1 CONFIDENTIAL AND PROPRIETARY Driving Web Traffic To Boost Business Chris Swanson Chief Executive Officer, PureDriven @puredrivenceo Kim Shelton Sales Manager, Pandora
Transcript
1. 1CONFIDENTIAL AND PROPRIETARY Driving Web Traffic To Boost
Business Chris Swanson Chief Executive Officer, PureDriven
@puredrivenceo Kim Shelton Sales Manager, Pandora
2. 2CONFIDENTIAL AND PROPRIETARY We understand the struggles of
the every day business owner Time is a vital resource; we save you
time by taking over the marketing piece of the puzzle Its a
confusing world out there; the internet changes daily were here to
help you keep up We are in the business of people; no more snake
oil marketing agencies, only results and honesty PureDrivens WHY
PureDriven is striving to prove that your digital marketing
investment is leading to revenue for your business
3. 3CONFIDENTIAL AND PROPRIETARY Bill Craig, Platos Closet says
My two stores are both performing extremely well and PureDriven's
strategy and digital marketing has been a critical part of this. I
like that they tell me what is working and what is not and make
adjustments based on this. Testimonial:
4. 4CONFIDENTIAL AND PROPRIETARY Pandora is Digital Marketing
Targetable Measurable Uses Analytics Customizable
5. 5CONFIDENTIAL AND PROPRIETARY What Can We Measure In Digital
Marketing?
6. 6CONFIDENTIAL AND PROPRIETARY Pandora Co-Founder Tim
Westergren
7. 7CONFIDENTIAL AND PROPRIETARYCONFIDENTIAL AND PROPRIETARY
ENGAGEMENT REDEFINEDCapturing Attention in a Connected World
8. 8CONFIDENTIAL AND PROPRIETARY NEWSPAPER & DIRECTORIES
BRICK & MORTAR COMMERCE NETWORK TV & VIDEO TELEPHONE
BROADCAST RADIO OLD PARADIGMS NEW CONSUMPTION Changing Consumer
Habits
9. 9CONFIDENTIAL AND PROPRIETARY Smartphone Ownership Has Grown
Seven-Fold Since 2009 Base: Total Population12+ % Who Own a
Smartphone 10% 14% 31% 44% 53% 61% 71% -5% 5% 15% 25% 35% 45% 55%
65% 75% 2009* 2010* 2011* 2012** 2013** 2014** 2015** ESTIMATED
192M Source: *2009-2011; Isyour cellphone a
smartphone?.**2012-2015; Own an Apple iPhone, Android
Smartphone,BlackberryorWindowsSmartphone
Source:http://www.imediaconnection.com/content/38703.asp#multiview.
10. 10CONFIDENTIAL AND PROPRIETARY 10CONFIDENTIAL AND
PROPRIETARY THE ATTENTION ECONOMY TREND #1
11. 11CONFIDENTIAL AND PROPRIETARY 11CONFIDENTIAL AND
PROPRIETARY SHOW ME YOU KNOW ME TREND #2
12. 12CONFIDENTIAL AND PROPRIETARY Audio Renaissance Captures
Attention Powerful Storytelling Effective Advertising THE POWER OF
AUDIO 12CONFIDENTIAL AND PROPRIETARY
13. 13CONFIDENTIAL AND PROPRIETARY Targeted Users 100%
Guaranteed Pandora Registration Information for each user Age,
Gender and Zip Code Pandora only targets your audience No wasted
impressions Guaranteed view: Ads are served when Users are looking
at the screen Interacting via thumbs Creating stations Using site
functionality
14. 14CONFIDENTIAL AND PROPRIETARY THE EFFECTIVENESS OF DIGITAL
AUDIO High Internet Radio Listeners are twice as likely to purchase
a product they heard advertised in the past 30 days compared to
High Broadcast Radio Listeners An Ad on Internet radio is likely to
be heard by a young, affluent consumer with little desire to avoid
the ad, who has a high likely hood to purchase the product in the
ad. This combination is a perfect scenario for audio advertisers In
the past 30 days, have you purchased something you heard advertised
on Broadcast or Internet radio? High Internet Radio Listeners High
Broadcast Radio Listeners 29% 14% YES! YES! Source: June 2013
GroupM /The Internet Radio Marketplace High Internet Radio
Listeners Those who are avid Internet radio listeners (more than
21% of listening happens on Internet services). High Broadcast
Radio Listeners Those who listen to primarily traditional,
broadcast-style radio (defined as 80-100% of their total radio
time).
15. 15CONFIDENTIAL AND PROPRIETARY Pandora is the Undisputed
Leader in All Age Groups % by Age Group Who Listened in Last Month
to 54% 14% 20% 23% 40% 13% 12% 9% 12% 5% 3% 1% 1224 2554 55+ %
saying yes
16. 16CONFIDENTIAL AND PROPRIETARY Connect with the On the Go
Consumer Overview Impactful radio ads delivered to Pandora
listeners in between songs that enable advertisers to connect with
users with two-way engagement far superior to radio Benefits Reach
engaged users during brief musical breaks as they eagerly await the
next song Audio ad is accompanied by a clickable visual presence,
offering increased engagement Components: :15 or :30 second Audio
ad Companion Tile Companion Banner Full-screen Companion Tile
displayed for the duration of audio message Companion Banner
appears when music resumes
17. 17CONFIDENTIAL AND PROPRIETARY Display Traffic Drivers
Overview Standard Banners are displayed on the Now-Playing screen
in the iPhone and Android Pandora app Includes Tap-to-Landing Page
functionality Available sizes include 320x50 and 300x250 banners
Benefits Extend engagement and interaction with a variety of tap-to
functionality 300x250 banners provide a means for advertisers to
use web assets for seamless extension into the rapidly expanding
realm of mobile advertising 100% share of screen branding while on
the Now Playing screen as the music plays 320x50 Banner 300x250
Banner
18. 18CONFIDENTIAL AND PROPRIETARY Mobile Auto-Play Video
Overview Auto-Play Videos are in-stream videos that reach engaged
users as they are skipping songs or changing stations Full-screen,
impactful video ads play automatically Auto-Play Video bundle
includes a :15 or :30 sec Video Ad and Following Banner Benefits
Reach engaged users as they eagerly anticipate their next song or
station Deliver high impact and generate buzz through rich, 100%
share of screen branding while the video plays Video ad is followed
by a companion display unit to offer increased engagement 1 1.
Full-screen video spawned upon Station Change or Skip 2. Following
Banner appears after conclusion of Video
19. 19CONFIDENTIAL AND PROPRIETARY 19CONFIDENTIAL AND
PROPRIETARY WHEN PANDORA PLAYS, YOUR MESSAGE WORKS.
20. 20CONFIDENTIAL AND PROPRIETARY Advertising That Works
Everywhere: 1,000+ Pandora-compatible devices ensure that you reach
consumers at home, at work, or on-the-go. Uncluttered: With less
than four minutes of ads per hour, listeners get more music and
fewer interruptions so your message truly resonates. Guaranteed
Delivery: Your message is delivered when our listeners are engaged
and tuned-in. Precise: Pandora has registration data for each of
our 200 million registered users. That means we know exactly whos
listeningno estimates and no guesswork. Targeted: Dont waste a
single impression. Reach only the listeners you want based on age,
gender and geography. Co-op: Using co-op dollars on Pandora is easy
from start to finish.
21. 21CONFIDENTIAL AND PROPRIETARY Watch for future webinars!
Topics coming soon: o A Comparison of Digital and Traditional
Advertising o YouTube Video Ads Contact Information:
[email protected] Ph: (218) 834-3170 Questions?