the chemicals in most products didn’t sit right with me,”Griffin recalls. Fortunately, she met a woman in Telluride whocreated skin-care products using raw botanicals. After noticingrevitalization in her skin, Griffin decided to venture on a busi-ness partnership and the two began selling their skin-careproducts to friends and local shops. Astara’s big break came when a beauty writer for The New

York Times visited Telluride and tried their products. “Sheloved them so much that she featured Astara Skincare in atwo-page article in the Sunday Magazine section,” Griffin says.And with such wide media exposure, Astara’s brand was offi-cially launched!

BeginningsIn the first few years, Astara Skincare faced a number of obsta-cles being a self-funded small company. “We definitely felt likeDavid going up against Goliath in the early years,” she says.To help create brand awareness, Griffin focused on getting

the Astara Skincare brand in front of the press. “I spent muchof our first two years going to New York City, sleeping on afriend’s couch, and calling beauty editors as well every spa andcosmetic store I could find,” she says. “We also had a hugelearning curve when it came to servicing the spa industry. Thatis where ISPA came in handy!”

Keys to SuccessLooking back, Griffin is amazed at how the company hasgrown through the years. “From our humble roots as a localskin-care company in the mountains of Telluride, AstaraSkincare now has an international presence. We have alsobranched out from resort spas to become highly successful inday spas and specialty outlets,” she says. Astara Skincare has weathered its fair share of ups and downs

but Griffin states that they have learned from prior mistakes.“Our biggest business failure was to trust the wrong people.We are much more careful who we ‘get into bed with’ now,”she says.She owes part of the company’s success to great press. “As

a former model, I have great connections with beautyeditors—this has resulted in features in the top beauty andfashion magazines, as well as celebrity endorsements.”In fact, Griffin says contestants in the Miss America as well

as Miss Teen USA pageants have previously posted selfies onInstagram wearing the Astara Skincare masks, giving the brandeven more press exposure. “What has defined us as acompany is not giving up,” she says. “We have a passionatebelief in what we do, and walk our talk.”Griffin sees a bright future ahead for the skin-care company.

“Our five-year forecast is to double our sales volume and con-tinue expanding internationally. With [an estimated] 300million wealthy middle-class, China is definitely a growingopportunity for us.” n


HANA BEN SHABAT

Pulse: In what way has beauty e-commerce grown over thepast two to three years?Ben-Shabat: There are a couple of key changes. One, obvi-ously, is the greater activity of e-commerce in the beautycategory. The reasons for this are twofold. First, there’s anincrease in beauty product supply as retailers understand theimportance of e-commerce and decide to offer products online.Second, there’s a growing consumer demand. Consumers areeither interested in finding things that maynot be accessible to them throughother channels. In addition, there is also the fact that

consumers are much more comfortableshopping for beauty products online thanthey were two years ago. A couple ofyears ago, 24 percent of the people we sur-veyed said they were very comfortablepurchasing skin-care products online. In2014, the percentage has grown to 36percent, with the numbers much more pro-nounced in fragrances and makeup categories.One of the drivers that support this level ofcomfort in purchasing online is product sam-pling. Consumers often go online, request asample and test a beauty product before committing to buy.

P: Which sectors or categories of the beauty industry havegrown the most as far as online e-commerce is concerned?B: One of the areas that has the highest penetration online isthe “set and kit” category. If you look at all the beauty productofferings online, you normally don’t find just one product but a

ASK THE EXPERT

full kit or set. You either buy the cleanser and moisturizer or thecomplete regimen. These complete regimen kits have a highonline penetration in terms of purchases because people whopurchase them are comfortable using these products and areloyal to the brand. Generally speaking, the beauty sector is growing more online

compared to the personal-care sector. One of the reasonsdriving this growth is the value of the beauty products’ “full packages.” If you buy a shampoothat costs US$6, you’re not going to pay US$5 forshipping. The economics from the consumer per-spective do not really work well for personal care,unless you combine the purchases.

P: What are some of the reasons why someconsumers are still hesitant to purchasebeauty or personal-care products online?B: The inability to actually see up close andfeel the product, consider other options notavailable online and speak to beauty advisers are some of the reasons behindtheir hesitation. Some consumers are

more traditional and simply like buying in stores, period.Many of the people who claim to shop online still go and shopin stores, not just exclusively online. That’s an important thingto keep in context—at the end of the day, the majority ofbeauty products are still bought in stores, but e-commerce isgrowing. What’s important to remember is that beauty is muchmore than the transaction. People go online to look for products, compare prices and understand how to use certainproducts like makeup. You can influence your consumers’ online

In light of the continued rise of digital technology, is there a shift in shop-

ping preference among consumers when it comes to where and how they

buy beauty products? A report entitled “Beauty and the E-Commerce

Beast” by A.T. Kearney, a global strategy and management consulting firm,

indicates that beauty and personal care are rapidly growing segments in

the nearly US$300 billion U.S. online retail sales market in 2014.

Ben-Shabat, a partner in the retail practice and con-sumer industries practice at A.T. Kearney, offers some keyinsights and retail opportunities as identified in the report.


purchase in so many different ways, and that’s why this channelis so important.

P: What are some of the attributes shoppers considerimportant when shopping online for their beauty and personal care?B: Website security is the first thing that people said was mostimportant to them when shopping online. I guess this wasinfluenced by the fact that we’ve had several website hackingincidents with so many big players in the retail and financialworld. People are very worried about having their personal infor-mation stolen.

P: What strategies have online retailers employed in order to attract online shoppers and turn them into loyalcustomers?B: Understanding your customers and what they’re looking foris the first step. Offering them a good online experience, such as making it easy for them to shop and navigate through yourwebsite, is important. But even more important for onlinebeauty retailing is your website’s content. Content strategy issomething that many companies struggle with because consumers aren’t only looking for the product, but also the additional content such as the how-to videos. The other thing that is going to be very important in beauty

e-commerce is determining how to offer product samples. It’sgreat to have customers who are very loyal and buy the samething online every month, but you still want to entice them to

buy additional or new product lines. How do you give them theopportunity to test new products? When they order online, doyou also give them a sample of a product that might be of inter-est to them?

