PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF … - Final Report of...f punjab small industries...

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PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF PUNJAB

DIAGNOSTIC STUDY FOR KITCHENWARE CLUSTER,

GUJRANWALA

FINAL REPORT

2015-16

21 June 2016

PUNJAB SMALL INDUSTRIES CORPORATION (PSIC)

DIAGNOSTIC STUDY FOR KITCHENWARE CLUSTER GUJRANWALA

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ACKNOWLEDGEMENTS

In preparation of this report for Punjab Small Industries Corporation (PSIC), Ernst & Young Ford Rhodes Sidat Hyder (EY) had the full support from the management of PSIC, Administrative and Technical Staff of PSIC Regional Directorates, and the industries. We would specially like to thank Mr. Bilal Butt (MD PSIC) and all PSIC staff for their support for the successful completion of this report. We are highly grateful to all industries, trade association, Chambers of Commerce, and individuals that provided their guidance and support throughout this project especially those who participated in focus groups by taking time out from their busy schedules to discuss in detail the problems of Industry and its possible solutions.



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DISCLAIMER

This document is prepared as an account of work for PSIC. While this document is believed to contain correct information, neither EY, nor PSIC, nor any of their employees, makes any warranty, express or implied, or assumes any legal responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. The information compiled in the document may vary considerably due to any unforeseen circumstances. Therefore the author make no warranty, expressed or implied, concerning the accuracy of the information presented, and will not be liable for claim pertaining to the use of this publication or the information contained therein.



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Table of Contents

1. INTRODUCTION ..................................................................................... 6 1.1. BACKGROUND ..................................................................................... 6 1.2. ABOUT SURVEY .................................................................................... 7 1.3. OVERVIEW OF INDUSTRIES IN PUNJAB.................................................... 7 1.4. GUJRANWALA DISTRICT OVERVIEW: ...................................................... 7 2. CLUSTER PROFILE ..................................................................................... 9 2.1. ABOUT KITCHEN WARE IN GUJRANWALA ................................................ 9 2.2. SUPPORTING KITCHENWARE INSTITUTES AND ASSOCIATIONS: ............... 10 2.3. PRODUCT DEMAND AND MARKETING .................................................... 10 2.4. PLANT & MACHINERY .......................................................................... 12 2.5. PROCESS FLOW CHART ....................................................................... 15 2.6. CORE & OTHER CLUSTER PLAYERS ...................................................... 17 2.7. INSTITUTIONAL LINKAGE ..................................................................... 19 2.8. OTHER FEEDBACKS FROM SURVEY ....................................................... 21 3. VALUE CHAIN DIAGNOSIS .................................................................................. 25 3.1. RAW MATERIAL: ................................................................................. 25 3.2. PROCESSING: ................................................................................... 26 3.3. LABOR: ................................................................................... 27 3.4. SALES AND MARKETING ...................................................................... 27 4. UNDERSTANDING EFFECTS OF CHINA-PAKISTAN ECONOMIC CORRIDOR (CPEC) ON

LOCAL INDUSTRY ................................................................................... 29 5. THE WORLD TRADE ORGANIZATION .................................................................... 31 6. DETAILED ISSUES, RECOMMENDATIONS AND ACTION PLAN ................................. 32 6.1. OUTDATED TECHNOLOGY AND ENERGY INEFFICIENCIES: ....................... 32 6.2. ENERGY DISRUPTION AND UNAVAILABILITY: ........................................ 33 6.3. ISSUE PERTAINING TO RAW MATERIAL: ................................................ 34 6.4. ISSUE RELATED TO ADVERTISEMENT AND MARKETING: ......................... 35 6.5. NON-STICK COOKWARE: ...................................................................... 37 6.6. ISSUES RELATED TO ALUMINUM COOKWARE: ....................................... 38 6.7. UNAVAILABILITY OF SKILLED LABOR ................................................... 38 6.8. LACK OF RESEARCH AND DEVELOPMENT (R & D): .................................. 39 6.9. LOW AWARENESS OF QUALITY STANDARDS ......................................... 40 6.10. DIFFICULT ACCESS TO FINANCING FACILITIES ....................................... 41 6.11. INADEQUATE INFRASTRUCTURE .......................................................... 41 6.12. QUALITY OF PRODUCT EXPORTED: ....................................................... 43 6.13. ROLE OF ASSOCIATION ........................................................................ 43 7. SWOT ANALYSIS ................................................................................... 45 8. CLUSTER VISION ................................................................................... 48 8.1. STRATEGY ................................................................................... 48 8.2. ACTION PLAN ................................................................................... 51 9. GEO TAGGING DETAILS OF KITCHENWARE IN GUJRANWALA: ................................ 54



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ACRONYMS

CDC Cluster Development Center

CFC Common Facility Center

EY Ernst & Young Ford Rhodes Sidat Hyder

GDP Gross Domestic Product

GTCCI Gujranwala Chamber of Commerce and Industries

GTDMC Gujranwala Tools Dyes and Molds Centre

HR Human Resource

LESC Light Engineering Service Center Gujranwala

LPG Liquefied Petroleum Gas

PAUMA Pakistan Aluminum Utensils Manufacturer Association

PCSUMA Pakistan Cutlery & Stainless Utensils Manufacturer Association

PSIC Punjab Small Industries Corporation

PFOA Perfluorooctanoic acid

R&D Research & Development

SIE Small Industries Estate

SME Small & Medium Enterprise

SMEDA Small & Medium Enterprise Development Authority

SOP Standard Operating Procedures

SWOT Strengths Weaknesses Opportunities & Threats

TDAP Trade Development Authority of Pakistan

TEVTA Technical Education and Vocational Training Authority

USD United States Dollars

PFIB Perfluoroisobutene

PTFE Polytetrafluoroethylene



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1. Introduction

The statutory body of PSIC was established in 1972 with the mission to promote, sustained industrial development through provision of market driven credit, infrastructure and technological support contributing to employment generation, poverty alleviation and socio-

economic uplift of the province.

The Punjab Small Industries Corporation Bill, 1973 was passed by the Provincial Assembly on 13 July1973. Since then PSIC has been a sound contributor to the small industrial development in the province through its various schemes. Recent transition of industrial climate and liberalization of the total economic environment within the country and international area has witnessed tremendous change in domestic as well as international market. PSIC’s story of excellence is spread over more than four decades of transitive growth and development of small scale industry. PSIC has proved its strength in the country by exhibiting a progressive attitude towards modernization, up gradation of technology, quality consciousness, strengthening linkage with large and medium scale enterprises and boosting exports of the products from small enterprises. PSIC is an important instrument for enterprise building, micro economic development and employment generation and poverty

alleviation.

The development and upgrading of clusters is an important agenda for economic growth in national economies. Handicrafts clusters development initiatives are an important new direction in economic policy in macroeconomic stabilization, privatization, opening of markets, and reducing the cost of doing business. In this regard, our consultancy services are sought for diagnostic study of industrial and handicrafts clusters in Gujranwala, Wazirabad, Gujrat and Mandi-Baha-ud-Din districts of Punjab.

1.1. Background

PSIC awarded this assignment to Ernst & Young Ford Rhodes Sidat Hyder (EY) for the study

“Diagnostic Study of Industrial and Handicraft Clusters in Punjab for Gujranwala, Gujrat,

Wazirabad & Mandi Baha-ud-Din”. Work was awarded by PSIC on February 22, 2016 and the

kick-off meeting was held on March 17, 2016 while the Inception Report was submitted to

PSIC on April 15, 2016. The work included preparation of diagnostic study reports for

following 12 clusters:

► Plastic Furniture, Gujranwala

► Kitchen Ware (metal and stainless steel), Gujranwala

► Sanitary Fittings, Gujranwala

► Ceramic/Sanitary Ware, Gujranwala

► Light Engineering, Gujranwala

► Domestic Electrical Appliances, Gujranwala

► Farm Agriculture Machinery/Implements, Daska

► Cutlery and Allied Goods, Wazirabad

► Ceramics/Pottery, Gujrat

► Fan and Light Engineering, Gujrat

► Wood Furniture, Gujrat

► Auto Parts Manufacturing, Mandi Baha-ud-Din

This report covers the Kitchenware cluster in Gujranwala.



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1.2. About Survey

We have carried out an industrial survey of the cluster. The sample size for survey was based on 90% level of confidence and error margin of 10%. Based on a total population of 76 industries as per then available list, the sample size of 31 has been selected. The association carried out 31 surveys in the cluster. The results of survey are presented in the relevant section.

1.3. Overv iew of Industries in Punjab

Punjab is the most populous province of Pakistan and has a large number of industries. As per data of 2010 provided by Directorate of Industries, there are around 17,800 industries in Punjab falling under a wide array of over 200 clusters including large, medium and small units. More than 3000 industries can be categorized in the above mentioned 12 clusters in Gujranwala, Gujrat, Wazirabad & Mandi Baha-ud-Din.

1.4. Gujranwala District Overview:

Gujranwala is an industrial city of Punjab Province in Pakistan. Gujranwala is the seventh most populous city of the metropolitan areas of Pakistan. It is 226 meters (744 ft) above sea level, sharing border with Ghakhar mandi and several towns and villages. Currently Gujranwala is divided into four (4) Tehsils named as Gujranwala, Wazirabad, Naushehra Virkan and Kamonki. ds

According to the census conducted in 1998 by Government of Pakistan, the population of district was 3,400,940 of which 49.45% was rural and 50.55% was urban. Population density was 939 per Km2 with average household size of 7.6 and Literacy rate of 56.5%. Climate of Gujranwala is a hot semi-arid and it changes throughout the year.

Due to extensive road and rail links the city has flourished within the manufacturing and agricultural markets. Gujranwala is on the Grand Trunk (G.T) road which allows logistical connections with other cities and rural areas.

The major industries in Gujranwala are light engineering, domestic electrical appliances, sanitary fittings, ceramics/sanitary ware, textile, cutlery manufacturing, large agricultural processing plants, kitchen ware, plastic furniture and tannery production. The major exports include rice, sugar, textiles, carpets, glass goods, medical equipment, leather products, metal utensils and agricultural equipment.

Gujranwala also has three Small Industrial Estates (SIEs).

SIE-I Gujranwala was established in 1967 over an area of 103 acres having 426 plots of various sizes. The major industries in the SIE-I Gujranwala are Plastic Furniture, Light Engineering, Chemicals, Textiles and Ceramics.

SIE-II Gujranwala was established in 1987 on an area of over 107 acres having 554 plots of various sizes. The major industries in this SIE are Ceramics, Electrical Machines, Domestic Machines, Fabrication and Consumers goods etc.



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SIE-III Gujranwala was established jointly by PSIC and Export Processing Zone Authority in 2007 and was declared as an Export Processing Zone (EPZ). It covers around 113 acres and has 212 plots of various sizes. New SIEs, namely SIE-IV Gujranwala and SIE-Wazirabad are planned and expected to be functional in few years



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2. Cluster Profile

2.1. About Kitchen ware in Gujranwala

Gujranwala district is famous for metallic and stainless steel kitchenware. Kitchen ware industry has evolved with the passage of time. Prior to independence utensils were handmade. Skill of making utensils was passed through generation. Currently, many kitchenware industries exist in Gujranwala for decades. Industry made its survival possible over such long time by continuously innovating according to user demands.

Gujranwala kitchenware industry is majorly producing aluminum kitchen ware products including Pressure Cookers, Baking Sets, Frying Pans, Non-Stick Cookware, Sauce Pans, Tawa, Steam Roaster, BBQ units, Mixing Bowls, Pots, Utensils, Milk pans etc. Most of these products are sold in local market in order to cater local demand. Gujranwala has a competitive advantage in world market in supplying handmade kitchenware products.

As per our survey, industries are producing variety of kitchenware products. A percentage analysis of industries manufacturing different kitchenware items is given as under:

The products with highest demand include cooking pots at 25% followed by kitchen accessories and cookware products at 18.8%. The products with lowest demand include pressure cooker, home kitchenware and frying pans etc.

Gujranwala represents major portion of kitchenware

manufactures in Pakistan. During geo-tagging of

kitchenware industries, we have identified 451

kitchenware industries excluding cottage industries.

Out of 451 units about 29 units are located in

industrial estate whereas, the remaining 422 units

are scattered in Gujranwala city, distributed as:

25.0%

18.80% 18.80%

13% 13% 12.5%

CookingPots

KitchenAccessories

CookwareProducts

PressureCooker

HomeKitchenware

Fry Pans

Percentage Analysis of Industries Manufacturing Different Products



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► Bakhty Wala – 6 units ► GT Road – 11 units ► Muslim Road – 9 units ► Jinnah Road – 10 units ► Isalm pura Gujranwala – 11 units ► Ghalla Darbar Qadri – 13 units ► Khacha Khaili – 19 units ► Ghoray Shah Road – 11 units ► Hafizabad Road – 16 units ► Sheikhupura Road – 43 units ► Mian Sansi Road – 56 units ► Mohallah Islam Pura – 45 units ► Nowshera Sansi Road -127 units

The 45 scattered units are located on Khuwaja Abdul Majeed Road, Sialkot Road, Gondawala Road, Kangniwala, Bharoke Cheema Road, Gulshan Iqbal Park, Darbar Gala G.T Road etc.

2.2. Supporting Kitchenware Institutes and Associations:

Following are available institutes for support of Kitchenware industries in Punjab:

► Gujranwala Tools Dyes and Molds Centre

► Light Engineering Service Centre,

Gujranwala

Further, the following trade associations related to this sector are operating in Pakistan:

► Pakistan Cutlery & Stainless Utensils

Manufacturer Association (PCSUMA)

► Pakistan Aluminum Utensils

Manufacturers Association (PAUMA)

2.3. Product Demand and Marketing

Gujranwala kitchenware industry satisfies most of

the demand of both local and international market.

As per survey results 56% of industry is selling

products locally while remaining 44% of industry is

exporting their products. Gujranwala kitchenware

cluster is producing low quality and economic

products which give competitive advantage to local

manufacturers in term of low price. Hand made

products give cluster a competitive advantage

internationally over other countries. Currently

products are majorly exported to Middle East,

Africa, Europe, USA, Afghanistan, Aljazeera and

Australia.

With respect to access of kitchenware products of Gujranwala in different areas of Pakistan,

an analysis from our survey is as under:

► 8% of industries are limited to their own districts

25%

25%

50%

With Association

With Chamber



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56% 44%

Localsales

ExportSales

► 20% of industries are limited to their own

province

► 40% industries have access to all over

Pakistan to sell their products. Out of 40%

industries, 32% industries have major

customers in other provinces.

Different sales channels are used to sell products

including sales from plants, through distributors,

from both plant and distributors and also from

companies own sales channel. As per survey, the following sales portion is attributed to

respective sales channel.

► 56% of the industries sell directly from plant to retailers or client

► 24% of the industries sell only through distributors

► Remaining 20% sell directly through distributors

and their own selling point

Kitchenware industry is not actively involved in

advertisement, only few major manufacturers advertise

their products. During survey it was identified that 95% of

industries are using brochures for advertisement while

remaining use a mix of print and electronic media.

As per survey findings, 72% of industries identified other

industries in the cluster as their main competitors, 24%

did not respond to this query.

