Purple cs

Jason YongKuium Chowdhury

Glody Theo Kabuya-KabalaAbdulkadir Mohamed

Syed Shah

WHAT IS PURPLE? Evolving the USB into the new Era Data Sharing:

Purple Purple (stick)Purple Phone (app)

Phone Phone (app) PhonePad PurplePad

PURPLE VIDEO

WHY USE PURPLE?

Time is money It is the ability to transfer files, show

and present data Wherever you are Walking by? ID? Train station, Park, different office…?

REVENUE MODEL/MARKETING

Freemium based revenue model – APP

General product selling – revenue model – Stick & Pad

Stick – general market, Pad – target market of company offices, education (school)

B2B –Phone/PC Accessory Companies (Stick and Pad)

B2C – Smartphone Users & PC Users (USB)

Aim – to promote to necessity of data handling and transfer, to be the norm

REVENUE MODEL/MARKETING

Product – Purple stick, app, pad Generating further Sales through Social

Media Promotion – Tech channel Subscribers on

Youtube, advertisements (newspaper, TV)

Place – Retail Stores, Online Price – Base stick 4gb 4.99, pad 30.99 App - Free

PURPLE TECHNOLOGY

Radio Frequency Identification (RFID) RFID > NFC Advantages with 2 chips Security – password. More secure than

USB if lost.

TRENDS AND POTENTIAL

Global Mobile Market Forecast 2011-2016

TRENDS AND POTENTIAL

Global Mobile Forecast per Region 2011-2016

TRENDS AND POTENTIAL

Device Diversification

SO WHAT IS PURPLE?

Data Transfer and Handling in the future

The Potential? Exponential & Excellent

PURPLEGo Transfer, Go Purple