P: Your report states that the store is not dead, but its role is changing. What does this mean for retailers as a whole?B: If you are a consumer, you no longer have to go to the storeto get information or learn about a product because the informa-tion is readily available online. More often than not, onlineretailers can sometimes be more knowledgeable about theproduct than the beauty adviser at the store counter. The otherthing is that product replenishment can be easily done online.The store as a source of replenishment is also declining.Therefore, what’s really left for stores is to focus more on theshopping experience. What types of experiences can you offerthat they can’t experience online? Obviously, there’s always thatpersonal touch that you get in-store that you can never getonline, which is why the store is not dead. The other importantthing to look into is learning how to connect the online andoffline retail experiences—we’re starting to see more of thathappening now. n

INFORMATION SEEKERS go online to educate themselves. “They get their information onlinebut purchase the product in-store. This group was about a third of the market two years ago, andit’s almost reduced to half by 2014,” says Ben-Shabat.

ONLINE ENTHUSIASTS are highly informed of the online world. “Not only do they look forinformation and order online, they also post online reviews and actively share information whenthey buy a product,” she says.

CREATURES OF HABIT are customers who have already established a sense of loyalty toward abrand and regularly replenish their beauty products online. “They already know they like theproduct and have tried it before. They don’t want to go to stores, they just want to go online andorder it. This segment is about 50 percent of the market.”

TRADITIONALISTS “These are the people who have not yet purchased beauty products online,but that doesn’t mean they are not target customers because they do shop online for otherthings. They just prefer to go to a department store and speak to a beauty adviser,” she says.

Four OnlineBeauty ShopperSegmentsA.T. Kearney’s report identifiesthe following shopper segmentsbased on how much time theyspend browsing and their timespent on purchasing beautyproducts online.

HOW CAN YOU ENGAGE today’sonline beauty shoppers? Click here to

read more.

WEDNESDAY, OCT. 21


VISIT ATTENDISPA.COM TO LEARN MORE.

2015 ISPAOCTOBER 19-21

MANDALAY BAY RESORT & CASINOLAS VEGAS, NEVADA

CONFERENCE & EXPO

This year’s closing keynote speaker, charity:water Founder Scott Harrison will grace the ISPAConference & Expo stage with his inspiring story of embracing a life of mission to provide cleanwater access to more people around the world.

Harrison—recognized in Fortune Magazine’s” 40 Under 40” list, the Forbes Magazine “Impact30” list and ranked no. 10 in Fast Company’s “100 Most Creative People in Business” issue—spentalmost 10 years as a nightclub promoter in New York City before leaving to volunteer on ahospital ship off the coast of Liberia, West Africa.

“I saw people drinking dirty water from ponds, rivers and swamps—simply born into commu-nities without access. It shocked and angered me, and I began learning more about the world’s800 million people living without access to clean water,” Harrison says. Two years after returningfrom his volunteer work, he founded the nonprofit organization charity:water. In eight years, withthe help of more than 500,000 donors worldwide, charity:water has raised over US$150 million andfunded over 13,000 water projects in 24 countries. When completed, those projects will provideover 4.4 million people with clean, safe drinking water.

The Past, Present and Future

charity:water Founder Scott Harrison

There is still time to register for the 2015 ISPA Conference & Expo. What’s in it for you? Includedin your registration is access to three keynote presentations, 25 educational ProfessionalDevelopment Sessions, a chance to bid on and win exciting items during the ISPA FoundationLive & Silent Auctions, opportunity to receive nightly Room Drops (product gift bags) when

staying at Mandalay Bay Resort & Casino, a ticket to the Farewell Party at LIGHT Nightclub as well asthe chance to network with over 200 exhibitors on the Expo Floor! Don’t miss the opportunity to cele-brate ISPA’s rich 25-year history with spa professionals from around the world.

Receive Great BenefitsBook Your Room at Mandalay Bay Resort & Casino Book your room in the ISPA room block at Mandalay Bay Resort & Casino—the official 2015ISPA Conference & Expo hotel—in order to receive all the great benefits that come with it,including ISPA Room Drops, The Daily Pulse delivered straight to your room and discounts at

the Spa at Mandalay.

REGISTERANDBOOK!attendispa.com

REGISTER BYAUGUST 31 AND SAVE

Ruth Stricker’s WiseVoices is a new seriesthat will focus on thespirit of life lessonsthat enrich andenhance our lives. For the inaugural year,Gladys Taylor McGarey—author, family physician and co-founder of the American Holistic MedicalFoundation—takes the stage to share her story andlife mission of holistic healing. A cocktail party,book signing and meet & greet with Dr. McGareywill follow the session. Be sure to register for Wise Voices early. There is no additional cost, but seats are limited to the first 200 registrants.

SUNDAY, OCT. 18 | 4:30 – 6 PMJuly 2015 n PULSE 57

Each year, the ISPA Foundation holds its largest fundraiser at theannual ISPA Conference & Expo. Hundreds of donors and biddersparticipate in this event to help raise funds to advance theFoundation’s initiatives, including the scholarships and consumerresearch.

The ISPA Foundation will kick-start the Silent Auction with online bidding prior to the ISPAConference & Expo. Online bidding will be open to both ISPA members and nonmembers. On-sitebidding–starting with the highest online bid—will take place at the ISPA Conference & Expo.