As per Trade map statistics Pakistan exports represents very small share in world exports for

kitchenware products in 2015. Major Export potential exits in USA, Germany, Middle East,

Europe, South Africa and Australia. Competition in market is increasing and Pakistan is losing

its share of exports owing to inability to access and mature international business, non-

availability of local raw material as per required quality, immature technology and lack of

research and development.

Moreover, branding and product promotion techniques are primitive which not only result in

shrinkage of export share but also result in creation of lesser value addition in manufactured

goods.

36.52 24.66 36.58 41.92 37.19

22,944.32 23,989.22 25,648.20 26,365.23 25,702.53

2011 2012 2013 2014 2015

Pakistan and Worlds Exports- USD Million

Pakistan's Exports World's Export



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Kitchenware products exports to some countries and Pakistan’s share can be seen in the following table:

Countries

Value in US $ million

Product's exported to these countries

Pakistan's Share

United Arab Emirates 455.68 7.64

Spain 439.06 2.82

United Kingdom 938.20 3.91

Italy 549.09 0.01

South Africa 101.54 1.08

Australia 539.44 0.49

United States of America

6,451.10 0.90

Germany 1,539.60 0.09

China 192.64 0.06

Saudi Arabia 418.36 7.51

Details of HS codes which constitute exports of Pakistan kitchenware products include

following:

HS Codes Products

7321 Stoves, ranges, grates, cookers, incl. those with subsidiary boilers for central heating, barbecues etc

7323 Table, kitchen or other household articles, and parts thereof, of iron or steel, pot scourers and scouring or polishing pads, gloves and the like, of iron

7615 Table, kitchen or other household articles, sanitary ware, and parts thereof, of aluminium, pot scourers and scouring or polishing pads, gloves and the like, of aluminium

2.4. Plant & Machinery

In Gujranwala, the technology employed by

the cluster is traditional and old in totality.

The negative impact of old technology has

resulted in high input costs by utilizing

more energy resources i.e. sui-gas (natural

gas) and electricity charges which

constitutes more than the benefit.

Major tools and machines used in the production process are as follows:

► kiln ► Heat Rollers ► Hot rolling machines ► Cold Rolling machines ► Circle Cutting machines



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4%

28%

Loan facility Credit facility

Sources of Machinery

68% 28%

4%

Satisfication level

Satisfied Not satisfied Not answered

► Hydraulic Rollers ► Edge Making Machines ► Buffing machines ► Polishing Machines ► Finishing machines

As per survey results 68% of industry expressed satisfaction with the current equipment, while 28% raised their concerns about the equipment whereas others did not respond. Over 64% of the industries are satisfied with the equipment suppliers; whereas 16% of industries showed dissatisfaction in this respect.

Technical knowledge is required to make the need assessment and procurement of machines and equipment that are required to be procured, depending on the potential of the industry. In this respect technical assistance is sought from the following sources. Based on our survey,

► About 80% of the industries procure machinery based on their in house expertise ► 12% of the industries through consultants ► 4% rely on supplier’s advice

► While remaining 4% use a combination of own expertise and supplier’s advice `

Following issues were faced by industries with their manufacturing equipment:

4% 4% 12%

80%

Supplier advice Own expertise &supplier advice

Through consultant In house expert

Sources of Machinery

4% 4% 4% 4% 8%

12% 16%

44%

SlowProduction

ImpureRaw

Material

NonStandardProcess

High ImportDuty on

RawMaterial

Electricity OldTechnology

HighWastage

Notanswered



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Raw Materials

Melting & Molding

Major raw materials includes stainless steel, aluminum, Wood and nails.

Rolling Mill

Raw aluminum is fired and converted into a molten state it is filtered to remove contaminants, the liquid aluminum flows into the verticle rectangular molds, which are surrounded by a jacket of water which cools the liquid to make it from a liquid to solid. The Fireman ensures proper temperature.

ALUMINIUM CIRCLE:

Heating Aluminum Circle

Pressing Process

Polishing

Brand Name Punching

The circle is cooled down and pressed into a desired shape in a DOUBLE ACTION DEEP DRAWING PRESS MACHINE. You can provide any kind of shape using a press machine with the help of different dyes. After pressing of aluminium circle, the edges or corners of aluminium utensils are cut to give them equal corners using CUTTER MACHINE.

These billets are rolled in HOT ROLLING MACHINE and later in COLD ROLLING MACHINE to provide us aluminium sheets in a preferred gauge. The quality control supervisor keeps a continuous watch to ensure rolling within laid down tolerances. The sheets drawn out of the Rolling Machines can be of long length so these sheets are cut into half using SHEARING MACHINE.

After that the product is sent to the "Polishing Section" to remove the upper layer of the aluminium utensil to give shine in the utensil. It can also be possible to not go through this process and ANODIZE the product as required by the customer.

Finishing ProcessThe worker then punch hole at the precise locations on the side of the product e.g pan and fixing the handle by passing pins through these holes. Then these goods are packed into boxes depending on the user requirments

After this process, the sheets are cut into Aluminium Circle using CIRCLE CUTTING MACHINE.

After Aluminium Circle is cut, it is put back into heating furnace so that the circle becomes soft and doesn't break in the further processes to come. It is again very important to ensure proper temperature control in furnace.

An automated machine punches the company name and information on the product e.g pan

Washing The product is the washed properly and dried and make it ready for finishing process

2.5. Process Flow Chart



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2.6. Core & Other Cluster Players

The core players include raw material suppliers, equipment suppliers, wholesale dealers, retailers, street hawkers, Associations, Chamber of Commerce & Industries, SMEDA, TEVTA, PSIC, Commercial Banks, Light Engineering Service Centre and Gujranwala Tools Dyes and Molds Centre

Machinery Manufacturers

Commercial Banks

PSICSMEDATEVTATDAP

Local Marketing

Street Hawkers

Raw Material Supplpiers

Export Marketing

GTDMCLESC

PCSUMAPAUMA

451 Industrial

Units

422 Units outside SIE

29 Units in SIE

Wholesale Marketing

a) Manufacturers:

There are total 451 manufacturing units that are engaged in the manufacturing of kitchenware products in Gujranwala. These manufacturing units produce kitchenware products for the both domestic and international market. Nearly 32% of the industries outsource some production activities to the other industries within cluster whereas 64% units do not outsource any activity at all.

Based upon our survey results, there are 60% sole proprietor and 32% partnership concerns and 4% private limited manufacturing units in kitchenware industrial cluster. Premises used for production facilities are 56.7% rented and 43.3% owned.



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Analysis of operating time of industries, based on our survey results, is presented below:

Number of Operating Years Percentage of

Industries

More than 30 years 24%

Less than 30 years & more than 10 years 52%

Less than 10 years 8%

Did not answer 16%

b) Raw material Supplier:

Raw material suppliers provide raw aluminum

and aluminum sheets. As per our survey 36%

of industries procure raw materials from local

suppliers, 28% of industries import it from

other countries including China while 32% of

industries use a combination of both. The most

commonly used aluminum alloy is 3003 grade

which is available locally as well as imported

from other countries.

Stainless steel is also used in making cookware

utensils. 18/8 and 18/10 grades are the most

common stainless steel used for food preparation and dining, also known as Type 304 (304

Grade). The "grade" of stainless steel refers to its quality, durability and temperature

resistance. The numbers (18/8, 18/10) are the composition of the stainless steel and refer to

the amount of chromium and nickel (respectively) in the product.

As per survey, 32% of the industries are facing issues related to raw material whereas 56% of

industries have not faced issue related to raw material. The Gujranwala kitchenware industry

purchases local & imported raw material on cash or credit.

c) Machinery Suppliers:

There are number of machinery manufacturers and suppliers in the cluster. The machine manufacturers also provides technical consultancy and repairing services. In most cases local machinery used is vertical rectangular molds, cranes, saw, conveyer, heated rollers, drier conveyer and spray nozzles are used in the manufacturing process. Machines used in production processes are purchased from local as well as international suppliers.

d) Wholesalers/Dealers/Retailers:

Different channels are used to sell the products of kitchenware industry. 24% of kitchenware industry manufacturer sell their product through distributors. Each manufacturing concern has its direct relationship with the dealers of the different areas of the country.

e) Human Resource:

The average number of permanent and daily wages employees in the kitchenware industries is 41 and 29 respectively. Further breakdown is provided in the bar chart below:

52%

8%

36%

4% Payment Method

Cash

Credit

Both Cash &Credit

Not answered



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f) Gujranwala Chamber of Commerce and Industry (GCCI):

Gujranwala chamber of commerce & industry (GCCI) established in 1978, has total membership of more than 5000 industrial units. Based on the survey conducted, it is observed that 32% industries are registered only with GCCI whereas 56% industries are registered with both GCCI and association. GCCI role includes provision of services as per following:

► To form a code of practice to simplify and facilitate transactions of business and to frame bye-laws; rules and regulations for the officers of the Chamber to carry out various objects of the Chamber.

► To draw, accept, endorse cheque, bills, hundies, notes or other negotiable instruments and to invest in or operate the accounts of the Chamber with any Bank or Bankers.

► Promoting and protecting the economic interest of the country is general and of those engaged in trade, commerce and industry in Gujranwala in particular.

► To collect and circulate statistics and other information relating to the commercial, industrial, agricultural and financial interest of the businessmen and industrialists.

► To communicate with the Chambers of Commerce & Industry or public bodies within or

outside Pakistan and to concert and promote measures for the protection of trade,

commerce and manufacturers and the labour engaged therein and to remove mutual

hardships.

2.7. Institutional Linkage

a) Punjab Small Industries Corporation (PSIC):

Punjab Small Industries Corporation (PSIC) has been promoting the industrial culture in the province by providing various services to the industries all over the Punjab. PSIC has been providing different valuable services to the industry since 1972:

► Development of industries through sectorial analysis and Development of clusters

► Strengthening of clusters through survey and analysis and designing requisite interventions

► Provision of land to SSIs & creative and cultural industries in the clusters ► Subsidized credit to industries in industrial hubs and clusters

29%

52%

12% 7%

Avgerage number of Employees

Managerial Level Skilled Semi-Skilled Un-Skilled

Kitchenware Cluster

PSIC

GTDMC

LESC

TDAP

Banks and

others

SMEDA



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► Training in creative and cultural sector ► Marketing support to artisans ► Provision of feedback for HR development to concerned organizations on the basis of

cluster analysis ► Provision of business plans and other advisory services ► Policy Advocacy

b) Small and Medium Enterprise Development Authority (SMEDA):

SMEDA was established in 1998 in order to face the challenges being faced by the Small and Medium Enterprises. In Gujranwala SMEDA has RBC (Regional business coordinator) which is providing services to the all of the industries for the purpose of development of businesses.

Small and Medium Enterprise Development Authority (SMEDA) is mainly providing following services to all of the industries:

► Training services ► Financial services ► Legal services ► Services of business development and policy planning.

c) Trade Development Authority of Pakistan (TDAP):

Trade Development Authority of Pakistan was set up in 2006 by the Government. TDAP is the successor organization to the Export Promotion Bureau (EPB) and is mandated to have a holistic view of global trade development rather than only the ‘export promotion’ perspective of its predecessor. TDAP participates in 60-80 international trade delegations annually and send 20-40 trade delegations abroad every year. TDAP is engaged in Pakistan engaged in promotion and boosting of country's exports by conducting fairs and exhibition and seminars/conferences and creating export facilitation committee for exporters.

TDAP’s functions and mandates are as follows:

► To encourage and train new exporters. ► To develop a consistent, sustainable and result oriented, holistic export development

plan, outlining vision, objectives, strategies and plan as approved by the Board. ► To encourage and promote research in trade and policy related studies that may

facilitate in formulating an effective export policy and plans ► To provide advisory support to stakeholders. ► To liaise with trade bodies abroad. ► To plan, organize exhibitions, delegations to and from Pakistan. ► To plan and organize local, international and inter-provincial export promotional

conferences, workshops, seminars.

d) Gujranwala Tools, Dies and Molds Centre:

GTDMC (Gujranwala Tools, Dies and Molds Centre) is a modern; State-of-the-Art Common Facility Centre (CFC) established under section 42 of the companies ordinance 1984 Ministry of Industries and Production of Government of Pakistan, it is a public-private partnership, owned by the Government of Pakistan and run by the Private sector. GTDMC is located at Gujranwala for the vibrant industrial clusters in and around Gujranwala, Gujrat, Sialkot, Daska and Wazirabad. The objective is to provide the Gujranwala



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and neighboring industry the access to most modern machines available today. In addition, Dies and Molds design and technical assistance is also available while training on modern technologies / machines would be provided in future.

The aim of the Centre is to enable the local industry to assist the local industry in producing high quality production tooling benefiting in terms of direct foreign exchange savings and to enable the local industry producing TDM based finished products meeting international quality standards.

GTDMC offers comprehensive a wide range of engineering solutions for industry, including the following:

► Advanced level engineering projects – from concept to the end product ► Consumer, commercial, medical, sports and industrial products and parts

manufacturing ► High, medium, and low volume manufacturing environments ► Product design, fully or semi-automated machining, tooling plus fundamental

manufacturing process development ► New product development, 3D modeling and prototyping.

e) Light Engineering Service Centre, Gujranwala:

Light Engineering service center, Gujranwala was established in 1965, it came under the umbrella of TEVTA in 1999. Light engineering service center is providing support to the emerging needs of the industry. LESC was established with following objectives:

► To provide advisory services related to Plant layout & operations, Mechanized

production, Selection of raw material, Quality control, Product design, Safety &

Environment etc.

► Act as Common facility center to provide services related to Machining of dies & molds,

Forging etc.

► To provide training facilities related to new entrants and existing labor.

f) Financial Institutions:

The financial institutions include number of commercial banks, leasing agencies that operate within the district of Gujranwala. Most of these institutions have different credit schemes as per their policies. They had however exhibited a very weak link with the SME’s.

The main reasons for this weaker linkage (entrepreneurial point of view) are elaborated as the ‘Interest-based’ banking system, lengthy loan processing periods and collateral requirements for loaning purposes.

2.8. Other Feedbacks from Survey

a) Policies and Regulations

Only 8% of the industries in the cluster are satisfied with the support provided by Government

or Semi-government organizations especially SMEDA, PSIC, and TDAP. 72% are not satisfied.

The following suggestions/comments were provided for these three organizations:

Organization Comments/Suggestions

SMEDA

SMEDA is currently not supportive, it should provide support to industry

Should provide training

Should be a functional institutes

Should conduct Seminars & Workshops

PSIC Not satisfied with the support & training



22

Organization Comments/Suggestions

Should provide need assistance in procurement of machinery & raw material

Should reconsidered its policies

Should provide land at low rates in SIE

Should develop CFCS

Has currently done a little work

TDAP

Should hold exhibitions

Is not supportive

Should internationally reduce stalls prices.

Should hold trade shows

As per survey, the level of satisfaction pertaining to various government laws is provided below:

► 72% industries have highlighted their concerns pertaining to government policies and laws through chamber of commerce.48% of the industries are satisfied by the actions taken by the Chamber on the highlighted concerns.

b) Financial Position

Change in financial position of the kitchenware industry in Gujranwala over last two to three years is shown below:

As per survey findings, the satisfaction level of the industry with their financial position.

