KEVIN MANSELL Chairman, Chief Executive Officer & President
Putting Customers First
Holiday Update
Priorities Update
Driving Traffic
Operational Excellence
Financial Priorities
Q&A
Putting Customers First
AGENDA
(2.7%)
(0.4%) 0.1%
6.9%
Sales Traffic
Q1 Q2 Q3 NOV/DEC
2017 Momentum in Sales & Traffic
0
Key Performance Metrics
Q1 Q2 Q3 Nov/Dec
13%
17% 15%
26%
FOOTWEAR
HOME
HOME
MEN’S
FOOTWEAR
MEN’S
CHILDREN’S
HOME
FOOTWEAR
CHILDREN’S
WOMEN’S
ACCESSORIES
MEN’S
HOME
WOMEN’S
ACCESSORIES
CHILDREN’S
MEN’S
CHILDREN’S
WOMEN’S
ACCESSORIES WOMEN’S
ACCESSORIES
FOOTWEAR
+
_
Q1 Q2 Q3 Nov/Dec Q1 Q2 Q3 Nov/Dec
National
Proprietary
Growth in digital demand Strength in both national and proprietary brands
Improvement throughout all lines of business
Company Priorities
DRIVING TRAFFIC
OPERATIONAL EXCELLENCE
Easy Experience
Amazing Products
Personalized Connections
Incredible Savings
Working Differently
Investment Priorities
DRIVING TRAFFIC
EASY EXPERIENCE Physical stores are core to our business
National store footprint
Flexible off-mall locations
Stores as fulfillment centers
DRIVING TRAFFIC
EASY EXPERIENCE Leveraging technology to enhance the store experience
Improved Mobile & App
Experience
Buy Online
Pick Up In Store Endless Aisle
Enhanced Point
of Commerce
Your Store Innovation
DRIVING TRAFFIC
EASY EXPERIENCE Driving innovation to evolve with the customer
• Customer experience
• Store operations
• Store management empowerment
ACTIVE + WELLNESS NATIONAL BRAND EXPANSION
DRIVING TRAFFIC
AMAZING PRODUCTS National brands driving engagement
DRIVING TRAFFIC
AMAZING PRODUCTS Speed & localization driving proprietary brands
Speed initiative Enhancement of our
largest brands
Personalization
in Marketing Personalized Search Your Price Smart Cart
Online + In Store
DRIVING TRAFFIC
PERSONALIZED CONNECTIONS Driving results through data & analytics
HI KATIE!
30M Customers 25M Customers $2B redeemed
DRIVING TRAFFIC
INCREDIBLE SAVINGS Kohl’s is a leader in loyalty
DRIVING TRAFFIC
INCREDIBLE SAVINGS Evolving our leadership in loyalty
Simplify Broaden Deepen
Working differently Investment priorities
OPERATIONAL EXCELLENCE
EXPENSE MANAGEMENT Working smarter to invest in our future
OPERATIONAL EXCELLENCE
STORES Making stores more productive
Improving technology for
associate productivity
Standard to small
Rightsizing stores
Small stores
Buy Online Pick Up In Store
Ship from Store
Ship to Store
Building on strong capital management
Balance Sheet Working Capital Improvements
• Inventory management
• Store refresh and remodel initiative
• Smaller stores
• Consistent operating cash flow
• Investment grade commitment
• Shareholder return
• Dividend growth
• Share buyback
Putting
customers first Progress in
performance Two priorities:
Driving traffic & operational excellence