Presented by

Puppet Labs Partner Network

Solution Provider PartnerService Delivery PartnerAuthorized Training Partner

Presented by

Tami MartinDirector, Partner Enablement | Puppet Labs

Aaron MorrisonDirector, Channel Sales| Puppet Labs

Scott CampbellSr. VP, Worldwide Sales| Puppet Labs

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Why Partner with Puppet ?• Puppet “THE” undisputed leader in IT Automation

- Market share, funding to date, number of employees, #2 skill in demand today- Large open source based ready for enterprise product conversion

• Strong Industry backing and integration creates many entry points- Vmware, EMC, Cisco, VCE, F5, NetApp , 2700 plus Forge Modules

• - Automate products already sold to provide more value to clients

• Puppet Enterprise Initial License sales” tip of spear” for partners- Pro Services needed for ongoing success

- Engagements lead to lifecycle discussions w/ C level execs.

• Let us help you become an IT Automation expert and build a new revenue stream.- Drag revenue across multiple products- Provide value across different functional business areas

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Solutions Provider Partner ProgramProgram Goals - Build a team of sales and technical professionals delivering Puppet

messaging and building successful customers worldwide

- Enable our partners to establish an IT Automation practice offering through world class training and channel enablement programs

- Drive net new product and services sales around Puppet Enterprise and healthy margin opportunities for our partners

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What’s New ?Executive sponsorship to build a world class channelDedicated partner resources to help you succeedDefined programs with clear goals and benefitsNew Partner portal with defined Deal Registration guidelinesMarket Development Funds budget in 2015New enablement paths with quicker time to valueNew Logos to market your value & Puppet investment

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Program RequirementsRequirement Corporate Silver Gold

Sign new partner agreement ✔ ✔ ✔

Revenue Commitment $0 $100K (50*) $ 200K(100*)

Sales Training via Portal n/a ✔ ✔

Puppet Professional Certification n/a 1 2

Business Planning Session No No Yes

* Developing Countries

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Program BenefitsBenefit Corporate Silver Gold

Access to Partner Portal ✔ ✔

Puppet Labs Web listing ✔ ✔

NFR Licenses 25 50

Puppet Conf Tickets upon revenue attainment ✔ ✔

Partner Advisory Council ✔

Access to MDF 2015

Partner Newsletter ✔ ✔

Tickets to 2015 Puppet Conf w/ revenue attainment

1 2

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Program Discounts

Program Discounts Corporate Silver Gold

Base Discount on all Products 3-5% 5% 10%

Deal Registration Bonus N/A 5% 10%

Eligible for Sales Promotions and Incentives(2015)

No No Yes

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Solutions Provider Program Levels

• 100K US • 50K Developing Countries• 1 Certified Puppet Professional• Access to Portal

• 200K US –UK - AUS• 100K Developing Countries• Business Plan Sessions• Access to MDF in 2015• Eligible for Sale Incentives• Access to Portal• Puppet Conf. tickets• Premier Support• Partner Advisory Council

• Not a focus

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Puppet Enterprise: New Deal RegistrationPartners must read and understand Deal Registration guidelines below

Minimum Opportunity Size 50 Nodes

Registration timeline 30 Day before purchase

Registration Expiration 90 days from registration approval date

Reasons for Denial Incomplete informationAlready registered by another partnerAlready a customer – not a net new project

Deal Registration number(approval via email today)

This will be a unique identifier for each net new deal once we have our partner portal up and running. Email approved today.

Deal Registration Link http://puppetlabs.com/opportunity-registration

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Puppet Partner Portal

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Service Delivery Partner Program• For partners who want to

deliver Puppet Enterprise services – Education and best

practices– Consultant certification– Ongoing enablement and

support

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Program Goals• Expand our customers’ access to quality Puppet

Enterprise services

• Enable our partners to deliver best practices based services

• Provide greater business opportunities to our partners

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Levels

• 2 Certified Consultants (minimum)

• Eligible for:• Subcontracting engagements

• 4 Certified Consultants (minimum) with at least 5 successful engagements each

• Eligible for:• Subcontracting engagements• Referral consulting

engagements• Customer product referrals

to Puppet Labs

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Program RequirementsRequirement Silver Gold

Program Fee (per consultant)* $4,000 $4,000

Approved Service Delivery Partner Application ✔ ✔

Executed Puppet Labs Subcontracting Agreement ✔ ✔

Puppet Certified Consultants (minimum) 2 4

Minimum of 5 successful engagements per Certified Consultant ✔

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Consultant CertificationPr

ereq

uisi

te Puppet Professional Certification

Asse

ssm

ent Technical

ExerciseInterviews

Enab

lem

ent Puppet

PractitionerBest Practice

SessionsSkill Builder

Exercises

Shad

ow

Puppet Labs Client

Engagement

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Program BenefitsBenefit Silver Gold

Market Differentiation of having Puppet Certified Consultants ✔ ✔

Eligible for subcontracting engagements ✔ ✔

Eligible for referral consulting engagements ✔

Puppet Labs Practitioner and/or Architect Training ✔ ✔

Puppet Enterprise Not for Resale software licenses ✔ ✔

Puppet Enterprise best practices and methodologies ✔ ✔

Puppet Labs Customer Support Standard Premium

Eligible for customer product referrals to Puppet Labs ✔

Tickets to 2015 Puppet Conference 2

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Authorized Training Partner Program• For international partners

who want to provide Puppet Labs training courses in their region– Train-the-Trainer– Instructor certification– Puppet Labs course

materials

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Program Goals• Provide Puppet users with access to quality

training throughout the world– In region– In local language

• Enable training partners to successfully deliver Puppet Labs training courses

• Provide additional revenue streams to our international partners

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Program Requirements

Requirement ATPBe a Puppet Labs international partner ✔

Approved Training Partner Application ✔

Executed Puppet Labs Training Partner Agreement ✔

Puppet Certified Instructor (minimum) 1

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Instructor Certification

Cour

se K

now

ledg

e Attend the course

Asse

ssm

ent Puppet

Professional Certification

Enab

lem

ent

Train the Trainer

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Program Benefits

Benefit ATP

Recognition as a Puppet Labs Authorized Training Partner ✔

Market differentiation of having Puppet Certified Instructor(s) ✔

Supplement existing revenue streams with Puppet Labs student revenue share model ✔

Supplement Puppet Enterprise sales with official Puppet training courses ✔

Use of Puppet Labs course materials ✔

Marketing of scheduled classes on puppetlabs.com ✔

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Interested in becoming a Puppet Labs partner?

• See program overviews to learn more

• Apply @ puppetlabs.com/partners

• Questions?

– Solution Provider: aaron.morrison@puppetlabs.com– Service Delivery Partner: servicedelivery@puppetlabs.com – Authorized Training Partner: atp@puppetlabs.com

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Why partner with us summary• We are the leader in IT Automation • We are committed to your success.• New programs and people• We throw good partner parties !• Next year is in Portland !