20.00%

37.50%

64.00% 72.00%

72.00%

54.20%

28.00% 20.00%

8.0% 8.3% 8.0% 8.0%

Tax Environmental Industrial Labor

Satisfied Not Satisfied Not Answered

44%

52%

4% Fall in financialposition

Stable financialposition

Increase infinancial position



23

Satisfaction Level Percentage of industries

Satisfied 60%

Not satisfied 32%

As per the survey findings, none of the industrialist is satisfied with current loan providing policies. And following analysis shows that:

Other suggestions & comments provided by the industries are provided below, along with the frequency of each suggestion/comment:

Sr. No

Suggestions Frequency Percentage

1. Govt. support in procurement of new machinery 7 16%

2. To make some confidence building measures on account of tax laws & their implementation.

5 11%

3. Environmental issues faced by Industry / Labor 5 11%

4. Labor is not trained & ethical 3 7%

5. Taxes should be reduced. Income is less than taxes. 2 4%

6. Regular duty 10% should be waived by GOP 2 4%

7. Tax & duties need to be rationalized and there should be only one taxation authority

2 4%

8. Low cost fuel should be available 1 2%

9. Rebate refund should be improved 1 2%

10. Corruption free environment 1 2%

11. TDAP should support industry and conduct international visits 1 2%

12. Business course with mutual agreed with all stakeholders & easy to proceed.

1 2%

13. Electricity & Gas are required to compete the market 1 2%

14. Improvement of Chamber Authority 1 2%

15. Alternate sources like Tyre, Rubber & Furnace Oil used 1 2%

16. Market instability 1 2%

17. GOP policies should be consistent 1 2%

18. Opening of Container in the port, due to that much loss in terms of money

1 2%

19. Govt. should facilitate the exporters. 1 2%

4%

28%

68%

Loan facility Credit facility Not credit or loan facility

Finance structure



24

Sr. No

Suggestions Frequency Percentage

20. Awareness related to the departmental issues. 1 2%

21. Exhibitions for latest practices in related international industry 1 2%

22. Govt. & Semi Govt. must participate to improve the cluster. 1 2%

23. Raw material quality should be improved 1 2%

24. Less cost material should be available & there should be check & balance system

1 2%

25. CD Center in Gujranwala needs to be operational. 1 2%

Total 45 100%



25

3. Value Chain Diagnosis

3.1. Raw Material:

The basic raw materials used for kitchenware

products in Gujranwala is Aluminum, stainless steel,

nails and pins. It comprises about 40% of total cost

of the product.

Aluminum cookware is very commonly used by most

of the consumers. Using non-stick, scratch resistant

anodized aluminum cookware is a good choice

because its hard surface is easy to clean whereas

uncoated cookware can be easily melt and cause

Stainless

steel

Aluminum

Aluminum

Sheets

Iron

Brass

Copper

Nails

Melting and

Molding

Aluminum

Sheet

Preparation

Shape

Formation

Handling of

Left over

Aluminum

Non-Stick

Coating

Color Fixing

Brand Name

Punching

Finishing

Process

Handle Fixing

Skilled Labor

Semi-Skilled Labor

Unskilled Labor

Material Cost

40%

Processing Cost

15%

Labor Cost

35%

Selling Cost and Profit Margin

10%

Marketing through brochures

Marketing in local area as well as in international market

Sale through

Distributors



26

burns. The most commonly used aluminum alloy

is 3003 grade which is available locally as well

as imported from other countries. Aluminum

prices are set locally by Gujranwala large

industry players which is then adopted by the

SMEs.

Stainless steel utensils are very much in

demand due to the finishing and benefits it

offers to the consumers. Stainless steel

cookware is low in cost and can be used at high

heat. 18/8 and 18/10 grades are the most

common stainless steel grades used for food preparation and dining, also known as Type 304

(304 Grade). The "grade" of stainless steel refers to its quality, durability and temperature

resistance. The numbers (18/8, 18/10) are the composition of the stainless steel and refer to

the amount of chromium and nickel (respectively) in the product.

Potential countries for kitchenware products, requires compliance with standards as to raw

materials. Locally available stain less steel is of inconsistent quality and do not qualify as food

grade. As per our survey, about 32% of the industries are facing issues about availability and

quality of raw materials.

While China and other countries on the other hand use materials which are much cheaper and

of good quality. Quality of local steel and aluminum is variable, which effects product quality

and price. Only few kitchenware industries comply with the industrial standards. Moreover,

availability of steel of desired specification is also an issue in the industry. The stocks and

prices are quite variable resulting in pricing problems for the industry.

Local and imported raw material can be procured from local market on cash and credit basis.

About 36% of industries use local raw materials, over 32% use imported as well as local raw

materials while remaining use only imported raw materials.

3.2. Processing:

Machining process represents 15% of the

total cost of the kitchenware product.

Nearly 32% of the units in cluster

outsource some of production activities to

other industries and 64% of the units do

not outsource any activity to other

industries.

After raw material procurement first

process is melting of aluminum and

conversion into molten state after

removing its impurities and contaminants.

After that molted state is converted into

solid by a jacket of water. These billets

are rolled into Hot Rolling machines and later in cold machines to provide aluminum sheets in

a preferred gauge. These sheets drawn from the Rolling machines can be of long length which

is then cut into small pieces by using shearing machines.

After this process, the sheets are cut into aluminum circle using circle cutting machines. Then

aluminum circle is heated in furnace to make it soft which does not break in the further



27

processes. Then aluminum circle is cooled down and pressed into desired shape in a pressing

machines. In this process any kind of shape is provided with the help of different dyes.

After that product is sent to polishing

section to remove the upper layer of

the aluminum and to give it shine. It is

also possible to anodize the product

as required by the customer. Now in

some industries sand blasting is used

to clean the surface of utensil and

prepare it for coating. Then product

is washed properly and dried before

finishing process. In the finishing

process handles are then fixed to the

pans or other articles by the use of pins or nails and then these goods are packed into boxes

depending upon user requirements.

Overall, the technology is energy inefficient and contributes to higher processing costs. Non

availability of electricity is also affecting production operation adversely.

3.3. Labor:

Labor cost constitutes 35% of the

total cost of the kitchenware

products. Skilled labor is required for

manufacturing of quality kitchenware

products. Based on our survey, only

56% of units stated that workforce is

easily available whereas 36% of

industries highlighted that workforce

is not easily available. Availability of

skilled labor is also a major concern

in kitchenware industry. About 76%

of industrial units stated that training

facility is not available in the cluster

whereas non availability of skilled

labor is a major concern of 30% of

industries as indicated in survey.

Labor cost is also high because of manual techniques used in production process. Cluster is

experiencing issues in retaining existing labor. New generation is also not attracted towards

this industry due to unsatisfactory working environment. This situation increases the

bargaining power of existing labor and they are demanding higher wages that ultimately

affects the cost of products.

3.4. Sales and Marketing

Manufacturer’s margin on sale price of the

kitchenware products which includes selling costs

represents 10% of the total cost of the product. The

products are mainly marketed in both local as well

as in international markets. About 95% of units are



28

marketing their products through distributing brochures while remaining units through used

electronic media and social media.

Most of the units are selling their products directly from plants and only few of manufacturers

sell their products through distribution channels. Therefore, the marketing techniques

currently being employed are primitive and result in lower value addition.



29

4. Understanding Effects of China-Pakistan Economic Corridor (CPEC) on Local Industry

Several projects under China-Pakistan Economic Corridor are in process currently. The corridor has long lasting effects on the economic development of Pakistan, especially industrial sector of Pakistan. To provide readers a holistic view about the opportunities and challenges emanating from CPEC for industrial sector, this section has been included in this study.

Brief Introduction

The China–Pakistan Economic Corridor (CPEC) is an ongoing development megaproject, initiated in 2013, which aims to connect Gwadar Port in south-western Pakistan to China’s north-western autonomous region of Xinjiang, via a network of highways, railways and pipelines to transport oil and gas. Further, The plan is involved in laying the foundation for regional cooperation, improving economic growth, development of Gwadar port, investing in transporting, mining, telecommunication, industrial parks, offering trade diversifications and creating political flexibility. The plan has a vision with world-changing implications, an explanatory plan that would unite much of Asia, Europe, Africa, Oceania and the Middle East much more closely together through a patchwork of diplomacy, new infrastructure and free trade zones.

Investments and Projects

In persistence of CPEC, Pakistan and China signed an agreement to commence work on the estimated $45.6 billion agreement, highest foreign direct investment after 9/11. Out of $45.6 billion, $33.8 billion and $11.8 billion were embarked for energy and infrastructure sector respectively. It is also estimated that $11.6bn will be invested in Khyber Pakhtunkhwa, $11.5bn in Sindh, $7.1bn in Baluchistan and $6.9bn in Punjab, out of total $33.8 billion embarked for energy sector.

Opportunities and Impacts

As a large portion of CPEC is reserved for power projects to reduce demand-supply gap in energy-starved Pakistan. Further as part of CPEC, industrial estate/special economic zone fortified with all basic infrastructure facilities i.e. electricity, gas, roads, sewerage system, emergency services etc. is developed in each province of Pakistan. China has also plan to shift technological and scientific knowledge to Pakistan by establishing technical institutes in Pakistan resulting in supply of trained and skilled labor.

The supply of uninterrupted energy, easy excess to markets, infrastructural development, and

establishment of industrial zone and availability of skilled labor provide growing and investment opportunity to local and international investors and also attract foreign direct investments. It also provides opportunity to local industry especially SMEs’ to get access to international markets for their products or to procure raw material at low rates. The above stated facts also help the industry especially SMEs’ to reduce the cost of production resulting in export potential at competitive prices.



30

The investment is believed to augment the growth and income levels, which should help improve feasibility of expansions, expand margins and accelerate earnings growth. Consumers stocks would also benefit from the higher demand and income levels.

CPEC results in employment, revenue generation and technological advancement that ultimately lead to development of local industry especially for SMEs. It is estimated that proposed investment portfolio will add 2 to 2.5% in country’s economic development growth.

Despite the pros of the CPEC, we also need to examine the possible long run challenges on local industrial sector, especially small and medium sized manufacturers , due to increase in global competition. The competition will primarily emanate from introduction of cheap Chinese products in local market and gulf countries where lower transportation cost will be an added competitive advantage to China. Smuggling of Chinese products will also be encouraged by said project. It is estimated that imports from china will be increased by 33% on completion of CPEC. Steel, cement, agriculture, electronic appliances and fertilizer industry, especially SME’s, will be most affected industry due to increase in import of Chinese products.

CPEC – The Way Forward for Industrial Sector

Government, in alliance with all stakeholders including political and business community , universities and local people, should develop a strategy after conducting an in depth homework to capitalize all benefits associated with CPEC and to overcome threats arising from Chinese products, as earlier discussed.

Government institutions can help prepare industries for CPEC. In this regard, areas of attentions are briefly discussed hereunder:

► Provide guidance to industries about the possible challenges to industrial sector

► Provide assistance to industry for improving advancement of technology

► Provide technical and financial support to SMEs’ to access capital market

► Create strong linkages between academia for research and global competitiveness as

well as on collaborations with both domestic and international markets.

► Provide financial support to ensure sustainability of SME’s

► Initiation of government programs to encourage private-sector collaborations

► Provide business development services to SMEs’ to manage their growth

► Issue prudential regulations and guidelines for the creation of venture capital and

private equity fund.

► Take steps to reduce reliance on imports.

► Provides ground for academia and opinion makers to share their concerns, doubts, and

analysis, useful to achieve ultimate objectives of project.

Thus CPEC is indeed a great ‘game changer’ which should complete its short term goals but for long-term trade goals, Pakistan shall really have to exploit opportunities from this corridor at full potential and also save interests of existing industries through their capacity building.



31

5. The World Trade Organization

The World Trade Organization (WTO) intends to supervise and liberalize international trade. WTO was established on January 1, 1995 under the Marrakech Agreement, replacing the General Agreement on Tariffs and Trade (GATT). The basic objective of WTO is to create a liberal and open trading system for member countries where these countries can trade with each other without any trade barriers. It tries to provide market access to countries for their products and services and promotes friendly investment policies by eliminating trade distortions between countries, trimming down tariff and non-tariff barriers, removing quotas and abolishing subsidies in a phased manner.

It also has rules that protect local businesses and industry from foreign goods and services using unfair practices like dumping or transfer pricing mechanisms. WTO has rules to address quality issues, labor standards, environmental aspects, government regulation, and legal frameworks.

Currently 162 countries are member of WTO and it overseas 60 agreements related to trade liberalization. Few of the most discussed agreements are “Agreement on Agriculture (AOA), General Agreement on Trade in Service (GATS), Agreements on Trade related Aspects of Intellectual Property Rights, Agreement on the Application of Sanitary and Phytosanitary Measures”

We have carried out 327 surveys in 12 clusters of Gujranwala, Wazirabad, Gujrat and Mandi Baha-ud-din and during survey it was revealed that only 12% of industry was aware of the WTO regime.

Impacts of WTO agreements on industry of Pakistan are descried below.

► WTO liberalize international trade by removing tariff and non-tariff trade barriers, Pakistani industry will have access to major markets of developed countries and products of Pakistani industry can be competitive due to lower trade barriers and duties in those markets.

► Government will not be able to protect local industry by imposing higher tariffs to the imported goods.

► Industry can achieve economies of scale through increased production as industry will have access to additional international markets.

► Local industry will be able to import quality raw material from developed countries at cheaper rates which will result in decreased production costs and enhance quality.

► Trade liberalization encourages competition as international products with better quality will have access to Pakistani markets with lower trade barriers and tariffs. However, increase competition may threaten the survival of local manufacturers.

WTO agreements will have both positive and negative impact on the local industry. Industries should be provided awareness about WTO regime and how to prepare for upcoming challenges.

12%

88%

Aware of WTO regime Unaware of WTOregime

Awareness of industry regarding WTO



32

6. Detailed Issues, Recommendations and Action Plan

The issues and impediments have been identified through the analysis of secondary and

primary data collected through the meetings with the stakeholders including Associations and

industrial surveys in the cluster, and are provided in the subsequent section. Reader are

encouraged to go through all issues and recommendations to comprehend the relationship

between all issues and recommendations and thus to have a holistic view of the issues in

hand.

The following cluster issues and impediments were observed during the discussion with the

association as well as meeting with entrepreneurs in the cluster.

6.1. Outdated Technology and Energy Inefficiencies:

a) Issues

The main issue in kitchenware industry is the lower productivity and increase cost of

production due to inadequate up-gradation of technology and out dated processes being

followed. Annual production capacity of industries can be seen in following pie chart.

Currently 32% of industry is outsourcing some

of its activities, this can be related to the less

efficient machinery used for production. Major

issue faced by the industry is the outdated

technology. Competing countries like China

and Hong Kong in similar industry, has quality

production process using modern and efficient

technology. Gujranwala kitchenware industry

is using obsolete technology in production

process. Energy losses in casting are quite

high. High wastage of raw material, there is

around 60% wastage in overall process. There are 24% to 28% losses in rolling and edge

cutting. Most of the industries use old and manual machinery, only few industries have CNCs

and other modern equipment. From raw material melting to rolling, old machinery is used. As

kitchenware industry focuses on innovation, if technology of manufacturing process is not

upgraded as per industry requirement, this can make the industry survival very difficult.

There is a huge difference in the production quantity and time of the old and new technology.

In kitchenware industry, customer demands good quality and a well finished product. These

deliverables and competitive advantage cannot be achieved, if modernized and efficient

machinery is not used.

