Purchase for AfricaEmpowering Africa through Socially

Conscious Buying

The Whitaker Group

What is Purchase for Africa?

Purchasing program of African-manufactured apparel for export to the U.S. to help reduce poverty.

Provides HBCU students with choices to purchase African-manufactured apparel, includingt-shirts, jeans and jackets, from campus stores.

This single act of purchasing from African manufacturers will provide income, jobs, hope & opportunity -- to the poorest people of the world -- who live in Africa.

People Helping People

Reduces Poverty in poorest countries in the world

Creates socially conscious buying power among HBCUs on international level

Maintains jobs for women workrkers caring for extended families, many infected with HIV/AIDS

Stirs potential African student interest in attending HBCUs

Why Should HBCUs Care?

Africa is the only region of the world getting poorer HBCUs can help

change this paradigm

Propels HBCUs as key players in U.S. Trade Agenda

Increases socially-conscious buying and potentially increases sales in campus stores

African Americans’ ImpressivePurchasing Power

2007: $845 billion up 166% in 17 years (1990: $318 billion)

2012: $1 trillion (projection)

1

African American Teenage Consumers: Spend almost $96 more than U.S. teens 2

]

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Source: [1] University of Georgia’s Selig Center for Economic Growthwww.magazine.org[2] Ibid (magazine.org)

Trade-Led Development in Africa Africa Growth & Opportunity Act (AGOA)

AGOA is a preferential program allowing most all African products to be imported into U.S. without duties and quotas from 40 sub-Saharan countries.

AGOA was designed to help create jobs and economic development in Africa

300,000 jobs created in Africa since 2000 $86.1 billion annual exports under AGOA

African countries’ eligibility for AGOA is based on commitments to:

Political Pluralism Rule of Law Workers Rights

Success Stories: Lesotho and Uganda

Success & Hope Lesotho & Uganda

Ethnically Sewn – Ethically Worn

Lesotho Apparel Industry 39,000 factory workers 85% women are heads of

households supporting 5 extended family members

Uganda Cotton Sector 52,000 involved in cotton

production High quality organic

cotton

Africa Needs You

Build on Common Heritage

Join in Fighting Poverty

Create New Historical Footprint

Moving Forward

Commit to increase African-made clothing in HBCU student stores by:

20% by 2010

Communicate directly with sourcing agents in Africa via Purchase for Africa program