Sponsors as of June 1, 2015

PLATINUMElemisHydroPeptideManageMySpaMatrix Fitness ResortSuiteTechnogym

GOLDBABORcolorescience[ comfort zone ] north americaDecléorDr. Hauschka’s Skin CareFIT Bodywrapjane iredale – THE SKIN CARE MAKEUP

JurliqueNaturopathicaPhytomer Group BrandsSanitas SkincareSpaRitualSpaSoft/Springer-Miller SystemsSpa Week Media Group, Ltd.

SILVERCOOLA SuncareElement EdenEminence Organic SkincareFarmHouse FreshLEMI GROUPWebMD

BRONZEAmerican Spa MagazineEuroSpa AromaticsIntrinsicsKneippRevitaLash Skin Inc. MagazineTuska Youngblood Mineral Cosmetics

YOU WILL LOVETHEM, TOO.

Want to donate for a chance get your brand in front of decision-makers? Deadlines are as follows:

Friday, August 14 | Deadline for Live Auction considerationFriday, September 18 | Deadline for Print Auction Catalog inclusion

For inquiries, email [email protected].

DONATE TO GET YOUR

BRAND OUT

ISPA Foundation Auction

Shop for A CauseTM

RUTH STRICKER’S

NEW!


Rose FernandezVice President of

Sales and Marketing

Jurlique

Santa Monica, California

Decaf or Espresso? I gaveup coffee more than twoyears ago. I love green tea—matcha is my go-to drink.It’s very zen and I welcomeall opportunities thatpromote calm and focus.

Casual Chic or PowerSuit? I love both. I dress formy mood and the occasion.Lately, I’ve been mixing andmatching gym clothes withwork clothes, like yoga pantswith ruching, a silk top and apair of stilletos—now that’sa power suit!

Boutique Shops or FleaMarkets? Both. I have afriend in design and earlyon, when I was trying tofigure out how I wanted todecorate my home, she gaveme this advice: “Buy whatyou like and it will all cometogether.” I have. And it did.

Yoga or Aerobics?Aerobics. Lately I have been

Casual Chic or PowerSuit? My style is pretty laidback. I retired my suitswhen I stopped working inthe banking industry—andnever looked back.

Sensible Shoes orStilettos? After living inNew York for so many years,I’ve come to embrace thebeauty of a pair of comfyshoes. I love walking toomuch to think otherwise.

Yoga or Aerobics? I’m ayoga/barre/Pilates-lover. Ilove how invigorated I feelafterwards.

Fiction Novels orAutobiographies? I lovenonfiction, personal storiesfrom writers and comedianslike David Sedaris, AdamCarolla and Chelsea Handler.

Suspense Movies orDrama? I’m more drawn tosmart comedies, but always

manage to squeeze in a lotof awards-season dramamovies. Some of my recentfavorites include BlueJasmine, Dallas Buyers Cluband Boyhood.

Boutique Shops or FleaMarkets? I love the idea offlea markets, but don’t haveany patience for them. I loveshopping Brooklyn bou-tiques, like Alter inGreenpoint and Mary Myerin Bushwick.

Paris or Bora-Bora? Takeme to Tahiti. I’ve spent anembarrassingly long amountof time daydreaming aboutthose crystal blue waters andglass-bottom bungalows.

doing cardio barre, althoughI really need to get back torunning. It really keeps mein the best shape.

Fiction Novels orAutobiographies? I lovefacts. The last autobiographyI read was Infidel: My Life byAyaan Hirsi Ali. What animpressive woman andreally powerful story!

Paris or Bora-Bora? Mycurrent state-of-mind isBora-Bora—peacefulbeaches, lots of vegetation,hiking and an over-the-water bungalow.

Dina SanchezAssociate Director, Sales

& Marketing

Spa Week Media Group, Ltd.

New York, New York

2015 ISPAOCTOBER 19-21, 2015

CONFERENCE & EXPO

Breakingthe Ice

with Gold

Sponsors

A continuation to ourfun feature of thisyear’s Gold sponsors,here are a few more

of our sponsors’ favorite items,to-dos and must-haves.

LAST OF TWO PARTS


Lori HumphreyStrategic Account Manager

SpaSoft/Springer-Miller Systems

Markham, Ontario, Canada

Casual Chic or PowerSuit? Casual chic. Living inthe hot Las Vegas desert, Itend to prefer cooler optionsthan a suit.

Sensible Shoes orStilettos? Stilettos. I maylive in the desert, but I stillwant to wear my heels!

Yoga or Aerobics?Aerobics, I would rather getmy heart rate up.

Fiction Novels orAutobiographies?Fiction. I lovemysterynovels. Anything byJames Patterson,Lee Child and StuartWoods are greatreads.

Suspense Moviesor Drama? Drama.

Jane IredalePresident

jane iredale – THE SKIN CARE MAKEUP

Great Barrington,

Massachusetts

Decaf or Espresso? Neither,tea for me every time. I’mwary of decaf because of thechemicals used to processit. Espresso would keep meawake for two weeks!

Casual Chic or PowerSuit? Casual chic unless I’mmeeting with bankers! Iencourage my staff to do thesame. It’s alright to be a girlaround here.

Sensible Shoes orStilettos? No stilettos, theyruin our wood floors. They’realso terrible for your back.

Swedish or Deep-TissueMassage? A good Swedishmassage with some aro-matherapy oil is my choice. Ithink the body respondsbetter to gentlemanipulation. It gives it achance to clear out toxinsand heal itself.

Yoga or Aerobics? Yoga,but the serene kind.

Fiction Novels orAutobiographies? That’s atough one. It depends onhow well they’re written, ofcourse. My ideal book issomething like Wolf Hall, inwhich a writer can use herfertile imagination and yet setthe story against a back-ground of facts.

Suspense Movies orDrama? Drama. I enjoygood acting. I love to seeactors working together in anensemble and clever writingat work.

Paris or Bora-Bora? Bora-Bora. I’m a sucker foraquamarine water. Besides,I’ve never been there.