As per survey, 52% of current industry has not faced any issue with current technology while

44% of the respondents faced issues with using current technology. No support from

Government departments especially in technology awareness and procurement of machines

is being provided.

b) Recommendation

Level of technology used in production determines the quality of product. Kitchenware

industry needs to improve the current level of technology in production process. Following

steps should be taken to counter the above mentioned issues:

20%

20% 60%

Annual Production Capacity

500 Tons ormore

Less than500 Tons

Notanswered



33

► Government can support the cluster by importing latest production machinery or

bringing in the technology to equip local manufacturers. Further Latest machines can

be developed in Gujranwala by the process of reverse engineering.

► With currently installed melting machines in Pakistan, aluminum is processed at speed

of 400kgs/2 hrs whereas the latest technology available can process at speed of 50

tons/ 8hrs.

► Melting (Rolling) machines (convert raw aluminum in the aluminum sheets/rolls)

should be installed which can process 50 to 100 tons of material and can provide

services to Fan, Utensil and other aluminum sheet using industries. Total investments

on such machines would be Rs. 30 crores.

► Industry owners can be educated about the potential benefits related with using latest

technology. Such as:

- High wastage of raw material can be reduced

- Other benefits in form of improved fuel efficiency can be achieved

- Lower production wastages (there is more than 50% loss on circle cutting with

existing technology, whereas internationally it is around 25% to 30%) can be

achieved.

► Moreover latest sand blasting and grooving machines should be used for in production

process that will enhances the quality of the product as well as saves the production

costs. These machines can be imported from China and Korea at low prices.

The degree of automation involved determines the number and skill level of labor required.

Number of labor currently employed and the time it currently takes to make same product

will be reduced if the degree of automation involved increases.

Industrial owners can be inclined to purchase the new equipment if they are properly

informed about the potential savings in terms of energy conservations and about revenue

generation avenues emanating from quality output from the new machinery. Other

incentives can also be provided based on the suggestions of major industrial players.

Energy audits have not been conducted in this sector. Government can support energy audits which will identify the power savings and also calculate the payback time. This will provide incentive for the investment in the energy conservation measures for the industry.

Further, it is important that at least three techno-economic studies shall be carried out by PSIC through a third party to examine the impact of refurbishment of technology The results of such studies should be discussed and shared with all the stakeholders for their acceptability and applicability in the remaining units in the cluster.

To reap benefit of new technology uninterrupted supply of energy is mandatory to avoid equipment failure and achieve maximum efficiency. Moreover, industries will need finance to upgrade equipment for which they should be offered finances on easy terms and conditions.

For keeping the industries upgraded with latest available technologies, Trade Development Authority Pakistan (TDAP) should make arrangements for the participation of the main cluster actors in the international exhibitions at a subsidized cost

6.2. Energy Disruption and Unavailability:

a) Issues

According to survey results, non-availability of gas and electricity and unannounced load shedding is a major issue affecting the productivity of industry. Electricity and Gas are the main power source for kitchenware industries.



34

56.00%

28.00% 16.00%

More than300 days

More than200 less than

300

Not answered

Avg. work days as per surveys

In Pakistan unannounced load shedding is done throughout the year and gas supply to the industry is discontinued in winters. There occurs supply shortage in other months as well with low pressure issues. Lack of production during this time in the local industry allowed the import of Chinese products, which are superior in quality and cheaper in rates. This has seriously damaged the position of the local industry which in turn increased the bargaining power of the distributors.

Out of total 28% of the industry worked less than 300 days due to energy issues, including electricity shortage, faced by kitchenware industry.

As per our survey, the problems faced by the industries with regard to energy supplies are shown below:

Issue Frequency

Alternate sources like Tyre, Rubber & Furnace Oil used 1

Electricity & Gas are required to compete the market 1

Low cost fuel should be available 1

b) Recommendations

Major sources of energy in kitchenware industry are electricity and gas. But current amount of electricity generated is not sufficient to meet the industrial demand. Also, there is irregular supply of gas to production plants. To counter this issue and to ensure the availability of smooth power, uncut electricity and gas supply with proper pressure needs to be assured. Also, uninterrupted supply of electricity will address the current issue which is faced by industries in form of polluting the environment by using alternate sources like burning tyres and furnace oil for power generation to run the industries. Government can ensure the consistent uninterrupted supply of gas to the kitchenware industry for identified months. Supply of gas can be linked with the energy conservation measures taken by the individual industry to provide incentive for the investment in new technology.

6.3. Issue pertaining to raw material:

a) Issue:

Stainless steel and aluminum are major raw materials. The performance of production process is entirely dependent on quality of stainless steel and aluminum. Generally aluminum and stainless steel of prescribed standards is used in production. Slight variation in quality standards affects the finished goods and salability in both local as well in international market. Moreover, food grade steel is required for exports to potential countries.

As per our survey, about 32% of the industries raised a concern of non-availability of raw materials and its quality is not as per desired specifications. About 36% of industries purchase raw materials from the local market whereas 28% industries import it from other countries. And 32% industries procure from both local and international market. Industries are required to pay heavy import duties on import of steel and aluminum which increases the



35

cost of production and makes the product less competitive in local as well in international market.

As per survey results, frequency of issues identified is presented hereunder:

Issue Frequency

Raw material quality should be improved 1

Less cost material should be available & there should be check & balance system

1

b) Recommendation

Link between research institute from academia and industry should be foster. For this

purpose, workshops should be organized in consultation by chamber where representative

from the research institute may make the industry familiar about the services. Such sessions

should be organized on consistent basis to establishing striking relationship between the two.

In short term, a research project should be facilitated by government which should be carried

in collaboration with the association to develop alternative food grade stainless steel and

good quality of aluminum.

Till the time such alternative steel and aluminum is made available, import duties should be

lower to increase the competitiveness of local industry in local and international markets.

Incentives should be offered to industry in the form of tax credit on the use of food graded

stainless steel and aluminum for local consumption of kitchenware products. After primary

acceptance of food graded stainless steel and aluminum for local consumption, a complete

ban on use of substandard quality in stainless steel and aluminum should be imposed by

adopting international standards.

Government should facilitate chamber of commerce/ association to organize awareness

session for industries to make them understand the potential benefits in organizing them on

same point to reap the potential benefits of consistent and competitive rates for stainless

steel and aluminum procurement.

Conversely Government can setup a regulated material storage bank. Where local raw

material and imports can be stored for the consistent supply to the industry at a consistent

rate. This can be set up under the strict surveillance of the association.

Price should be closely monitored to facilitate the manufacture to buy the raw material at a

competitive price. Also, the quality of raw material should be maintained as it will directly

affect the quality of products manufactured. Raw material locally produced can be improved

with the installation of the new extraction facility. Thus the quality of end product will

increase and dependence on imported raw materials as well as price fluctuations will

decrease. It will also neutralize the bargaining power of the local suppliers and importers.

6.4. Issue Related to Advertisement and Marketing:

a) Issues

Major advantages of advertisement can be taken while introducing new product into market, fighting competition, enhancing goodwill and educating the customer. But kitchenware industry in Gujranwala lacks in proper marketing techniques. Only few big industry players do few advertisements but most of the kitchenware industry do not advertise their products properly.



36

Survey results shows that publicity and marketing through brochures is practiced by almost 95% industries while remaining use a mix of print and electronic media. Brochures are not considered as effective source of marketing. That means only 5% of industry is effectively involved in marketing. Less marketing means low sales, lesser competitiveness and low brand recognition.

Pakistan has competitive advantage in making hand made products. The benefit in form of higher sales and expanded geographical spread cannot be completely achieved unless the competitive features of products are not advertised. Currently, products are majorly exported to Middle East, Africa, Europe, USA, Afghanistan, and Australia.

Also, major portion of sales of kitchenware is made through dealers. There is probability that dealers might not be selling the products under company’s brand name. If exported, this will lead to lesser brand recognition globally.

The system of making online sales is not being followed effectively. Also, the website of

companies are not matured as compared to international kitchenware company websites.

b) Recommendation:

Proper sales and marketing should be conducted both for local and international market. Advertisement should be made to retain the current market share and to enter in new local markets. Advertisement will help in market penetration and will facilitate the entry in areas with higher product demand.

Also, website of companies should be properly developed. Websites should be regularly updated and on line order and payment facility should be provided to current and potential customers. Websites should include:

► History ► Range of product ► Brands / trade mark under which product are sold ► Current products innovated ► Features of innovative products ► Photographic display of products (to make the product look more attractive) ► Specialties and health benefits of products manufactured ► Detail of quality certificates possessed ► Warranties and product recall terms and conditions ► Few recipes to attract the customer to visit website more ► Feed Back portals on the website

Also, companies should have a skilled and responsive marketing team which will be continuously addressing the queries of customer and timely responding to complaints with a proper solution. Brands currently exporting should have their websites with online order and payment facility to save customer time and minimize order placement processing and delivery time.



37

6.5. Non-Stick Cookware:

a) Issues

Perfluorooctanoic acid (PFOA), also known as C8, is a man-made chemical. PFOA has the

potential to be a health concern because it can stay in the environment and in the human

body for long periods of time. Studies have been conducted on PFOA and it has been found

that once the coating of PFOA comes off, the pan is too dangerous to be used and should be

discarded. Consumers are not usually aware of the danger associated with using these

utensils.

A lot of research has been conducted on the usage of PFOA, as a coating material for non-stick cookware and it has been concluded that PFOA is very harmful for human consumption, when heated to a very high temperature i.e. 446o F , the coating emits toxic particles and gases. At 680o F six toxic gases are released. These are cancer causing. Studies have shown that PFOA can cause cancer of the pancreas, liver and can lead to miscarriages.

According to Environmental Working Group, thermal degradation of PTFE leads to a litany of toxic compounds, including highly corrosive and lethal gases, and PFIB (Perfluoroisobutene), a chemical warfare agent that is 10 times more lethal than phosgene (a chemical warfare agent used in WWI and WWII).

b) Recommendations:

Proper instructions should be clearly stated on the website of companies and all the health issues related with using non-stick cookware should be communicated to consumers to avoid any litigation from customers resulting in fines and penalties and to save the brand repute of the company.

Investment should be made in research and development, to find an alternate material to PFOA. Many large manufacturers, globally, have innovated alternated coating material such as ceramic coating. Now ceramic coating is currently being used by few large players in Gujranwala (Sonex and Casio Metal Industry). All Industries in Gujranwala should immediately switch to new materials. Furthermore, stainless steel can be used in cookware because it is one of the most inert metals and is less problematic than aluminium. Similarly cast iron pans can be manufactured as alternative for non-stick pans if it is seasoned properly. It is less expensive and add iron to the diet.

Government should educate the customer about the harmful effects of PFOA coating. Manufacturers should advertise the benefits of using new coating. This strategy will attract new customer, consumers will discard the old utensils with harmful coating or the ones whose coating has been removed. This will increase the sales of new products both locally and internationally. Industry should immediately introduce the product with innovative coating as information is spread about the harmful effects of PFOA. Because once the consumer has bought new innovative range they will not be buying the new ones until their old cookware are un-useable.

Further, there should be surprise visit by the association and other government institute on the manufacturing plants to inspect the material that is being used to coat the utensils.



38

6.6. Issues related to Aluminum cookware:

a) Issues

Aluminum is a soft and highly reactive metal that can leach into food, especially when you are cooking with acidic ingredients. The metal-food reaction can form aluminum salts that are associated with impaired visual motor coordination and Alzheimer’s disease.

Use of aluminum utensils is considered to be an important element especially in patient with chronic renal failure. If indigested through dietary sources, aluminum is absorbed through the intestine and is mainly excreted through kidney. Retention of aluminum in human body causes many toxic effects on various biological systems.

Such as aluminum inhibits parathyroid secretion, exposure to high level of aluminum effects central nervous system, accumulation of aluminum in liver causes cholestasis. It also results in osteomalacia and microcytic anemia.

In countries like Pakistan, where aluminum utensils are widely used in kitchens and unbalanced diet in routine, incidence of aluminum intoxication is more than the western societies.

b) Recommendations:

Government should make such regulations to restrict the production of aluminum cookware and make aware the consumers about the proper way to use the cookware. It can be possible by attaching detailed descriptions on the cookware regarding proper use and potential usage period of the product. After that the cookware should not be used for cooking purpose. Such awareness should be extended by arranging seminars and exhibition by involving different stakeholders.

Stainless steel utensils should be preferred and awareness should be made to educate people about the harmful effects of aluminum utensils. Iodized aluminum can be used as alternative to aluminum. It is collusion resistance and anodizing process locks the aluminum and saves the consumer from harmful effects.

6.7. Unavailability of Skilled Labor

a) Issues

Currently, there is issue related to availability of skilled labor. As per the surveys, 56% of the industries highlighted that work force is easily available in the area, whereas 36% stated that work force in not easily available.

According to 76% of respondents, there are no functional training institutes. Skilled man power is not easily available, young generation joining the industry is not trained as per required skilled level and lacks in ethics. Current labor in industry is skilled in accordance with old technology. TEVTA has never contacted kitchen ware industry to provide training to labor. There is lack of training facilities, usually Teacher & Disciple system followed.

Also, 15.4% of industry is facing difficulty in retaining the available skilled labor. Problem of literacy is faced by 3.8% of industry. There is also lack of facilities for labor such as subsidized food, first aid, etc.



39

Sr. No Suggestions Frequency

1 Labor is not trained & ethical 3

As per survey, the major issues pertaining to human resource are as under

b) Recommendations

Training institutes including TEVTA and others should play active part and introduce courses with consultation of the kitchenware industry. Both industry and the institutes should work in collaboration. If job placements are guaranteed at reasonable wages for the trained workforce then new entrants can be interested in learning the skills.

Employees working conditions can be improved with the advent of new technology. Growth in

the industry can motivate the industrialists to invest in the health and safety measures and

provision of facilities for the workforce. Further, export markets require proper ratings of the

industry in terms of health, safety and overall working conditions. Industry needs to be

informed about these requirements through workshops. This will help them to be part of the

global value chains as well. For short term, health, safety, environment and transportation

facilities should be improved.

6.8. Lack of Research and Development (R & D):

a) Issues

No research and development is conducted by local industries. Product designs are generally A copies or are as per customers’ specifications. It’s a big issue, as kitchenware industry is innovation driven industry. There is no research and development hence innovation in the products. This has resulted in the following:

► No product diversification. ► Lack of knowledge of new technology and techniques. ► Lack of market research for the product demand such as kitchen ware, decoration

ware, table ware and stone ware.

46.2%

30.8%

15.4%

3.8%

3.8%

Not answered

Untrained labor

Retention of skilled labor

No problem faced

Literacy

Major Issues related to HR



40

b) Recommendations:

Globally kitchenware industry is an innovative industry, any new idea which can bring ease and quality products can give boost to the sales of that company. As non-stick cookware was an innovative product. This idea took the industry by storm, there was an increased demand in market for it and the companies which were able to meet the demand on time were able capture maximum market share. Similarly, many kitchenware manufacturers are currently working internationally on finding the alternative to PFOA coating by replacing it with ceramic coating.

But industry in Gujranwala Pakistan lacks in innovation. Most of the manufacturers copy the designs of international products. China is a direct competitor in copied products, selling low quality, copied products at low price. So, Gujranwala industry is facing direct competition from China in copied products.

