Putting commerce and value at the heart of your digital media technology strategy Toby Hoon, CIO Immediate Media Co May 2016
the special interest content & platform company
The power of our brands Our brands play an important role in the lives of our consumers
Focus on brand development across many platforms Market leader across key special interest categories
The power of special interest Deep engagement around people’s passions, what they spend their time and money on
Foodies 11m
Television addicts 10m
Cyclists 6m
Mums 2.5m
Gardeners 1.5m
Kids & Parents 1.3m
Brides 1.5m
Crafters 2m
Historians 1m
74m magazines sold/ year
10m consumer database
37m global unique users
1.1m active subscribers
Immediate has an increasingly scaled audience We engage 18m consumers across the UK every month
24% Digital Advertising
7% Content
66% Digital Advertising
6% Content
28% Transactions
68% Transactions
15/16
11/12
20
10
FY13 0
30
40
FY14 FY15 FY16 FY17
45
15
35
25
5
Digital revenue growth & platform mix Digital scaling well with transition to commerce
Our platform strategy
Magazines Responsive Web Video Digital
newsstand Marketplace Transactional & ecommerce
Mobile first
Digital content creation New business models Print
Data services
Ad tech, Native advertising & Programmatic
Platform Strategy: Digital Content Outstanding delivery to up to 40m customers across Multiple Channels
Audiences Advertising Publishing & Content
Platform Strategy: eCommerce and Transactions Combining our expertise in publishing with valuable commerce opportunities
TV Shopping Marketplace Ecommerce
Key Challenges for Technology Strategy Maximising ROI, adding value to customers and rapidly rolling out commerce models
Digital Publishing
Commerce Models
Demand & Scale
Customer Focus
Multiple best of breed solutions Bespoke customer experiences Advertising Product Innovation
Tight integration with business vertical Search and Product Catalogue
Single Sign-on Security Harnessing data
Support for rapid growth Limiting risks Complex customer journeys
Content Provide great tools to deliver world-class content in various
media
Fabric - The Technical Platform supporting the Enterprise Company wide benefit, modular and scalable
Native
Marketing
Audience Development
Publishing Subscriptions & Commerce
Advertising
Content Creation
SEO
ID & Tracking
Marketplace
Print TV
3rd Party Digital
Print Content
Digital Content
Image & Video
Listings Discussion/ UGC
Subs & Newstand
Ad Delivery
eCommerce
Partnership
Ad Creation Sales
Native
Revenue Operate as an ecosystem, balancing the needs of the customer with various and
developing ways to generate revenue
Customer Grow audiences, understand
individuals or increase engagement across brands
Social
Technology Building Blocks
Publishing
Commerce
Customer
Data
Capability
Timelines
2015 Acquire Capability
2016 Integrate
2017 Accelerate Value
Publishing
Commerce
Customer
Data
Capability
Marketplace & Commerce
Subscriptions & CRM
Full Multi-Channel
Product Management & Agile
Standardised platform & Ad Innovation
Extend marketplace & product range
Single customer & sign on
Complete data picture
Restructure for re-use and value
Cross business & cross channel
Bring commerce to content
Embedded personalisation
Predictive intent based
Flexible and Innovative
© 2016 Immediate Media Co.
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