I love a drama film that I cantry to solve. Two of myfavorite movies are TheUsual Suspects and PrimalFear.

Boutique Shops or FleaMarkets? Boutique shops.One of my favorite ways tospend vacation time isbrowsing through little bou-tique shops. I have foundsome really unique things inthem.

Paris or Bora-Bora? Bora-Bora, I love the ocean! Somequiet time on a beach is mypiece of heaven.

Shel PinkFounder, SpaRitual

Van Nuys, California

Decaf or Espresso? Greentea. I love Paromi TeaOrganic Palace Green Tea.Yum!

Casual Chic or PowerSuit? Casual chic, althoughsomeone just introduced meto a woman who makescustom suits. I like that idea!

Sensible Shoes orStilettos? Chic comfort. Ilike boots mostly, with a bit ofa heel or wedge.

Swedish or Deep-TissueMassage? Deep-tissuemassage. I like to get to thecore of the tissue.

Yoga or Aerobics? Yoga. Ipractice yoga at CorePowerYoga. My body can’t livewithout Hot Power Fusion

three to four times a week. It has changed my life.

Fiction Novels orAutobiographies? Fiction.My favorite book of all timesis The Goldfinch by DonnaTartt.

Suspense Movies orDrama? Comedy. For TVshows, I am obsessed withSilicon Valley.

Paris or Bora-Bora? Israel.I’m enamored with the cre-ative and spiritual essence ofthis country.

Lisa EdmondsonNational Director of Hospitality

& Strategic Accounts

colorescience

Carlsbad, California

Casual Chic or PowerSuit? Power suit. I love abeautiful suit for business.It brings confidence whenyou feel great in it and thatconfidence is conveyedduring business meetings.

Suspense Movies orDrama? I’m a sucker for agood suspense movie, prob-ably because I love to figureout the plot and guess itearly on to see if I’mright. The only drawback? Isometimes spoil the surprisefor my husband because I’mright most of the time.

Boutique Shops or FleaMarkets? I love to go toflea markets and find some-thing that’s a hiddentreasure. Re-purposing orbringing life back into some-thing that was oncetreasured and soon to betreasured again makes mefeel a sense of accomplish-ment and responsibility topass the item on. n


ALife!

The life of a spa professional is a continuous cycle of dailyresponsibilities that help make the spa world go round. Pulseasks ISPA members to give us a sneak peek into their dailylives to help us understand the roles they play and the difference they make on a daily basis.in the

Day-to-day challenges: “Even thoughthe brand has enjoyed tremendoussuccess in Europe, it still requires a con-certed effort, much dedication and plentyof business-savvy and intelligence topromote and distribute it [in the U.S. andCanadian markets]. This, without a doubt,is my biggest challenge,” Mark says.

Most time-consuming part of thejob: Mark says following up on emails,phone calls and social media inquiriesoften take up most of her time. “I prefer tomeet people in person and establish aface-to-face contact. This gives me anopportunity to showcase my expertiseand personality more effectively, and get

to know my clients and their needsbetter.”

Most challenging part of the job:“Making strategic decisions is the mostimportant aspect of my role, and thisrequires tremendous expertise, continuingeducation and a comprehensive [knowl-edge] of different fields.”

Most rewarding part of the job: Markloves the idea of connecting with peopleand hearing positive feedback fromclients. “When I receive testimonials fromclients telling us how much Caviar ofSwitzerland has meant to their business,my eyes light up,” she says.

Irina Mark, president of Caviar ofSwitzerland USA, likes to start herday active and early. “To get anearly start, I check my emails at

around 6 am and then go out for a briskwalk or run, weather-permitting. Exerciseclears my mind and gets me ready for theday,” she says.

Exclusive distributor of the Europeanskin-care brand, Caviar of SwitzerlandUSA has brought the skin-care line intothe United States and Canadian markets.Mark, whose role allows her to be in thefrontline of market demands, thinks thatthe busy, modern-day lifestyle haspushed consumers to look for productswith multiple benefits, similar to a “onestop shop” skin care.

“This provides an economic benefitand limits the number of products cus-tomers need to keep track of and use ona daily basis,” she says. “The new trendpoints to an easy-to-use, all-in-one skin-care product that is gluten-free andcontains peptides and natural ingredientsto deliver high-performance anti-agingand pigment-correction benefits.”

Although no two days are alike, Mark’s

daily schedule often consists of connectingwith her team, consisting of four regularstaff members, as well as team membersfrom two marketing companies and a con-tract-based research firm.H 9 am Meets with staff members toget everyone in a creative mood. In thesummer months, this occasionally meansa team-bonding trip to local inspiringspots like the Chicago Botanical Gardens,the Shedd Aquarium or the Art Instituteof Chicago.H 11 am Training. “We sell all over theU.S. and Canada, and offer both on-siteand virtual training to estheticians on

Caviar of Switzerland products,” Marksays. “We invest heavily in educatingthem on how vitally important ingredi-ents in the collection are for improvingoverall skin health and appearance.”H 2 pm Meets with existing clients toupsell products and discuss how the lineis doing at their location, or startsprospecting new clients if no meetingsare prescheduled.H 4 pm A quick check-in with the teamon progress and updates. “I try to under-stand everyone’s needs and personality,and aim to find a way to work togetherproductively,” she says. n

IRINA MARKPresident • Caviar of Switzerland USA

Glenview, Illinois

Day BY ALEXANDER MENRISKY


June 30 marked the end of the 2014-2015 ISPA membership year. If you have not yet renewedyour ISPA membership, be sure to do so beforethe end of the month to keep the priceless benefits that can’t be found anywhere else! ISPA’s new membership year officially runs fromJuly 1 through June 30 each year.

ISPA NEWS

Explore what’s new on experienceispa.com.

HAVE YOURENEWED YOUR ISPAMEMBERSHIP?