Industries making kitchenware can increase their product range by making cutlery products. Also, companies should make kitchenware electrical appliances including electric juicers, blenders, mincing machines etc.

Diversification will help companies in two ways. First, it can save the advertisement cost which will be spending if companies are planning to diversify in different industry. Secondly, consumer demands ease and time saving articles. Switching to electrical appliances is the need of hour and if any innovative product is introduced it can give a competitive advantage to manufacturers.

6.9. Low awareness of Quality Standards

a) Issues

The ISO 9000 family addresses various aspects of quality management and contains some of ISO’s best known standards. The standards provide guidance and tools for companies and organizations who want to ensure that their products and services consistently meet customer’s requirements, and that quality is consistently improved.

Standards in the ISO 9000 family include:

► ISO 9001:2015 - sets out the requirements of a quality management system ► ISO 9000:2015 - covers the basic concepts and language ► ISO 9004:2009 - focuses on how to make a quality management system more

efficient and effective ► ISO 19011:2011 - sets out guidance on internal and external audits of quality

management systems.

During our industry survey, we identified that 52% of industries are ISO certified while 44% are not. However, around 20% industries are planning plan to get ISO certification. While16%

of industries has other accreditations. This affiliation with international standards and

accreditations is low in order to penetrate in international market

b) Recommendations

Seminars and workshops should be conducted to educate the industry and to help them understand the benefits of international standards and accreditation. Companies can get competitive advantage both locally and internationally if those have quality certifications. We can attract foreign customers by ensuring them that company is making a quality product in a standard working environment. ISO certified companies must be provided benefits and incentives to encourage other companies to obtain certifications.



41

6.10. Difficult Access to Financing Facilities

a) Issues

Lack of finance is a major issue which is faced by current kitchenware industry. Kitchenware industry lacks innovation, using obsolete technology and has poor infrastructure. These can be related to lesser finance availability. 44% industries stated that their financial position has declined over two to three years. Also, the current financing arrangements for bringing new technology are not pursued because of high interest rates offered by financial institutions and the religious factors associated with the interest rate.

b) Recommendation:

Incentives or loans should be provided to purchase new machinery to meet the product quality and design at international level. Government should take initiatives to provide subsidized loans to manufacturers. Different type of financing mechanism should be introduced to provide loans to:

► Large manufacturers: Long term loans at higher rate ► Small manufacturers: Medium term loans at lower rate

Also, loans can be provided by assessing the need or portfolio of a particular manufacturers and terms can be decided after making the assessment.

6.11. Inadequate Infrastructure

a) Issues

As per the survey findings, buffing/polishing cause severe damage to environment, almost 450 buffing units are operational causing immense damage to environment and causing health problems. Also, no proper method for disposal of acidic water exit, which is used for anodizing aluminum. None of the industries have dust collectors and the smoke emitting from utensil factories is polluting the air.

Anodizing is done using SO2 (Sulphur Dioxide) and NO2 (Nitrogen Dioxide) and these two are major air pollutants. SO2 reacts on the surface of a variety of airborne solid particles, it is soluble in water and can be oxidised within airborne water droplets to form sulphuric acid (H2 SO4), which falls as acid precipitation or "acid rain". SO2 emissions arise from the oxidation, during combustion, of the sulphur contained within fossil fuels. Environment department is emphasizing on reducing these hazards even if it leads to closing the industries.

NO2 is also very dangerous, when it is inhaled, nitrogen dioxide becomes a serious air pollutant which may:

► Cause pulmonary edema (accumulation of excessive fluid in the lungs) ► Be part of acid rain (destroying fish and plant life in lakes, damaging surfaces of

buildings etc) ► Contribute to photochemical smog

Further, Conditions of roads, drainage and sewerage were not given satisfactory rating during our survey. Results of our survey as to satisfaction with infrastructural facilities presented below:



42

b) Recommendations

Companies should restructure their operational style in a way that it will protect the environment. Such as:

► Cutting down the use of such energy sources which are causing damage to environment

► Having dust collector in industries

► Using proper disposal methods for disposing acidic water.

Environmentally friendly products should be manufactured and all health related factors should be considered, as kitchenware is directly linked with human health. Emissions of SO2 are proportional to the sulphur content of the fuel, although with regard to coal a proportion, usually less than 10%, is retained in the ash. Therefore, one of the simplest ways to reduce the amount of SO2 released from the combustion process can be achieved by switching to a fuel that has a lower sulphur content, i.e. burning low sulphur coal or gas instead of high sulphur coal.

One production plant should be imported and machinery should be produced locally through reverse engineering based on the technology of imported model machinery. There are competencies in Gujranwala to produce such machinery through reverse engineering, this will ensure the survival of industry in long term and will help industry in competing at international level.

To improve the infrastructure, following should be given priority attention:

► Road, sewerage, drainage and water supply system should be improved. Plan for continuous repair and upgrade infrastructure facilities should be devised.

► Unavoidable load shedding, after giving priority to provision of electricity and gas to industry, should be scheduled and announced.

► The industries in association with the provincial government should develop a plan for the setting up of treatment plant as well as solid waste disposal site.

40

.0%

44

.0%

44

.0%

56

.0%

60

.0%

60

.0%

76

.0%

80

.0%

96

.0%

96

.0%

96

.0%

60

.0%

56

.0%

56

.0%

40

.0%

40

.0%

40

.0%

24

.0%

20

.0%

4.0

%

4.0

%

4.0

%

0.0% 0.0% 0.0% 4.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Satisfied Not Satisfied Not Asnwered



43

8%

52%

40%

Satisfaction Level

Satisfied Not satisfied Not answered

6.12. Quality of Product Exported:

a) Issues

As per survey finding, 44% of kitchenware industry is exporting their products. This means almost half of industry revenue is coming from international market. But as products are manufactured and dispatched to exporting countries, containers are opened by authorities for inspecting the shipment/lodgment. These opened cartons are not properly closed and usually goods get damaged in this process causing bad reputation, customer dissatisfaction leading to product rejection from the buyers. Product damage can be related to poor product packaging skills of labor.

b) Recommendations

Products exported should be properly packed before dispatching the product for sale. Labor should be properly trained on how to properly pack the export product to avoid the damaged that might cause while inspection is being performed.

Manufacturers exporting the products should perform an analysis about the average number of products that get damaged during inspection process. Similar number of products should be sent extra in shipment, so in case of damaged a new articles are readily available for replacement.

Also, exporting companies should get shipments insured in case of major damages in case of severe circumstances.

6.13. Role of Association

a) Issues

Association: As per leading practices, responsibilities of associations are perceived to include support of industry in matters including availability of raw material and skilled labor, capacity building of industry participants, Innovation and R & D in machinery and products, continuous mobilization and active participation of the stake holders of the industry. Associations provide active support to industry and take steps including raising industry’s concerns to appropriate forums.

The role of All Pakistan Kitchenware Association is perceived as passive by industries to address the current issues of the industries. There are no coercive efforts and members are working in their individual capacity to address current issues of industries i.e. unavailability of quality raw material, inadequate facilities to train labor, outdated technologies and inability of industries to reach export markets.

b) Recommendations

The Association should involve the key players and young entrepreneurs by conducting regular meetings and discussions. Associations should be vigilant of industrial problems and provide support for identifying and implementing solutions. There should be vibrant relations of association with Investors, Chamber of Commerce, Training institutions, Government Authorities, Finance Facilitators, Consulting Bodies and other key stakeholders to facilitate the efficient interventions of industrial problems.



44

It is also proposed that the Gujranwala Chamber of Commerce should actively involve the kitchenware association in business activities and meeting with foreign delegations for their capacity building. It may be advantageous if the members of this association visit the kitchenware clusters in the region especially India, China, and Iran to understand their operational techniques and cluster dynamics.



45

7. SWOT ANALYSIS

Based on the data collected through the discussion with the Association, meeting with the stakeholders, industrial surveys, and using the SWOT tool, an analysis of the cluster has been carried out. The result of the SWOT analysis based on internal and external factors is provided below:

Strengths Opportunities

► Raw material prices are set locally by

Gujranwala industry

► 30% of industry sales are export sales

► Gujranwala handmade kitchenware industry

has a worldwide competitive advantage

► Basic infrastructure is available in the

Industrial Estate

► Retailers and distributors collects products

from the industry resulting in very low

selling and distribution cost

► Lower wage rate of labor

► Concentration of kitchenware industry in

Gujranwala

► Automation will bring fuel efficiency, lower

production wastage

► One production plant could be imported and

machinery can be produced locally by

reverse engineering

► Melting machines for aluminum which can

ultimately convert the aluminum into

aluminum sheets should be installed.

► Import duties on export of products and

import of raw material should be reduced to

combat with the competition in external

market

► Increased investment opportunities can help

flourishing the industry

► Machinery for making dyes in Gujranwala

Business Centre, services can be taken for

the provision of dyes for kitchenware

industry

► Technical personnel should be hired on

timely basis to provide cost and time

efficient solutions to the industry

► Advent of new technology and equipment

► Energy audits for the energy conservation

strategy

► Participation in the trade fairs and

exhibitions to bring in new technology and

to showcase the innovative products of

kitchenware

► Availability of quality raw material by

installing better extraction facilities

► Quality testing labs and standardization

► Development of material storage bank

► Development of Cluster Development and

facilitation center

► Development Research and development

center for facilitation of all clusters

► Potential of export and sale in the local

urban market

► Potential of linkage with the global value

chain



46

Strengths Opportunities ► Collective effort of the key cluster players

and association to build synergy in the

cluster.



47

Weaknesses Threats

► Few major manufacturers of kitchenware

industry are advertising their products.

► Direct customer are dealers, causing lesser

brand recognition internationally

► No research and development is conducted

to bring innovation in term of new design.

► Currently products made are A copy of

international designs, as per customer

specification.

► Old machinery is used in all stages of

production process.

► Labor is skilled as per specifications of old

machinery

► No program for skill up-gradation of

kitchenware labor in place

► Low productivity due to use of labor

intensive technology

► Anodizing of metal is effecting the

environment; this can ultimately affect the

long term survival of kitchenware industry.

► Quality of the end product is very low and

non-competitive with the international

market

► Raw material available is of low quality

► Plant is highly energy inefficient

► Sub-standard employee facilities (transport,

health and safety etc.)

► Capacity utilization is poor

► No functional training institutes in the area

► No research and development of the

products

► Lack of knowledge of the new technology

and techniques in the industry

► Education level of the management and

labor is ordinary.

► Lack of interest of the Association

► Lack of information about the potential of

the export markets

► Lack of understanding of taxation issues

► Shortage of the financing requirement and

complex banking system to obtain finance

► Weak management structure and skills

► Worldwide best selling kitchenware products

manufacturers have a mature market.

► International kitchenware industry is

continuously engaged in bringing innovation

► Kitchenware products are directly linked

with human health, so it is inherently a risky

industry

► Laser cutting machines are available in

industry but energy resources i.e. gases for

running machinery are not available

► Imports of products with higher quality

► Bargaining power of supplier and retailers

► Low literacy rate

► Lack of interest of new work force in this

industry due to working conditions

► No supply of gas

► Global free trade

► High markups on loans

► Increased taxation in the industry

► New laws and regulations being imposed

resulting in the increased cost to the

industry

► No technical training institution is functional



48

8. Cluster Vision

“Becoming world leader in iron, aluminum, stainless steel utensils and cooking appliances driven by innovation in both function and design. Bringing diversification and selling products in every region of world branding under ‘Made in Pakistan’. Having quick response to competition and offering products which are durable, have best quality, which will bring ease, save time, bind the original flavors of food and selling at competitive price. Factors like respecting ethical values, helping communities, respect for environment will be given equal importance”.

8.1. Strategy

In the kitchenware cluster at Gujranwala there is an ample scope for strategic interventions in certain key areas as described here under:

Technological Up-gradation:

As explained in 6.1 technology used in kitchenware production is outdate. The productivity is very low as compared to what is internationally produced in same time and with same number of labor. It is proposed that new technology can bring energy savings. Pre requisites for this proposed change are:

► Purchase of machinery on installments ► Waiver on import tariffs ► Facilitation in import of new plant and machinery ► Conduct techno economic study for the new technology ► Assistance in the selection of technology ► Workshop on required technologies with the core cluster actors ► Assist in the conduct of energy audit and recommend with the potential payback

period to the industrial units

Energy:

Up gradation of technology will bring the energy savings. Government can bring in following interventions:

► Conduct study for alternate fuel resources like charcoal and lignite ► With the arrival of LNG, provide Gas at priority to the kitchenware industry ► Increase tenure of supply of Gas and electricity

New Marketing Techniques:

As kitchenware is an innovative industry. Marketing is very important to educate the customer about the new product. This is why marketing activities are envisaged to be attentively undertaken. In this regard following steps are proposed:

► Marketing through: - Fair price shops - Retailers - Online marketing on social media - Marketing with pictures on companies websites - Marketing in cooking shows: by providing the kitchenware products for use in

those shows - Television commercials - Providing discounts on new product launch for few days or giving a complimentary

product on buying an expensive kitchenware range and launching such offers on private stores

- Fairs, exhibitions and well-organized buyer seller meets would add to the marketing.

► Promotion of Gujranwala as the Kitchenware cluster. ► Exploration of the new international markets and strategic entry into those markets



49

Other activities/program to be undertaken to achieve the vision evolved: ► Joint participation in national/international exhibitions/fairs. ► Workshop(s) on export procedures & documentation. ► Personal counseling for solving technical problems. ► Networking with supporting Institutions. ► Workshop on importance of observing better health and safety measure. ► Initiative for cluster newsletter. ► Strengthening the association by having a secretariat, Magazine/ Newsletter, Library,

Website & linkage with other associations, NGOs, Govt. institutions. ► Delegation to international markets

Non-Stick Cookware:

Non-stick cookware was a revolutionary product idea which had an overall great impact on kitchenware industry. But with increased demand there were some reservations towards this innovation. Those can be addressed by:

► Conducting seminars at national level to spread awareness about the proper usage of non- stick cookware

► Investment in research and development to find safe consuming coating material ► Educating the manufacturer at national and international level to focus on finding

suitable coating material ► Providing incentives to attract user when new coating material is introduced to make

switching easier to new product

Trainings of Labor:

There needs to be strong coordination among industry, TEVTA should provide training facilities to kitchenware industry. As per the association, following courses are required for the labor:

► CNC machines operator training ► Adjust the aluminum sheet thickness at appropriate level ► Packing the material to save the damage to imported products

Further government can provide stipend to the under training labor. This will provide incentive for them to join the industry.

