By:Richa Saini

History• In 1924, Foundation of “Gebrüder Dassler

Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler

• In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf

Dassler”

• In 1948, introduction of the PUMA Atom,

PUMA’s first football shoe

• In 1986, became a public company , listed on the Frankfurt Stock Exchange

Puma Now• Registered Office: Herzogena

urach, Germany. • 3,900 employees•

• Market products in more than 80 countries

• Outsourcing manufacturing facilities in over 40 countries

• In 2004, approximately 66%, 27% and 7% of its revenue came from footwear, apparel, and accessories, respectively

Corporate Development Plan

• Phase I: 1993– Establish a solid financial statement

• Phase II: 1997– Reposition the brand

• Phase III: 2002– Growth plan

• Phase IV: 2006

– Multi-category Sportlifestyle brands

Mission statement

• PUMA has long-term mission of becoming the most desirable Sportlifestyle company

Brand Strategy

• Bringing distinctive designs and a global outlook by blending influences of sport, lifestyle and fashion

• Maintaining vigilant watch over distribution channels

• Solid guidance and strict alertness for licensee

PUMA Stores

• There are PUMA stores in 19 states in India

The PUMA Online Store

Sport Fashion

• Alexander McQueen

• Ferrari

• 96 Hours

• Nuala

• Mihara

• Starck

SWOT Analysis

Strengths• Brand• Product Ranges• Design

– Footwear– Puma Motorsport

Weaknesses

• Price• Young consumers only• Too few stores

Opportunities

• Cooperate with more designers

• More PUMA outlets

Threats• Intratype Competition– Nike– Adidas– Reebok

• Intertype Competition–Watch–Eyewear

Any questions???

Thank You For Your Attention :)