TO UPDATE YOUR PROFILE:1. Log on to experienceispa.com.2. Click on My Account in the top right-hand corner.3. Choose Manage My Account from the menu bar.4. Update the information that has changed.5. Click Save.

Put Your ISPAMembership on Display

Display your ISPA member decalin your storefront or officewindow and let the world knowyou’re a proud ISPA member!Also, as part of your ISPA

membership, the ISPA member logo is available for your business use. Download theISPA member logo from the “Access MemberBenefits” section of experienceispa.com.

FOR INQUIRIES about membershiprenewal and how to get a member

decal, email [email protected].


OFFICERS

CHAIRMAN Jeff KohlSpa & Club Ideations

VICE CHAIRMAN Frank PitsikalisResortSuite

DIRECTORSElla StimpsonISPA Vice ChairmanThe Spa at Sea Island

Michael TompkinsISPA ChairmanHilton Head Health

Lynne McNees ISPA President

MEDICAL ADVISORBrent Bauer, M.D.Mayo Clinic

HONORARY BOARD MEMBERSRuth StrickerThe Marsh, A Center for Balance and Fitness

Deborah SzekelyWELLNESS WARRIOR

The ISPA Foundation wishes to thank the following supporters for their generous contributions:

LuminaryRuth Stricker

BenefactorDr. Howard Murad

PatronMassage Envy Franchising, LLCRed Door Spas

FOUNDATION

ISPA FOUNDATION

ISPA FOUNDATIONBOARD OFDIRECTORS

2015

Kohl: How long has your company been an ISPA member? Foster: PKF Consulting USA, LLC, a CBRE Company, has been involved with ISPA for about adecade now, since before we launched our first Trends in the Hotel Spa Industry report. I havebeen involved with ISPA for approximately the same period of time.

K: How important is the ISPA Foundation’s work to the spa industry?F: The ISPA Foundation is about life-long learning and inspiring spa leaders, thus, ensuring thecontinued growth and success of the industry. Conducting spa-related research and providing anongoing source of knowledge helps us as an industry reach more people, in more places, and withmore solutions and experiences, in order to help enhance and sustain health and well-being.

K: Why is the Mary Tabacchi Scholarship so important to you?F: Mentorship could be my middle name. It is fundamentally important to support youngtalents—our future leaders—to ensure the growth and development of the hospitality and spaindustries. It is also important to nurture curiosity, challenge and inspire new thinking, as well asfoster positive relationships. The Mary Tabacchi Scholarship is a way to connect future leaders toISPA, support their education and career efforts, and help them establish ongoing professionalrelationships for the duration of their careers.

K: What is your favorite thing about being part of the ISPA community?F: My favorite thing is that every member of ISPA is just a phone call, email, tweet or socialmedia message away for any information, help, support or introduction. At the same time, I likethe opportunity to be able to return the favors. n

Supporting Future LeadersAndrea Foster, senior vice president & practiceleader at PKF Consulting USA, LLC, currently servesas chairperson for the ISPA Foundation Mary

Tabacchi Scholarship committee. Over thepast decade, she has experienced the manybenefits of being part of the ISPA commu-nity. In this one-on-one chat with ISPAFoundation President Jeff Kohl, sheexplains why being on the scholarship com-

mittee is a service close to her heart.

ONE-ON-ONE

Personal Side NotesBook currently reading: The Compound Effect byDarren Hardy

De-stressing routine: Exercise, sleep, and anactivity I’ve named “zenting,” which is drinkingwine and sharing stories with girlfriends whilewearing yoga pants

Favorite sports team: Everything Boston—BostonRed Sox, Boston Bruins and New England Patriots!

BEAUTY EXPERTS AGREE: When it comes to beauty, go big or go home. To wow your spa guests, find beauty-care products that deliver head-to-toe goodness!

Dukal CorporationDUKAL Reflections™ Stretch Headbanddukal.com | 1 .908.247.5331

WHAT MAKES THIS PRODUCT A BEAUTY-CARE ESSENTIAL?

The DUKAL Reflections™ Stretch Headband is a soft, disposable headband that keeps hair comfortably off the face during spa treatments. The hook and loop closure allows for a secure hold and flexible sizing for use in a variety of different procedures, including waxing, facials, microdermabrasion, and more!

FarmHouse Fresh Strawberry Lavender Facial Buffing Biscuitsfarmhousefreshgoods.com | 1 .888.773.9626


These one-of-a-kind, new Strawberry Lavender Facial Buffing Biscuits combine wholesome, raw ingredients designed to buff, balance, smoothen and hydrate by delivering skin nourishing butters, clays, extracts, seeds, milk, and more. Available in a range of hand-batched varieties, including Burdock & Butter, Mango-Poppy Seed, and Tea Cucumber. Sold in professional and retail sizes.

Special Pulse Advertising Supplement • 63

When shopping for beauty-care products, what do consumers want? Visit pulse.experienceispa.com to read more insights from this issue’s supplement advertisers.

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JindilliHydra~Opulence Lotion jindilli.com | 1 .855.463.4554


Jindilli’s Hydra~Opulence brings brightness and vitality to dry and dull skin, making it healthier and softer. Skin stays hydrated, thanks to an abundance of pure macadamia oil sourced from Jindilli’s family farms in Australia. The anti-inflammatory effect of macadamia oil attends to itchy skin, dramatically improving its appearance as it soothes and heals. Macadamia oil is one of the closest botanical oils to human sebaceous oil. The skin “recognizes” it and readily absorbs

the oil so that it does not feel sticky or greasy. Hydra~Opulence is replenishing and rejuvenating, definitely a beauty-care essential.