Increasing product range by innovation and diversification:

Major manufacturers should design in house research and development department and continuously research new designs and techniques to innovate new products. This can be done by diversification, making products by innovation. This is a break through step by increasing the business either to the existing customers or by penetrating into new markets. Variety of kitchenware products which will bring ease and will save the time of user should be introduced. For this purpose following initiatives are recommended:

► Meeting with the stake holders ► Assess the capacity of the design institutes to cater for the product design

requirement ► Workshop with the industry to connect the institutes with the association ► Monetary or other Incentives for the design institutes from the industry ► Product development with the help of expert ► Awareness programs to guide the industry on techniques for the new product

development ► Workshops to identify the manufacturing potential of the products in high demands

locally and internationally



50

► Seminars to identify the potential benefit of the diversified product range

Improvement in Quality of Products:

Kitchenware industry is directly linked with the health of human beings. Kitchenware products are daily involved in food making process. The products manufactured in the cluster need appropriate inspection and quality control system at every stage of production. The system of quality plan can be developed so that the products are produced as per desired technical specifications. Introduction to the new firing technology will help improve quality of the final product. This will ensure the competitiveness of cluster nationally and internationally. Proposed activities are:

► Quality Standardization. ► Improving production technology ► Establishment of a local quality approval organization by Government. ► Awareness Programme(s) on ISO-9000 QMS. ► Educational Programme(s) on ISO-9000 QMS. ► Promoting the importance of maintaining product quality for survival in the long run

against competition. ► Initiating Action for establishing Testing labs. ► Common training for workers on quality issues

Availability of Finance: Due attention and financial aids should be provided by the Government to the SMEs. PSIC initiated the credit facilities for SMEs, but the said amount is highly insufficient, therefore financial institutions apart from commercial institutions need to be developed specifically for promotion, financing and development of the SMEs. Following services should be initiated by such institution:

► Provide working capital finance, long-term finance and trade finance, ► Quick processing and repayments on installments, ► Preferential lending against export targets, ► Less amount of paperwork should be involved.

The institution should also create awareness regarding policies and procedures for loan, because of the literacy level of the entrepreneurs in the cluster.

PUNJAB SMALL INDUSTRIES CORPORATION (PSIC) DIAGNOSTIC STUDY FOR KITCHENWARE

CLUSTER GUJRANWALA

51

8.2. Action Plan

Action Plan

Category Sr. No.

Proposed Activates Objectives of Proposed

Activities Expected Outcomes

Beneficiary Implementers Timelines

(Completion Date)

Te

ch

no

log

y U

p g

rad

ati

on

1

Study of present manufacturing process & identifying scope for improvement

- Improvement in manufacturing process

- Identification of best fit technology

- Standardization

Technology improvement

Cluster enterprises

PSIC Chamber/

Association Cluster Energy audit

institutions like (Cleaner Production Institute (CPI) or National Productivity Organization (NPO)

Replacement of old machinery till 2020

2 Energy Audit

- Reduction of fuel cost

- Energy Savings - Power generation

potential

Fuel economy/ payback period due to energy efficiency measures

Cluster enterprises

Within 1 year

3 Awareness Programme on Energy Conservation

Seminars on Energy conservation and cleaner production

Awareness in the key cluster players

Cluster enterprises

Within 1 year

En

erg

y

1 Study for alternate fuel and its applicability

- To prepare feasibility of investment in the alternate fuel

Conversion of some units on alternate fuel in the off season

Cluster enterprises and Government departments

PSIC Consultants

Within 1 year

Ma

rke

tin

g

1 Training Program on Marketing challenges

- Strategic Activity Market awareness

Better understanding of market

Cluster Enterprises

PSIC Chamber/

Association

Within 1 year


CLUSTER GUJRANWALA

52

Action Plan

Category Sr. No.




(Completion Date)

2 Appointing Selling Agent for untapped export markets

Exploration of new international markets

Export market information

Cluster Enterprises

Within 5 years

3 Awareness Program on marketing through internet

- Strategic Activity Market awareness

Export inquiries

Cluster Enterprises

Within 3 years

Tra

inin

gs o

f L

ab

or

1

Training and development of labor for:

► Cutting machines

► Moulding

► Polishing

► Edging and Sharpening

► Design and Dye making

► Brand Development

► Packaging

To train the labor in mentioned skills

Skilled Labor Cluster enterprises

PSIC TEVTA Chamber /

Association

Within 2 years


CLUSTER GUJRANWALA

53

Action Plan

Category Sr. No.




(Completion Date)

Pro

du

ct

Ra

ng

e

1 Awareness program/seminar/workshops

Diversification in the product range

Awareness of diversification and potential for growth and sustainability

Cluster enterprises

PSIC Chamber/

Association Cluster Expert for

product development

Within 2 years

Qu

ality

Pro

du

cts

1 Awareness on the Quality standards and maintenance for survival in the long term

Diversification in the product range

Awareness in the industry on quality standards

Cluster enterprises

PSIC Chamber/

Association Cluster

Within 1 year

2 Establish testing labs To provide raw material and finished goods testing facility

Quality in raw material inputs and final product production

Cluster and other industries

PSIC Chamber/

Association Cluster

Within 2 years

Sta

nd

ard

iza

tio

n a

nd

d

esi

gn

im

pro

ve

me

nt

1 Meetings with the stakeholders to assess the product design requirement

Assessment of the capacity of the institutes to cater for design requirement of the industry

