Powerful technology. Powerful opportunity for profits.

PureAir™ Air Purification System

See how PureAir’s advanced air purification system can help grow your sales and your business.

How it benefits your business How it benefits your customers

“Cleans the air in your home better than any single system you can buy.”

• Opportunity for higher ticket sales and recurring revenue stream

• Delivers a healthier, more comfortable home environment and peace of mind

System enhancements:

• Carbon Clean 16® filter

• Improved photocatalytic oxidation element

• Single-lamp design

• Technologies combine to deliver unmatched purification, which helps stand out from the competition

• Better ozone reduction and particle/contaminant removal

• Saves energy through less electricity usage, without any compromise to performance

Lighter, slimmer cabinet with <1% air leakage

• Faster, easier installation in more homes

• Can help make homes eligible for energy-performance credits

PureAir™ Air Purification System. Taking indoor air quality to the next level.

Three more features to sell—one more reason to buy

Many technologies available today only combat one or two types of air contaminants, and often only in a single room. For comprehensive air purification throughout the home, the PureAir system is designed to combat all three categories of air contaminants:

• Particles

• Bioaerosols and Microorganisms

• Odor/Chemical Vapors

The PureAir system was already the most effective indoor air quality system on the market, and now we’ve enhanced the system with features that benefit your business and your customers in powerful new ways.

Source: U.S. Indoor Air Quality Market Report, BCC Research 2014

The U.S. Indoor Air Quality market is expected to grow to $11.4 billion by 2019.

With the PureAir system, your business benefits from:

• Differentiation from competitors focused only on heating and cooling

• Potential for higher initial and recurring revenue, compared to competitive air purification products

• During peak season, an IAQ system is an add-on that makes revenue peaks even higher

• Annual maintenance kit adds to revenue and profit of tune-up visits

• Increased opportunity to sell maintenance agreements, which help to solidify customer relationships and revenue

Breathe easy–PureAir delivers steady sales throughout the year

Many homeowners are actively seeking answers to IAQ problems. PureAir gives you the opportunity to answer this important customer need, and that can translate into a substantial competitive advantage.

When developing a customer proposal, always have pricing prepared for PureAir. Since overhead is already covered by the system installation, add-on pricing for PureAir can be modest—to help win the sale and secure years of recurring revenue. And, when you help create a healthier home for customers, it strengthens your relationship and creates referral opportunities.

PureAir annual maintenance kits should also be included with your proposal. By pricing system and maintenance packages strategically, you can avoid “sticker shock” and ensure that PureAir installation and maintenance revenue goes straight to your bottom line.

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Nov.Oct. Dec.

$25K

$50K

$100K

$125K

$150KPureAir Dealer Revenue Stream vs. Non-PureAir Dealer Revenue Stream

PureAir Dealer

Non-PureAir Dealer

IAQ facts and figures.Did you know that indoor air is 2-5 times more polluted than outdoor air?* And, that about 40,000 dust mites, a common household allergen, can live in one ounce of dust? These pollutants can be a key contributor to asthma, allergies and other health-related issues.**

Look for IAQ issues

When you enter a customer’s home, look for things that could contribute to poor indoor air quality.

Things like:

• Air fresheners to combat odors

• Pets

• Attached garage with stored cleaning chemicals

• Extensive carpeting

• Children or grandparents living in the house

• Strong cooking odors

*Source: American Lung Association “State of the Air 2014” annual report.**Source: American Lung Association.

Source: American Home Comfort Study, 2013.

Of homeowners surveyed want a whole home IAQ solution.

59%

A PureAir™ air purification system can provide relief from these problems and positively impact the health of a home.

Offer IAQ solutions and benefits

Learning more about the way a customer lives can help you identify how a PureAir system can help create a more comfortable environment in their home. Whether it’s reducing an asthma sufferer’s symptoms or protecting the family during cold and flu season, a PureAir system can improve indoor air quality in many different ways.

Health benefits• Removes pollutants and contaminants that contribute to allergies, asthma,

infections, and a number of lung-related conditions

Comfort• Aids comfortable breathing by reducing allergy or sinus irritation

• Provides peace of mind from knowing the home is protected from harmful contaminants

Energy savings• Helps keep HVAC systems running at peak efficiency

Cleanliness• Remove dust and dirt particles which helps keep homes cleaner

PureAir™– an industry-leading product with a cutting-edge sales kit.To help Dealers like you maximize your sales and energize your PureAir sales pitch, we offer a whole range of questionnaires, brochures, videos, training, rebate programs and more.

Tools to help you offer the product and close the sale:

• IAQ questionnaire

• Consumer brochure

• Product highlights sheet (Quick Pitch)

• Video of PureAir smoke and odor demonstration

• IAQ monitors and handheld particle/VOC counters—available from AirAdvice for Homes and other HVAC suppliers

• Options worksheet from HVACLS for customer proposals

Actions you should take:

• Make a commitment to grow your IAQ business

• Include pricing in consumer price book and system packages

• Participate in Lennox-sponsored training for PureAir and IAQ through HVACLS

• Contact FTC for technical training

• Develop IAQ-based advertising and direct marketing campaigns—available through Lennox

• Provide training and talking points to technicians and office staff

Lennox benefits you should take advantage of:

• Sales and technical training

• Consumer rebate on PureAir, increased for 2015

• Retail salesperson spiff on PureAir, increased for 2015

• PureAir inclusion in stocking programs

• Dave Lennox Premier Dealer™ program benefits

• Broader lead-generation opportunities

Remember to offer PureAir on every proposal. You’ll be surprised at how many you’ll sell!

We’re obsessed with creating perfect air. That pursuit continues with the PureAir™ air purification system.

© 2015 Lennox Industries Inc. 04/15 PC81392B

Innovative Technology

• Better than hospital- grade filtration

• Exclusive MERV 16 + PCO technology

• The only solution that deals with all major air impurities

Energy Efficiency

• Low electricity usage with single UV lamp

• <1% air leakage

Precise Comfort

• Comprehensive air purification and filtration

• A healthier, cleaner indoor environment

www.davenet.com 1-800-4-LENNOX

For a complete list of the registered and common law trademarks owned by Lennox Industries Inc., please visit www.lennox.com.