HydroPeptideSoothing Balm: Anti-aging Recovery Therapyhydropeptide.com | 1 .800.932.9873


HydroPeptide’s new Soothing Balm: Anti-aging Recovery Therapy is a facial oil that features a built-in anti-aging treatment that balances even the driest and oiliest skin types while boosting elasticity and firmness. Five essential oils—coconut, olive, avocado, soy bean and sunflower—immediately improve the skin’s barrier function. A proprietary micro-circulating and antioxidant peptide complex works to reduce wrinkling and loss of firmness by improving circulation and oxygen supply to

the skin, inhibiting collagen degradation and neutralizing free radical activity. The Soothing Balm can also be used as a petroleum-free alternative for expediting recovery after resurfacing procedures.

gLOVE TreatgLOVE Treatglovetreat.com | 1 .800.414.71 15


gLOVE Treat is the first paraffin wax treatment of its kind. Created by the award-winning salon owner Deanna Montrose who grew tired of the four-hour melting period of a paraffin wax and the mess that goes along with paraffin treatments, she decided that there had to be a better way—and gLOVE Treat was born. gLOVE Treat heats in the microwave or hot towel cabinet in two minutes. It is a salon service product to treat your customers without the mess and a retail product for your

clients to take home. This makes it a stronger revenue model for salon and spa owners. Strongly enhanced with virgin coconut oil, gLOVE Treat is the perfect way to smoothen and rejuvenate dry skin.


64 • Special Pulse Advertising Supplement

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PluggzPluggz & PluggzSpapluggz.com | 1 .800.771 .8314


Just as the sun provides warmth and vitamin D, the Earth gives out a natural energy called electrons. The practice of acquiring electrons is known as “grounding” (also called “earthing”). Pluggz thinks of electrons as “vitamin G.” These electrons are scientifically validated to reduce inflammation, improve sleep, help normalize blood pressure and increase blood circulation, which is great for your skin and helps to combat wrinkles, too. All Pluggz shoes have adorable styling, designed with

proprietary grounding technology™ and are bio-mechanically engineered for long wear, comfort and support. PluggzSpa line, created for the brand’s signature “grounding pedicure,” features revitalizing foot-care products formulated with the highest-quality natural, organic ingredients.

LightStimLightStim Home Care Lightslightstim.com | 1 .949.502.4088


LightStim LED Light Therapy is revolutionizing the face of beauty. Soothing, painless and good for all skin types, LightStim patented MultiWave™ technology emits multiple wavelengths simultaneously for dramatically greater results, employing the same strength and power as the brand’s professional line of LED devices. LightStim for Wrinkles helps to reduce and eliminate fine lines and wrinkles, restore skin’s youthful appearance, and stimulate the production of collagen and elastin.

LightStim for Acne heals and calms existing breakouts and destroys acne-causing bacteria to minimize future breakouts. LightStim for Pain temporarily relieves arthritic pain, muscle and joint pain, and reduces inflammation and stiffness.

Showcase Your New Product Launch in the October Conference Edition’s Special Pulse Advertising Supplement.

Whitney ElswickSales Manager

[email protected]


Special Pulse Advertising Supplement • 65

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Quarterly ISPA Snapshot SurveyReflects Positive Change

C hange is the overarching theme in the latest quarterly ISPA Snapshot Surveyreport (January 1 through March 31). Fortunately for the spa industry, the reportmirrors a positive change in key business areas, such as gross revenue, quarterly

profit, spa visits, average retail revenue per treatment, accounts and workforce.

Here are five positive changes worth noting from the report:

l In comparison to the same period last year, the majority of spa respondents (70percent) experienced an increase in gross revenue in the first quarter of 2015.

l Sixty-seven percent of spas reported an increase in spa visits.

l Only four percent of spas imple-mented a hiring freeze, while onepercent laid off employees. The signif-icantly low numbers indicate thatspas are more comfortable addingnew positions or filling in vacant posi-tions as well as highly value retentionof its workforce.

l Up to 80 percent of all resourcepartner respondents have experi-enced an increase in gross revenue.

l The majority of resource partners (62percent) have either seen a one to 15percent increase in accounts or nochange at all (69 percent).

*All data presented compares performance during

the first quarter of 2015 to the same period the

previous year.

Want the full results? Respond to the monthly ISPA Snapshot Survey to view the full report on experienceispa.com.

Straight from RespondentsWhat was your most effective market-ing promotion during the first quarterof 2015?

“Our ‘friends package’ was popular. [Weencourage guests to] bring a friend andboth receive free lunch meals with a pur-chase of two 60-minute treatments.”

“We offered a passport for guests to tryour services at a discounted rate.”

“Our Valentine’s Day couple’s massagecame with a box of chocolates and abottle of champagne [for guests] to taketo their room or to the spa’s hot pools.”


PRODUCT SPOTLIGHT

1. Precious Water. Treat your guests with VitaJuwel USA

GranFontana, a unique gem-water fountain, developed by

German designers VitaJuwel USA. The fountain’s key feature is

a unique, handcrafted vial filled with real, precious gemstones!

1.925.291.7490 | VITAJUWEL.US

2015 ISPA CONFERENCE & EXPO BOOTH NO: 1135

2. Color Guide. Dr. Dennis Gross Skincare’s Color Smart Cleanser

& Mask is packed with three forms of vitamin C and Citrus

Enzyme Bead Complex, plus comes with a smart formula that

changes color upon application to help guide through a com-

plete and thorough cleanse. 1.212.752.0777 | DGSKINCARE.COM


3. Balancing Act. ilike Organic Skin Care by Szep Elet’s new

Sulphuric Balancing Serum can bring relief to acne-prone

and oily skin. 1.888.290.6238 | SZEPELET.COM


4. Pretty in Print. bella tu’s Aztec dress is made of 100

percent cotton with exquisite hand embroidery in contrasting

color. 1.917.273.0903 | BELLA-TU.COM


5. Mask-querade. Bio Natural Inc dba BioRepublic SkinCare’s

Botanical Sheet Mask Line contains a blend of witch hazel water,

green tea extract, vitamin E, vitamin B5, licorice root extract,

anise fruit extract and natto gum.