understanding of the product design and development process

Cluster and institutes

PSIC Chamber/

Association Cluster TEVTA UET NCA

Within 1 year

2 Workshop with supporting Institutes (Product Design)

Information on new design

Awareness on better design

Cluster Enterprises

Within 1 year


CLUSTER GUJRANWALA

54

9. Geo tagging Details of Kitchenware in Gujranwala:

Sr. No. Name Address Phone Number Coordinates

Longitudes Latitudes

1 Shafiq Kitchen Ware Kacha Eminabad Road, Sadeeq Colony, Grw 0321-6728629 32.139453 74.202628

2 Domestic Home Appliances Industrial Estate - II 055-4285958 32.104979 74.183689

3 Asif Industries Industrial Estate - II 0322-6441478 32.104334 74.183119

4 Kitchen Master Industrial Estate - II 0321-6171714 32.104331 74.182649

5 Abdul Gafar Industry Industrial Estate - II N/A 32.104395 74.182501

6 Kashif Industries Industrial Estate - II 0300-8619777 32.104361 74.181803

7 Domesitc Industrial Estate - II 055-4285241 32.104361 74.181803

8 Azeem Industries Industrial Estate - II N/A 31.104332 74.181414

9 Dawn Ceramics Industrial Estate - II 0333-4283032 32.104435 74.180955

10 Geo/Abdullah Industries Industrial Estate - II 0322-8128575 32.104050 74.180927

11 Sadiq Metal Industrial Estate - II 055-4285165 32.104918 74.180297

12 Grand ware Industrial Estate - II 0321-2160021 32.104360 74.179941

13 L.G Metal Industrial Estate - II 055-428700 32.104244 74.179831

14 Ashraf Billa Steel Industry Passban Colony, Grw 0301-6688800 32.185603 74.161588

15 Ishaq Steel Industry Passban Colony, Grw N/A 32.190125 74.162210

16 Tariq Steel Industry Passban Colony, Grw 0302-6632690 32.169463 74.171312

17 Stylo Stainless Steel Bajwah Street, Gondalwala Road 055-4222507 32.171505 74.170119

18 Mian utensil Main Sansi Road Gujranwala N/A 32.149055 74.181890

19 Naeem Metal Main Sansi Road Gujranwala 055-4272150 32.148452 74.181929

20 Ashraf stainless steel Main Sansi Road Gujranwala N/A 32.148452 74.181929

21 Heer metal Main Sansi Road Gujranwala 0305-6284736 32.148043 74.181914

22 Adil Steel Less Steel Main Sansi Road Gujranwala 0322-5567787 32.147821 74.181861

23 Kitchen ware Factory Main Sansi Road Gujranwala N/A 32.147391 74.181858


CLUSTER GUJRANWALA

55



24 Khalid Haleem Main Sansi Road Gujranwala 0300-6422905 32.147358 74.181884

25 Irshad Pans Main Sansi Road Gujranwala 0345-6230547 32.147358 74.181884

26 Utensil Factory Main Sansi Road Gujranwala N/A 32.147315 74.181897

27 Waqas Metal Work Main Sansi Road Gujranwala 0301-6441080 32.147281 74.181937

28 Zegab Metal Main Sansi Road Gujranwala 0321-8208966 32.147235 74.181941

29 Umas Metal Main Sansi Road Gujranwala 0317-7791568 32.146816 74.181955

30 Noor Metals Main Sansi Road Gujranwala 055-4230206 32.146700 74.181965

31 Ejaz Metal Main Sansi Road Gujranwala 055-4220361 32.146632 74.181942

32 Azad Metal Works Main Sansi Road Gujranwala 055-4211937 32.146632 74.181942

33 Azeem Metal Works Hafizabad Road 0334-4015576 32.152924 74.166355

34 Umer Body Maker Ghalla Tameer Ikhlaq Road 0347-6015819 32.152903 74.165751

35 Ch Nasir Liaqat Stainless Steel Ghalla P.B Model School 0300-6400177 32.154186 74.168952

36 Muslim Industry Ghalla P.B Model School 0301-6405705 32.154186 74.168952

37 Pakeeza Steel Industry Ghalla Qazi Darbar 0321-9645964 32.152305 74.167911

38 Saeed Chronic Makers Ghalla Qazi Darbar 0333-8299437 32.151999 74.168932

39 Adil Steel Ghalla Darbar Qadria 0300-6401134 32.154254 74.169623

40 Hamza Sons Stainless Steel Ghalla Darbar Qadria 0300-6475029 32.153644 74.168783

41 Nadeem Butt Engineering Ghalla Darbar Qadria 0307-6471178 32.154377 74.169066

42 Kitchen King Sialkot Road 055-3254491 32.177378 74.205574

43 Usman Falak Sher Hafizabad Road 0334-8040773 32.152797 74.167086

44 Tauqeer Sons Hafizabad Road 0305-8756468 32.154649 74.163541

45 Haji Ijaz Waving Factory Hafizabad Road 0300-8085787 32.154447 74.163764

46 Saif Steel Hafizabad Road 0341-6785452 32.153896 74.161706

47 Baber Steel Company Hafizabad Road 0308-8756250 32.154264 74.161507

48 M Nadeem Metal Work Nabi pura kacha eminabad N/A 32.131893 74.201640


CLUSTER GUJRANWALA

56



49 Ghulam Umair Gass Appliance Nabi pura bazar 0300-5003501 32.139189 74.200569

50 Ajwa Industry Industrial Estate 0321-7459818 32.104450 74.179098

51 Khalid Arab Industrial Estate 0322-5598000 32.104520 74.178962

52 Maqsood Metal Industrial Estate N/A 32.104368 74.177873

53 Shafiq Brothers Industrial Estate 0321-8712456 32.104368 74.177520

54 Musa Metal Industrial Estate 0324-6400506 32.103491 74.180271

55 Sonex Industry 59-A SIE Industrial Estate 055-4219504 32.103407 74.182261

56 Chuadhry Steel Industrial Estate N/A 32.103853 74.183676

57 Arif Engineering Industrial Estate 0321-9644664 32.103858 74.183196

58 Mohsin Bilal Industrial Estate 0300-7438196 32.104012 74.182798

59 Kashif Industry Industrial Estate 0302-8641117 32.103868 74.181969

60 Meer Jameel Steel works Mohallah Islam Pura 055-4442747 32.145629 74.182448

61 Faizan Metal Industrry Mohallah Islam Pura 042-33137 32.145539 74.182504

62 Usman Metal Mohallah Islam Pura 0322-7876703 32.145539 74.182512

63 Rawaj Metal Mohallah Islam Pura 0322-8641042 32.145548 74.182559

64 Shafeeq Metal Works Mohallah Islam Pura 0345-6540988 32.145548 74.182559

65 Hamza Butt Mohallah Islam Pura N/A 32.145539 74.182512

66 Baba Fareed Metal Works Mohallah Islam Pura 0312-6540988 32.145434 74.182902

67 Mian Akbar Steel Works Mohallah Islam Pura 0347-4746494 32.145444 74.183225

68 Asad Steel Works Mohallah Islam Pura N/A 32.145163 74.183146

69 Asghar Lahoriya Mohallah Islam Pura Street Subawali N/A 32.145178 74.183152

70 Ishaq Steel Works Mohallah Islam Pura Street Subawali Spohi N/A 32.145178 74.183153

71 SH.Shaukat Handle Maker Mohallah Islam Pura Street Subawali Spohi 0345-6485718 32.144335 74.182065

72 Saleem Metal Works Mohallah Islam Pura N/A 32.145047 74.183618

73 Mehar Saeed Industry Mohallah Islam Pura 0300-6493403 32.144496 74.181784


CLUSTER GUJRANWALA

57



74 Rashid Metal Works Mohallah Islam Pura 0300-6404070 32.145398 74.183696

75 Omer Metal Mohallah Islam Pura 0333-8105344 32.145435 74.184842

76 Al Ashraf Metal Mohallah Islam Pura N/A 32.145128 74.184871

77 Pak Punjab Metal Mian Sansi Road 0324-6283843 32.146478 74.181325

78 Gulistan Metal Mian Sansi Road N/A 32.146813 74.181963

79 Mian Metal Mian Sansi Road 0344-4233175 32.146727 74.181566

80 Al Nasir Memond Mian Sansi Road 055-4232736 32.146793 74.182408

81 Chal Metal Works Mian Sansi Road 055-4220511 32.146755 74.182572

82 Azad Metals Mian Sansi Road N/A 32.146503 74.182133

83 Paidon Metal Mian Sansi Road N/A 32.1466 74.182038

84 HmzaMetals Mian Sansi Road N/A 32.146459 74.182064

85 Ansar Metal Workss Mian Sansi Road N/A 32.146355 74.18146

86 Al Metal Works Mian Sansi Road N/A 32.146407 74.182085

87 Zeghaim Metal Works Mian Sansi Road 055-4232304 32.146175 74.182081

88 Mehar Aslam Mian Sansi Road 0300-9647563 32.146132 74.182186

89 Sajid Metal Works Mian Sansi Road N/A 32.145842 74.181387

90 Mian Kitchen ware Kacha Khaili Darwaza 0300-5233865 32.145788 74.181505

91 Al Karam Steel Works Mian Sansi Road 3416383651 32.146511 74.183564

92 Awais Metals Mian Sansi Road 0333-7408074 32.145755 74.18208

93 Meer Adeel Steel Works Mian Sansi Road 3007794198 32.146511 74.183564

94 Abdul Islam And Company Millat Road 055-384286 32.189029 74.18061

95 Munawar Trading G.T Road 0321-9649711 32.175068 74.184768

96 Ghulam Mohammad Engineering 11 Route Khuwaja Abdul Majeed Road 0323-4421809 32.158669 74.197988

97 Adil Javed Feroz Wala Road 055-4276010 32.152382 74.202228

98 Abdullah Metal Works Dirposal Road Ferozwala Road 055-4276037 32.15721 74.199666


CLUSTER GUJRANWALA

58



99 Margalla Brothers Stainless Steel Ghalla Qazian Wala Darbar 0300-6409958 32.153349 74.168049

100 Javed Dar Stainless Steel Ghalla Qazian Wala Darbar 0311-6409958 32.153599 74.167915

101 Gulshan Industries Ghalla Qazian Wala Darbar 0312-7310418 32.153361 74.167189

102 Farhan Steel Ghalla Qazian Wala Darbar 0321-6400899 32.152771 74.167299

103 Al Rehmat Engineerinhg Ghalla Qazian Wala Darbar 0332-6610429 32.152725 74.168111

104 Madina Industry Hafizabad Road 0300-6401734 32.152979 74.168913

105 Abdullah Metal Nowshera Sansi Road 0322-6416363 32.14449 74.177606

106 Sagheer Metal Nowshera Sansi Road N/A 32.144442 74.177406

107 Abdullah Steel Works Nowshera Sansi Road 0321-7403585 32.144396 74.177264

108 Saad Metal Nowshera Sansi Road N/A 32.1444 74.17727

109 Arshad Metal Nowshera Sansi Road 0345-6619838 32.144477 74.176486

110 Naeem Industry Nowshera Sansi Road N/A 32.144697 74.176298

111 Nazeer Ahmed Nowshera Sansi Road 0321-5543455 32.144929 74.176246

112 Cheema Industry Nowshera Sansi Road N/A 32.145258 74.176323

113 Mujahid Metal Works Nowshera Sansi Road N/A 32.145274 74.17631

114 Tanveer Metal Works Nowshera Sansi Road N/A 32.145274 74.17631

115 Junaid Steels Ghousy Shah Road N/A 32.157546 74.16255

116 Viper Industry Ghousy Shah Road N/A 32.153264 74.159497

117 Bismillah Vipers Ghousy Shah Road N/A 32.153201 74.161246

118 Aszam Vipers Ghousy Shah Road N/A 32.153842 74.159456

119 Master Kitchen Ware Nowshera Sansi Road 0300-7432197 32.138168 74.166102

120 Marshal Steel / Habibullah Nowshera Sansi Road N/A 32.143868 74.175908

121 Abdul Rehman Nowshera Sansi Road N/A 32.144027 74.176047

122 Saleem Steel Nowshera Sansi Road 0315-7613829 32.144163 74.17618

123 Furqan Crockery Nowshera Sansi Road 0302-6454400 32.144102 74.176285


CLUSTER GUJRANWALA

59



124 Tariq Industries Nowshera Sansi Road 0334-4401311 32.144455 74.177636

125 Azaad Cutlery Works AllahAbad 0331-6455985 32.429305 74.111492

126 Muhammad Sarwar Bharoke Cheema Road 0314-4532810 32.425919 74.106528

127 Zeeshan Enterprise G.T Road 6600549 32.420921 74.119947

128 Abdul Raheem Traders AllahAbad 0321-6491000 32.42775 74.115743

129 Nadeem Metal Mohallah Islam Pura 0322-5595391 32.145407 74.184917

130 Ahmad Metals Mohallah Islam Pura 055-4211873 32.145422 74.18491

131 Khokhar Metals Mohallah Islam Pura N/A 32.145372 74.184923

132 Allah Tawakkul Metals Mohallah Islam Pura N/A 32.145336 74.185037

133 Lucky Star Metals Mohallah Islam Pura 0321-6496277 32.145385 74.185081

134 Umar Super Star Metals Mohallah Islam Pura 0321-7446851 32.145413 74.185811

135 Subhan Metals Mohallah Islam Pura N/A 32.145434 74.185755

136 Sunny Metals Mohallah Islam Pura N/A 32.145514 74.18222

137 Qaiser Metals Mohallah Islam Pura N/A 32.145418 74.182118

138 Zia Metals Mohallah Islam Pura N/A 32.145813 74.182021

139 Umer Farooq Works Mohallah Islam Pura N/A 32.145746 74.182161

140 Mian Bilal Mian Sansi Road N/A 32.139035 74.184106

141 Muneer Metal Mian Sansi Road 0345-6239539 32.145253 74.182257

142 Al Ahsan Metal Industry Mian Sansi Road 0300-6431746 32.141937 74.18222

143 Riaz And Sons Mian Sansi Road 0300-6461710 32.144705 74.181895

144 Super One Industry Mian Sansi Road 0313-5560595 32.144349 74.18246

145 Mughal Steel Works Mian Sansi Road 055-232765 32.144776 74.182594

146 Umar Metals Mian Sansi Road 0302-6447009 32.143902 74.182611

147 AL-Qaim Metal Mian Sansi Road N/A 32.14197 74.182985

148 Ramzan Metal Mian Sansi Road 0321-8213275 32.143597 74.183326


CLUSTER GUJRANWALA

60



149 Ajmal Steel Works Mian Sansi Road 0322-8213275 32.143961 74.182736

150 Nabeel Metal Works Mian sansi Road N/A 32.141414 74.181324

151 Al Mushtaq Metals Mian Sansi Road 055-4444248 32.143249 74.182935

152 Abdul Mateen Works Mian Sansi Road N/A 32.142846 74.182946

153 Usman Metal Works Mian Sansi Road 0300-9641237 32.14173 74.183304

154 Mughal Kitchen ware Shama Cinema G.T Road 0300-7795155 32.185052 74.176122

155 Ehsaan Stainless Steel Hafizabad Road 055-4212801 32.151679 74.164648

156 Super Fine Steels Hafizabad Road N/A 32.151606 74.166082

157 Gujjar Industries Hafizabad Road N/A 32.152135 74.165093

158 Usman Brothers Stainless Steel Hafizabad Road N/A 32.152135 74.165353

159 Azam Khan Hafizabad Road N/A 32.152491 74.165538

160 Ikhlaq Steels Hafizabad Road N/A 32.152612 74.16543

161 Ahmed Steels Hafizabad Road 0302-5587063 32.152521 74.166029

162 Ali Raza Plastics Hafizabad Road 0333-8847543 32.152543 74.166115

163 Fayyaz Sons Hafizabad Road N/A 32.152614 74.166189

164 Ijaz Steel Ghoray Shah Road 055-3765125 32.152775 74.167642

165 Madina Steels Ghoray Shah Road 055-444804 32.153842 74.159456

166 Zone Vipers Ghoray Shah Road N/A 32.155271 74.160277

167 Mubarik Vipers Ghoray Shah Road N/A 32.155164 74.160057

168 Diamond Vipers Ghoray Shah Road N/A 32.155156 74.16147

169 Fancy Vipers Ghoray Shah Road N/A 32.155182 74.161605

170 Abdul Sattar Ghoray Shah Road N/A 32.155164 74.168886

171 Mushtaq Steel Nowshera Sansi Road 0321-6424611 32.145595 74.176349

172 Adil Steel Works Nowshera Sansi Road 0322-7418472 32.14565 74.176302

173 Naveed Metal Works Nowshera Sansi Road 0300-6433320 32.145684 74.176313


CLUSTER GUJRANWALA

61



174 Shabeer Metal Works Nowshera Sansi Road 0323-7454494 32.145773 74.176001

175 Shahid Steel Works Nowshera Sansi Road 0311-790555 32.145204 74.177104

176 Meer Asad Steel Works Nowshera Sansi Road N/A 32.145303 74.176616

177 Imran Ali Kitchen Works Nowshera Sansi Road 0321-2364305 32.145348 74.177305

178 Nadeem Hashmi Rail Bazar 0300-9644542 32.444486 74.113506

179 Aqsa Industries Allahabad 0300-6244011 32.428044 74.112801

180 Hamid Steel Works Mian Sansi Road 055-6693296 32.139865 74.180747

181 Pak One Steel Work Mian Sansi Road N/A 32.139837 74.180728

182 Umar Mughal Works Mian Sansi Road N/A 32.139837 74.180727

183 Afzal Industries Mian Sansi Road 0321-6433123 32.139745 74.179885

184 Mughal G Industries Mian Sansi Road N/A 32.139739 74.179875

185 Haneef Butt Mian Sansi Road N/A 32.139921 74.17976

186 Zarka Industries Mian Sansi Road N/A 32.139803 74.17972

187 Saleem And Sons Mian Sansi Road 055-4212128 32.139798 74.179178

188 Jamshaid Industries Mian Sansi Road 0301-8440647 32.139782 74.17971

189 Nadeem Ahmed Khacha Khaili Road 0321-7515780 32.139022 74.17903

190 Sami Industry Mian Sansi Road 0311-9842002 32.149396 74.181987

191 Sh- Gulzar Khacha Khaili Darwaza N/A 32.14851 74.181318

192 SH - Gulzar 2 Khacha Khaili Road N/A 32.148524 74.181364

193 Amir Industries Khacha Khaili Road N/A 32.148532 74.18112

194 Faraz Industries Khacha Khaili Road 055-4236912 32.148366 74.181181

195 Mian Shaukat Khacha Khaili Road 0343-6051833 32.145294 74.181172

196 Amir Sh- Industries Khacha Khaili Road 0333-8669281 32.148312 74.180941

197 Ali Kor Industries Mian Sansi Road 0300-7432112 32.138987 74.183972

198 Sonex Die Cast G.T Road 055-4298856 32.08308 74.196921


CLUSTER GUJRANWALA

62



199 Trophy Kitchen Ware Darbar Gala G.T Road N/A 32.078758 74.196814

200 Zohaib Enterprises Small Industrial Estate 055-3845222 32.177894 74.18106

201 New Shaqir Metals Small Industrial Estate 055-3840549 32.177894 74.181064

202 Abdul Salaam And Company Small Industrial Estate 0302-8640772, 055-3251634 32.177888 74.181064

203 Shan Pressure Cooker Small Industrial Estate 055-3259620 32.177888 74.181064

204 Imran Industry G.T Road ShaheenAbad 0312-6490251 32.192483 74.180617

205 Saleem Iron Wash Millat Street ShaheenAbad N/A 32.192483 74.180617

206 Irshad Stainless Steel Nowshera Road 0334-7449595 32.145055 74.167851

207 Ghaffar Steelry Nowshera Road 0300-7406692 32.145055 74.167851

208 Shahbaz And Sons Nowshera Road 0301-6401590 32.145162 74.165567

209 Umer Farooq Stainless Steel Nowshera Road 0300-8626565 32.145436 74.165253

210 Best Master Stainless Steel Nowshera Road 0311-8690500 32.139294 74.157943

211 Dawn Stainless Steel Nowshera Road 0333-6406650 32.145055 74.167851

212 Malik Brothers Nowshera Road 0306-8736802 32.144925 74.1656

213 Ismail Industry Nowshera Road N/A 32.144911 74.165171

214 Ahmed Stainless Steel Nowshera Road N/A 32.144913 74.165325

215 Al Rasheed Industry Nowshera Road N/A 32.144817 74.165344

216 Sheikh Khalid Industry Nowshera Road N/A 32.139294 74.157943

217 Zaman Industry Nowshera Road N/A 32.14475 74.165266

218 Kamran Steels Nowshera Road N/A 32.144587 74.165361

219 Imran Industry Nowshera Road N/A 32.144396 74.165304

220 Amjad Industry Nowshera Road (92 55) 4244253 32.144184 74.165272

221 Two Star Steels Nowshera Road 0302-9266280 32.144004 74.165332

222 Chaand Steels Nowshera Road N/A 32.144818 74.166665

223 Fatima Steels Nowshera Road N/A 32.14531 74.165299


CLUSTER GUJRANWALA

63



224 Kasmera Mine Nowshera Road 0301-6666041 32.144253 74.166082

225 Ishaq Industries Nowshera Road 55841887 32.144244 74.166093

226 Riaz Ahmed Nowshera Road 0301-7673600 32.144236 74.166126