1.888.887.5704 | BIOREPUBLIC.COM

6. 99 Skin Delight. Amber Products’ Pure Peptide 99 Facial

Serum delivers 99 percent peptides to help reverse the skin’s

aging process. Eight cutting-edge peptides enhance collagen

production, override harmful enzymes and inhibit damaging

melanin production. 1.800.821.9188 | AMBERPRODUCTS.COM

7. The Little Accent. mickey lynn’s Elevate Bracelet is made

with Tibetan Buddha beads and brass accents in warm shades

of chocolate and honey. Inset is a gleaming circle-shaped

druzy gemstone in your favorite shade.

1.404.214.6077 | MICKEYLYNN.COM


8. Wrap it Up! FIT Bodywrap, a recognized industry leader in

far infrared thermowraps, offers scientifically proven benefits

like cortisol-level reduction to help reduce stress, weight loss,

pain relief and other therapeutic results.

1.888.5FITNOW | FITBODYWRAP.COM


9. Breathe in, Breathe Out. With a detoxifying base of

premium-grade sea salt, safflower oil and vitamin E, Erbaviva’s

Breathe Bath Salts support deeper breathing and cleansing of

the pores. 1.818.998.7773 | ERBAVIVA.COM

10. Toxic-Free. Jillian Wright Skincare’s collection

is formulated with organic and natural ingredients that are

free of fillers, toxic ingredients and colorants.

1.212.249.2230 | JILLIANWRIGHTSKINCARE.COM

Looking for fabulous treats

for your guests? From color-

guided cleansing masks to

stress-reducing thermowraps

and bedazzled water

fountains, delighting yourguests should come easy.

10

1

5

8

9

4

7

6

REASONS

2

TO DELIGHT

EDITOR’S NOTE: ISPA Pulse magazine welcomes any latest information about new product

lines and releases. For an opportunity to highlight your latest product, be sure to check your

inbox and respond to ISPA Media Leads and Pulse-related surveys.

3


JULY 2015July is...l National Blueberry Month (U.S.)

l National Ice Cream Month (U.S.)

l National Park and Recreation Month (U.S.)

l UV Safety Month

l Social Wellness Month

111724253031

ISPA office closed in observance of the U.S. Fourth of July holiday

Last day to reserve ad space for September Pulse

June Snapshot Survey results released to participants

Last day to complete the July Snapshot Survey

National Talk in an Elevator Day. Do you haveyour ISPA Conference & Expo elevator speechready?

Canada Day

World Population Day

International Day of Friendship

July Snapshot Survey opens for participation

Results of the July Snapshot Survey released toparticipants

Last day to vote on ISPA Innovate Awards

NATIONAL BLUEBERRY MONTH

NATIONAL ICE CREAM MONTH

136


Lynne McNees • [email protected] • 1.859.226.4260

Crystal Ducker • Vice President of Research & [email protected] • 1.859.226.4427

Katherine Blake • Project [email protected] • 1.859.226.4354

Andrew Dewson • Content [email protected] • 1.859.687.7013

Megan Browning • Marketing [email protected] • 1.859.219.3549

Jennifer Duckworth • Director of [email protected] • 1.859.226.4254

Whitney Elswick • Sales [email protected] • 1.859.226.4372

Sarah Harmon • Customer Experience [email protected] • 1.859.219.3512

Allie Hembree • Public Relations [email protected] • 1.859.425.5072

Kerri Keefer • Director of Exhibitor [email protected] • 1.859.226.4207

Mae Mañacap-Johnson • [email protected] • 1.859.425.5062

Tara Salah Eldin • Project [email protected] • 1.859.219.3615

Samantha Smith • Project [email protected] • 1.859.219.3619

Elyse Vincent • Membership [email protected] • 1.859.226.4314

Mike Williamson • Director of [email protected] • 1.859.226.4334

Wes Yonts • Graphic [email protected] • 1.859.219.3539

ISPA staff members live the lifestyle they preach. On this page, the team offers tips and ideason how to work smart, live healthy and be in the moment. In this issue, we ask:

ISPA STAFF Proudly serving ISPA and the ISPA Foundation

Sleep Cycle helps aid

my beauty sleep.

Vision: To be the leader in

promoting and

enhancing the well-being of the

spa industry and the people it

serves.

Mission: ISPA advances the spa industry by

providing invaluable educational

and networking opportunities,

promoting the value of the spa

experience and speaking as the

authoritative voice to foster

professionalism and growth.

2365 Harrodsburg Road,

Suite A325

Lexington, KY 40504 USA

Phone: 1.859.226.4326

or 1.888.651.4772

Fax: 1.859.226.4445

Website: experienceispa.com

Email: [email protected]

Office hours:

Monday-Friday 8 am-5 pm (ET)

“What’s your latest beauty app obsession?”

I’m a fan of Sephora

To Go!

Visada. It analyzes a selfie to offer a personalized

beauty regimen.

I use ModiFace when I get

crazy ideas aboutchanging my

hair color!


CASMARA 45+34.961.501.999casmara.es/en

Eden 511.866.927.5283us.elementbrand.com/womens

Éminence Organic Skin CareIFC, 11.888.747.6342eminenceorganics.com

ESPA International 111.888.705.0102espaskincare.com

FarmHouse Fresh Insert 1.888.773.9626farmhousefreshgoods.com

GrandeLASH – MD 51.877.835.3010grandelashmd.com

HydroPeptide TOC1.800.932.9873hydropeptide.com

Intraceuticals 211.562.434.9000intraceuticals.com

jane iredale – THE SKIN CAREMAKEUP BC1.800.762.1132janeiredale.com

Nina Kohler 471.920.287.3470ninakohler.com

PCA Skin IBC1.877.722.7546pcaskin.com

Phytomer Corporation 24, 251.801.284.8200phytomerusa.com

Pure Fiji 191.679.337.3431purefiji.com

ResortSuite 31.866.477.8483resortsuite.com

Sothys USA Inc. 71.800.325.0503sothys-usa.com

SpaRitual 14, 151.818.988.2228sparitual.com

Stemulation Skin Care 371.888.937.1110stemulation.com

AD INDEX

Bold indicates year-round Pulse advertisers and 2015 ISPA Conference & Expo Sponsors.

ISPA would like to thank the following Pulse advertisers for their support of the association:

EDITOR’S NOTE: This includes new members from April 28, 2015 – June 3, 2015. You can access

the online membership directory at experienceispa.com.

ISPA WELCOMESNEW MEMBERS

TO THE ISPA COMMUNITY

Pollogen Ltd.

Serina And Company, LLC

Stemulation Skin Care

Taki Watches

Tasha & Company Organics, LLC

Thera-Pearl

Toma Skin Therapies

SPA

Atasia Spa

Bloom Wellness Lounge

Chemistry

Google

Grand Spa

Hotel SPA Dr Irena Eris Polanica

Zdroj

NAAVA Salon and Spa

Progressions Salon Spa Store

Spare Time Clubs

Sutera Spa

The Dolder Grand Spa

The Lodge and Spa at Brush Creek

Ranch

Special PulseAdvertising SupplementDukal Corporation 63Farmhouse Fresh 63gLOVE Treat 64HydroPeptide 64Jindilli 64Lightstim 65pluggsSpa 65

RESOURCE PARTNER

5 Spa Consulting LLC

Agave Spa Skincare

Altearah Bio

Bed of Nails

Board and Batten “farm to

skin”™

Boss Supply

CryoClear

Dream Products LLC

Element Eden

Elizabeth Arden PRO

Eye Eco Inc.

In Any Event Inc

Jean Kolb Well By Choice

Jerdon Style, llc

Luxury Therapeutics Inc

Makana

Medifast

Milano Software

Mott 50 LLC

Nina Kohler, LLC

OJAS, LLC


Like a true community, let's make meaningful connections. Aimed at

helping ISPA members discover each other, share one another's passions

and inspirations, and hopefully kick-start warm introductions among

peers, this section called Social Connections is all about building bridges.

Share your passion with Pulse and see yourself featured in this section.CONNECTIONS

SOCIAL

1. Idea of a comfort food: Any warm

homemade meal! I spend about seven

months of each year on the road visiting

spa partners and presenting at industry

events, so anything cooked at home feels

like a treat.

Favorite music/band: I love all kinds of

music, but I especially love classic rock. I

grew up listening to rock—the louder, the

better!

Personal motto: Reach for the stars,

but keep your feet on the ground.

2. Talent few people know you have:

I was a professional ballroom dancer for

eight years, sort of like Dancing With

The Stars but without the cameras and

celebrities. I also have a huge passion for

hang gliding and have been flying for fun

since I was 16.

3. Favorite places you’ve visited: Cinque

Terra in Italy, hands down. The charm of

the towns…the people…the pasta…

need I say more?

For inspiration, you turn to: Matyas, one

of our Biodynamic®-organic farmers in

Hungary. He is one of the most grounded,

centered and kindest people I’ve ever met.

Charity you support: Through Éminence,

we support dozens of charities, but we

recently launched our own initiative,

Éminence Kids. We provide natural,

organic and Biodynamic® fruits, vegeta-

bles and foods to sick children around the

world to aid their path to wellness with

proper nutrition.

4. Favorite book: Tao of Pooh by

Benjamin Hoff

5. Most used app: BlackBerry Messenger.

Yes, I have a BlackBerry!

Most important work lesson learned:

The appearance of overnight success is

actually a culmination of hours, days,

months and years of endless hard work.

Guilty pleasure: Shoes! n

CONNECT!

@EminenceOrganic H eminenceorganics H Eminence Organic Skin Care H

BOLDIJARRE KORONCZAY n CEO, ÉMINENCE ORGANIC SKIN CARE n VANCOUVER, BRITISH COLUMBIA n CANADA

ISPAVISIONARY

AWARDRECIPIENT

1

3

4

5

2

Ioften need the reminder that beauty is in the eye of the

beholder, as we often overlook many “beautiful” aspects

of life. While we may fret over a new wrinkle, do we

think about the many laughs we experienced to achieve

that wrinkle? Seriously, that wrinkle is well-earned!

It’s just like my treasured Ralph Lauren flannel shirt I bought on

a family trip to Jackson Hole, Wyoming more than 30 years ago. It’s

torn, frayed, and lovingly patched, but to me it’s beautiful. This

happy shirt has traveled the world and shared so many memories,

been my comfort during tough times and provided me with a feeling

of happiness. You may not think it’s all that, but I love it!

What are we looking at each day that society considers to be

ugly, but really is beautifully made?

At the recent Gracie’s Awards I saw Linda Perry perform the

hit she wrote for Christina Aguilera, “Beautiful.” WOW! What a

powerful song! I want to share with you some of the lyrics.

I am beautiful no matter what they say.

Words can't bring me down.

I am beautiful in every single way.

Yes, words can't bring me down...Oh no.

So don't you bring me down today.

No matter what we do

No matter what we say

We're the song inside the tune

Full of beautiful mistakes.

What have you treasured for more than 30 years that is still beautiful? How do you embrace

your beautiful mistakes? What’s your happy shirt?

—LYNNE McNEES, ISPA PRESIDENT


FOLLOW ME ON TWITTER!@LynneMcNees

LIKE US ON FACEBOOK!International SPA Association

STYLIN

G &

PHOTO

BY EC

HOSTA

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PHOTO

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ENDNOTES

In the happy shirt with my cute

husband in Oceanside, California.

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