227 Adeel Nowshera Road 0316-7673600 32.143848 74.165967

228 M.Khalid Nowshera Road 0322-5684476 32.144238 74.166126

229 Tanvir And Sons Nowshera Road N/A 32.14421 74.166017

230 Waqas Nowshera Road N/A 32.144238 74.166169

231 AbbuBakar Nowshera Road N/A 32.144234 74.166166

232 Molvi Rafique Nowshera Road 0300-6318861 32.143532 74.166132

233 Majid Nowshera Road N/A 32.152933 74.181204

234 M.Ashraf Nowshera Road N/A 32.159294 74.157943

235 M.Rafi Nowshera Road N/A 32.14321 74.165932

236 Nazir Nowshera Road 0311-8786781 32.143608 74.16601

237 Umer Farooq Nowshera Road N/A 32.144433 74.166368

238 Usman Steels Nowshera Road 0321-5585776 32.144511 74.166384

239 Abdul Rehman Nowshera Road N/A 32.144377 74.1663

240 Umair Mehmood Nowshera Road N/A 32.14433 74.166335

241 Naveed Metal Haidri Road underpass Gujranwala 055-3845523 32.149417 74.182006

242 Sonex Pressure Cooker GT Road Haidri underpass Gujranwala N/A 32.151635 74.192111

243 Arif Kitchen ware Ferozwala road Gujranwala 0321-6999999 32.155710 74.192986

244 Jamal Khokhar Kacha Khail road Gujranwala N/A 32.148125 74.181327

245 Anwar Metal Kacha Khail road Gujranwala 055-8640120 32.147992 74.181188

246 Potal Metal Kacha Khail road Gujranwala N/A 32.147897 74.181084

247 Zahid Metal Kacha Khail road Gujranwala 0344-4230704 32.148108 74.180537

248 Shokat Kitchen ware Kacha Khail road Gujranwala 0300-6452145 32.148062 74.180585


CLUSTER GUJRANWALA

64



249 Zeeshan Kitchen ware Kacha Khail road Gujranwala 0333-8149772 32.148117 74.180587

250 Riaz Works Kacha Khail road Gujranwala N/A 32.147142 74.180835

251 Umar Butt Kacha Khail road Gujranwala N/A 32.146839 74.180814

252 3 star Kitchen Ware Kacha Khail road Gujranwala N/A 32.146352 74.180695

253 Majeed Metal Kacha Khail road Gujranwala 0312-7316925 32.146272 74.180580

254 International Metal Industry Small Industrial Estate, Gujranwala 0323-4000000 32.177890 74.181064

255 Shakir Metal Industry Small Industrial Estate, Gujranwala 055-3254579 0332-600000

32.179305 74.182265

256 Iqra Industries Nowshera Road 0302-5857243 32.132814 74.180877

257 Nawaz industries Nowshera Road 055-3856459

0322-5540322 32.132455 74.179876

258 Khubaib Sons Nowshera Road N/A 32.132899 74.181348

259 Nazeer And Sons Daska Road 0300-5816516 32.438186 74.124816

260 Conica Industry Daska Road 0345-6902815 32.437808 74.126463

261 Sultan Ahmed Haji Pura 0322-8000882 32.442052 74.128628

262 M.Ashaq And Sons Dhonkal Road 0308-6876467 32.434870 74.120752

263 Rehmani Nizamabad N/A 32.432631 74.124640

264 Bilal Crockery SIE Gujjrawal 03217207123 32.176714 74.175726

265 Shamas Industry Zahid Colony Gulshan Iqbal Park 4179224334.54794 32.185564 74.178232

266 Bismilliah stainless steel Regent cinema road, GT Road Gujjrawala 0553254272 32.166653 74.186530

267 Shehzad steel house Regent cinema road, GT Road Gujjrawala 0553256150 32.165074 74.186593

268 Sethi/ Proffesional cooking Kangniwala 03216448888 32.119080 74.199132

269 Usma Industry Sheikhupura Road 0333485557 32.13225 74.182382

270 Mamoon Rashid Sheikhupura Road N/A 32.132151 74.182669

271 Kurshid Sheikhupura Road 0300-9649663 32.132096 74.182815


CLUSTER GUJRANWALA

65



055-3825272

272 Ameer Sheikhupura Road N/A 32.177115 74.181762

273 Wahid Waqas Sheikhupura Road N/A 32.143507 74.188930

274 Ameer Shah Steel & Steel 3 Star Street , Gujranwal Kangniwala N/A 32.124156 74.198707

275 Ahad Kitchen ware Gt Road Near Kangniwala Gujranwala 055-4215353 32.123974 74.198476

276 M.Riaz Steel Gt Road Pindi By Pass 0300-9641409 32.206557 74.177397

277 Ishfaq Steels Gt Road Pindi By Pass 0300-6482209 32.206462 74.177626

278 Usman Ghani Steels Near Pandi By Pass Gujranwala 0342-6124505 32.206664 74.177333

279 K.K Industries Sheikhpura road 0300-8530046 32.142420 74.183763

280 Gold Star Industries Sheikhpura road N/A 32.142451 74.183480

281 A.M Industries Sheikhpura road N/A 32.142079 74.183201

282 Azan Industries Sheikhpura road 0300-9519460 32.141381 74.183479

283 Kashif Alam Industries Sheikhpura road N/A 32.140315 74.183740

284 Nawaz & Brothers Sheikhpura road 0346-6401750 32.140145 74.183791

285 Siddique And Sons Sheikhpura road 0300-8662681 32.139994 74.183848

286 Super China Steel Sheikhpura road 0304-4660212 32.140770 74.180327

287 Ahmad Enterprises Sheikhpura road 554272624 32.139490 74.183308

288 Shahid Aslam Industry Sheikhpura road N/A 32.139550 74.183789

289 Illyas Ahmed Metal Sheikhpura road N/A 32.144033 74.186931

290 Al Khair Steel Sheikhpura road 0321-6413586 32.139623 74.184187

291 Qadri Steel Sheikhpura road N/A 32.139651 74.184439

292 Majeed Steel Pindi By pass N/A 32.207758 74.168802

293 Nadeem Metal Moh Islam pura Gujranwala 0321-9646139 32.146135 74.185187

294 Kasar Metal Works Moh Islam pura Gujranwala N/A 32.146160 74.185184

295 Jameel & Sons Isalm pura Gujranwala N/A 32.146156 74.185178


CLUSTER GUJRANWALA

66



296 Butt Indutry Isalm pura Gujranwala N/A 32.146207 74.184886

297 Warich Stainless Steel Isalm pura Gujranwala N/A 32.146206 74.185091

298 Sindu Metal Works Isalm pura Gujranwala N/A 32.146220 74.185069

299 Malik Metal Isalm pura Gujranwala N/A 32.146221 74.185048

300 AZ Metal Works Isalm pura Gujranwala 0300-7473437 32.146148 74.184576

301 Sufi Industry Isalm pura Gujranwala N/A 32.146520 74.184016

302 Zafar Kitchen ware Maker Isalm pura Gujranwala 0321-6416944 32.146270 74.184447

303 Jameel & Sons Isalm pura Gujranwala N/A 32.146386 74.184267

304 SheikhBrothers Isalm pura Gujranwala 055-4219590 32.146257 74.184875

305 Zafar Ali Metal Moh Islam pura Gujranwala N/A 32.146344 74.184859

306 Al-Numan Metal works Moh Islam pura Gujranwala 0300-74431047 32.146314 74.185156

307 Munj Metal Works Moh Islam pura Gujranwala 0301-3177726 32.146474 74.185191

308 Ahmed Metal Works Moh Islam pura Gujranwala 03316417552 32.146869 74.186323

309 Kamal Industries Moh Islam pura Gujranwala 0300-6525555 32.146115 74.186079

310 Ashfaq Industries Moh Islam pura Gujranwala 055-4287000 32.146127 74.186050

311 Sadiq Khan Industry Moh Islam pura Gujranwala N/A 32.146140 74.186043

312 Kaisfi Industries Moh Islam pura Gujranwala 0333-8161306 32.146152 74.186047

313 Majeed Industries Moh Islam pura Gujranwala N/A 32.146189 74.186215

314 Haji Muhammaf Irshad Moh Islam pura Gujranwala 0312-6431854 32.146186 74.186082

315 Anwar Industries Isalm pura Gujranwala N/A 32.146601 74.186051

316 Zaheer Works Moh Islam pura Gujranwala 03007410935 32.146527 74.185737

317 ZM Industry Moh Islam pura Gujranwala 0321-6465109 32.146549 74.185670

318 Lone Industry Moh Islam pura Gujranwala N/A 32.146128 74.185221

319 Asad Metal Works Moh Islam pura Gujranwala N/A 32.146264 74.185262

320 Khalid Metal Works Moh Islam pura Gujranwala 03006475978 32.146225 74.185288


CLUSTER GUJRANWALA

67



321 Amir Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

322 Khurram Steel Nowshera Sansi Road Gujranwala 055-3254976 32.148323 74.180389

323 Nafees ur Rehman Nowshera Sansi Road Gujranwala 0341-6038176 32.149011 74.180840

324 Imran & Fiaz Metal Nowshera Sansi Road Gujranwala 03006488440 32.148323 74.180389

325 Azam Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

326 Amjad Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

327 Bashir Steels Nowshera Sansi Road Gujranwala 0323-7417711 32.148323 74.180389

328 Bilal Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

329 Tariq Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

330 Jamshed Steel Nowshera Sansi Road Gujranwala 0325-4152608 32.148323 74.180389

331 Ather Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

332 Arif Steel Nowshera Sansi Road Gujranwala 0321-5935073 32.148323 74.180389

333 Iqbal Steel Nowshera Sansi Road Gujranwala 0307-6446759 32.148323 74.180389

334 Usman Steel Nowshera Sansi Road Gujranwala 0345-6645402 32.148323 74.180389

335 Binder Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

336 Hassan Steel Nowshera Sansi Road Gujranwala 0312-2954495 32.148323 74.180389

337 Sadiq Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

338 Shafiq Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

339 Mian Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

340 Ijaz Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.149952 74.180395

341 Danish Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.149952 74.180395

342 Khalid Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

343 Abbas Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

344 New Khalid Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

345 Akram Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389


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346 Afzal Stainless Steel' Nowshera Sansi Road Gujranwala N/A 32.153209 74.180409

347 Anwer StainlessSteel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

348 Naseem Steel Nowshera Sansi Road Gujranwala N/A 32.153209 74.180409

349 Adnan Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

350 Imran Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

351 Khan's Stainless Steels Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

352 Mansha Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

353 Ahmed Plastic Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

354 Mustakeem Steel Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

355 Mansha Plastic Utensil Nowshera Sansi Road Gujranwala N/A 32.148323 74.180389

356 Arshad Crockery Al Hamd Street Gujranwala N/A 32.149336 74.179717

357 Shahid Steel Al Hamd Street Gujranwala N/A 32.149336 74.179718

358 Boota Steel Al Hamd Street Gujranwala N/A 32.149337 74.179717

359 Bilal Stainless Steel Al Hamd Street Gujranwala N/A 32.149337 74.179718

360 Younus Steels Al Hamd Street Gujranwala N/A 32.149336 74.179717

361 Malik Steels Shiekhupura Road Gujranwala N/A 32.127387 74.175822

362 Shiekh Usman Steels Shiekhupura Road Gujranwala N/A 32.126008 74.176482

363 Sial Sons Shiekhupura Road Gujranwala N/A 32.127994 74.176565

364 Zulfiqar Crockery Nowshera Sansi Road Gujranwala 0345-8541443 32.148708 74.180495

365 Mushtaq Steels Nowshera Sansi Road Gujranwala N/A 32.148725 74.179953

366 Usman Steel Nowshera Sansi Road Gujranwala 03009646480 32.148422 74.17928

367 Safdar Steels Nowshera Sansi Road Gujranwala 0333-8223819 32.148422 74.179298

368 Siddique Stainless Steel Industry Nowshera Sansi Road Gujranwala 0321-6409292 32.148422 74.179298

369 Naveed Steels Nowshera Sansi Road Gujranwala N/A 32.148278 74.179355

370 Sadique Malik Shiekhupura Road Gujranwala N/A 32.127717 74.180439


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371 Asrar Steels Shiekhupura Road Gujranwala N/A 32.125514 74.171888

372 Sharja Industries Shiekhupura Road Gujranwala N/A 32.128042 74.180987

373 Irfan Qayyum Metals Shiekhupura Road Gujranwala 0300-8640334 32.128058 74.181239

374 Nasir Industry Shiekhupura Road Gujranwala N/A 32.127794 74.180428

375 Aman Ullah Metal Shiekhupura Road Gujranwala 055-422035 32.125840 74.177193

376 Masood Crockery Nowshera Sansi Road Gujranwala N/A 32.147790 74.179040

377 Qasim Steels Nowshera Sansi Road Gujranwala N/A 32.147780 74.179113

378 Nadeem Stainless Steel Nowshera Sansi Road Gujranwala 0301-6402722 32.148727 74.179010

379 Asif Stainless Steel Nowshera Sansi Road Gujranwala N/A 32.148537 74.178949

380 Malik Younas Steel Nowshera Sansi Road Gujranwala 0333-8121074 32.148477 74.178913

381 Waris Steel Nowshera Sansi Road Gujranwala N/A 32.148477 74.178913

382 Al- Meeraj Steel Nowshera Sansi Road Gujranwala N/A 32.148740 74.178563

383 Malik Nadeem Sanitary Nowshera Sansi Road Gujranwala N/A 32.148747 74.178703

384 Haji Khalid Nowshera Sansi Road Gujranwala 0302-6650486 32.148738 74.178528

385 Malik Jafar Nowshera Sansi Road Gujranwala 0315-4287879 32.147475 74.178938

386 Umer Melamine Nowshera Sansi Road Gujranwala 0300-9643124 32.147490 74.179138

387 Nqeeb Industry Musilm Road N/A 32.142026 74.184392

388 Tahir Mehram Hinzla Road N/A 32.142196 74.184345

389 Haji Nasir Hinzla Road N/A 32.142459 74.184762

390 Swiss Metal Hinzla Road N/A 32.142428 74.184825

391 Abdul Majid Hinzla Road 0321-7450643 32.143087 74.184870

392 Malik Asif Hinzla Road 0303-2469537 32.143113 74.184831

393 Raza Metal Works Bakhty Wala 0314-7814057 32.146008 74.185305

394 Roza Metal Works Bakhty Wala 055-4441518 32.146172 74.185307

395 Samsung Industries Bakhty Wala 0321-6515700 32.146152 74.185309


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396 Ibrahim Cook Ware Bakhty Wala 055-4220434 32.145760 74.185343

397 Adnan Metal Works Bakhty Wala 0348-4574425 32.145819 74.185492

398 Decent Metal Industries Bakhty Wala 055-4220278 32.145759 74.185417

399 Rana Kitchen Ware Muslim Road 0300-7418256 32.145726 74.185406

400 Sadiq Industry Muslim Road N/A 32.142401 74.183927

401 Noor Kitchen ware Muslim Road N/A 32.142397 74.183953

402 Mian Shoaib Butt Hassan Muslim Road 0300-6477791 32.142398 74.183978

403 Aleem & Sons Muslim Road N/A 32.141151 74.185074

404 Rizwan Industry Muslim Road 0331-2226210 32.141289 74.184266

405 Ammen Industry Muslim Road 0300-467970 32.141324 74.184258

406 Shah Pressure Cooker Muslim Road N/A 32.142099 74.184229

407 A.D Metal Works Sheikhupura Road 055-4216022 32.127985 74.177039

408 A.S Traders Sheikhupura Road 055-4443830 32.127984 74.176858

409 Abdul Sattar Metal Works Sheikhupura Road 055-4235191 32.127996 74.176795

410 Adil Alaminum Inos Sheikhupura Road 055-4271954 32.128027 74.176662

411 Ahmad Metal Works Sheikhupura Road 0300-6424063 32.127996 74.176653

412 Ajwa Industry Sheikhupura Road 0321-7439375 32.127967 74.176613

413 Aman Ullah Meyal Works Sheikhupura Road 055-4220335 32.127996 74.176565

414 Azeem Metal Work Sheikhupura Road 055-4447379 32.128008 74.176482

415 Ciric Metal Works Sheikhupura Road 055-3856977 32.127387 74.175822

416 Decent Metal Industry Sheikhupura Road 055-4220278 32.125867 74.176042

417 Faizi Metal Industry Sheikhupura Road 055-4220324 32.125855 74.176101

418 Finex Metal Works Sheikhupura Road 0333-6430300 32.125840 74.177193

419 Khalid Steel Works Sheikhupura Road 0333-8111375 32.125852 74.177501

420 Muhahammad Tufail Metal Works Sheikhupura Road 0300-6400213 32.125827 74.177703


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421 Muslim Metal Works Sheikhupura Road 055-4270207 32.125840 74.177991

422 Rafiq & Sons Sheikhupura Road 0321-6429351 32.127783 74.180314

423 Nadeem Steels Jinnah Road N/A 32.145552 74.173672

424 Yousuf Stainless Steel Jinnah Road 0301-8420699 32.146018 74.173462

425 Nawaz Stainless Steel Jinnah Road N/A 32.14615 74.173428

426 M-Yousuf Steel 2 Jinnah Road N/A 32.146232 74.173697

427 Lucky Stainless Steel Jinnah Road 0316-7152316 32.14626 74.173405

428 Sagheer Steels Jinnah Road 0300-6422402 32.146362 74.173462

429 Munir Steel Works Nowshera Sansi Road 0334-9877186 32.14664 74.175135

430 Al Miraj Industry Nowshera Sansi Road 0300-6409747,0324-8693139 32.146392 74.174055

431 Bajwa Utensils Sarfraz Colony G.T Road N/A 32.125372 74.192622

432 Brite Industries Kangniwala G.T Road N/A 32.127607 74.189191

433 Shakir Utensils Kangniwala G.T Road N/A 32.125562 74.186249

434 Dilawar Stainless Steel Nowshera Sansi Road N/A 32.142566 74.177171

435 Raza Stainless Steel Nowshera Sansi Road N/A 32.148323 74.180389

436 Mehmood Stainless Steel Nowshera Sansi Road N/A 32.149897 74.181687

437 Syed Sajjad Steels Nowshera Sansi Road N/A 32.161689 74.191082

438 Yasir Plastics Nowshera Sansi Road 0300-6405932 32.161787 74.191002

439 Khalil Plastic Works Nowshera Sansi Road N/A 32.162247 74.190258

440 Asia Stainless Steel Nowshera Sansi Road N/A 32.148619 74.181046

441 Mushtaq Stainless Steel Nowshera Sansi Road N/A 32.149529 74.178326

442 Mehar Steels Nowshera Sansi Road N/A 32.148615 74.180691

443 New Madina Stainless Steel Nowshera Sansi Road N/A 32.148318 74.180443

444 Artabeen Stainless Seel Nowshera Sansi Road N/A 32.147783 74.180008

445 Baksh Stainless Steel Nowshera Sansi Road N/A 32.162942 74.190043


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446 Ashfaq Stainless Steel Jinnah Road N/A 32.145303 74.17288

447 M.Ashraf Stainless Steel Jinnah Road 0321-6410670 32.144833 74.174323

448 Mehraan Stainless Steel Jinnah Road 0300-6906398 32.144617 74.174177

449 Hafiz Iqbal Jinnah Road 0307-7230720 32.148137 74.179575

450 Miraj Plastics Pindi By Pass N/A 32.209105 74.173378

451 Maher Brothers Pindi By Pass N/A 32.202547 74.168827

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PUNJAB SMALL INDUSTRIES CORPORATION GOVERNMENT OF … - Final Report of...f punjab small industries...

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